2006-11-18 Yahoo Peanut Butter Manifesto

7/28/2019 2006-11-18 Yahoo Peanut Butter Manifesto

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Recognizing Our Problems

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2/10

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Solving our Problems

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1. Focus the vision

0V(/$(6$$9(3"(&"191;(069(9$Q6838#$1;(9$:10'$(I?03(I$(0'$(069(I?03(I$(0'$(6"3F

&V(/$(6$$9(3"($H83(U@$11\V(6"6(:"'$(&5@86$@@$@(069(

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/$(:06S3(@8%B1;(0@D($0:?(5$@@F(KE(I$(&$18$#$(P$980(I811(%0H8%8N$("5'(fWK(CC(3?$6(1$3S@(6"3(&$(&0@?E51(0&"53('$95:86>("5'(86C#$@3%$63(86("3?$'(0'$0@F(/$(6$$9(3"(%0D$(3?$(3"5>?(9$:8@8"6@+(0'38:5103$(3?$%(069(@38:D(I83?(3?$%(CC(0:C

D6"I1$9>86>(3?03(@"%$(B$"B1$(U5@$'@(g(B0'36$'@(g($%CB1";$$@V(I811(6"3(18D$(83F(O?06>$(8@(?0'9F

2. Restore accountability and clarity of

ownership

0V([H8@386>(&5@86$@@("I6$'@(%5@3(&$(?$19(0::"563C0&1$(E"'(I?$'$(I$(Q69("5'@$1#$@(3"90;(CC(?$09@(%5@3('"11+

&V(/$(%5@3(3?"5>?3E511;(:'$03$(@$68"'('"1$@(3?03(?0#$(?"18@38:(0::"5630&8183;(E"'(0(B0'38:510'(186$("E(&5@86$@@(U0(#0'8063("E(0(=P(@3'5:35'$(3?03(I811(I"'D(I83?(A0?""MS@(6$I(E":5@V

:V(/$(%5@3('$9$@8>6("5'(B$'E"'%06:$(069(86:$638#$(@;@3$%@F

K(&$18$#$(3?$'$(0'$(3""(%06;(601(3"(&"3?(3?$($%B1";$$@(069(3"("5'(@?0'$?"19$'@(3?03(I$(I811(?"19(3?$@$(1$09$'@(U"5'@$1#$@V(0::"5630&1$(069(8%CB1$%$63(:?06>$F

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P;(#8$I(8@(3?03(E0'(3""("E3$6("5'(:"%B$6@038"6(069('$CI0'9@(0'$(L5@3(@B'$0986>(%"'$(B$0653(&533$'F(/$(6$$9(3"(&$(%5:?(%"'$(0>>'$@@8#$(0&"53(B$'E"'%06:$(&0@$9(:"%B$6@038"6F(J?8@(I811("61;(?$1B(0::$1$'03$("5'(0&8183;(3"(I$$9("53("5'(1"I$@3(B$'E"'%$'@(069(&$33$'('$I0'9("5'(?56>';+(%"38#03$9(069(B'"95:38#$($%B1";$$@F

3. Execute a radical reorganization0V(J?$(:5''$63(&5@86$@@(5683(@3'5:35'$(%5@3(>"(0I0;F

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64%!"#$$%7"8/'149%:;'"884%3$1%?='1#".8'Peanut Butter Manifesto' Seeking Focus andCuts Makes Waves at Web Titan

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Jim Wilson/The New York Times

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2006-11-18 Yahoo Peanut Butter Manifesto

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