2003 Copyright IU Kelley School of Business Marketing.
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Transcript of 2003 Copyright IU Kelley School of Business Marketing.
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2003 Copyright IU Kelley School of Business
MarketinMarketingg
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2003 Copyright IU Kelley School of Business
CostsAbout 50% of total product costs are marketing costs.
Contributions to businessMarketing is criticalto the success of a firm.
CareersAbout 25-33% of the nation’s work force hold marketing
positions.
Contributions to societyMarketing decisions affect our lives as individuals and affect society as a whole.
Why studyMarketingMarketing?
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2003 Copyright IU Kelley School of Business
What is Marketing?What is Marketing?
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2003 Copyright IU Kelley School of Business
What do Marketing people do?
The most progressive firms would likely answer…. Help our customers!
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2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 1
customer development
–Industrial products
–Consumer products
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CENTERfor
SALES STUDIESand
MARKETINTELLIGENCE
CENTERfor
SALES STUDIESand
MARKETINTELLIGENCE
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2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 2
Retailing ManagementBuying and merchandisingNot “folding clothes”
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2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 3
Advertising
- on the client/business side
- at an agencyWorld’s top advertisers:General MotorsProcter and GamblePhillip MorrisDaimler ChryslerSearsFord AT&TWalt DisneyPepsico http://www.adcritic.com/
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2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 4
Marketing Management
- running a brand
- analyzing business
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2003 Copyright IU Kelley School of Business
Careers in MarketingMarketing 5
Marketing Research
- understanding consumers
- understanding business
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2003 Copyright IU Kelley School of Business
Starting Salary Statistics by major at IU: 2001-2002
Annual Starting Salary Major Median Min Max-----------------------------------------------------------------------Accounting $43,000 27,000 55,000IS $46,000 27,040 75,000Finance $42,000 20,000 65,000Management $35,000 25,000 65,000Marketing $36,500 26,500 70,000ODT $40,000 20,000 62,000
Less Money year one
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2003 Copyright IU Kelley School of Business
Who Recruits IU Marketing Marketing MajorsMajors?
KOHL’S
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2003 Copyright IU Kelley School of Business
What Courses Do You Need for a MarketingMarketing
Concentration?
Three Required Classes:
- Marketing Management
(I-core)
- Marketing Research
- Marketing Strategy
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2003 Copyright IU Kelley School of Business
Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications
- Creativity in marketing
- Management, analysis & display of marketing data
- Database marketing
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2003 Copyright IU Kelley School of Business
Marketing channels
Retail management
Physical distribution mgmt
Plus 3 MarketingMarketing electives:
Business to business mktg
Sales management
Professional selling
Advertising & promotionBuyer behavior
Legal aspects of marketing International marketing
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2003 Copyright IU Kelley School of Business
Total Requirements:MarketingMarketing
I-core+ 6 hours Resch. + Strategy+ 6 hours skills classes+ 9 hours of electives
-------------------------------------21 hours (after I-Core)
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2003 Copyright IU Kelley School of Business
MarketingMarketing