©2007 Kingston Technology Company, Inc.
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Transcript of ©2007 Kingston Technology Company, Inc.
©2007 Kingston Technology Company, Inc.
Kingston Server MemoryBy Your Name
Updated 10.28.2008
Kingston Memory2
It’s a Big Market…It’s a Big Market…
US server business has increased ~40% year-over-year since 2005…..
…………………………………and they all could use more memory!
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What’s Driving its Growth?What’s Driving its Growth?
Virtualization
Multi-core Processors
Growth of Datacenters
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Server MemoryServer MemoryIts also driving a natural need for more server memory!
New multi-core processor servers
Virtualization
Maximization of existing enterprise hardware/software
Memory pricing is at a record low
Microsoft Windows Server 2008 launch
Higher memory capacities
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Microsoft ® Windows ® Server 2008 RolloutsMicrosoft ® Windows ® Server 2008 Rollouts
- 2 Terabytes memory support in 64-bit Enterprise and Datacenter editions
-Take full advantage of all the features and benefits of this new server operating system
- Increase user density per server with memory upgrade
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Virtualization Projects and RolloutsVirtualization Projects and Rollouts
Virtualization Product
Memory Support
per Server
Memory Support per
Virtual Machine
VMware ESX 3.5 256GB 64GB
Microsoft Hyper-V (64-bit)*
2 TB 64GB
Citrix XenServer 128GB 32GB
* Enterprise and Datacenter Editions
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VMware Alliance RelationshipVMware Alliance Relationship
Premier technology partner
Joint technology papers
Participation in key VMware events
• VMworld (US and Europe)
• TSX Conference
• US
• Europe
• Asia (TBD)
• Government buying season road show
• User group functions
Product launch partner
• Virtual Infrastructure 3
• PocketACE
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Kingston/VMware Affiliate Alliance ProgramKingston/VMware Affiliate Alliance Program
Memory is a critical component in Virtual Infrastructure. Attach Kingston Server memory to every VMware quote and put more margin in your pocket. It’s a win-win for you and your customer!
• 10% off Kingston Branded Server Memory*
• Free Customer Facing Webinar
• Marketing and Sales Tools
Visit www.kingston.com/VMAA for program details and sales tools to help you drive more sales!
* Discount cannot be combined with any other special pricing offer from Kingston and must be on the same purchase order.
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Why should you care?Why should you care?
1. Great up-sell opportunity
2. Great margin potential
3. Offers the opportunity to maintain customer loyalty between major purchases
EVERYBODY needs memory
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OK, I get it. But why Kingston Server Memory?
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Lets look at these points a little closer..
Kingston Server MemoryKingston Server Memory
A Few things to know….
Doesn’t void system warranty
KingstonCare
Patented burn-in testing
Worlds largest provider of server memory to business’ worldwide other than the 3 major OEMs
©2007 Kingston Technology Company, Inc. All rights reserved. All trademarks and registered trademarks are the property of their respective owners.
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Is it Warranty OR Service?Is it Warranty OR Service?Kingston memory will NOT void OEM warranty by law
• Magnuson-Moss Act
• Sherman Antitrust Act
• OEM web sites explain that there are no warranty issues
Kingston memory is recognized by OEM server utilities
Potential service issues may come up
• Service Level Agreement (SLA) issues with OEM service
Kingston has set up KingstonCare for customers using
• OEM or OEM-outsourced service
• IT-contracted service providers
• Internal IT service (self-maintainers)
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
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Things to know about KingstonCareThings to know about KingstonCare
Service Reimbursement
On-Site Spares*
(Subject to qualification)
Cross Ship RMA
24/7 Live Technical Support/Tools
Free
Covers all Kingston related service costs
Easy on-line claim process
Free
Instant product replacement
Meets tightest service level agreement (SLA) deadlines
Free
Quick product replacement
Easy on-line RMA process
Free
Memory troubleshooting knowledge base
All Kingston service related information in one place
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
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In accordance with the terms of the agreement, during the Kingston Technology Company, Inc. warranty period, IBM will provide service to replace Kingston products which are eligible for service under the agreement, have an IBM-approved FRU label attached, and are installed in or attached to IBM machines covered by an IBM maintenance agreement or purchased upgrade to an IBM warranty. The IBM machines are Intel-based servers.
Need more information or support?
In the U.S. and Canada, you may take advantage of the IBM/Kingston Service Agreement by calling IBM at (800)IBM-SERV or (800)426-7378 and asking for Service.
Other Service AgreementOther Service Agreement
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
IBM Service AgreementIBM Service Agreement
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TestingTesting
There are over 34 BILLION cells on a 4GB module…..
… and they all need to be tested
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
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Kingston’s Server Memory TestingKingston’s Server Memory Testing
100% dynamic module burn-in testing exceed OEM specifications
Since 2004, Kingston has set a new industry reliability and quality standard
Testing simulates 3 months of heavy server use
Up to 24 hours in Kingston-designed test chambers
Tested at 100o Celsius / 212o Fahrenheit and higher voltage
Every cell of every DRAM is continuously exercised
Nearly eliminates Early Life Failures in customer servers*
* Kingston 6-month trial testing in 2004 showed that 90% of Early Life DRAM failures are now being screened at the factory – before shipment to customers.
KingstonPatented
Kingston Quality Standard: Zero bad cells 1 bad cell = defective module
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
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Top Vendors of Memory to Businesses Top Vendors of Memory to Businesses WorldwideWorldwide
2005-2007: Leading Memory Vendors
Kingston is the only manufacturer of memory modules in this list.
KTC Server:System warrantyKingstonCareBurn-in TestingLargest provider of server memory
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OK, I get it. But why Kingston?
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Kingston’s the Largest 3Kingston’s the Largest 3rdrd Party Memory Party Memory ManufacturerManufacturer
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Corporate HeadquartersManufacturing CenterFountain Valley, CA
Corporate HeadquartersManufacturing CenterFountain Valley, CA
European Headquarters& Logistics
Sunbury, England
European Headquarters& Logistics
Sunbury, England
OEM Logistics SupportDublin, Ireland
OEM Logistics SupportDublin, Ireland
Manufacturing CenterPenang, Malaysia
Manufacturing CenterPenang, Malaysia
Powertech TechnologyWafer Backend Processing
Shinpu & Hukou, Taiwan
Powertech TechnologyWafer Backend Processing
Shinpu & Hukou, Taiwan
AmericasAmericas EMEAEMEA Far EastFar East
Far East HeadquartersManufacturing Center
Hsin-Chu, Taiwan
Far East HeadquartersManufacturing Center
Hsin-Chu, Taiwan
Manufacturing CenterShanghai, China
Manufacturing CenterShanghai, China
Wafer Backend Processing& Manufacturing Center
Shenzhen, China
Wafer Backend Processing& Manufacturing Center
Shenzhen, China
Tera ProbeWafer Testing Services
Hiroshima & Kyushu, Japan
Tera ProbeWafer Testing Services
Hiroshima & Kyushu, Japan
Kingston is an investor in Powertech Technology Inc., and Tera Probe, the world’s largest wafer testing services company.
Kingston is an investor in Powertech Technology Inc., and Tera Probe, the world’s largest wafer testing services company.
Kingston has True Global InfrastructureKingston has True Global Infrastructure
Waferprocessinginto DRAMs
+ DRAM testing
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Things to know about Kingston Things to know about Kingston MemoryMemory
Lifetime Warranty
Guaranteed Compatibility
Premium Components
One of the Largest OEM memory manufacturers
Worldwide Live Technical Support 24/7
20+ years of Experience
2007 WW Revenue of ~$4.7 Billion
2007 WW Revenue ~4.7 Billion
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Awards Kingston Has WonAwards Kingston Has Won
Intel: Exceptional Support, Quality, and Timely Delivery of FB-DIMM Products for Bensley Platform Launch
AMD: Outstanding Partner Contributions for Athlon 64 and Opteron
Dell: Diverse Supplier Award for Best Overall Performance
Dell Diverse Supplier Award
for Best Overall Performance, 2003
2004: AMD Recognizes Kingston For “Outstanding Partner Contributions
to Athlon 64 and Opteron”
2006: Intel Recognizes Kingston For“Exceptional Support, Quality, and Timely Delivery of
FB-DIMM Products for Bensley Platform Launch”
2004: AMD Recognizes Kingston For “Outstanding Partner Contributions
to Athlon 64 and Opteron”
2004: AMD Recognizes Kingston For “Outstanding Partner Contributions
to Athlon 64 and Opteron”
2006: Intel Recognizes Kingston For“Exceptional Support, Quality, and Timely Delivery of
FB-DIMM Products for Bensley Platform Launch”
2006: Intel Recognizes Kingston For“Exceptional Support, Quality, and Timely Delivery of
FB-DIMM Products for Bensley Platform Launch”
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Top 5 Kingston Memory Top 5 Kingston Memory DifferentiatorsDifferentiators
Best-quality DRAMs and other components direct from manufacturer
Best-in-class, OEM certified manufacturing centers
Engineering compatibility tested on OEM platforms
Rigorous, advanced production testing
Worldwide service and support
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Kingston – Here to Help You SellKingston – Here to Help You Sell
Please include your account information here
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Enterprise Field SalesEnterprise Field Sales
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Bid ProcessBid Process
If you’re in a competitive situation or you’d like to increase your margin on an opportunity, PLEASE CONTACT US
Provide us with the following info:
• Company name, city & state
• Part # (Kingston # if you have it or system make/model
• Quantity
• Comp/target pricing
* Please limit requests to opportunities worth $1500 (COGS) or more
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3 Great Server Memory Tips3 Great Server Memory Tips
Install highest capacity modules your customer can afford to allow for future memory headroom!
Recommend Kingston Branded skus to help reduce IT expenditures
The higher the memory module capacity, the lower the overall power consumption of the server
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Parting ShotParting Shot
The time to upgrade server memory is now!