2008-8-9 Venturebeat, Mobile Web Megatrends

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Mobile Opportunities for Start-Ups Matthäus Krzykowski

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Is this the time to make it big in mobile ? These are the slides from my presentation at Mobile Web Megatrends.

Transcript of 2008-8-9 Venturebeat, Mobile Web Megatrends

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Mobile Opportunitiesfor Start-Ups

Matthäus Krzykowski

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Is this the time “to make it” in mobile ?

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Source: Rutberg, July 2008

Investments in mobile marketing tech and services fell off precipitously in the first half of 2008, slowing to $80 million from $291 million a year ago, according to the latest M&A report from investment bank Petsky Prunier.

Source: MediaPost, July 2008

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The mobile eco system continues to be much morehostile to startups than the online one.

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We believe this is changing, though.

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I. There are some interesting developments in Distribution/Monetisation

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Rich Miner’s Definition of Android:

1) "An Open Source mobile phone platform that encompassed every layer of the phone2) A series of phones powered by that platform3) A go to market strategy to guarantee global distribution of both platform and phones."

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Source: Mobile Facts, September 2008An Abstract Overview of Android As An Architecture

Source: Google, August 2008