2003-2009 folio

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Range work design, brand, art direction and illustration. Work completed in UK, Canada and New Zealand.

Transcript of 2003-2009 folio

  • Curriculum Vitae Paul Richardson

  • Address: 113 Duncan Terrace, Wellington.Mobile: (nz) 027 335 3926

    Email: solokingnz@yahoo.co.ukOn Line Folio: www.coroflot.com/solokinguk


    Paul Richardson is a professional and motivated creative individual working in the industries of graphic design, advertising marketing, brand art direction, shop floor and product design, and illustration.

    While Paul works as an Art Director for a high-level creative design agency in Wellington, he is also completing a Masters Degree in Sustainable Product Design Enterprise at Otago Polytechnic.

    Paul is an all-round experienced professional creative. His experience includes:

    8 years art direction in advertising and marketing

    6 years traditional graphic design environment

    6 years managing junior creative teams

    4 years freelance creative

    2 years sustainable creative designer

    2 years sustainable business enterprise


  • Paul has managed campaigns ranging from $10,000 to $5 million (Singapore) and is comfortable with any size. He has also had proven operational skills, these are as follows:

    Solution concept to execution: competency translating client meetings to application studio briefs. Identifying the clients wants and the customers needs. Under- standing the creative opportunities within the market and applying them to the job in hand.

    Teaming and collaboration: identifying and prioritizing creative design solutions within cross-functional teams. Proven experience within client briefing and presentation, business development, photography and illustration art direction, artwork and junior creative management.

    Application of technology and applying these skills to professional work within practical deadlines: all round capabilities with Apple Mac software, including Freehand MX, Adobe Illustrator, In-Design, Photoshop, Word, Excel.

    Business intelligence: The ability to analyze markets, identify entrepreneurial elements within an enterprise and the needs of innovation discipline and applying them to a specific business.

    Paul has worked extensively as a dynamic creative thinker in many fields of visual communication and marketing, servicing a diverse range of enterprises.

    Businesses Paul has worked within have been from the fields of community awareness, environmental management, volunteer organization, education, theatre, film, publishing, finance, tourism, extreme sports and traditional sports.

    Pauls international client experience has been with many leading brands and enterprises worldwide. He has worked as a creative profession in the United Kingdom, Sweden, Holland, Canada, Singapore, Malaysia, Australia and New Zealand.

    The renowned clients he has worked with are: Speedo Europe, Adidas UK, Avia Athletic, Helly Hansen, Teva, Dulux Paints, Fed Ex, Eftpos, Thomas Cook Group, Philips Design, The Sustainable Group, Green Peace, Forest and Bird, Department of consevation, Inland Revenue, Ministry of Environment, Ministry of Education.

    Creative Foundation

    1. Festival logo Vancouver Garden Jazz Festival

  • Key Achievements

    Creatively managed projects worth over $5 million (Singapore) and delivering a successful outcome to a given brief.

    Successful development of brand naming, design and management to Speedo Triathlete (UK), Helly Hansan (Norway), Philips Design (Holland).

    Best over all creative campaign Singapore Software Advertising Awards 2001.

    August 2008 ~ PresentSenior Art Director, Communication Arts, Wellington, New Zealand

    Managing teams and delivering marketing campaigns for above the line cliental. Event management, on-line design, childrens illustration, annual report, brochure, direct mar-keting, apparel design, copy writing, brand development, environment design.

    August 2007 ~ August 2008.Freelance Design & Art Director, New Zealand.

    Catering for national and international clients within the community, finance, action sports apparel and conservation industry. Environmental design, on-line design, childrens illustration, campaign art direction, brand management, brochure, exhibition management, copy writing, community business development.

    January 2006 ~ August 2007. Advertising Art Director. Fluid Design, Queenstown, New Zealand.

    Intrinsic role within a dynamic creative team, servicing a million dollar tourism enterprise community. On-line design, brand campaign management, sports apparel design, direct marketing, brochure, poster, photo-shoot art direction, public relation management.

    Career Assignments



  • January 2001 ~ August 2004 Art Director & Senior Designer. Solution Two, Nottingham, United Kingdom.

    Managing retail and business-to-business creative direct marketing strategies. Environmental design, on-line design, campaign management, photo-shoot art direc-tion, copy writing, brand development.

    December 1999 ~ December 2001Senior Designer. Momentum Design, Singapore and Malaysia.

    Two-year contract applying creative strategies to technology, education and theatre enterprises. Brand development, environmental design, photo-shoot art direction

    August 1996 ~ October 1999 Junior Art Director. Sellers & Rogers Associates, Nottingham, United Kingdom.

    Strategic multi-disciplined role understanding marketing and creative design liaison. Event management, campaign management, brand development, photo-shoot art direction.

    September 1990 ~ May 1996 Junior Designer. Michon Design, West Bridgford, United Kingdom.

    Debut professional role, assisting a dynamic team develop creative strategies for a regional and nation client base. Environmental design, rand development, photo-shoot art direction, childrens illustration.

    1990 ~ 2009


    2. Babble, web animation.3. Life Insurance, brand logo.4. The Boy & the Bird, illustration.



  • Masters Degree in Product Design & Enterprise.Otago Polytechnic, Dunedin, New Zealand: June 2008 PresentIdentify entrepreneurial elements within sustainable enterprises and

    the needs of innovation and discipline. Applying design elements to a

    specific business and marketing strategies.

    Certificate 217 Computer Aided Design. Otago University, Dunedin, New Zealand: January 2008. Adobe Creative Suite, Photoshop, Illustrator, In Design.

    Diploma in Creative Small Business Management. New Zealand School of Business, Dunedin, New Zealand: September 2007 ~ August 2008.

    Diploma in Adventure Tourism. Nelson Polytechnic, Nelson, New Zealand: June 2005 ~ July 2006

    Certificate in Wilderness Guiding. LEAD Wilderness School, Madawaska, Ontario, Canada: September 2004 ~ January 2005

    Higher National Diploma in Design & Advertising. DeMontford University, Lincoln, United Kingdom: September 1988 ~ June 1990

    National Diploma in Graphic Design. Mansfield College of Art, Mansfield, United Kingdom. September 1986 ~ June 1988.


    5. The Sustainable Group, brand identity.6. Mo Punk, apparel brand design.7. Sprat the Second Hand Cat, illustration.


  • Environmental Fund Raising Officer ~ April 2008. Green Peace, Dunedin, New Zealand.

    Dolphin Rescue Worker ~ January 2006. Golden Bay, New Zealand.

    Environmental Park Management ~ October 2004. Conservation Wilderness, Florida, USA.

    Kayak Instructor ~ October 2001 Nottingham Kayak Club, Nowttingham, United Kingdom.

    University Triathlon Club Co-ordinator ~ September 1997 DeMontford University, United Kingdom.

    Volunteer Experience

    Personal Interests

    Wilderness management, sustainable community affairs, global

    politics and conservation issues.

    Expedition film, outdoor and adventure sports. Travel and Spanish culture.

    Art house film, literature and arts.

    Sprat the Cat Series: Children s Writing + IllustrationFabar Blat Publishing, Canada



  • speak TM8. Speak Communication, brand mark.9. Trade mark.10. Web identity.11. Brand strap line.12. Product advertising.


  • speak speak speak authentic silent passion

    think speak do.

    speak TMwww.speaktous.com





  • 13. Zeneca Crop protection Consumer magazine.


  • 14. Cisco Systems, Singapore. Business to business product advertising.


  • 15.


  • Mo Punk Fix Gear Bike Apparel15. Hoodie graphics16. Logo17. Trade mark.


  • life





  • 18. Travel Bag, Rugby World Cup product advertising.19. o2Art brand logo.20. Life Insurance. trade mark.21. The cat House logo.22. Avia Fott Wear, product brochure.23. Speedo Uk, product brochure.24. Adopt a greyhound, event packaging.




  • 25. Beach Spoke, community fix gear magazine.26. FlyBeach, outdoor magazine.


  • 26.

  • 27. PR, public relations brochure.28. Eco Warriors, Greenpeace childrens book.


  • 28.

  • Sprat the Cat Series: Children s Writing + IllustrationFabar Blat Publishing, Canada

    Sprat the Cat Series: Children s Writing + IllustrationFabar Blat Publishing, Canada


  • 29. Sprat, children book series. Illustration.30. Victoria Flower Show 2007, event art direction.


  • 32.

    Place Lost: Newmarket Railway StationHe was a very happy toy who was taking a journey

    to see his Grandma. Suddenly the train driver sounded his whistle and the train left early!Toy panicked and cau