2008-9日経BP_E.ai

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On July 1, 2008, Nikkei Business Publications, which provides a wide range of management and technology information through specialized magazines and websites such as Nikkei Business and nikkeiBPnet, and Nikkei Home Publishing, which publishes an array of lifestyle magazines including NikkeiTrendy and Nikkei Woman, have consolidated to make a fresh start as the all-new Nikkei Business Publications.

The new Nikkei BP will provide a variety of information in the fields of business, technology, and lifestyle through the optimum mix of magazines, websites and events. To support and stimulate work and life in various ways — that is Nikkei BP’s cross media and we will strive to become the leader of cross media solutions in Japan and the rest of Asia.

On the front line of cross media

Celebrating our 40thanniversary in April 2009

* Newsletters

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Magazines and Newsletters

Nikkei BP’s magazines and newsletters cover a wide range of information, from business, personal

computing, computer, telecommunications, electronics, machinery, construction and healthcare /

biotechnology to lifestyle, health and entertainment.

Our business-to-business magazines are delivered on an annual subscription basis in order to ensure

delivery of all the latest and vital information direct to professionals. Our newsletters aim to introduce

information of the highest value to more narrowly targeted readers.

Our consumer titles that can be purchased at bookstores and convenience stores are for the more

general readership. Each title contains unique information that only Nikkei BP can offer, leveraging the

information, know-how and the analytical ability that we have gained through our experience with our

business-to-business magazines. Our business-to-business magazines become more solid by having

the interface of consumer magazines, while consumer magazines gain another level of strength with

business-to-business information at their bases.

Such synergy of business-to-business and consumer magazines is made possible only as each of these

magazines has a clear profile of its readers. Every one of Nikkei BP’s magazines and newsletters is a

media that mirrors its readership.

Business and ManagementNikkei BusinessNikkei Business Management Nikkei Business AssociéNikkei EcologyNikkei VentureNikkei RestaurantsNikkei DesignNikkei MoneyNikkei Net Marketing

Electronics and Mechanical EngineeringNikkei ElectronicsNikkei Electronics AsiaNikkei Electronics ChinaNikkei MonozukuriNikkei MicrodevicesNikkei Automotive TechnologyNikkei Board Guide

Computer and NetworkingNikkei ComputerNikkei Information StrategyNikkei Solution BusinessNikkei SystemsNikkei LinuxNikkei SoftwareNikkei CommunicationsNikkei BP Government TechnologyNikkei NetworkNikkei New Media*

Personal ComputingNikkei Personal ComputingNikkei PC21Nikkei WinPCNikkei PC Beginners

Medicine and HealthcareNikkei MedicalNikkei Healthcare Nikkei Drug InformationNikkei Biotechnology & Business*

Architecture and ConstructionNikkei ArchitectureNikkei ConstructionNikkei Home BuilderNikkei Real Estate Market Report*

Lifestyle and EntertainmentNikkei HealthNikkei Health PremieNikkei Entertainment!Nikkei TrendyNikkei WomanNikkei MoneyNikkei Otona-no-OffNikkei Kids+National Geographic Japanese Editionecomom

Print Media

From Management and

Technology to Lifestyle and

Health

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Online Media

Comprehensive Websites for

Diverse Audiences

One of the most distinguishing characteristics of Nikkei BP’s online properties lies in their outstanding

diversity of content, just like our magazines. In October 2007, we launched a new portal by the name of

nikkei TRENDYnet which covers trend information for the private side of businesspeople’s lives. Together

with nikkei BPnet which offers essential information for businesspeople today, these “twin portals”

encompass the whole Nikkei BP, horizontally covering our core business areas of management, technology

and lifestyle.

The twin portals and our renowned websites such as Nikkei Business Online, the indispensable resource

for savvy business leaders, ITpro covering IT / network markets and Tech-On! for engineers in the

electronics /machinery fields, are the engine in Nikkei BP’s cross media strategy. We adopt a registration

system for most of our websites, which enables us to operate them as highly targeted media just like our

print magazines. To the world of the Internet where large pageviews were given emphasis to measure the

quality of a website, we introduced a new concept of “page value” where quality of the content and the

quality of the audience mean just as much.

In addition to these key sites, we have other

specialized sites, including ones on biotechnology;

the latest technology from universities, industry-

academia collaboration; intellectual property; and

human resource development.

The richness of the information both in kind

and in the way in which it is provided is another

characteristic of Nikkei BP’s websites. From

news for which speed is so crucial to analyses on

industrial / technological trends and articles on

technical know-how, Nikkei BP delivers to readers

useful information at the best timing and in a

multifaceted way — by combining these websites,

some 60 to 70 kinds of our email newsletter

services and our periodicals.

Online Portals

Our email newsletters cover all of the industry sectors that are served by our print magazines.

Biotechnology Japanhttp: // biotech.nikkeibp.co.jpThe site to come for all there is to know about biotechnology

NBonlinehttp: // business.nikkeibp.co.jpOnline medium for business executivesin the Web page

nikkei BPnet http: //www.nikkeibp.co.jp

PC Onlinehttp: // pc.nikkeibp.co.jpPortal site for business users of PCs and digital devices

KEN-Platzhttp: // kenplatz.nikkeibp.co.jpFor people engaged in architecture, civil engineering and real estate

ITprohttp: // itpro.nikkeibp.co.jpBreaking news and deep analyses essential for the IT industry

Nikkei Medical Onlinehttp: // medical.nikkeibp.co.jpResponding to the information needs of physicians and healthcare practitioners

Tech-On!http: // techon.nikkeibp.co.jpOne-stop technology information source for electronics / machinery engineers

Nikkei Real EstateMarket Reporthttp: // realestate.nikkeibp.co.jpJapan’s real estate investment news in English

L-Cruisehttp: // trendy.nikkeibp.co.jp/lc/Helpful hints for enriched private life

The trend watcherportal for all businessprofessionals

The top portal of Nikkei BP for all business professionals

nikkei TRENDYnet http: // trendy.nikkeibp.co.jp

Second Stagehttp: // www.nikkeibp.co.jp/style/secondstageAffluent living informationfor the senior generation

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Books and Custom Publishing Tradeshows and Seminars

Diverse Media Offering

Know-How and Analyses in

Business and Lifestyle

Limitless Opportunities for

Networking to Build Your Business

Our book publishing business leverages the analytical / processing know-how and abundant

business-to-business information accumulated through our editorial experience in a broad range of

magazines. Most of our direct-sales books are highly specialized and are announced to the readers

of our magazines in related fields. Some of the books can be purchased both directly from us and

at stores. Others are available in the form of e-books and the content for mobile phones, in parallel

with store-sales.

Nikkei BP takes advantage of its ability to create quality content and offers custom publishing

services to clients such as airlines and credit card companies for their highest satisfaction. Our　

editors with long experience with consumer magazines service our clients from customer analysis

to concept building and actual magazine production. We have over 20 years of experience with

such custom publishing, taking pride in the breadth of the media we have worked on and the high

level of our editorial know-how.

Leveraging our strengths as a media company,

Nikkei BP organizes a variety of tradeshows and

seminars throughout the year. Among them are

vertical exhibitions on IT, FPD and biotechnology,

and tradeshows introducing consumer products

such as digital devices and game consoles.

Tradeshows are dynamic media in which visitors can

see, touch and experience the hottest technologies

and newest products firsthand. Our events, coupled

with highly specialized seminars organized with the

support of our business-to-business magazines and

websites, attract a great number of visitors.

Some of our books become longtime sellers covering topics that will always be of interest regardless of the times, while others cover the hottest topics in a highly timely fashion. Our custom magazines are known for their high editorial quality which equals that of magazines for sale.

Human Capital

AT International

Security Solution

Enterprise Risk Management

Innovation Japan

Tokyo Game Show

BioJapan

ITpro EXPO

FPD International

Major Events

FPD International is praised by its visitors as the only exhibition in the world which brings together all the major FPD manufacturers.

FPD International is praised by its visitors as the only exhibition in the world which brings together all the major FPD manufacturers.

The Tokyo Game Show is the world’s largest international video games and entertainment event for both business profes-sionals and gaming fans in general.

The Tokyo Game Show is the world’s largest international video games and entertainment event for both business profes-sionals and gaming fans in general.

RANKBRAND

SCORE (DEVIATION)

2008 2007 2008 2007

1 7 Nintendo 93.4 79.92 12 STUDIO GHIBLI 84.3 78.43 6 Disney 83.5 80.84 5 Sony 83.2 81.15 8 Nintendo DS 83.0 79.86 30 Nissin Food Products 82.8 72.37 1 Toyota Motor 81.6 84.78 16 Sharp 81.5 76.79 28 Yahoo! 79.5 72.6

10 3 Panasonic 79.4 82.111 2 Google 78.5 82.412 52 UNIQLO 77.2 68.813 4 Canon 77.1 81.514 22 Rakuten 77.0 74.015 22 Tokyu Hands 76.9 74.016 18 Seven-Eleven 76.6 75.617 9 Windows 76.2 79.518 31 Honda Motor 75.8 72.119 34 iPod 75.6 72.020 19 Cup Noodle 75.5 75.2

Top 20 Brands of Brand Japan 2008 B-to-C Market (evaluated by consumers)

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Research and Consulting Global Marketing

Marketing Support for

the Cross Media Era

Forming Partnerships to

Provide Information around

the World

Branding

Branding is the key to successful corporate strategies and

Nikkei BP Consulting offers useful resources to see the

effects of your company’s branding activities. We publish

branding reports such as Brand Japan, Corporate Message Survey, and Web Brand Survey. We also conduct a variety

of branding surveys annually to provide branding solutions

to our customers.

Brand Japan is Japan’s largest-scale brand assess-ment survey where 55,000 people throughout the country evaluate a total of 1500 brands.

We have 6 major methods of conducting web consulting services which we combine to present the best possible way to meet your demand.

Nikkei BP in Asia

Presently, Nikkei Electronics licenses its electronics

technology content to Electronic Design & Application World — Nikkei Electronics China. We also partner with

Chemical Industry Press in China to license and provide our

biotechnology content to Nikkei Biotechnology & Business China. In Taiwan, Nikkei Business has an agreement with

Cite Publishing Holding Group to license its content to the

Business Weekly magazine. Additionally, Nikkei Business

and its Chinese partners organize a biennial event named

Beijing International Automotive Conference, which serves as

a platform to discuss the healthy development of the automotive

industry and market in China.

Nikkei BP Books in Foreign Languages

Requests for publication rights of Nikkei BP books in foreign languages are increasing, especially from Korea

and Taiwan. Rights for almost 130 Nikkei BP titles have been granted to overseas publishers in the five years

from 2002. Recently, the areas of interest have been

expanding from IT / Internet-related issues to finance,

economy, education and services.

Partnerships with U.S. / European Titles

Many of Nikkei BP’s specialized magazines utilize the

cutting-edge information provided by U.S. and European

magazines and newspapers. Presently, Nikkei BP partners

with numerous titles worldwide, including BusinessWeek

and Financial Times. The network of our three overseas

offices and five editorial bureaus in Asia, the U.S. and

Europe, combined with these partnerships, further adds

depth to the news and analyses that Nikkei BP offers to the

readers.Our books are licensed to leading book publishers mainly in Korea and Taiwan, winning strong support of the local readers.

Electronic Design & Application World — Nikkei Electronics China, Nikkei Biotechnology & Business China and Business Weekly: Our highly targeted content is popular also among the Chinese readership.

Web Consulting

Nikkei BP Consulting offers solutions to maximize the effect of websites for marketing and branding. Our

services include access log analysis to find out how your websites are used, website usability research to

identify problems and solutions in the usability and accessibility of the website, and website visitor survey

to grasp user behavior and tastes — all of which will help improve your website.

Research

The research skill and know-how that Nikkei BP Group has

cultivated over 40 years are consolidated in Nikkei BP Consulting.

Our research methods include questionnaire surveys conducted

through postal mailing and online, interview surveys on one-to-one or

focus group bases, and CLT (central location) surveys.

Questionnaire surveys are conducted by in-house staffs who

have experience in magazine-led surveys, while interview surveys

are conducted by those with editorial experience in high-tech,

architectural, medical and business fields.

Research Monitors

Nikkei BP Consulting has a pool of more than 250,000 research

monitors. A model monitor is a 40-year-old male living in an urban

area, holding a managerial position in his company, and earning

US$60,000 or more annually.

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Environmental Leadership Awarding Activities

A Management Approach that

Emphasizes Environmental

Protection

Recognizing Innovators Whose

Special Achievements Impact

Our Lives

Nikkei BP, among the first media companies to meet

the requirements for ISO14001 certification, is making

company-wide efforts to address environmental issues.

(In July 2008, Nikkei BP made a self-declaration

of conformity to ISO14001.) Why do we care about

environmental activities? First, as a publisher that inevitably uses large

amounts of paper, we consider it important for us to make the utmost

efforts to reduce the burden we place on the environment. Second, with

global warming becoming more and more evident, we take it as one of our

most important missions as a media company to provide information to

help solve environmental issues. We have also been participating in a joint

afforestation project in Australia since 2002 — another example of our

efforts to protect global environment.

We launched Nikkei BP EcoManagement Forum as a platform

to facilitate environmental management in the industry. It

currently has 170 corporate members and is striving to further

enhance eco-conscious management efforts of the members.

In addition, “Environmental Brand Survey” is conducted every

year to find out and analyze how environmental activities of

each company are evaluated by the market and society. The

results of the survey are released in and our

other magazines. The survey is drawing more attention every

year as an index to measure corporate value from the

perspective of environment.

We form study groups, conduct environment-related researches and host conferences to increase the

awareness of and to support eco-conscious management among Japanese industries.

Nikkei BP as a whole currently presents four awards.

“Nikkei BP Technology Award,” the first of our awards,

established in 1991, is given to technologies used to

manufacture such things as medical instruments and

electrical appliances, that benefit our lives without

our noticing. The awardees are decided based on the

impact they make on Japanese industry and society.

“Nikkei BP Advertising Award” aims to stimulate

development of advertising in business-to-business

information, including economy / management,

electronics / machinery, network, construction and

healthcare, while “Nikkei BP BizTech Book Award”

recognizes those books that contribute to the

advancement and development of technology and

management. Our fourth award “Japan Innovators

Award,” aims to revitalize the country’s economy and

acknowledges innovators who have unique ideas and

the strong will to bring them to reality.

Nikkei BP commends and awards achievements that support Japan’s industries tomorrow. Our awards are symbols of the highest achievements in business and technology.

Nikkei EcologyThere are also other awards presented by individual

magazine brands, such as “Nikkei Restaurants

Menu Grand Prix,” “Woman of the Year” and “IT

Japan Award”— all to recognize and make the

public aware of the achievements of specialists from

a journalist standpoint.

We report via the Internet our impact on the environment as a result of our business activities and what we are doing to reduce environmental burdens. (http://corporate.nikkeibp.co.jp/BP/eco)

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The Nikkei BP Group Companies Corporate Data

Nikkei BP Consulting, Inc.http://consult.nikkeibp.co.jp/

Established in 2002 to offer consulting services on marketing strategies; advisory services on how to boost web brands; branding services to measure brand strength; and advisory services for brand value enhancement.

Nikkei Business Publications Asia Ltdhttp://www.nikkeibp.com.hk/

Established in 199� in Hong Kong, the company publishes Nikkei Electronics Asia, a controlled-circulation magazine for engineers and managers in the electronics industry. The company has offices in Singapore and Taipei to serve as an advertising sales and marketing base covering all of Asia.

Nikkei National Geographic Inc.http://nationalgeographic.jp/

Established in 199� as an equal joint venture company between Nikkei BP and the National Geographic Society. In addition to publishing the Japanese edition of the renowned National Geographic magazine, the company also sells books, maps, and other products of the National Geographic Society.

Nikkei BP Planning, Inc.http://nbpp.nikkeibp.co.jp/

Established in 199� as a custom publishing company to support public relations, investor relations, and environmental relations of its client companies and organizations by producing books, magazines, and brochures on their behalf.

Nikkei BP Soft Press, Inc.http://softpress.nikkeibp.co.jp/

Established in 199� to publish Japanese editions of the PC software manuals of Microsoft Press, a publishing division of Microsoft Corporation. The company also produces and markets the textbooks for the Microsoft Official Training School.

Nikkei Business Publications America, Inc.Established in 1992 in New York as an advertising sales and marketing base covering North, Central, and South America. The scope of business has expanded to include sales of Nikkei Business subscriptions. The company also has an office in Santa Clara, California.

Nikkei Business Publications Europe Ltd.Established in 199� in London as an advertising sales and marketing base covering Europe, the Middle East, and Africa. The company employs a powerful network of media sales representatives to offer the highest quality service in the region.

Nikkei BP Marketing, Inc.http://www.nikkeibpm.co.jp/

Established in 19�� to conduct field sales of Nikkei BP’s annual subscription magazines. Nikkei BP Marketing also serves outside customers as a full service company with highly efficient telemarketing and direct marketing functions.

Nikkei Business Publications Service, Inc.http://www.nbpsvc.com/

Established in 199� to offer back-office support to the group companies of Nikkei BP in such areas as general affairs, accounting and human resources. The company now offers temporary help services as well.

Nikkei BP Publishing Center, Inc.Established in 199� to publish and sell Nikkei BP magazines through bookstores. Today, the company also places Nikkei BP books and electronic media in fine bookstores.

Nikkei BP Fulfillment Services, Inc.http://www.dokusya-sc.co.jp/

Established in 1991 with the aim of offering subscriber fulfillment services for all the publications of Nikkei BP. The company’s services now extend also to handle magazines published by outside companies.

Nikkei BP Creative, Inc.http://cre.nikkeibp.co.jp/

Established in 1991 to offer quality production services in the age of digital editorial design, encompassing not only print media but also such electronic media as CD-ROMs and websites.

Nikkei Medical Custom Publishing, Inc.http://medicalkaihatu.nikkeibp.co.jp/

Established in 199� to offer custom publishing services aimed at supporting the marketing activities of pharmaceutical companies and hospitals. The company can also conduct market research among health care professionals in Japan.

Nikkei BP Ad. Partners, Inc.http://www.bpad.co.jp/

Established in 199� as an advertising agency to support the marketing activities of client companies, using mainly Nikkei BP advertising vehicles such as magazines, websites, exhibitions and seminars.

TechnoAssociates, Inc.http://www.technoassociates.com/

Established in 200� as a joint venture between Mitsubishi Corporation and Nikkei BP to provide consulting and marketing services, with a special focus on technology, intellectual properties and China.

Nikkei HR, Inc.http://career.nikkei.co.jp/

Established in 200� to operate “Nikkei Career NET” which is an online platform for matching high-skilled job seekers and businesses in need of such talent.

Board of Directors

Chairman of the Board Seiichi OteruPresident & CEO Yasuo HirataExecutive Managing Directors Minoru Akiyoshi Toshiyuki Obama Tatsuo Ito Hiroshi Wada Takao Kaneko Yoshiyuki FurusawaManaging Directors Katsunori Kajihara Katsuyoshi Kondo Tsuneo KitaAuditors Kiyoshi Otani Ko Okumura Tetsuya Shimbo Naohiro Nomura

Name Nikkei Business Publications, Inc.

Head Office 1-17-3, Shirokane, Minato-ku, Tokyo 108-8646 Japan Tel: +81-3-6811-8502 Fax: +81-3-5421-9058 E-mail: info@nikkeibp.com

Capital 400 million yen

Date of Incorporation April 5, 1969

Number of Employees 950 (as of July 1, 2008)

Nikkei Business Publications Europe Ltd.Fifth Floor, Temple Bar House23-28 Fleet StreetLondon, EC4Y 1AA, U.K.TEL: +44-20-7936-2855FAX: +44-20-7583-6637E-mail: info@nikkeibp.co.uk

Nikkei Business Publications Asia LtdHong Kong OfficeRoom No.1701A, 17/FStanhope House734 King’s Road, Quarry BayHong KongTEL: +852-2575-8301FAX: +852-2574-8175E-mail: info@nikkeibp.com.hk

Singapore OfficeEntrepreneur Centre50 Tagore Lane #04-10HSingapore 787494TEL: +65-6552-7388

Taipei Office6F-7, No.150 Roosevelt Rd.Section 2, Taipei 100 TaiwanTEL: +886-2-2369-0196FAX: +886-2-2369-0197

Nikkei Business Publications America, Inc.New York Office655 Third Avenue, Suite 2905New York, NY 10017 U.S.A.TEL: +1-212-867-3414FAX: +1-212-867-3278E-mail: info@nikkeibp-america.com

Silicon Valley Office5201 Great America Parkway, Suite 526Santa Clara, CA 95054 U.S.A.TEL: +1-408-327-1100FAX: +1-408-327-1139

Editorial Bureaus

Overseas Subsidiaries

London Editorial BureauFifth Floor, Temple Bar House23-28 Fleet StreetLondon, EC4Y 1AA, U.K.TEL: +44-20-7936-3667FAX: +44-20-7583-6637

Beijing Editorial Bureau1201-27 China Resources Building8 Jianguomenbei Avenue, Beijing 100005, ChinaTEL: +86-10-5811-1820TEL: +86-10-5885-9206E-mail: beijing@nikkeibp.co.jp

Hong Kong Editorial BureauRoom No.1701A, 17/FStanhope House734 King’s Road, Quarry BayHong KongTEL: +852-2893-4884FAX: +852-2893-3593

Silicon Valley Editorial Bureau5201 Great America Parkway, Suite 526Santa Clara, CA 95054 U.S.A.TEL: +1-408-327-1111FAX: +1-408-327-1190E-mail: svo@nikkeibp.co.jp

New York Editorial BureauSuite 2404, 1325 Avenue of the AmericasNew York, NY 10019 U.S.A.TEL: +1-212-261-6450FAX: +1-212-261-6459

2008-9日経BP_E.ai