2005-2008 TALC Strategic Plan

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TRANSPORTATION AND LAND USE COALITION

Strategic Plan: 2005-2008

Board of Directors

Juliet EllisUrban Habitat

Debbie HubsmithBay Area Bicycle Coalition

Jeremy MadsenGreenbelt Alliance

Jeremy NelsonTransportation for a Livable City

Margaret OkuzumiBayRail Alliance

Geeta RaoNon-Profit Housing Assoc. of Northern CA

Anita ReesLIFETIME

Roxanne SanchezSEIU, Local 790, BART Chapter

Dick SchneiderSierra Club

Rev. Andre ShumakeRichmond Improvement Association

Jess WendoverUrban Ecology

Stuart CohenExecutive Director

Contact Information405 14th Street, Suite 605Oakland, CA [email protected]

The Transportation and Land Use Coalition (TALC) is a partnership of over 90 environ-mental, social justice, and community groups

working for a sustainable and socially just Bay Area. The 2005-2008 Strategic Plan describes TALC’s vi-sion for the region, strategies and actions to realize that vision, and indicators to measure success.

The plan revolves around three broad initiatives, each one encompassing specific campaigns TALC will lead, or play a supporting role in, over the next three years. The Are We Succeeding? section includes a chart describing how success in each campaign can combine to improve the Bay Area’s quality of life, protect our natural environment, and build a strong, equitable economy.

TABLE OF CONTENTS

TALC’s Vision ................................................................1

Great Communities Initiative ........................................3Planning Great Communities...5

Changing the Framework for Growth...6

World Class Transportation Initiative ............................7Revitalizing Urban Transit Campaign...8

Regional Rail Campaign...9

Safe Routes to Schools and Transit Campaign...10

Funding World Class Transportation Campaign...11

Promoting Healthy, Sustainable Travel Campaign...12

Transportation Equity and Community Health Initiative..13Lifeline Transportation Campaign...14

Access to Health Campaign...15

Training Sessions and Capacity Building...16

Are We Succeeding? Tracking Regional Benefits...........17

Organizational Structure ..............................................19

Organizational Development .......................................20

Member and Affiliate Groups.......................................21

printed june 2005

Mission StatementTALC is a partnership of over 90 groups working for a sustainable and socially just Bay Area. We envision a region with healthy, walkable com-munities that provide all residents with transportation choices and affordable housing. TALC analyzes county and regional policies, works with com-munity groups to develop alternatives, and coordinates grassroots campaigns.

TALC’S VISION

Acentury ago, Bay Area communities were oriented around downtowns and transit corridors. Today, many of the region’s

most desirable places to live – from San Francisco’s neighborhoods to Palo Alto and Petaluma – are communities that were originally planned with pedestrian-friendly streets and flexible designs that accommodate a diverse mix of homes, shops and offices, parks and open space.

But planning and development began to change in the 1950s when the region – like the rest of the na-tion – shifted towards low-density development that turned our hillsides and farmland into endless subdi-visions and strip malls. Today, the impacts of poorly-planned growth surround us. We sit in traffic jams on billion-dollar highways while we have less public transit service because of state budget cuts. We see bulldozers carving up the foothills of Mount Diablo. Our youth have lost the opportunity to walk and bike safely and suffer from record levels of asthma. And we witness widening health and income dis-parities between communities, in part because low-income families don’t share the same level of access to jobs, education, and health services.

The member and affiliate groups of the Transporta-tion and Land Use Coalition (TALC) believe that these trends do not need to be our destiny. Instead, we envision a Bay Area with vibrant neighborhoods, a healthy environment, and a strong economy that benefits all communities. We believe that effective regional government and engaged residents will support development where it makes the most sense: in compact, walkable neighborhoods near high-quality transit.

Improving the way we grow and invest public funds can have substantial benefits for all of us.

TALC’S VISION 1

By 2030, better planning will allow all Bay Area workers to live in the region – rather than endur-ing grinding long-distance commutes – and will protect our remaining open space and farms. As a region, we will be healthier by walking and bicy-cling twice as much as we do now. We will double our use of transit, ensuring that our highways do not turn into virtual parking lots as is currently predicted. Great public transit and town centers rich with services will ensure that all residents can easily reach job centers, schools, health care, child care, parks, and grocery stores. This will restore and maintain mobility for many youth, seniors, persons with disabilities, very low-income residents, and others who may not have access to a car. The $1.8 billion per year that residents save by reducing their transportation costs can instead be used for home ownership, higher education, and other purposes. (The specific outcomes we anticipate, based on models by regional agencies, are described on pages 17 and 18.)

Members of the coalition strongly believe that if Bay Area residents are effectively engaged in shap-ing their communities, then they will create great places to live, work, and play; places that meet our needs and help create a sustainable region for our children and grandchildren.

Fulfilling TALC’s vision will require a fundamental shift in public policies and investments, but we be-lieve that shift has already begun.

TALC’s EffectivenessIn 1997, groups from throughout the Bay Area realized that only by working together could they overcome the powerful forces and institutional in-ertia that prevent effective regional planning. They

formed the Transportation and Land Use Coalition, which has grown to include over 90 environmental, social justice, and community groups.

TALC members work together to analyze county and regional policies and investments, and de-velop effective, implementable alternatives. These alternatives form the primary recommendations in TALC’s highly-regarded reports. For example, the 120-page World Class Transit for the Bay Area, developed after a year of analysis and consultation with coalition members, offers a bold new approach to fixing our transportation system. The report identified $12 billion of projects that can create a fast, convenient, and affordable transit system by maximizing the potential of our existing road and rail network. World Class Transit and other TALC reports generate headlines, raise public awareness, and lay the groundwork for the coalition’s long-term initiatives.

TALC has won substantial victories by uniting di-verse constituencies behind policies that promote both environmental sustainability and social eq-uity, and by coordinating community outreach and strategic media campaigns. From 2000 to 2004, voters in the Bay Area approved 11 transportation initiatives that collectively allocate $12 billion, or three-quarters of their funding, for public transit expansion and operations. These measures also con-tain over $800 million for other programs initially proposed in the coalition’s platform, such as safe transportation for children, incentives to build af-fordable homes near transit, and funding to connect low-income communities with jobs and services. TALC played a central role in developing and build-ing support for a number of these initiatives, includ-ing four county sales tax renewals and Regional Measure 2, the one-dollar bridge toll increase to fund public transit.

TALC is now recognized nationally as one of the most effective regional coalitions working on trans-portation and growth issues. The coalition’s success has garnered awards from the Bay Area Air Quality Management District, Senator Barbara Boxer, the National Neighborhood Coalition, and the Cali-fornia Association of Nonprofits, among others.

Creating a Sustainable FutureTALC’s 2005-2008 Strategic Plan was developed with our coalition partners over the course of a year. It identifies new opportunities and proposes specific goals and objectives on two of our long-standing initiatives: Transportation Equity and Community Health (TEACH) and World Class Transportation.

This plan also launches the new Great Communities Initiative, an unprecedented partnership of leading regional nonprofits. This initiative seeks to capital-ize on the window of opportunity that will open as the region begins planning for over 100 new transit stations.

These new transit investments, combined with the financial viability of developing near the 305 exist-ing stations and transit corridors, offers the Bay Area a unique opportunity to grow smarter. The Great Communities Initiative will provide residents with tools to engage in planning for neighborhoods near transit, so that development improves the quality of life for existing residents while providing great places for our children to live. The initiative will also meet head-on the challenge posed by potential displacement of existing residents and prioritize the development of homes that are affordable to people of all incomes.

Working together over the past eight years, TALC and its members helped to fundamentally shift regional transportation priorities – but creating a framework for growth that focuses on long-term sustainability is an even greater challenge.

To meet it we will need to develop and communicate a vision of great communities as the fundamental component of a sustainable region. Of course it will take more than a vision; to overcome long-standing obstacles it will take well-developed strategies that unite instead of divide us and it will require giving residents and community leaders the tools to effec-tively engage in local and regional decisions.

We invite you to read on, to contact TALC’s staff and Board of Directors with questions or sug-gestions, and to join us in our efforts to create a healthy, accessible, environmentally sustainable, and socially just Bay Area.

2 TALC’S VISION

Piecemeal and poorly planned growth continues to plague the Bay Area, whether bulldozing farms and

hillsides for tract housing or building large strip malls near transit. Unless we change

current growth patterns: over the next 25 years fewer than one in four new homes will be built near transit; over 200,000 additional

residents will have to live outside the region and endure a grinding daily commute to work here; and lower-

priced housing will tend to be located at the edge of the re-gion, far from jobs and in com-

munities that require families to have a car for every driver. Where driving a car is the only option, people walk less, weigh more, and fare worse on a variety of

health outcomes.

It doesn’t have to be this way.

Over the next five years the Bay Area will have a once-in-a-generation opportunity to stop poorly planned growth and make better decisions about what, where, and how to build next. Areas within a half-mile radius of transit stations, called station areas, represent the Bay Area’s best hope to provide safe, affordable homes in walkable neighborhoods.

The opportunity is there. In addition to the region’s existing 300 rapid transit stations and transit corri-dors, new mass transit investments will add another 100 new stations. This infusion of investment will spur over 75 new community plans and hundreds of new proposed developments in neighborhoods near transit. Living in these neighborhoods, resi-dents can have easy walking and transit access to jobs, child care, shopping, health care, education, and the Bay Area’s beautiful open spaces. People

Great Communities Initiativewho live close to transit stations are five times more likely to use transit than others living in the same city. A recent study showed that by 2025 there will be consumer demand for an additional 550,000 homes near transit.

This demand is being stalled by an array of forces, such as outdated zoning codes that prohibit tradi-tional main streets and state fiscal policies that push cities to chase sales tax revenues instead of provid-ing homes. Most importantly, few citizens are ac-tively engaged in planning their communities, and they often oppose new construction that appears to be thrust upon them without providing benefits to the community.

TALC’s Great Communities Initiative will bring together leading regional organizations to shift toward more sustainable and equitable planning for our common future. Only with a major new initiative will we be able to provide residents with the tools and information they need to participate effectively in planning their own communities. We need to ensure that planning identifies the assets residents value as well as areas where communities can be improved. When planning involves strong community participation and leads to new services, such as child care and health care, that directly ben-efit neighborhoods, local residents will feel a sense of ownership and support these plans.

This Great Communities Initiative has two pri-mary efforts:

The goal of the Planning Great Communities effort is to vastly increase the quality of com-munity participation in planning near station areas.

In Changing the Framework for Growth, TALC will work with our partners to ensure regional and state agencies reward good planning and prioritize established communities for infra-structure funding.

GREAT COMMUNITIES INITIATIVE 3

GREAT COMMUNITIES INITIATIVEExisting Transit and Planned Expansions

4 GREAT COMMUNITIES INITIATIVE

Building a traditional town – with homes, shops, and businesses near transit – faces a host of obstacles.

In fact, many popular neighborhoods in the Bay Area would be illegal to build today because of outdated zoning codes. Environmental reviews often focus on local traffic but fail to discuss the health or trans-portation benefits of transit-oriented devel-opment. Planners are not required to assess community needs for childcare or health facilities, parks, libraries, or healthy food. Most importantly, current development patterns will not meet the growing demand for homes that all people can afford.

Desired OutcomeHalf of new homes by 2030 are in walk-able communities near transit and include homes affordable to people of all incomes.

Opportunities An unprecedented number of new rail

stations and bus rapid transit corridors will open over the next 15 years.

The Metropolitan Transportation Com-mission plans to fund local station area planning and require the inclusion of minimum housing levels near transit.

Putting new homes in existing devel-oped areas has become more econom-ically viable, and growing numbers of retirees, singles, and young couples are seeking walkable communities with better transportation options.

Coalition Strategies In station area planning processes, alert residents to plans

underway, hold public workshops and training sessions for community groups and local elected officials, and help resi-dents compare plans to best practices.

Foster local “Friends of the Transit Village” groups to sup-port the vision of high-quality station area plans.

As individual developments are proposed, provide ana-lytical tools for community groups (such as trip generation models) and criteria for judging individual developments.

For communities at all stages of the development process, develop a “best practices” resource guide, publish a regu-lar newsletter, and track station area development plans to regularly update member groups about upcoming meet-ings and events.

Measurable Objectives Assist residents and groups to influence at least 6 sta-

tion area plans or major individual developments.

Complete at least 30 workshops and training sessions, and provide technical assistance in more than 25 com-munities.

Persuade at least 15 cities to adopt model ordinances that encourage walkable communities and significant housing development near transit stations.

Seventy-five new transit station area plans will have been adopted.

More than 50% of all new housing approved between 2010 and 2015 is located within a half-mile walk of frequent transit.

Because the city of Campbell reduced the amount of mandated parking, the developer of this building was able to put in a restaurant.

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Strategic Partners Greenbelt Alliance

Urban Habitat

Non-Profit Housing Association of Northern California

Local Government Commission

Community foundations of the Bay Area

Key Allies Neighborhood associations

Local businesses and Chambers of Commerce

Faith based groups

Local environmental and social equity organizations

PLANNING GREAT COMMUNITIES

GREAT COMMUNITIES INITIATIVE 5

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Strategic Partners Greenbelt Alliance

Key Allies Regional environmental and

social equity groups

Labor unions

Business groups

Regional and state fiscal policies and structures lead cities to woo auto dealers and big-box retail stores rather than provide safe and affordable places for

people to live. Tight budgets limit cities’ ability to plan for the future and involve all residents in making better decisions about where and how the community will grow.

Desired OutcomeNew regional and state policies facilitate rather than hinder smart growth and help achieve the goal that half of all new homes built by 2030 will be near transit.

Opportunities TALC is urging the Metropolitan Transportation Com-

mission (MTC) to require cities to plan for significant housing near future transit stations before MTC funds such projects.

Senator Don Perata, Senator Tom Torlakson (who chairs the Housing and Transportation Committee), and some of the Governor’s appointees support smart growth practices.

Coalition Strategies Lead a regional campaign for MTC, Contra Costa

County, and one other county to condition transit sta-tion funding on smart growth principles and to provide dedicated funding for cities to create plans for the areas around transit stations. Ensure that these jurisdictions follow through with vigorous implementation.

Support member groups advocating for state legislation that promotes smart growth and reinvestment in urban areas.

Measurable Objectives MTC adopts a strong policy to make funding for

new transit projects contingent on plans for walkable communities, with significant numbers of new homes developed within a half-mile of transit stations.

MTC, Contra Costa County, and at least one other county successfully implement policies to condition transit funding on planning for enough places for people to live.

State and regional sources provide sustained funding for planning for the areas around transit stations.

Transit station areas become centers for new homes in the Bay Area, providing 300,000 new places for people of all income levels to live. New health care, senior, and youth facilities, branch libraries, and other services transform these areas into community focal points.

Good planning can turn auto-oriented cor-ridors into great places to live and shop.

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CHANGING THE FRAMEWORK FOR GROWTH

6 GREAT COMMUNITIES INITIATIVE

TALC’s seminal report, World Class Transit for the Bay Area, offers a vision and bold approach for fix-ing our regional transportation system. It identifies

ways to vastly improve the use of our existing transporta-tion infrastructure, including nearly 18,000 miles of roads and 600 miles of train tracks, with cost-effective projects that would provide faster, more convenient, and more af-fordable transit service.

Since World Class Transit for the Bay Area was published in January 2000, TALC has led several broad-based efforts to fund the projects detailed in it. Voters throughout the Bay Area have supported many of these projects by approving transportation sales tax measures and a bridge toll increase

that will raise over $12 billion for public transit and $500 million for bicycle and pedestrian safety. The

recession and state budget crisis, however, have left many projects under-funded.

TALC’s World Class Transportation Initiative contin-ues, updates, and expands on TALC’s previous proposals, with a focus on five objectives:

Revitalize basic transit service in existing urban and suburban areas in the region’s core.

Help develop a plan to expand and integrate the region-al rail system and secure full funding for key regional projects.

Obtain full funding for regional bicycle and pedestrian safety projects.

Develop new, equitable and stable revenue sources to fund these programs.

Increase the percentage of walking, bicycling, transit, and carpooling trips through a “one-on-one” personal-

ized marketing program.

World Class Transportation Initiative

WORLD CLASS TRANSPORTATION INITIATIVE 7

8 WORLD CLASS TRANSPORTATION INITIATIVE

Cuts in state and federal funding, combined with volatile revenues from local sales taxes, have led

Bay Area transit agencies to raise fares, reduce service, and cut back on mainte-nance. These changes have hurt ridership, which depresses farebox revenues even further, and contributes to even deeper cuts in service.

Desired Outcomes Ridership is doubled on the Bay Area’s

bus and light rail systems between 2005 and 2030.

Break the cycle of fare hikes and ser-vice cuts caused by transit agencies’ budgetary shortfalls, which dispro-portionately hurt low-income riders.

Opportunities Bus Rapid Transit (BRT) – using

proven new technologies and dedi-cated lanes where feasible – has the potential to greatly improve bus ser-vice and attract new riders, but pilot projects remain under-funded.

Three BRT projects are in the plan-ning stages: two in San Francisco (Geary Boulevard and Van Ness Av-enue), and one that runs through Oakland, Berkeley, and San Leandro (along Telegraph Avenue/Interna-tional Boulevard/East 14th).

Regional Measure 2 (RM2) funded two innovative transit projects: all-night bus service along BART routes (NightBART) and the TransLink uni-versal transit fare “smart card,” which will make it easier for passengers to ride and transfer between several Bay Area transit systems.

Coalition Strategies Lead and support regional and lo-

cal efforts to secure stable operating funds for transit agencies and mini-mize service cuts and fare hikes.

Help local communities learn about and get involved in the planning processes for Bus Rapid Transit and other bus improvement projects.

Measurable Objectives AC Transit’s BRT project has gained sufficient com-

munity support and funding to proceed with the first phase of implementation.

The NightBART and TransLink programs are fully operational.

Stable funding for transit operations allows the agen-cies to restore and expand core service.

First stage of the Oakland/Berkeley/San Leandro BRT project is opened.

TALC and member groups, working with transit agen-cies, prioritize which BRT and other bus improvement projects should be built first.

BRT lines with dedicated bus lanes are opened on at least three of TALC’s prioritized routes.

Funding is secured for all BRT projects recommended in TALC’s updated plan.

Strategic Partners TransitWorks

Transportation Justice Working Group

Key Allies San Francisco advocacy groups: Transportation for

a Livable City and Rescue MUNI

A photo simulation of the proposed San Francisco Bus Rapid Tran-sit line on Van Ness Avenue.

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REVITALIZING URBAN TRANSIT CAMPAIGN

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The Bay Area has a fragmented passenger rail network, with poor connections between systems and

little agency interest in cooperation. Fur-thermore, past extensions have often been chosen based on political popularity in-stead of careful and objective planning to serve the most riders at the lowest cost.

Desired Outcomes An integrated rail transit network

throughout the Bay Area provides 1.4 million daily trips by 2030: double today’s ridership levels.

An effective high-speed rail connec-tion links the Bay Area directly with Southern California and Sacramento.

Opportunities Many rail expansion projects were

partially funded by recent transporta-tion measures.

The Bay Area Regional Rail Plan study, aimed at improving the inte-gration of our rail systems and funded by the recent bridge toll increase, will help to: expand and integrate existing train service; integrate rail with bus and ferry systems; and connect high-speed rail to Bay Area transit.

Coalition Strategies Co-lead a regional campaign to se-

cure full funding for the extension of Caltrain to a new Transbay Terminal, the Sonoma-Marin Area Rail Transit (SMART) commuter project, and other rail priorities in TALC’s World Class Transit proposal.

Foster effective public participation in the Bay Area Regional Rail Plan study, and alert member groups to meetings and key milestones.

Advocate for TALC’s World Class Transit vision of significantly upgrad-ed and expanded commuter rail ser-vice utilizing existing freight tracks.

Work with local groups to determine and advocate for the most cost-effective transit links between Fremont and San Jose.

Measurable Objectives The Regional Rail Plan study considers all of the strat-

egies set forth in World Class Transit.

The recommendations in the Regional Rail Plan are based on comprehensive analysis – not polls or politi-cal influence. The study gains TALC’s support by iden-tifying cost-effective measures to expand rail service.

The new Transbay Terminal, SMART, and other prior-ity projects are fully funded.

High-speed rail service terminates at the new Transbay Terminal in downtown San Francisco, and integrates with a seamless regional transit network.

Strategic Partners BayRail Alliance

Key Allies Rail advocates

Business organizations

Social equity groups

Environmental organizations

Expanding commuter rail service on existing freight lines offers a cost-effective way to broaden train service.

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Coalition Strategies Oversee implementation of the new $20 million Safe

Routes to Transit (SR2T) program, which TALC spon-sored as part of Regional Measure 2.

Help develop proposals for an effective regional Safe Routes to Schools (SR2S) program.

Co-lead regional advocacy efforts to obtain full funding for bicycle and pedestrian programs.

Co-lead efforts to fund a bicycle/pedestrian/maintenance path on the western span of the San Francisco-Oakland Bay Bridge that connects with the path planned for the new eastern span.

Measurable Objectives The regional SR2T program has been designed and

initial funding is allocated. New legislation gives MTC the flexibility to fund the

Bay Bridge western span pathway.

Funding for the regional bicycle and pedestrian pro-gram increases by 150% to $500 million.

The western span pathway on the Bay Bridge is fully funded.

The regional SR2S program has been initiated.

Regional and county bicycle and pedestrian plans are fully funded.

Over 6,000 people are walking or bicycling on the Bay Bridge every day.

Our streets have been designed for fast cars at the expense of the safety of pedestrians and bicy-

clists. In 2001 and 2002, 21% of auto-re-lated fatalities involved bicyclists and pe-destrians, yet only 4.8% of federal safety funding for California benefited bicyclists and pedestrians. Unsafe street conditions mean that fewer people choose to bicycle or walk. Reduced levels of physical activ-ity lead to higher rates of obesity and other physical ailments. Unsafe streets, especially near key destinations like tran-sit hubs, schools, and shopping centers, result in more car trips – further adding to stressful traffic congestion and unhealthy environmental pollution.

Desired OutcomeBicycling and walking are so safe and convenient, and the health benefits so widely understood, that the share of trips by these two modes doubles from 11% to 22% by 2020.

Opportunities Scientific evidence of the tremendous

health benefits of regular physical ac-tivity is growing.

The nine Bay Area counties and the Metropolitan Transportation Com-mission (MTC) each have partially funded bicycle plans, and some cities are creating pedestrian plans.

The Marin Safe Routes to Schools program is already a great model for the Bay Area and the nation: after the first two years of the pilot program (2000-2002), the number of children walking and bicycling to participating public schools increased from 21% to 38%. During the 2003-2004 school year, the percentage of children ar-riving in single occupancy vehicles decreased from 55% to only 42%.

TALC and the Bay Area Bicycle Coalition will campaign to make it safe for our children to walk and bike to school.

By

2006

By

2008

By

2015

Strategic Partners Bay Area Bicycle Coalition (BABC)

Key Allies Local bicycle and pedestrian advocacy organizations

Senior, youth, and public health groups

Local businesses organizations

dan burden – pedbikeimages.org

SAFE ROUTES TO SCHOOLS AND TRANSIT CAMPAIGN


At least $10 billion must be raised over the next 25 years to maintain our existing transit system and fund some strategic, cost-effective expansions. Continuing

state and federal budget deficits, plus the volatility of local sales tax revenues, dictate that the Bay Area needs to raise ad-ditional revenues on its own and in new ways.

Desired OutcomeNew regional revenue sources, which are more stable and equitable than sales and property taxes, provide sufficient funding to implement TALC’s proposals.

Opportunities The Metropolitan Transportation Commission (MTC)

has the authority to place a regional gas tax on the bal-lot and is pursuing legislation to instead place a gasoline “user fee” before voters that would only require a simple majority instead of a two-thirds vote.

Other potential funding sources include reinstating a por-tion of the vehicle license fee (VLF) that was cut in 2003, and sales tax proposals in Napa and Solano counties.

Coalition Strategies Create a coalition-based proposal for allocating a regional

gasoline user fee, and work with MTC to obtain approval by the Legislature.

If the effort to create a user fee fails, advocate for TALC’s transportation funding priorities to be included in any new revenue sources, as well as the 2008 Regional Trans-portation Plan.

Measurable Objectives State legislation changing the gas tax to a user fee

passes.

Voters approve new regional transportation funding. At least $3 billion in new spending is allocated to

transportation projects recommended by TALC.

TALC has helped to secure at least $5 billion of new revenue for World Class Transportation projects and programs in the Bay Area.

TALC will lead efforts to raise new revenues for Caltrain (top), Bus Rapid Transit (bot-tom), basic transit operating expenses, and other Coalition priorities.

LAN

E C

OU

NTY

TRA

NSI

T D

ISTR

ICT

DA

VID

VA

SQU

EZ –

PU

BLI

C V

ISIO

N R

ESEA

RCH

Strategic Partners All coalition member groups

Key Allies Business groups

Labor groups


FUNDING WORLD CLASS TRANSPORTATION CAMPAIGN

By 2

008

By 2

015

2006

Strategic Partners AC Transit

BART

Alameda County Congestion Management Agency

Key Allies Schools and universities

Community organizations

Most people continue to use automobiles for every trip, whether they go five blocks for a quart of milk or ten miles to work. Mass marketing efforts

to increase transit use, walking, bicycling, and carpooling have only been modestly effective and many of these focus solely on trips to work. Personalized marketing programs, which use a one-to-one approach to teach people how to use travel alternatives, are now operating successfully in England, Australia, and Portland, Oregon. They have consistently in-creased transit use by 20% and walking and bicycling up to 100%. These programs are successful because they identify people interested in alternatives to driving, and provide them with information about travel options to any destination.

Desired Outcomes Region-wide implementation of personalized transit mar-

keting programs reaches 60% of the Bay Area’s popula-tion by 2015.

Those receiving personalized transit marketing increase their walking, bicycling, and transit use by at least 20% and reduce their solo driving trips by at least 10%.

Opportunities Transit agencies are eager to fill their vehicles to bolster

revenues, and thereby avoid having to cut service.

Many new transit services will begin over the next four years, creating a particularly opportune time to have fo-cused marketing to potential customers.

Coalition StrategiesTALC will bring agencies together to initiate a pilot mar-keting program in the East Bay, then urge other agencies to adopt similar programs across the region.

Measurable Objectives Personalized transportation marketing pilot project

receives funding.

First pilot marketing project is completed. Other programs are started to spread personalized mar-

keting throughout the region.

Personalized transit marketing is offered to 60% of the Bay Area’s population.

TALC wants to undertake a personalized marketing effort to get more people walking, biking, using transit, and other alternatives to driving alone.

JOSH

APT

E –

TALC

PROMOTING HEALTHY, SUSTAINABLE TRAVEL CAMPAIGN


By 2

008

2015

2006

Jobs out of reach, missed health care appointments, and students unable to get to classes or after-school activities are all problems with a common cause: trans-

portation barriers. Throughout the Bay Area, hundreds of thousands of residents live in households where there is no access to a car; over one million others in the region

share one car among several adults.

Low-income family members are most in need of increased transportation choices. For them, public transit, walking and bicycling are critical lifelines. But transportation funding

has too often focused on relieving congestion for rush-hour auto commuters, at the expense

of providing basic mobility for those who depend primarily on transit.

The fundamental goal of the transportation equity move-ment is to ensure that transportation is no longer an obstacle to self-sufficiency and a better life. TALC’s Transportation Equity and Community Health (TEACH) Initiative consists of three key efforts to win transportation justice:

The Lifeline Transportation campaign will advocate for dependable access to jobs, services, and educational op-portunities for residents of low-income communities.

The Access to Health campaign will continue TALC’s pilot project to improve transportation access to health care facilities for low-income residents of Contra Costa County and replicate it in other counties.

A Training and Technical Assistance program will help local community organizations advocate more ef-

fectively for local and regional transporta-tion solutions.

Transportation Equity and Community Health (TEACH)Initiative

TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE 13

14 TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE

The Metropolitan Transporta-tion Commission’s (MTC) 2001 report, Lifeline Transportation

Network, identified key gaps in transit ser-vice that keep low-income families from reaching jobs, schools, child care facilities, and fresh-food markets. Providing a trans-portation “lifeline” by filling in these gaps with new transit service would cost an ad-ditional $100 million per year. In addition to this new transit service, these communi-ties also need bus shelters, discount passes, child care shuttles, and related services.

Desired OutcomeLow-income families have access to many more jobs and essential services. By 2025, these families will be able to reach 80% more jobs with a 30-minute transit trip.

Opportunities MTC recently committed $9 million

per year to lifeline transportation pro-grams, and admits that more invest-ment is needed to achieve transporta-tion equity.

MTC has committed to completing Community-Based Transportation Plans (CBTPs) in 25 low-income neighborhoods.

Through the Transportation Justice Working Group (TJWG), social justice groups are becoming more organized and have identified lifeline transporta-tion as a high priority.

Coalition Strategies TALC will continue to facilitate TJWG

efforts to advocate for better analysis of transportation needs and additional lifeline transportation funding.

In communities conducting CBTPs, TALC will organize training sessions to help local groups participate effectively in the process, ensure that the plans re-flect neighborhood needs, and advocate for these solutions to be implemented.

Measurable Objectives Assist at least seven community groups that are partici-

pating in CBTPs. Convince MTC, county congestion management

agencies, and transit agencies to develop more accurate costs of the Lifeline Transportation Network.

Assist community groups that are participating in 20 different CBTPs.

Through new funding sources, or by shifting existing funding, MTC and other agencies devote an addi-tional $20 million per year to lifeline transportation services.

Transportation agencies commit $50 million per year to lifeline transportation services.

Key recommendations of the original CBTPs are implemented.

Strategic Partners Transportation Justice Working Group members

Urban Habitat

Key Allies TransitWorks

Community groups in CBTP neighborhoods

Immigrant, social service, and health groups

Many low-income families depend on public transit service to ac-cess educational and employment opportunities.

JOSH

APT

E –

TALC

LIFELINE TRANSPORTATION CAMPAIGN

By

2006

By

2008

By

2015

For many low-income residents without cars, poor pedestrian and transit access to health care facili-

ties can lead to missed medical appoint-ments, and many individuals simply stop scheduling appointments for treatment of chronic illnesses. In 2002, TALC and two social justice groups released Road-blocks to Health, a groundbreaking study of transit access to medical facilities in 15 low-income communities. Of the three counties studied, the worst situation was in Contra Costa County, where only 33% of residents had convenient transit or pedestrian access to a health clinic.

Desired Outcomes By 2015, 65% of the low-income

residents of Contra Costa County will have convenient access to health care – 150,000 more people than today.

TALC’s work in Contra Costa County will serve as a model for the improved coordination of transpor-tation and health services through-out the Bay Area.

Opportunities TALC’s Access to Health pilot project in Contra Costa

County is bringing together local residents, health care providers, and transit officials, to both improve transpor-tation access to medical care and locate future health care facilities in currently underserved neighborhoods.

TALC’s mapping and analysis work for Roadblocks to Health created new tools for defining and measuring ac-cess to medical facilities.

Coalition Strategies Coordinate meetings in three low-income communities

so that community leaders, health care providers and transit officials can design and implement improved ac-cess to health care.

Offer leadership development, training, and advocacy support to at least 25 community and health care leaders, to help them better understand and influence local trans-portation decisions.

Measurable Objectives Initiate or expand at least five programs to improve

access to health care facilities in targeted Contra Costa County communities.

Health care and transportation agencies in Contra Costa County institutionalize coordinated planning for health care access.

Initiate Access to Health efforts in at least one other Bay Area county.

Three or more projects similar to Access to Health are begun in California, based on TALC’s success in Con-tra Costa County.

Good pedestrian and transit access to health care facili-ties is regularly considered as an important objective in siting medical facilities and in planning transit service.

Key Allies Local health providers

Community groups

Contra Costa County Health Services

Pedestrian and transit access to health ser-vices is limited, or non-existent, in suburban counties.

TALC

TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE 15

ACCESS TO HEALTH CAMPAIGN

By

2006

By

2008

By 2

015

16 TRANSPORTATION EQUITY AND COMMUNITY HEALTH INITIATIVE

Nearly $4 billion per year is spent on Bay Area transportation, but complex decision-making

processes, dozens of transportation agen-cies, and long project lead times deter community involvement in transporta-tion decisions. By providing easy-to-use materials and training sessions tailored to a group’s needs, TALC will help low-income and people-of-color communities break through these barriers.

Desired Outcomes Low-income communities win in-

vestments that improve local transit access, economic equity, and commu-nity health.

Through these victories, histori-cally disadvantaged communities gain greater political power and capacity to influence transportation and land use decisions.

Opportunities Most low-income communities in the

Bay Area will complete Community-Based Transportation Plans (CBTPs) by 2006, identifying priorities for lo-cal action in the process.

TransitWorks, the collaboration of Bay Area transit unions advocating for transportation improvements, demonstrates how local groups can join forces and work effectively for social and economic justice.

Coalition Strategies Distribute TALC’s Access Now! guide

and tools, and conduct training sessions and other technical assistance, to help community groups have greater influ-ence over transportation decisions.

Develop intensive campaign partner-ships with local social justice groups, and foster collaborative efforts (such as TransitWorks) among underrepre-sented populations (such as youth, seniors, and immigrants).

Measurable Objectives Provide at least 40 community groups with training

sessions and technical assistance. Work with the Association of Community Organi-

zations for Reform Now (ACORN) and other local groups to help identify community transportation needs and support efforts to meet those key needs eq-uitably; help groups in at least five communities to win transportation improvements.

Provide at least 60 community groups with training sessions and technical assistance, including at least one in every neighborhood where a CBTP is undertaken.

TransitWorks and other new collaboratives become a strong voice for sustainable regional transportation.

At least 15 underserved CBTP communities achieve specific, needed, and locally requested transportation improvements.

Social justice groups wield increasing influence over regional and statewide advocacy and transportation planning efforts, and their representatives sit on many transportation agency boards.

Strategic Partners Urban Habitat and ACORN

TransitWorks

Key Allies Local community groups throughout the region

TALC trainings help give community groups a stronger voice in transportation decisions.

TALC

TRAINING SESSIONS AND CAPACITY BUILDING

By

2006

By

2008

By

2015

ARE WE SUCCEEDING? TRACKING REGIONAL BENEFITS

The policies and decisions that deter-mine how the Bay Area grows will have a dramatic impact on environmental quality,

public health, economic competitiveness, and, of course, access to opportunities for all residents. TALC has developed projections for the likely benefits of reaching the objectives outlined in this

Strategic Plan, based on alternative growth sce-narios modeled by the Metropolitan Trans-

portation Commission and other regional agencies.

As indicated on the chart on the following page, some of the beneficial outcomes, such as cutting bicycle and pedestrian injuries by 50%, are di-rectly attributable to meeting some of the

campaign objectives (e.g., fully funding bicycle and pedestrian plans. The predicted

cumulative benefits of reaching all of the objectives, such as the reduction of 8,000,000

miles per day in driving on Bay Area roads, are noted on the bottom row.

TALC has developed a process for tracking or estimating the 2005 Strategic Plan’s measurable ob-jectives, projected benefits, and long-term desired outcomes, and will include updates in our annual report to TALC’s member groups and supporters.

Some campaign outcomes and regional benefits will be tracked using data that is released annually, while other data is available less frequently, (e.g., the triennial transportation plans). Unfortunately, there is no method in place for tracking a few objectives, such as quantifying the amount of housing devel-oped within a half-mile of transit stations. In these instances, we are working with regional agencies and other partners to develop a method for tracking or estimating progress.

Tracking progress toward our objectives is criti-cal for knowing when we have succeeded, when we are failing to meet our goals, and when we must reevaluate our strategies. To find out more about the methods used for determining and measuring progress toward particular objectives, refer to the Strategic Plan section of the website or contact TALC staff.

REGIONAL BENEFITS 17

REG

ION

AL

BEN

EFIT

S C

HA

RT

Envi

ron

men

tal P

rese

rvat

ion

Stro

ng

, Eq

uit

able

Eco

no

my

Hea

lth

y C

om

mu

nit

ies

Bene

fits o

fAc

hiev

ing

Outc

omes

Ove

r 110

,000

acr

es o

f exi

stin

g op

en sp

ace

save

d fr

om b

eing

bul

ldoz

ed fo

r dev

elop

men

t.

Less

spr

awl s

aves

the

regi

on 1

8 bi

llion

gal

-lo

ns o

f wat

er y

earl

y by

202

0.

Bet

ter

tran

sit a

cces

s to

jobs

and

mor

e ho

usin

g op

-ti

ons

for

empl

oyee

s al

low

the

Bay

Are

a to

rem

ain

econ

omic

ally

com

peti

tive

.

Dea

ths a

nd in

jurie

s fro

m p

edes

trian

and

bicy

cle co

llisio

ns

with

cars

are c

ut 5

0% b

y 20

30, s

avin

g $1

40 m

illio

n.

Red

uced

tran

spor

tatio

n pr

oble

ms r

esul

t in

75%

fe

wer

mis

sed

med

ical

app

oint

men

ts in

targ

eted

lo

w-in

com

e co

mm

uniti

es.

Ast

hma

hosp

italiz

atio

ns a

re c

ut in

hal

f, du

e to

cl

eane

r ai

r.

Cum

ulat

ive

Impa

ct o

f M

eetin

g Al

l Obj

ectiv

es

8 m

illio

n fe

wer

mile

s of d

rivi

ng p

er d

ay

impr

oves

air

qua

lity,

cut

s gre

enho

use

gas

emiss

ions

by

400,

000

poun

ds d

aily

, and

re

duce

s dep

ende

nce

on fo

reig

n oi

l.

Bay

Are

a re

side

nts s

ave

over

$1.

8 bi

llion

in a

nnua

l

tran

spor

tatio

n co

sts –

$60

0 pe

r fa

mily

.

By

2030

, tw

ice

as m

any

jobs

as t

oday

, 240

,000

, are

w

ithin

a 4

5-m

inut

e tr

ansit

ride

.

Incr

ease

d ph

ysic

al a

ctiv

ity c

uts a

nnua

l hea

lth c

are

cost

s by

$350

mill

ion

and

obes

ity c

ases

by

15,0

00.

Sign

ifica

nt h

ealth

impr

ovem

ents

from

cle

aner

air

and

redu

ced

part

icul

ate

emiss

ions

.

Gre

at C

om

mu

nit

ies

Init

iati

veW

orl

d C

lass

Tr

ansp

ort

atio

n In

itia

tive

Tran

spo

rtat

ion

Eq

uit

y an

d

Co

mm

un

ity

Hea

lth

Init

iati

ve

Mea

sura

ble

Obje

ctiv

es

Reg

iona

l pol

icie

s su

ppor

t hou

sing

nea

r tr

ansi

t sta

tion

s. S

igni

fican

t fun

ding

ded

i-ca

ted

to c

reat

e co

mm

unit

y pl

ans.

Ext

ensiv

e sm

art g

row

th tr

aini

ng g

iven

to

elec

ted

offic

ials

and

com

mun

ity g

roup

s.

Cor

e bu

s and

rai

l sys

tem

s sta

biliz

ed, e

xpan

ded.

Reg

iona

l ped

estr

ian

and

bike

pro

gram

s ful

ly fu

nded

.

Pers

onal

ized

tran

sit m

arke

ting

off

ered

to 6

0% o

f th

e B

ay A

rea’s

pop

ulat

ion.

$50

mill

ion

per

year

spe

nt o

n lif

elin

e tr

ans-

port

atio

n se

rvic

es.

Pede

stri

an a

nd tr

ansi

t acc

ess

to c

linic

s is

an

impo

rtan

t obj

ecti

ve in

sit

ing

med

ical

faci

litie

s an

d in

tran

sit p

lann

ing.

Desi

red

Outc

omes

By

2025

, suf

ficie

nt h

ousi

ng a

llow

s al

l ne

w B

ay A

rea

wor

kers

to

find

hom

es in

th

e re

gion

.

By 2

020,

suffi

cien

t new

hou

sing

allo

ws a

ll B

ay

Are

a w

orke

rs to

find

hou

sing

in th

e re

gion

.

Dou

ble

tran

sit u

se in

the

Bay

Are

a to

2.4

mill

ion

daily

trip

s by

203

0.

5.9

mill

ion

daily

trip

s on

foot

and

by

bicy

cle

– 21

% o

f all

trip

s.

150,

000

low

-inc

ome

Con

tra

Cos

ta r

esid

ents

(6

5%)

have

tran

sit o

r w

alki

ng a

cces

s to

hea

lth

care

by

2015

.

Low

-inco

me

fam

ilies

can

reac

h ov

er 8

0% m

ore

jobs

with

in a

30

min

ute

tran

sit tr

ip.

18 REGIONAL BENEFITS

ORGANIZATIONAL STRUCTURE

TALC Members and BoardsTALC is a coalition of Member and Affiliate Groups, as well as numerous individual activists. Our long-term success is predicated on uniting environmental, social justice, and key community groups behind common policies and campaigns.

Member Groups endorse TALC’s platform, pay annual dues, actively participate in campaigns, and determine TALC’s policies and leadership. Only Member Group representatives are eligible to serve on and vote for the Board of Directors.

Affiliate Groups are organizations that support TALC’s mission but are generally less involved. Af-filiates do not pay dues and do not vote for or serve on the Board of Directors.

We hold bimonthly regional meetings in San Fran-cisco, open for all to attend. Working groups bring together advocates to develop specific policy recom-mendations. TALC also convenes working groups to work on county issues when there is a critical need.

Board of DirectorsTALC is governed by a Board of Directors, made up of representatives of Member Groups. The Board is ultimately responsible for leading TALC on policy,

program, and organizational issues. The Board’s 12 members are elected by the Member Group Rep-resentatives to three-year terms, staggered so that one-third of the Board is up for election every year. Votes on major policy decisions require a three-quarters majority.

TALC StaffTALC staff have a rich background in transporta-tion and land use policy, community organizing, media and communication. TALC staff coordinate coalition meetings, working groups, and provide leadership on research and campaigns. The specific positions that are currently staffed are shown in bold on the organizational chart below. The posi-tions that are not in bold represent the additional staff positions that the TALC Board of Directors believes are necessary to implement the Strategic Plan. The 2005-2008 Strategic Plan also envisions initiation of a TALC Advisory Board in 2005.

Stuart Cohen is TALC’s co-founder and Executive Director. He has helped lead a number of TALC’s policy initiatives, including the recent success in developing a one-dollar bridge toll increase to fund public transit, which was approved by Bay Area voters in 2004.

Executive Director

Planning Great Communities

Organizer

AdvisoryBoard

TEACH Program

Coordinator

Planning Great Communities

Program Coordinator

World ClassTransit

Organizer

Access to Health

Coordinator

Board of Directors

Communications & Development

Coordinator

Promoting Healthy Sustainable Travel

Director of Administration

World ClassTransit Program

Director

South Bay Organizer

PolicyDirector

elect

Existing Positions

ProposedPositions

Member Groups

ORGANIZATIONAL STRUCTURE 19

ORGANIZATIONAL DEVELOPMENT

TALC’s Board of Directors has adopted a development plan to support program expansion and the realization of the 2005-

2008 Strategic Plan. For the past eight years, TALC has relied primarily on foundations and other insti-tutional support. As can be seen in the charts below, in 2004 87% of TALC’s funding was institutional support, of which 75% came from foundations and 12% from government grants.

The development plan will guide implementation of new fund-raising approaches to diversify TALC’s rev-enue base. The new areas of emphasis will include:

Individual supporters and major donors: TALC has never had a sustained individual supporter pro-gram. In 2004, $7,000 was raised from individu-als. In March 2005, TALC asked some of its core supporters to make donations to help launch the 2005-2008 Strategic Plan and $13,000 was quickly raised. The development plan has a goal of increas-

ing individual support so that it accounts for 12% of funding by 2008.

Fee-for-service: TALC staff have significant and often unique policy and organizing experience. Increasingly, other nonprofits, transit agencies and consultants have sought our services. In 2004 this accounted for about 10% of TALC’s total revenue, with projects that included leading community pro-cesses to prioritize bicycle and pedestrian safety proj-ects in a low-income community of East San Jose, and leading the grassroots advocacy effort to pass Re-gional Measure 2 (the bridge toll increase for public transit). The goal for 2008 is to have fee-for-service work account for about 17% of TALC revenues.

Events: TALC’s primary event at this point is our annual summit. But as our membership base con-tinues to grow, it is likely that we will start having at least one or two events per year that have a strong fund-raising component.

68%Foundations and

Government Grants

12% Individuals and Member Groups 17% Fee for Service 3% Events/Other

87%Foundations and

Government Grants

2% Individuals and Member Groups 10% Fee for Service 1% Events/Other

2004:Actual Revenue Sources – $415, 000

2008:Proposed Revenue Sources – $715, 000

20 ORGANIZATIONAL DEVELOPMENT

MEMBER AND AFFILIATE GROUPS

Regional and National GroupsBay Area Bicycle Coalition*BayPeds*Bluewater NetworkCenter for Third World OrganizingCity CarShareCommunity Design and

ArchitectureCongress for the New UrbanismEnvironmental Defense*Greenbelt Alliance*International Council for Local

Environmental InitiativesLatino Issues ForumLeague of Women Voters of the Bay

Area*LIFETIME: Low Income Families’

Empowerment Through Education*

National Trust for Historic Preservation

Non-Profit Housing Association of Northern California*

Planning and Conservation League*Rail Passengers Association of

California*Rails-to-Trails Conservancy*Redefining Progress*Regional Alliance for Transit (RAFT)Save the BaySEIU 790*Sierra Club*Surface Transportation Policy

Project*The Next Generation*Train Riders Association of

California*TRANSDEF*Union of Concerned ScientistsUrban Ecology*Urban Habitat*World Institute on Disability

South BayActerraAffordable Housing Network of

Santa Clara County*Amalgamated Transit Union, Local

265*

BayRail Alliance*Buspool.orgCampus Community Association*Cities21.orgCommunity Homeless Alliance

MinistryCouncil of Churches of Santa Clara

CountyDowntown Residents Association of

San JoseEast Palo Alto Historical &

Agricultural SocietyPeninsula Bicycle & Pedestrian

Coalition*Silicon Valley Bicycle Coalition*Sustainable San Mateo County*Urban Planning Coalition, San Jose

State UniversityWalk San Jose*Working Partnerships USA

East BayAlameda County Central Labor

Council - AFL-CIO*Alameda Transit AdvocatesAlbany/El Cerrito Access*Alliance for an Open City

GovernmentAmalgamated Transit Union, Local

192*Building Opportunities for Self-

SufficiencyCitizens for Alternative

Transportation SolutionsCoalition for West Oakland

RevitalizationContra Costa Central Labor

Council, AFL-CIO*East Bay Asian Local Development

CorporationEast Bay Bicycle Coalition*Ecocity BuildersEnvironmental Science InstituteFriends of Alhambra CreekFriends of the Albany FerryGray Panthers of BerkeleyGray Panthers - Southern Alameda

CountyGray Panthers - West Contra Costa Green Party of Alameda County*

Hayward Area Planning AssociationHayward Demos Democratic Club*HOMES (Housing Opportunities

Make Economic Sense)Improve Alternative Transportation

(IAT) Berkeley*Pat Piras ConsultingRichmond Improvement

Association*Rockridge Community Planning

CouncilSan Pablo Avenue Rail CoalitionStudio L’Image The People on the Bus*Transit Plaza*United Seniors of Oakland &

Alameda CountyUrban Creeks CouncilWellstone Democratic Renewal

Club*

San FranciscoGray Panthers - San FranciscoHayes Valley Neighborhood

Association*Mission Housing Development

CorporationRescue MUNISan Francisco Bicycle CoalitionSan Francisco Green Party*San Francisco Housing Action

CoalitionSan Francisco Planning and Urban

Research (SPUR)*San Francisco TomorrowSynergy Business SolutionsTenderloin Neighborhood

Development CorporationTransportation for a Livable City*Urban SolutionsWalk San Francisco

North BayFisher & Hall, Urban DesignMarin Center for Independent

Living*Marin County Bicycle Coalition*Sonoma County Transportation

Land Use Coalition*

Member Groups are indicated by an asterisk (*), other groups are Affiliates.

MEMBER AND AFFILIATE GROUPS 21

Transportation and Land Use Coalition405 14th Street, Suite 605

Oakland, CA 94612510.740.3150

www.transcoalition.org

AcknowledgementsThis Strategic Plan was developed with our coalition partners over

the course of the year in order to address some of the region’s tough-est challenges. Tremendous thanks to the many coalition members who volunteered their time in workgroups and meetings. Particular thanks are given to the two members of TALC’s Board of Directors

who led the strategic planning process: Margaret Okuzumi and Dick Schneider. David Schechter and Brian Stanke, two strategic plan-ning assistants, did invaluable work in collecting data, organizing workgroups, and focusing the plan. Seth Schneider did the layout and design. Editing and proofreading assistance was provided by

John Spangler, Linda Hudson Writing, and Dalya Massachi.

2005-2008 TALC Strategic Plan

Documents

Transcript of 2005-2008 TALC Strategic Plan