2007 Fall Conference

Federated Auto Parts

Presented by:Brad DuncanMindQuest, Inc.

Founder, CEO Profit Pro, Inc. from 1990-2000 Created “IT” relationship with Fisher Auto Parts - 1995 Shared compatible vision for technology, especially Electronic

Parts Catalog. Jointly introduced AAIA Electronic Parts Catalog Standards to

manufacturers at AWDA – 1996 Federated/Profit Pro implemented first AAIA-Compatible EPC

and Electronic Ordering model for installers with over 2,000 installations -1997.

Profit Pro sold to Wrenchead.com in 2000. Founded MindQuest, 2001 - Built exclusive relationship with

Federated Auto Parts – Became “IT” guy.

Ensure Federated’s “leading edge” technology position with innovative products

Assist members with individual IT needs Build “virtual” group system for

seamless interaction between members, vendors and customers

Lead the “EPC” charge

“Open Systems”, non-proprietary platform for Members and Customers

Seamless Interaction between systems Vendors, Members and Customers Virtual “Group” Methodologies

Low cost eCommerce for Everyone Business “at the speed of light” Lowering the cost of doing business by applied technology

If it ain’t broke….It’s probably old….Let’s fix it. Leading Edge Technology Philosophy

“Free” Electronic Parts Catalogs provided by Manufacturers, supported by Federated

Software Applications Depend on EPC Business Relationships Depend on

EPC Manufacturer / WD Relationship Distributor / Parts Installer Relationship Parts Installer / Consumer Relationship

Data delays & errors mean “lost sales” Federated’s goal is Real-Time Manufacturer-

Controlled EPC Error Corrections New Data Feeds PIES Enhanced

EPC – Excellence in Product Coordination Vendor to Federated Federated to Installers Installers to Consumers

Profit Pro becomes leading provider of Point-of-Sale, Store Management software for major Automotive chains from 1990-1995 – EPC becomes Important!

Triad “Locks us out” Profit Pro acquires small EPC provider AMS – 1995 Brad gets yelled at by Jules Trump, CEO CSK Auto Parts - 1996 Brad meets with Bob McKenna at NAPA to discuss “EPC” - 1996 Bob says “We (NAPA) hold the manufacturer responsible for the part we put

on the car.” - 1996 Brad is “enlightened” – 1996 Brad calls Tim Tierney, Executive VP of APAA to propose a “donation of

technology” – 1996 The first APAA Electronic Parts Catalog standards are released – 1996 Brad and Art introduce standards to manufacturers during AWDA meeting –

1996 Fisher Auto Parts installs over 2,000 “Free” installer computer systems with

EPC and electronic ordering – 1997 Art Fisher continues to lead the charge for manufacturer-owned, free EPC.

1997-2004

Is EPC Free to Federated WD’s, Jobbers and Installers? YES

Are Federated Members burdened with transaction fees? NO

Are Federated’s transactions private? YES

Have we lowered Federated’s operating costs? YES

Is Federated doing business “at the speed of light?” YES

Federated Ecommerce for everyone? YES

Art was Right!

Manufacturer-Owned EPC• Build on AAIA Standards• Integrated Real-time with Federated Autoi Network

Part No. Driven Data• Interchange• Pricing• Footnote Management• Imaging• Web Links

Footnote Management• Deliver on ACES promises• Narrow counterman’s choices• Eliminate errors• Eliminate superfluous information

Many catalog managers lack IT experience Company executives push the problem

“under the rug” as a necessary evil vs. a marketing opportunity

ACES and PIES are “hard”! Too many formats requested

• Introduced Spring 2007• “Virtual Group” through

Internet• Federated Stakeholders

“acting as one”• Real-time “Intra-Netting”

with: – Vendors (Manufacturers)– Members– Customers

• Affinia Group• Federal-Mogul• Standard Motor

Products• Cardone Industries• Dayco• Hastings• Goodyear Engineered

Products• Dorman• USA Industries• Perfection Clutch• Delphi• Others

Shop Relationship Builder• EPC/Labor Guide integrated• Parts ordering• Full Shop Management• Autoi Network Compatible

WD Relationships• EPC Integrated• Full Business Management • Virtual Connection to Shops• “Open Source” Philosophy• Autoi Network Compatible

EPC “Everywhere”• Manufacturer Supported• AAIA Compatible• Free “e-commerce”• Autoi Network Compatible

More “Shop Tools”• Integrated Job Estimating with Labor and EPC• Online Parts Ordering• Integrated eLibraries•Autoi Network Compatible

Full Functionality • B2B, B2C Enabled• Online Parts Ordering• Integrated eLibraries•Autoi Network Compatible

Delphi RepairPoint Essentials

Technical Service Bulletins

Repair Procedures

Capacities & Specifications

Wiring Diagrams

Maintenance Intervals

Diagnostic Assistant

Auto IQ:• Interactive systems training• Educational tutorials• Streaming videoTechnical Resources Including:• Brake• HVAC• Audio• Safety

Tie IT to EPC – Catalog Managers need help from IT Professionals

Real-time, accurate and complete EPC data

Ecommerce “for all” Vendor, Member and Customer

participation in the Federated Autoi Network

“Speed of light business relationships”