200 million reasons to be on LinkedIn
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17-Oct-2014 -
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200 million reasons to be on Linked In (& what to do when you get there)
@dionnelew dionnekasianlew.com
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In today’s age of algorithms, who you are is in part determined by your digital footprint.
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That means that if you network for business then you will need to do so online.
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Why?
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Because while business is in some ways the same as it ever was, based on mutually beneficial relationships...
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… social media has turned the way we form those relationships on its head.
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You may look around and think that you or your peers don’t use social media and are still doing fine…
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… but that is not looking in the right direction.
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Almost two billion people use social media right now and that trend shows no signs of abating with predictions it will reach 2.55 billion by 2017.
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Professionals need to look ahead & adapt the way they connect and communicate to keep up with this
change.
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One way they are doing so is on LinkedIn.
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Often referred to as the ‘new networking for business’ LinkedIn is not so new really, at 10 years old and
with 200 million members around the world.
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But just signing up and doing nothing is like going to a networking lunch and standing in the corner.
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You’ve got to know what to do once you are there.
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Naturally how you use LinkedIn depends on what you want to achieve.
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Businesses can use it to raise funds, for recruitment, job search or networking, amongst other things.
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Whatever your goal, executives tend to have similar questions about what to do when starting out.
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These sound familiar?
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Should I use a photograph?
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Yes.
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People like to deal with people.
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Use a recent high quality photograph.
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Remember digital does not replace real life connection it extends it.
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Do I have to give endorsements back?
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No.
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If you do, only endorse people for skills you know they have. If you mistakenly endorse someone don’t
worry, you can withdraw it.
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Pod Legal reminds us that displaying fake endorsements could get you in trouble with the law.
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Should I give recommendations?
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As in real life, so online.
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Your recommendations go to your reputation so use them judiciously.
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But where they are deserved, go ahead.
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What do I say about myself?
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Your 120–character headline is prime real estate so differentiate yourself.
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There are lots of ‘senior executives’ out there.
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Be the “not-for-profit CEO who successfully delivered a 500% increase in diabetes funding in two years.”
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Do I share my employment history?
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Your history provides legitimacy in particular if it comes with credible recommendations.
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But you do not need to write War and Peace.
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Who should I connect with?
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As in real life…
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… you need to build strategic connections with influencers, colleagues and potential business
interests.
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But algorithms also work out your interests and throw unknowns in your path.
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I LOVE this.
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But how open you are to it will depend on your personality.
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Only connecting if there’s a potential business outcome feels a bit like pyramid selling to me.
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I’ve met up with many people just because I found them interesting.
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It’s enriching and I’ve made many amazing contacts as a result…
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But that’s me … (you have to be you)
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Should I join groups?
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That depends…
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Groups bring together people with strong interests and can be great for exchanging views.
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However, some people just post links to their own content and don’t add to the community.
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ME, ME, ME …
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As a result, the value varies greatly.
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If you are time poor, which most executives are, try niche groups with members who are seriously
interested in a topic.
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Can I outsource my LinkedIn engagement?
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Would you send your assistant to a cocktail party to talk on your behalf?
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A virtual connection is a personal connection that has not yet made its way into real
life (IRL).
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By all means get a consultant to set up, brand or teach you LinkedIn or someone to manage the
administration & tactics.
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But engagement is about the real YOU.
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But how will I find the time?
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Allocate an hour a week to reading but arrange for the material to be shared across the week by using scheduling tools like Bufferapp, Sprout Social or
Hoot Suite.
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You probably already read after hours and pass on articles, it’s no different.
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The reality is that networking takes time.
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…whether it’s having lunch or playing golf or engaging online.
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But you do it because it’s worthwhile.