2002 Arts Rercreation Culture Implementation Report

8/2/2019 2002 Arts Rercreation Culture Implementation Report

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JCCIitizens bu lld ing .~ a better community~,.",--"",....-

ARTS, RECREATION, AND CULTUREIMPLEMENTATION FINAL REPORT

Submitted to the JCCI Board of DirectorsDecember 13, 2002


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} Arts, Recreation, and Culture study, chaired by Ed Hearle, was released to the community on June 24, 1999.le praised by many in the arts and recreation communities, the Mayor's office raised some concerns. The initialementation strategy focused on resolving those concerns.r those concerns were successfully resolved, the task force, again chaired by Ed Hearle, formed thregroups, targeted to the identified agents of change listed in the recommendations. Ed led the subgroup focusethose recommendations aimed toward the Mayor and city administration; Ted Pappas chaired the subgrouking with the Cultural Council; and Jeff Dunn chaired the subgroup targeted toward the School Boarlementation task force members met with the Mayor's administration, the Cultural Council, other members of thcommunity, and the Department of Parks, Recreation, and Entertainment in their efforts to secuementation of the recommendations.ome cases, the organizations identified for action have gone beyond the recommendations, most notably in thor's efforts to increase funding for the arts. In other cases, little to no progress was made in implementing th

comes by recommendation are as follows:1. TheCity of Jacksonville should update and improve the Recreation MasterPlanwith Level of Servistandards that better measure the diversity of recreation needs throughout Jacksonville and reme

the disparity of recreational opportunities. The City should use the revised Master Plan as thfoundation for all recreation planningl decision making, and funding priorities.While the Mayor's office initially agreed that this recommendation was a goal of the Recreation Departmenimplementation of this recommendation has been slow in coming. The Department of Parks, Recreation, anEntertainment has had a series of Directors since the study was released, and has shifted direction frocreating new Levels of Service for diverse types of parks to responding to the Mayor's focus, through thPreservation Project, on total park acreage. While there has been some progress made in certain typesparks (trail miles, water-access parks/boat ramps, large regional parks), the intent of the recommendationhas not been adequately addressed.

2. TheMayor of Jacksonville should establish a commission or other coordinating body. modeled aftthe Jacksonville Economic Development commtssion, with the authority and responsibilitycoordinate the implementation of recreation policies by all City agencies with recreation-relatefunctions. The commission should coordinate implementation of both capital-development projecand the operations of facilities and programs.While the City feels that coordination of recreation policies is an important task, they feel it can baccomplished within existing organizational structures. They do not feel that replicating the JEDCnecessary or desirable.

JACKSONVILLE COMMUNITY COUNCIL INC2 .4 34 A tla nt1 c Bou le va rd I J ac ks on ville , F lo rid a 3 22 07 r 904-396-3052 r Fax : 904-398-1469 r www.jccl.org ..
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3. The Cultural Council of Greater Jacksonville should regularly assess community needs for arts aculture as part of developing a growth plan for the arts in Jacksonville. To assess community needthe Cultural Council should: periodically host town meetings, in conjunction with the media, to receive feedback on the

community's needs, expectations, and wishes for art and culture; and regularly convene the providers of arts and culture in Jacksonville to learn about each others'goals and programs and to discuss how the community's unmet needs for arts and culturecan be addressed.The Cultural Council actively pursued implementation of this recommendation. Their director, RobertWhite, was enthusiastic about using the study recommendations in their strategic planning efforts. As aresult, the Cultural Council has worked closely with arts organizations and the community to ensure thattheir efforts meet community needs.

4. The Jacksonville City Council should amend the Cultural Council ordinance, allowing it to magrants to individual artists and small arts groups that are not nonprofit organizations.See discussion under Recommendation 5.

5. The Cultural Council should encourage the growth and development of smaller arts organizatioand individual artists by: establishing an organizational development grant program for small 501(c)(3) nonprofitorganizations, to help strengthen their organizational capacity and development; establishing a technical-support grant program for arts organizations that are not non-profit

organizations, to assist them in developing their organizational strengths toward becomingnonprofit organizations;

establishing a simplified grant process to meet the needs of individual artists to developartistic capabilities; creating an arts growth fund to provide small discretionary grants to market specific artists orevents; and expanding non-financial technical-assistance programs, including providing additional

workshops, consuttents, information about grant programs, technical and grant-writingassistance, and coordination of volunteer resources.

The Cultural Council feels it is important to encourage and develop individual artists and smaller artsorganizations. They are pursuing such options, as well as other partnerships within the arts community,in order to do so. They feel it is possible (and preferable) to establish mentoring, apprenticeship, andother programs and linkages to established artists and community arts organizations in order to betterprovide the nurturing and training the artists and organizations need, rather than establishing new grant

JACKSONVILLE COMMUNITY COUNCIL INC2434Atlantic Boulevard I Jacksonville, Florida32207 I 904-396-3052 I Fax: 904-398-1469 I www.jcci.orgv ,
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programs. Accordingly, the implementation task force met with some of the individual groups andorganizations working within the arts community to nurture and develop individual artists and smaller artsorganizations. Jacksonville has seen several such efforts came into being since the release of the study.Accordingly, the task force did nat ask the City Council to amend existing ordinances to allow for directgrants to individual artists and/or non-501 c3 organizations.

6. The City Council should appropriate new, additional funding to support the grant programs outlinein Recommendations 4 and 5.See discussion under Recommendation 5.

7. The Duval County Public Schools should implement a standardized policy for public use of schofacilities. By 2001, the Public Schools and the City of Jacksonville should negotiate joint~uagreements that cover every public school in Duval County. Any school that receives CityJacksonville funding for recreational improvements should be covered, before the City funds aspent, by a joint-use agreement for public use of the school facility.The School Board and City Council have been working together to address joint-use agreements. TRecreation Department is still documenting existing agreements and assisting in the establishment of nejoint-use agreements. New school sites are evaluated with the Recreation Department for joint-use by tJoint Site Selection Committee. Significant progress has been made in establishing these workinrelationships, and a standardized policy has been roughly worked out. However, additional work remainsbe done on this issue.

8. TheJacksonville Department of Parks, Recreation, and Entertainment should bring all existing parup to their highest level ofmaintenance standards by 2002.The City of Jacksonville has significantly increased its budget allocation for maintenance, increasing by 19percent from its 1998-99 fiscal year to the 2000-01 fiscal year. The Department of Parks, Recreation, aEntertainment developed new maintenance standards for all parks, beginning in 2000.

JACKSONVILLE COMMUNITY COUNCIL INC2434 Atlantic Boulevard I Jacksonville, Florida 32207 I 904-396-3052 I Fax: 904-398-1469 I www.jcci.org ..


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9. The City of Jacksonville should continue to increase its financial commitment to support arts acultural activities through the Cultural Council by at least ten percent per year until Jacksonvibecomes a major regional arts center.The City of Jacksonville has increased funding for the arts by well over ten percent in each of the last tbudget cycles. In the 1999-2000 fiscal year, City support for the arts increased 14.9 percent over 1998-9for 2000-01, the increase was even higher, at 19.5 percent over 1999-2000.

10.To provide needed information for decision making, the City of Jacksonville should periodicacommission and fund analyses of:

the economic impacts of arts, recreation, and culture in the local community; and themarket conditions that influence participation in local arts andcultural events.

The Cultural Council took the lead on this recommendation, and completed a survey of the economicimpact of arts and culture in Jacksonville. Their results, released November 2002, found that arts andculture had an estimated $70.4 million economic impact during the 2001 fiscal year. The Cultural Councilhas not, however, surveyed market conditions that influence participation in local arts and cultural events.

11.The Cultural Council should routinely identify state legis/ative priorities for support of the arts ashould communicate these needs to the Mayor. TheMayor should include these legislative prioritiein Jacksonville's lobbying efforts directed toward the Florida Legislature.The Cultural Council has implemented this recommendation and has taken a more active approachidentifying legislative priorities in support of the arts.

12.The Cultural Council should identify, promote, coordinate, and assist efforts of local aorganizations to apply for state funds. The Cultural Council should keep the Duval Delegatiinformed about all applications, proposals, and programs of Duval County arts organizatiorequesting state funds.The Cultural Council has implemented this recommendation and works with local organizations applying fstate funding.

JACKSONVILLE COMMUNITY COUNCIL INC2434 Atlantic Boulevard I Jacksonville, Florida 32207 I 904-396-3052 I Fax: 904-398-1469 I www.jcci.org


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13.The Mayor should enlarge the mission of the Citizen Planning Advisory Committees (CPACs)include consideration of arts, recreation, and culture needs in their planning districts.While the administration quickly agreed that this would be a simple extension of the CPAC charge, wpotential benefits for the City, no formal action was taken initially to include arts in the mission of the CPACHowever, in September 2001, Mayor Delaney issued an Executive Order (#01-04) which amended tstructure of the CPACs, specifically included neighborhood recreation concerns as a function of CPACs, aestablished as voting members of a CPAC representatives from "unique community-based organizations aentities in the district," which could include arts organizations. The mission of the CPACs was restated to"to maintain open and effective lines of communication between Jacksonville residents, businesseneighborhoods, community organizations, educational institutions and government." CPACs are specificalcharged with providing input to help create future Comprehensive Plans. As a result, CPACs are chargedinclude recreation, and empowered to consider arts and culture needs, in the planning districts, dependingthe needs of the community.

14.The Recreation Department should expand its efforts to assist groups, in neighborhoods lackirecreational programs, to develop such programs, and should involve leaders of successfprograms in other neighborhoods asmodels andmentors.Both the Mayor's Office and the Recreation Department agree with the goals of this recommendationfacilitate partnerships between successful neighborhood recreational programs and emerging groupsneighborhoods without recreational programs. Encouraging modeling and mentoring can expand privatneighborhood-level responses to community recreational needs. The Recreation Department has increaseits work with neighborhood athletic associations and provided greater assistance to start-up programs.addition, new standards established in January 2002 require all new athletic associations to affiliate withrecognizable state or national organization, which provides mentoring, modeling, and structure, and tstandards also provide greater monitoring and assistance to new associations and teams. One result hbeen a significant increase in participation in recreational programs at City parks throughout the community.

15.The City of Jacksonville should develop a clear and consistent policy to guide its involvementorganizing, supporting, and funding cultural events. The City's involvement should encouradiversity in cultural expression and activities, aswell as widespread community participation.The City is involved in cultural activities through its Special Events office. The administration feels that tSpecial Events office needs to retain the flexibility necessary to respond quickly to changing circumstance(such as the AFC Championship football game) while continuing to plan for annual events (such as the Worof Nations Celebration.) While the study felt a written policy statement would serve to clarify the functionsthe Special Events office in supporting cultural events in the community, the current process relies on TouriDevelopment Council grant application guidelines and City Council approval to determine which events wbe supported with City funds.

JACKSONVILLE COMMUNITY COUNCIL INC24 34 A tlantic B ou levard I Jackson ville, F lorid a 3 22 07 I 90 4-3 96-3 052 I F ax: 9 04 -3 98 -146 9 I www.jcd.org
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16. The Cultural Council should increase the public's awareness of, interest in, and appreciation for tarts by expanding and enhancing its efforts to: develop and disseminate comprehensive information about arts activities and opportunities in

Jacksonville; and increase public awareness and appreciation of the quality~of-lifebenefits each individual gains

from participating in the arts.The Cultural Council should expand and enhance its collaborations with the media as oneimportant means of accomplishing these efforts.The Cultural Council expanded its efforts to encouraging greater participation in the arts. Non-standardadvertising for a display at the Cummer Museum was one example of the expanded efforts to reach out tothe larger community. The Cultural Council has worked with the local media, especially with the Times-Union's Weekend section, to have greater coverage of arts and cultural events in the community.

17. The City of Jacksonville should create a comprehensive, monthly community calendar of eventcombining the calendars of the Special Events Division. the Cultural Council, the Recreatio. Department, and other community sources. The City should distribute this calendar widely. includinthrough the Neighborhoods Magazine and the City's online resources.The City's Neighborhoods Magazine includes a calendar of events, though this calendar is not online. TCultural Council, however, has created an online calendar of events in the community,http://www.culturalcouncil.org/calendar.html. The Florida Times-Union has expanded its events calendarswell, both online and in an expanded Weekend section of the newspaper.

18. The Cultural Council, Recreation Department, and Duval County Public Schools should establishmechanism for ongoing communications to share information and enhance coordination among tharts, recreation, and cultural services.The implementation task force did not act to implement this recommendation. While informal communicatiooccurs around specific topics and events (especially with the Schools of the Arts or with the Cultural CounciArtist in Residence program in the schools), no formal mechanism was established to bring these threntities together for planning and coordination.

JACKSONVILLE COMMUNITY COUNCIL INC2434 Atlantic Boulevard I Jacksonville, Florida 32207 I 904-396-3052 I Fax: 904-398-1469 I www.jcci.org

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EikForce RecommendationImplementation Task Force recommends to the JCCI Board of Directors that the formal JCementation process for this study be concluded. While several recommendations remain unimplementedpartially implemented, it is clear that the community in general and the City of Jacksonville in particular haonded to the issue of arts, recreation, and culture in significant positive ways. Jacksonville now has the large

an park system, in land area, in the United States. In addition, City support for the arts has significantly exceedemittee expectations. New private initiatives to encourage growth of the arts are beginning to change the cultureup of the community.the eighteen recommendations of this study, nine were fully implemented, three were partially implemented, awere not implemented. In all, 67 percent of the recommendations were fully or partially implemented.bers of the implementation task force do and will continue their individual involvement in improving areation, and cultural opportunities in Jacksonville; however, it is recommended that the formal JCementation process be concluded.

JACKSONVILLE COMMUNITY COUNCIL INC

2002 Arts Rercreation Culture Implementation Report

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