2008 - 2009

Northeast Beef Promotion Initiative – Public Relations

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Goals for 2008-2009

• Four public relations events focused on our consumer – health conscious foodies or adventurous adults – in the Northeast.

• Secure retail or foodservice partners and also additional investments.

• A minimum of four state dietetic meetings, with a speaker, if possible.

• Budget: $125,000

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CT Women’s Expo

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Philadelphia Distance Run

• September 19 – 21• Won merit award in

national Best of NAMA competition

• Sponsor of Children’s Fun Run, Fitness Expo

• 15,000 Confident Cooking with Beef in every runner’s bag

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Distance Run Beef Messages

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Metropolitan Cooking & Entertaining Show, DC

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New England Dairy Promotion

• New England Dairy Promotion Board asked to partner on a toolkit for New England retailers this fall. Focus was lean recipes and nutrition information.

• Seven retailers received kits, at no cost to beef:– Donelans– Foodmaster– Roche Bros.– Big Y– Hannaford Bros.Co.– Shaw's– AHOLD (Stop & Shop, Giant)

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NBC 4 Health & Fitness Expo

• January 10 – 11• Washington DC

Convention Center• 85,000 people –

largest free health event for the public

• Co-sponsored by the South Dakota Beef Industry Council & Balducci’s stores

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Program, Web Ads

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Upcoming Events - 2009

• Eastern Region Health, Physical Education, Recreation and Dance Annual Meeting – February

• MA Dietetic Meeting (Speakers)– March• CT Dietetic Meeting – April• Boston Marathon (Cabot Creamery) – April• NJ Dietetic Meeting – May• DE Dietetic Meeting (Speaker) – May• Marine Corp Marathon Fitness Expo - October