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2008 Marketing Trends

Predictions

Spotting the trends of influencersSpotting the trends of influencers

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10 Techinfluencer &

their trends forecast for

2008.

Forecasts categorized into “in”, “out” and

“yet to come”*..

Tag cloud on all forecasts to present

what will be “In” for 2008.

Step 1

Step 2

Step 3

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TrendsSpotting “Influencers Focus Group”

note: this categorization is based on our own analysis*

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What’s In?

Blue Is The New Green…

Targeting Behavior

1MARIAN SALZMAN

http://news.sky.com/skynews..

What’s Out?

Demographics

The World is Local

Coopt Consumption

Blue is the New Green

Transparency

Outwitting Disease

Instant Gratification

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What’s In?

Specialist+Contacts

What’s Out?

Creating TV ads

All Digital

Earned Attention

10 Trends in Digital Ads2GILES RHYS JONES

http://interactivemarketingtre..

TV Directors

Creating “experiences”

“digital” as USP

Buying Attention

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What’s In?

Scalable Emerging Media

What’s Out?

Struct User Gen Content

Games2.0 :Asnyc Games

TV 30’’ Spots

Unstructured UGC

2008 Consumer Internet Prediction3JEREMY LIEW

http://lsvp.wordpress.com

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What’s In?

Rise of N-11

What’s Out?

Social Networking

Handmade

The Shape Of Things To Come

http://www.guardian.co.uk

4JAMES HARKIN

P2P* Sharing /Lending

Rev Migration to China

Social Reputation Mgmt

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What’s In?

More Radiohead D2C

What’s Out?

KINDLE = Web Browser

Google into Set Top Box

“Daily” –News papers

The future promises loss, revenge, surprise..5

http://www.businessweek.com/..

JON FINE

Yet to

Come

Cell phone as Media

Microsoft Media offerings

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What’s In?

Premium

Instant (Kindle)

What’s Out?

Eco –Icon (Fashion/Design)

Experiences

Basic

8 Important Consumer Trends for 2008..6

http://www.trendwatching.com..

TRENDWATCHING

Yet to

Come

Mobile World Wide

Eco –Ugly

Products

Mobile Access ,Products, Network

Sell it Yourself

Make it Yourself

Global World /Crowd

Social Media, Android,

Open Source

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What’s In?

Customized

Virtual World

What’s Out?

Ad Effectiveness

1-1 Marketing

Second Life

Online Advertising Continues To Evolve & Mature. 7

http://www.adotas.com/2007..

DILIP DASILVA

Clicks

Local Ad Platforms

Make it Yourself

Video :Overlay Ad

Semantic Tools

= Marketing Tools

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What’s In?

Proving Greenness

What’s Out?

Out –Of Home Ads

Contextual Ads

Marketers Should Avoid Over-hyped Opportunities .. 8

http://consumerlab.wordpress.com/

DREW NEISSER

Marketing Experiences/Services

Mobile +Game +Video +

Widget +SN = Mkt Tools

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What’s In?

Mobile Experiences

Smart Phone/Cool Phone

What’s Out?

Users Control Over content & Feature

Mobile Web

(Android/Kindle)

2008 is the Year of Mobile Media.9

http://darmano.typepad.com/..

DAVID ARMANO

Social Exp on Mobile Website/Widget

Web site +Widget

+ Multiple Device

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What’s In?

Search Moptimization

WOMbagging

What’s Out?

Friendiligience + conv. with customers

Social mediation &

we-bargaining with customer

Official 2008 Web 2.0 Buzzword Forecast10

http://www.clickz.com/..

PETE BLACKSHAW

Recruiting & “owning” the influencers

Greenlashing

Credibility of invitations

New content forms

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2008 Marketing Trends Predictions

Cloud tags: what’s in for 2008?

Generated by tagcrowd.com

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Discover more trends at:

www.trendsspotting.com