2007 Television ProductsPre Open House Training

Motionflow™ 120Hz

Motionflow™ 120Hz

• Doubles the number of images displayed on the screen per second• Analyses objects, speeds and movement to create new images• Inserts the new created images for smoother motion in movies and

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Motionflow 120Hz is a new Sony-unique technology that dramatically reproduces sharp and smooth motion like never before on LCD television.

Compared to conventional 60Hz LCD television, Motionflow 120Hz allows the television to display twice as many images per second, doubling the 60Hz frame rate to 120Hz. In marked difference to other products, this Sony-unique algorithm creates completely new images based on the incoming signal, and inserts them between the original frames to reproduce smoother, sharper motion. This dramatically reduces motion artifacts such as judder, a phenomenon in which objects jump from one position to the next instead of flowing smoothly. The result is a revolution in motion reproduction for LCD television.

In order to precisely calculate objects travelling at different speeds and directions, Motionflow 120Hz uses a newly-developed algorithm to detect and follow specific objects as well as the movement of the overall scene.

Smooth Picture Motion

Smoothness of pictures in motion depend on:

1. Panel response time๐ BRAVIA/SXRD TVs still boast some of industry’s fastest response

time

– Number & quality of images displayedevery second๐ Current NTSC standard: 60 frames/sec

Sony Unique Frame Creation

High Frame Rate

Creates “new” frames via a real time process from the adjacent frames. These are then inserted between the original frames to realize smoother motion.

• Display more images per second• Double the number of images (frames) that can be

displayed on the screen every secondº NTSC Broadcast: 60fps > 120 fpsº Movie: 24fps > 120fps

High Frame Rate

Motionflow™ 120Hz – Sharp Motion

Newly created frames provide crisp reproduction of fast moving objects.

NEW!NEW! NEW!NEW!

Conventional LCD TV

BRAVIA™ TV with Motionflow™ 120Hz

Time

Time

0/60 sec 1/60 sec 2/60 sec

0/120 sec 1/120 sec 2/120 sec 4/120 sec3/120 sec

Motionflow™ 120Hz – Smooth Motion

NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW!

ConventionalCamera Panning (24p content)

NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW! NEW!NEW!

Motionflow™ 120Hz

0/24 sec 1/24 sec 2/24 sec

Newly created frames provide smooth motion of fast moving objects.

How do objects move on a TV?

2/60 sec 3/60 sec 4/60 sec

Time

1/60 sec

On a non interlaced TV, the image (frame) on the screen is refreshed every 1/60 second.

How do objects move in a movie?

2/24 sec 3/24 sec1/24 sec

On a standard a TV, a new image (frame) is displayed every 1/24 second, as movies are shot at 24fps.

Duplicate Duplicate Duplicate

time

High Frame Rate Creation

On a High Frame Rate TV, the image (frame) on the screen is refreshed every 1/120 second, twice as often as on a non-interlaced TV.

2/120 sec

NEW!Frame

1/120 sec

Existing Frame

4/120 sec

NEW!Frame

3/120 sec

Existing Frame

6/120 sec

NEW!Frame

5/120 sec

Existing Frame

7/120 sec

Existing Frame

Time

8/120 sec

NEW!Frame

High Frame Rate Creation

1/120 sec 11/120 sec

On a High Frame Rate TV, a different image (frame) is displayed every 1/120 second. Up to 4 “new” frames are created.

time

Existing Frame

NEW!Frame

NEW!Frame

NEW!Frame

NEW!Frame

Existing Frame

NEW!Frame

NEW!Frame

NEW!Frame

NEW!Frame

Existing Frame