2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential •...

22
LVMH Q4 and FY 2004 Sales January 19, 2005

Transcript of 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential •...

Page 1: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

LVMHQ4 and FY 2004 Sales

January 19, 2005

Page 2: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

2January 19, 2005

LVMH FY 2004 Sales Highlights

• Double-digit FY organic sales growth

• Positive contribution from all business groups on a constant perimeter basis

• For Q4 : 7% increase in organic sales on an increased comparable basis

• Record sales in December

Page 3: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

3January 19, 2005

LVMH FY 2004 Sales

2003 2004

11 962

Structure-1 %

Change-4 %

Organic+11 %

12 631

Q1 Q2 Q3 Q4

2 850 2 828

2004

3 0793 874

in millions of Euros

Page 4: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

4January 19, 2005

3 791

Structure-1 %

Change-4 %

Organic+7 %

3 874

Analysis of Sales Increase in Q4 2004in millions of Euros

Q4 2003 Q4 2004

Page 5: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

5January 19, 2005

Solid Growth in 2004

10% 10%7%

19%

Q1 2004 Q2 2004 Q3 2004 Q4 2004

6%

-4%

6% 8%

Q1 2003 Q2 2003 Q3 2003 Q4 2003

Organic sales growth %

Page 6: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

6January 19, 2005

France

Europe(exc. France)

US (inc. Hawaii)

Japan

Asia (exc. Japan)

Others6%

15%17%

21%

26%

15%

LVMHFY 2004 Sales by region in Euros

% of total sales

2004

Page 7: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

7January 19, 2005

LVMHFY 2004 Sales in the US in Dollars

Champagne & Wines +8%

Cognac & Spirits +30%*

Fashion & Leather Goods +22%

Perfumes & Cosmetics -26%*

Watches & Jewelry +11%

Selective Retailing +25%

Total LVMH Group +17%

2004

* Note respective structural effects: consolidation of Millennium/ sale of Bliss and US fragrance licenses

Page 8: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

8January 19, 2005

LVMHFY 2004 Sales in Japan in Yen

Champagne & Wines +17%

Cognac & Spirits -14%

Fashion & Leather Goods -2%

Perfumes & Cosmetics +5%

Watches & Jewelry +5%

Selective Retailing +26%

Total LVMH Group 0%

2004

Page 9: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

9January 19, 2005

LVMHFY 2004 Sales in Asia in Euros

Champagne & Wines +36%

Cognac & Spirits +9%

Fashion & Leather Goods +19%

Perfumes & Cosmetics +14%

Watches & Jewelry +20%

Selective Retailing +25%

Total LVMH Group +19%

2004

Page 10: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

10January 19, 2005

LVMHFY 2004 Sales in Europe in Euros

Champagne & Wines +7%

Cognac & Spirits +7%

Fashion & Leather Goods +5%

Perfumes & Cosmetics +1%

Watches & Jewelry -6%

Selective Retailing +5%

Total LVMH Group +3%

2004

Page 11: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

11January 19, 2005

Structure+ 1%

Change- 4%

Organic+ 11%

2 116

780

1 336

2 279

1 421

451

858

460559

Wines & SpiritsFY 2004 Sales

809

in millions of Euros

2003 20042004

Champagne & Wines

Cognac & Spirits 217 198 214 229

234 262345

580

Q1 Q2 Q3 Q4

Page 12: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

12January 19, 2005

Wines & SpiritsStrong growth of premium brands

Champagne & Wines• Champagne volumes up 6% in FY 2004 (excluding Canard Duchêne)• Steady pricing policy, improvement in product mix• Strong progress of Moët Hennessy Wine Estates

Cognac & Spirits• Hennessy volumes up 6% in FY 2004• Strong growth in VSOP and XO high-end qualities• Good performance in the US and Russia, rapid development of

the Asian market, in particular China and Taiwan• Majority stake in Millennium and double-digit sales increase

in Belvedere vodka • Acquisition of premium single malt whiskies : Glenmorangie, Glen Moray

and Ardbeg

Continued strengthening of the international distribution network

Page 13: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

13January 19, 2005

4 149

Structure+ 0%

Change- 5%

Organic+ 10%

4 367

Q1 Q2 Q3 Q4

1 065 9581 080

Fashion & Leather GoodsFY 2004 Sales

1 264

in millions of Euros

2003 20042004

Page 14: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

14January 19, 2005

Louis VuittonContinued exceptional performance

• Achieved double-digit sales growth at constant currency in FY2004 and increased market share

• Continued sales growth in the US and in Asia, notably in China

• Increased sales to Japanese clientele worldwide

• Created numerous innovations throughout the year • First jewelry collection Emprise• New Trianon and Trompe l’oeil leather lines• New blueberry color leather for Epi line• Launch of Lovely Pink watch for women

• Further store network expansion• 23 net openings in 2004 (4 in China), for a total of 340 stores at year-end• Major openings in Q4 : Hangzhou (China), Johannesburg (South Africa),

Kyoto (Japan)

Page 15: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

15January 19, 2005

Fashion & Leather GoodsReflecting growth potential

• Double-digit sales growth of Celine in FY 2004• Success of Boogie and Poulbot bags and

launch of Chouquette bag• Strong progress in Europe and Asia

• Donna Karan : continued selective US distribution

• Fendi : reduction in discounted sales in Europe and the US, good performance in Asia

• Double-digit sales growth in FY 2004 for Loewe, Marc Jacobs, Pucci and Berluti

Page 16: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

16January 19, 2005

2 181

Structure-3%

Change-2%

Organic+4%

2 154

Q1 Q2 Q3 Q4

473 500 523

Perfumes & CosmeticsFY 2004 Sales

658

in millions of Euros

2003 20042004

Page 17: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

17January 19, 2005

Perfumes & CosmeticsStrategic distribution reorganization

• Organic growth of 4% in 2004 despite reorganization of US distribution

• Good performance by Parfums Christian Dior, with the success of its new women’s perfume Pure Poison and good momentum of its make-up lines

• Progress of Guerlain with the launch of L’Instant de Guerlain pour Homme and the full-year effect of the women’s version

• Strong growth at BeneFit Cosmetics, Fresh and Acqua di Parma

Page 18: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

18January 19, 2005

502

Structure-15%

Change- 4%

Organic+18%

497

Q1 Q2 Q3 Q4

106128 123

Watches & JewelryFY 2004 Sales

140

in millions of Euros

2003 20042004

Page 19: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

19January 19, 2005

Watches & JewelryConfirmation of sales rebound

• Increasing market share of all brands and performed well in very competitive market

• Improvement in marketing effectiveness and good press coverage of all brands

• Confirmed success of all new collections• Formula One, Link, Carrera lines at TAG Heuer

• Open concept and women’s line Star at Zenith

• Chiffre rouge of Dior

• Liens and Class One of Chaumet

Page 20: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

20January 19, 2005

3 039

Structure0%

Change-6%

Organic+17%

3 378

Q1 Q2 Q3 Q4

755 787 814

Selective RetailingFY 2004 Sales

1 022

in millions of Euros

2003 20042004

Page 21: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

21January 19, 2005

Selective RetailingGood end of year

• DFS• Strong sales rebound following tourism recovery and rapid growth

of Chinese tourists• Opening of new Galleria in Okinawa

• Sephora• Excellent year in France and in Europe• New innovative services • Exclusive sale of trendy make up brands

and latest clinical skincare products• Double-digit sales growth on a comparable store basis

in 2004 for the fourth consecutive year in the US• Very promising start for first Sephora store in Toronto, Canada

Page 22: 2004 FY sales - LVMH · January 19, 2005 15 Fashion & Leather Goods Reflecting growth potential • Double-digit sales growth of Celine in FY 2004 • Success of Boogie and Poulbot

22January 19, 2005

LVMH FY 2004 Sales Conclusion

• Organic sales growth continued in 2004

• Year ends with strong momentum

• Continuing to concentrate on star brands, innovative and quality products, improving profitability

• Estimated 2004 operating income increase : around 10%

Objective for 2005

Tangible increase in Operating Income


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