2008-09 ANNUAL REPORT - Curling CanadaME FRS OMS THA E CHG IEF E EXECUT 4 CCA 2008-09 Annual Report...

2008-09ANNUAL REPORT

MISSIONTo encourage

and faci l i tate

the growth

and development

of curl ing in co-operation

with our network

of aff i l iates

M I S S I O N

2 CCA 2008-09 Annual Report

VISIONV I S I O N

In the year 2010 and beyond, curling inCanada — from the grassroots to the highestlevels of competitive play — will be strongand vibrant. Curling clubs and

associations in Canada will offer a wide

variety of participation opportunities for

all residents of their communities.

Opportunities to participate will reflect

the changing needs of the cultural

mosaic and lifestyles of Canadians, and

allow for a healthy cross-section of

recreational through competitive play.

Furthermore, the management practices

of clubs, member associations and the

CCA will parallel those of successful

businesses by always keeping the best

interests of curlers in mind.

CCA 2008-09 Annual Report 3

MESSAGEF R O M T H E C H I E F E X E C U T


The Canadian Curling Association is verypleased to be enjoying another successfulyear on multiple fronts. Our organizationcontinues to strive to provide and facilitatethe best possible experience for both curlersand fans throughout Canada.This past year was highlighted by a

number of key elements.

HIGH PERFORMANCEFrom a high-performance perspective, werealize that in Canada, the largest curlingnation in the world, there are increasedpressures and expectations on ourassociation and on our athletes. So I couldn’t be more proud that Canada

is ranked No. 1 in the world — according tothe World Curling Federation internationalranking system — in both men’s andwomen’s curling. Our athletes are to beapplauded for their continued excellence. This international success was highlighted

with constant podium results throughoutthis past season, including Canada’sfirst-ever gold medal at the WorldWheelchair Curling Championship; adouble gold-medal performance by themen’s and women’s teams at the WorldSeniors; a double silver-medal performanceby the men’s and women’s teams at theWorld Juniors; a silver medal at the FISUWorld University Games for the Canadianwomen’s team; and Canada’s first-evermedal at the World Mixed. And I would be remiss not to mention

Team Canada’s silver medal at the FordWorld Men’s Curling Championship inMoncton, New Brunswick, where some

incredible curling took place at the 50thanniversary of that event.

DEVELOPMENTLast year, the CCA continued its role in thegrassroots development of the sport. TheCCA’s Discover Curling program continuedto make inroads into enhancing curling forathletes in wheelchairs and who are hearingor visually impaired, and multiple otherinitiatives aimed at giving Canadians achance to enjoy our sport.In January, the new Capital One Rocks &

Rings program was launched in Toronto,with the assistance of the Ontario Ministerof Education, as part of a partnership withthe CCA and the promotion of curling toinner-city, school-aged children. Thisinitiative has grown in a major way, with theprogram scheduled to expand to othermajor urban centres during the next severalyears.

SEASON OF CHAMPIONSAND OTHER CHAMPIONSHIPSThis past year was again highlighted by theCCA’s Season of Champions events, whichare the pinnacle of the sport. We are sofortunate to have incredible fans whocontinue to show their support. For many,one of last year’s highlights was the TimHortons Brier, whose field was one of thebest in recent memory and attracted crowdswho came out in droves. Total attendancewas approximately 250,000 — a truetestament not only to the Tim Hortons Brier,but to all CCA events and the brand thatour Season of Champions has become.

STAFF

I V E O F F I C E R

Louise DelormeCo-ordinator, national

athlete servicesand coaching

Karen RyanExecutiveassistant

JoAnne ViauCo-ordinator,

financial services

Rachel DelaneyCo-ordinator,

development andchampionship services

Glenn van GulikDirector, information

technology

Paul NobleManager, event administration

Greg StremlawChief executive

officer

Warren HansenDirector, event

operations and media

Gerry PeckhamDirector, highperformance

Patricia RayChief operating

officer

Danny LamoureuxDirector, championship

services and curlingclub development

Paul WebsterNational

development coach

SEASON OF CHAMPIONS EVENT MANAGEMENT AND MARKETINGDirector, national marketing: David Beesley | Manager, national marketing: Catharine Dunlop |Co-ordinator, sponsorship fulfilment: Marylou Morris | Director, event operations and media:Warren Hansen | Director, championship services and curling club development: Danny Lamoureux |Manager, event administration: Paul Noble | Co-ordinator, development and championshipservices: Rachel Delaney | Manager, event marketing: Rod Palson | Manager, local sponsorship: CathyBowman | Event sponsorship sales: Jen Ogston | Event sponsorship sales: Kathryn Larsen | Manager,event financial services: Terry Morris | Editor, Extra End magazines: Laurie Payne | Co-ordinator, dailypublications: Larry Wood | Manager, merchandising: Robin Henry | Manager, entertainment andproduction: Roger Powell | Manager, bar operations: Elmer Epp | Media co-ordinator: Jeff Timson |Media co-ordinator, Scotties Tournament of Hearts: Robin Wilson | Photography co-ordinator: MikeBurns | Photography co-ordinator, Scotties Tournament of Hearts: Andrew Klaver | Event master ofceremonies: Stuart Brown | Event master of ceremonies: Jim Jerome

S U P P O R T& S E R V I C E S


NEW BROADCAST PARTNERLast year also saw the CCA enter its firstexclusive broadcast partnership with TSN. Itwas a pleasure to see the return of morningdraws and the exceptional coverage andcommentary provided by Vic Rauter, LindaMoore and Ray Turnbull all season long —some 240 hours of live broadcast coveragefor our fans. The CCA is delighted to partnerwith the largest sports network in thecountry; there’s no doubt our sport willcontinue to thrive with TSN.

SPONSORS AND FUNDING PARTNERSThe CCA is extremely grateful for thecomprehensive support that we receive fromour sponsors, corporate suppliers andfunding partners. This support, coupled withrunning our organization as a full-fledgedbusiness, enabled us to achieve continuedfinancial stability and increase our long-termreserve fund.

LOOKING AHEADAs we look ahead, our organization issincerely excited as we enter the Olympicyear. All eyes are on Vancouver and we willdo everything we can to ensure that ourathletes arrive there in optimal mental,physical and technical condition so that theyhave the best possible chance to achievepodium results. Enjoy the upcoming season. It will be one

to remember!

Greg StremlawChief Executive Officer, CCA

MESSAGEF R O M T H E C H A I R S

On behalf of the Canadian Curling Association’s board of governors, it is our privilege toshare this inaugural CCA Annual Report with you.This publication will annually tell our story and share our successes. It is one of many

firsts that the CCA has enjoyed over the past few years, a time in which we have met andovercome some of the greatest challenges in our long history. In 2007, the CCA unanimously adopted the Policy Governance© model, a method by

which the board of governors engages its members and communicates their collectivevision, values and priorities to management, who in turn develop and deliver programsand services for the benefit of the Canadian curling community. At the same time, the CCA found itself in a desperate financial position that threatened

not only its work but its very existence. A new governance philosophy, coupled withsound fiscal principles and the incredible effort of CCA management, resulted in thecomplete elimination of the deficit and what is today a seven-figure, long-term financialreserve. Such a quick turnaround is unprecedented in Canadian amateur sport and was the

result of strong fundamentals and a total team effort.Those same principles power our top teams in their quest to compete and win Olympic

gold for Canada. The competitive bar has been raised and as the focus of the world turnsto Vancouver in February, our teams have never been more committed and neither hasthe CCA. Canada and the world will be tuned into an unprecedented amount of curling on

television and we are hard at work to leverage that Olympic experience in all curlingrealms, from athletes to clubs to fans.We are excited about the future of curling and will work hard to ensure it remains one

of Canada’s greatest sports!We hope you enjoy this first comprehensive CCA Annual Report!

Yours in curling,

Fran Todd Graham ProuseChair, 2008-09 CCA Board of Governors Chair, 2009-10 CCA Board of Governors


BOARDB O A R D O F G O V E R N O R S


The national board is elected by themembership of the association and isaccountable to representatives of that

group. The board’s primary responsibility is to establish the necessary programs and

resources required to develop, in the most general sense of the word, the sport of

curling. The board will fulfil these responsibilities by formulating and adopting

policies, seeing that these policies are implemented and by evaluating their results.

Further, the board must carry out its functions openly, seeking the involvement of its

members, corporate partners and staff.

The 2009-10Canadian CurlingAssociation boardof governors: (backrow, from left) RonHutton, GeorginaGranchelli andElaine de Ryk;(middle row) MitchTarapasky, LauraLochanski and JimCampbell; (frontrow) BernadetteMcIntyre, GrahamProuse, JackBowman andFran Todd.

DEVELOPMD E V E L O P M E N T


contact with approximately 1,000 affiliatedcurling clubs, 14 provincial and territorialassociations, 11 affiliate members and more thanone million Canadians who play the sport eachyear.

DISCOVER CURLINGThe CCA launched the Discover Curling

campaign with the generous support of SportCanada and the Toronto/Montreal StockExchange in 2006. It’s a long-term, activerecruitment strategy for targeted groups, rangingfrom Canadians with disabilities — includingthose in wheelchairs, those who are hearing orvisually impaired and those in Special Olympics— to community-based organizations and thegrowing cultural ethnic segments of Canada’scities and towns. The CCA is developing a participant base that

accurately represents the Canadian population byoffering equitable entry-level opportunities, basicand advanced training, coaching and otherpositions to fully involve new participants in thesport. Since the launch, the CCA has made a number

of inroads with its programs for athletes inwheelchairs and who are visually impaired. The CCA and its partners have produced

comprehensive instruction videos for wheelchairand vision-impaired curling that are destined for

The Canadian CurlingAssociation’sdevelopmentprograms involve aseries of initiativesaimed at retainingcurlers and developingprograms andmaterials to recruitnew ones. It’s through the

developmentprograms that theCCA maintains direct

ENTCCA 2008-09 Annual Report 9

the Internet and maximum access. Acomprehensive disability-awareness manual willaugment the videos. The final drafts of wheelchairand vision-impaired coaching manuals have beenwritten and the next step is the expansion of aLong-Term Athlete Development model forathletes with disabilities. During last season’s Scotties Tournament of

Hearts, Tim Hortons Brier and the Ford WorldMen’s, wheelchair and vision-impaired athletesfrom British Columbia, Alberta and the Maritimesshowcased their skills on the ice in front ofthousands of fans. And finally, CCA representatives attended the

World Curling Federation’s first ever Curling ForDisabilities Workshop, which also attractedrepresentatives of 10 countries, the WCF’s chiefclassifier and members of the InternationalParalympic Committee.The CCA is also involved in the Soldier On

Program, a co-operative project in associationwith the Department of National Defence toprovide curling opportunities to injured Canadiansoldiers.

LEVERAGING 2010The Olympic Winter Games in Canada offer an

exciting and rare opportunity. Leveraging thatchance kicks off in 2009-2010 with fourobjectives: to increase participation and

membership at the club level; to change thepublic perception of the sport; to raise overallawareness; and to enhance sponsorshipopportunities. The marketing plan includes socialnetworking/marketing, television advertising andoutfitting curling clubs with the tools they willneed to take advantage of the hype created by2010. The social networking campaign will focus on

the Internet and use such tools as YouTube,Facebook, Twitter and blogs to spread themessage about curling.The CCA is creating new television commercials

to begin airing in November. The message will beentertaining and intriguing and will direct anyoneinterested to a new website.The new site, www.startcurling.ca, will be

linked from curling.ca and will host applicationslinked to social media such as Facebook andYouTube as well as content dedicated tomarketing curling to new customers. The site willallow the CCA to branch out from its mainwebsite so that content is directly related to thesocial networking campaign and ultimatelyleveraging the interest created by the 2010Olympics. A marketing package will be designed to help

clubs build and deliver sessions to get people tothrow their first rock. The CCA is so confident ofits product that it believes that once a first rock is

thrown, a curler will be born! The package willinclude access to posters and best practices.Finally, from March 2010 to September 2010,

a travelling road show of experienced curlingpeople will help curling clubs plan the start of the2010-2011 season. The CCA hopes that is when itwill “hook” all of its new customers!

CAPITAL ONE ROCKS & RINGS AND GETTING STARTEDThe CCA has teamed up with Capital One to

develop and grow the Capital One Rocks & Ringsprogram, one of several development programssupported by the CCA to introduce curling tochildren and other under-represented groupsacross Canada.The Capital One Rocks & Rings program is

designed to introduce school children to curling.Using unique floor curling equipment ingymnasiums, students experience a high-energy,fun-filled session while learning about the sport —its fundamentals and objectives, the delivery andhow to sweep. The program aims to expose curling to children

and families who would otherwise not have hadthe opportunity, with the hope that they willbecome curlers.Each class participating in Rocks & Rings will

receive a complimentary Getting Started InCurling package that will allow it to develop itsown school curling program. The teacher will be able to guide students

through activities that take place in theclassroom, then the gymnasium and finally thecurling rink. The practices and games outlined inthe program should give students theopportunity to learn new skills, improve fitnessand experience the enjoyment of playing on ateam and having fun!

THE BUSINESS OF CURLING The three-step Business Of Curling program

is designed to help curling clubs understandthe business they are in. Curling clubs areexperiencing a variety of issues adapting to theconstantly changing economic environment. Tohelp them survive in the marketplace, many haveadopted management tools from the privatesector. Clubs are turning to marketing as a meansof providing their customers with superiorproducts and services.Phase One is a weekend symposium involving

representatives of up to 100 curling clubs. Thegoal is to bring them together for a weekend oflearning and sharing. They will hear frominteresting and highly qualified speakers, who willoffer expertise in key areas of curling clubbusiness. This symposium also offers a valuableopportunity to share ideas and experiences withfellow club executives.Phase Two is a two-day strategic planning

workshop with one or two clubs and their boardsof directors. Board members will be guidedthrough the planning process and, as a group,envision where they want their club to be threeor four years down the road. They will analyze thecurrent situation while understanding the trendsaffecting the business. Finally, they will outline thesteps or strategies required to get from wherethey are today to where they want to be in thefuture. It’s a road map to success!Phase Three is the development of a

full-blown business plan. This piece of theBusiness-Of-Curling puzzle is in the pilot stage.The workshop is projected to be an onlineexperience over a 12-to-16-month period. A“remote” facilitator will prepare work sessions forcompletion by the board on a monthly basis. Theinformation will be collected and developed intoa formal business plan.



PARTNERSP A R T N E R S H I P S

Season of Champions Sponsors Official Broadcaster

Funding Partners

Business Partners

HIGH PERFO H I G H P E R F O R M A N C E


taking place next February and March inVancouver. The effort and intensity of thismotivated and focused group of athletes wasat an all-time high as the competitive curlingseason came to a close with the 2010 Gameslooming less than a year away.Last season produced a number of

remarkable performances as teams led byKevin Martin, Glenn Howard, Kevin Koe,Randy Ferbey, Jennifer Jones, ShannonKleibrink, Cheryl Bernard and Stefanie Lawtonbattled their way to a berth in the TimHortons Canadian Curling Trials in Edmonton. As a result of their success, these teams also

earned spots in the National Team Program,giving them access to significant training andcompetition funding support from the Own The Podium program. Teams led by Brad Gushue, Jeff Stoughton,

Mike McEwen, Wayne Middaugh,Marie-France Larouche, Michelle Englot,Kelly Scott and Sherry Middaugh also earnedNational Team Program status as a result ofhaving earned first-round byes in November’s

Canadian Curling Pre-Trials in Prince George,British Columbia.Noteworthy performances on the women’s

side saw Winnipeg’s Jennifer Jones win her thirdScotties Tournament of Hearts in five years;Marie-France Larouche of St-Romauld win theQuebec women’s championship and five WorldCurling Tour events; Shannon Kleibrink’s Calgaryfoursome return to top form; and Ottawa’sRachel Homan — runner-up at the 2009Canadian juniors — qualify for the pre-trials withher junior team intact. And the men? With the last rock of the last

end of the last event of the season, Edmonton’sRandy Ferbey won a trials berth; Glenn Howardof Coldwater won the Ontario men’schampionship and seven World Curling Tourevents; reigning Olympic gold medallist BradGushue and his team from St. John’s,Newfoundland, returned to top form; andEdmonton’s Kevin Martin, who won his secondstraight Tim Hortons Brier championship, missedback-to-back world titles by the narrowest ofmargins.

Over the past season, most of Canada’s élitecurlers were focused on their quest to qualifyfor the Olympic and Paralympic Winter Games

RMANCE


Winning medals at world championships isbecoming more and more difficult every year asinternational teams enhance their trainingprograms and improve their world-championshipperformances. With the help of its major funding partners,

the Canadian Curling Association remains focusedon helping Canada’s top teams implementcomprehensive training programs, includingincreased access to sport science and sportmedicine, enhanced coaching, access to summerice, international competition and state-of-the-arttechnology at the University of Alberta’s SavilleSports Centre in Edmonton. The intent of theNational Team Program is to ensure thatCanadian teams are podium-ready as theyprepare to take on the world in 2010.Canada won seven world championship medals

last season and was only centimetres away fromanother couple. One of the seven was a first-evergold medal at the World Wheelchair CurlingChampionship in the Olympic/Paralympic Centrein Vancouver. Contributing to Canada’s readiness to compete

for gold in 2009, the team took part in ninetraining camps and three international eventsleading up to the world championship. The hardwork paid off: Team Canada skip Jim Armstrong,with support from Darryl Neighbour, Ina Forrest,Sonja Gaudet and Chris Sobkowicz, got strongeras the competition went on and hit their stride in

the playoffs, winning their final three eight-endgames by scores of 9-2, 10-4 and 9-2. It was announced in late September that

Bruno Yizek would join reigning worldchampions Armstrong, Neighbour, Forrest andGaudet to represent Canada at the ParalympicWinter Games March 13 to 20. The CCA extends its sincere appreciation to

the entire high-performance team for itscontribution to the training and performance ofCanada’s élite athletes and coaches, and paysspecial tribute to those who take on leadershippositions on behalf of the organization. Thisgroup includes, but is not limited to, thefollowing dedicated coaches, team leadersand program managers: Jim Waite, ElaineDagg-Jackson, Joe Rea, Wendy Morgan, TomCoulterman, Helen Radford, Bill Tschirhart, JenFerris, Paul Webster, Rob Krepps, Melissa Soligo,Scott Arnold and Pat Reid. The CCA alsoacknowledges the leadership, guidance andfunding provided by Own The Podium, SportCanada and the Canadian Olympic Committee.There is no doubt that the 2009-10 season has

the potential to be the most memorable ever aswe at the CCA watch and cheer Canada’sfavourite teams on to their best-everperformances at the pre-trials, trials, Olympicsand Paralympics, while continuing to support allof those athletes who aspire to earn and wear themaple leaf in world championship play.

CHAM14 CCA 2008-09 Annual Report

SEASON OF CHAMPIONSChampionships are the Canadian Curling

Association’s primary area of administration andthe most financially consuming of itsresponsibilities. In 1994, the CCA, in concert with St. Clair

Group of Toronto and the World CurlingFederation, developed a novel approach tomarketing national and international curlingchampionships. They created a series ofchampionships, named the Season of Champions,that included the Canadian Mixed, CanadianSeniors, Canadian Juniors, the Hearts, the Brier,World Juniors and the World Men’s and Women’sCurling Championships.Broadcast contracts were struck with CBC and

TSN and the combined efforts of the twonetworks ensured that championship curlingwould be aired on Canadian television for aguaranteed minimum of 135 hours a year.Although today’s championship mix differs

somewhat from the original, the Season ofChampions celebrated its 15th year last year andboasted more than 240 hours of live broadcastcoverage exclusively on TSN.The first event of the 2008-09 season — the

sixth Continental Cup — was staged in Camrose,Alberta, December 18 to 21, with Team World

defeating Team North America 208-192. Theseries is now tied with three cup titles each.Similar in format to golf’s Ryder Cup, the

Continental Cup brings together 12 of theworld’s best men’s and women’s teams — sixrepresenting Team World, six representing TeamNorth America — competing in a unique event.A total of 400 points is available from the

competition’s four disciplines — mixed doubles,singles, team and skins. The Canadian junior men’s championship, the

world’s second oldest curling event, dates back to1950. The inaugural junior women’schampionship took place in 1971 and the twohave been combined as a single event since1987. Today, the Canadian Juniors has the most

participants of any CCA-operated event, with atotal of 13 provinces and territories represented inboth the men’s and women’s fields. The winnersadvance to represent Canada at the WorldJuniors. Salmon Arm, British Columbia, played host to

the M&M Meat Shops Canadian Juniors January31 to February 8, with Manitoba’s Kaitlyn Lawessuccessfully defending her title and Prince EdwardIsland’s Brett Gallant winning his first in fiveappearances.

PIONSHIPSC H A M P I O N S H I P S


The Canadian Women’s Curling Championship— now the Scotties Tournament of Hearts — hasbecome one of the best known and most popularwomen’s sporting events in Canada since it waslaunched in 1961. As 2009 Hearts champions,Jennifer Jones and her Team Canada earned notonly the right to represent Canada at the worldwomen’s championship in GangNeung City,Korea, but also earned a significant number ofpoints towards a berth in the 2009 Tim HortonsCanadian Curling Trials. The 2009 Scotties Tournament of Hearts, held

February 21 to March 1 in Victoria, BritishColumbia, boasted a total attendance of 70,218,10th highest in the 48-year history of thechampionship.The Brier, which celebrated its 80th year in

2009, is recognized as the oldest and best-knowncurling event in the world. Alberta’s Kevin Martinwon his second straight Tim Hortons Brier title,earning him the right to represent Canada at theFord World Men’s in Moncton, New Brunswick,and points towards a berth in the CanadianCurling Trials. Total attendance at last season’s Brier — held in

Calgary March 7 to 15 — was 246,126, the thirdhighest in Brier history. A more recent Season of Champions addition is

the Canada Cup. The seventh Canada Cup —which included 10 men’s and 10 women’s teams— took place March 18 to 22 in Yorkton,Saskatchewan. The prize package was $150,000.The Canada Cup is closely aligned with the

Brier and Hearts, with the champions of eachearning automatic berths in the next year’scompetition. The 2009 field also included thedefending 2008 Canada Cup and Players’Championship winners, and was rounded out byseven of the top-ranked men’s and women’steams in Canada. The 2009 winners — teams skipped by

Edmonton’s Kevin Martin and Calgary’s ShannonKleibrink — also earned a significant number ofpoints towards berths in the Canadian CurlingTrials. The World Curling Championships operated as

a combined men’s and women’s event from 1989to 2005, when two separate championships wereestablished. Every year one of the worldchampionships — either the men’s or women’s— is played in Canada under the management ofthe CCA. Celebrating its 50th anniversary in 2009, the

12-team Ford World Men’s was held in Moncton,New Brunswick, April 4 to 12, and was won byScotland’s David Murdoch.


01994 2005 2006 2007 2008 2009

1000

2000

3000

4000

5000

TELEVISED CURLING — TOTAL GROSS IMPRESSIONSADULTS 18+ (000,000s)

0

100

200

300

400

500

Brier

Prime-timedraws (1)

STOHPrime-timedraws (2)

Blue Jays(3)

CFL(4)

NFL(5)

The Masterson TSN (6)

AVERAGE MINUTE AUDIENCEADULTS 18+ (000s)

When the Seasonof Champions wasintroduced in 1995,it attracted more thandouble the number ofgross impressions tothe entire sport ofcurling. In the lastfive years, the Seasonof Champions hasenjoyed consistentgrowth with 2009delivering 22 per centmore audiencethan in 2005.

The average minuteaudience generatedby the prime-timedraws of both theTim Hortons Brierand the ScottiesTournament of Hearts also comparefavourably againstvarious other sportsproperties in Canada.

All televised curling pre-Season of Champions

Season of Champions broadcasts only

Notes:(1) 8-draw average excluding the final(2) 6-draw average excluding the final(3) 30-game average from April to May(4) 27-game average from September to November(5) 8-game average from November to January(6) Rounds 1 and 2 average

The final Season of Champions event takesplace every four years. The 2009 Tim HortonsCanadian Curling Trials — to determine who willrepresent Canada at the Olympic Winter Gamesin Vancouver — takes place December 6 to 13 inEdmonton.

OTHER CHAMPIONSHIPSThe CCA is directly responsible for the

operation of three other championships — theCanadian Mixed, Canadian Seniors and CanadianWheelchair. It also plays an active role in theannual CIS-CCA Canadian University CurlingChampionships.The Canadian Mixed made its debut in Toronto

in 1964. The 2009 Canadian Mixed — won byManitoba’s Sean Grassie — was played in IqaluitNovember 8 to 15, 2008, and marked the firsttime in history that a national sport championshipwas staged in the territory of Nunavut. Two members of the championship mixed

squad advanced to represent Canada at theWorld Mixed Doubles in Cortina d’Ampezzo, Italy,in April. The Canadian senior men’s championship dates

back to 1965, and the senior women’s to 1973.The Canadian Seniors — for curlers 50 years ofage and older — has been operated as acombined event since 1985. In 2009, the Canadian Seniors was staged in

Summerside, Prince Edward Island, March 22 to29, and was won by Ontario’s Bruce Delaney andNova Scotia’s Colleen Pinkney. The seniorchampions will represent Canada at the 2010World Senior Curling Championships inChelyabinsk, Russia, next April. Wheelchair curling and the Canadian

Wheelchair Curling Championship are relativelynew to the Canadian curling scene. The firstnational championship was held in 2004. JimArmstrong’s British Columbia squad captured the2009 Canadian title in Lower Sackville, NovaScotia, March 23 to 28. Also new to the Canadian curling scene, the

second annual CIS-CCA Canadian UniversityCurling Championships were held in MontrealMarch 25 to 29. The 2009 champions — HollieNichol of Wilfrid Laurier University in Waterloo,Ontario, and the University of Regina’s ChrisBusby — will represent Canada at the 2010Karuizawa Invitational in Japan next February.


FINANCEF I N A N C E

BALANCE SHEETAs at April 30 2007-2008 2008-2009

Assets

CurrentCash $ — $ 617,645 Accounts receivable 2,680,908 2,492,068 Prepaid expenses 67,735 175,392

2,748,643 3,285,105

Capital assets 712,017 698,873

$ 3,460,660 $ 3,983,978

Liabilities And Net Assets

CurrentBank indebtedness $ 825 $ —Accounts payable and accrued liabilities 2,239,955 1,223,499Deferred revenue 28,800 706,950Current portion of long-term debt 17,242 18,542

2,286,822 1,948,991

Long-term debt 349,578 331,035

2,636,400 2,280,026

Net assetsInvested in capital assets 345,197 349,296Internally restricted reserve — 744,874Unrestricted 479,063 609,785

824,260 1,703,955

$ 3,460,660 $ 3,983,981


COMPARATIVE INCOME STATEMENTFor the year ended April 30 2006-2007 2007-2008 2008-2009

RevenueDomestic 4,776,018 5,981,385 5,972,055International 89,540 98,000 220,000High performance 1,188,457 1,492,552 1,745,000Management 809,635 891,235 892,755Other 336,705 1,111,667 78,093Total revenue 7,200,355 9,574,839 8,907,903

ExpenseDomestic 5,004,219 4,420,003 3,794,398International 216,957 200,752 372,169High performance 1,544,898 1,886,848 2,091,206Management 1,506,909 1,551,220 1,717,059Other expenses 296,139 135,287 53,379Total expenses 8,569,122 8,194,110 8,028,211

Surplus/(deficit) (1,368,767) 1,380,729 879,692

Accumulated surplus/(deficit)after year-end (556,469) 824,260 1,703,952

2008-09 REVENUE

Category Amount Percentage

Sponsorships 3,942,280 43%Sport Canada 2,509,224 28%Event revenue and funding 1,219,861 14%Other revenue 430,557 5%Affiliation fees 337,755 4%Other funding agents 236,351 3%Competitor fees 231,875 3%

Total $ 8,907,903 Sport Canada

28%

Sponsorships43%

Competitor fees3%

Affiliation fees4%

Other funding agents3%

Other revenue5%

Event revenueand funding

14%

2008-09 ANNUAL REPORT - Curling CanadaME FRS OMS THA E CHG IEF E EXECUT 4 CCA 2008-09 Annual Report...

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