20 Year marketing Plan - BJ Garcia

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VANS TRIPLE CROWN OF SURFINGMarketing Plan for the PRODIGY BJ Garcia

Brian Joseph Garcia

December 2010

the ProDIGY


Braving the Colossal Waves of Hawaii…

• 1st Heat– Why do I exist? - Vision and Mission– Fulfilling my Roles– Avoiding Wipe Out

• 2nd Heat– Things to remember during the ride

• Final Heat– Getting Stoked and Sharing It


Why do I Exist?

• Vision/MissionMy purpose in life is to constantly strive to make a positive

difference in every person I interact with. To be able share my gift of optimism, to see opportunity amidst chaos, to bring that light of hope when everyone succumbs to darkness, to be that ProDIGY that everyone deserves. In order to sharpen myself and do this I must continuously have that thirst for knowledge that will go beyond the confines of my school and use this to create productive and responsible participation in society. And all these are for molding myself to become a better son, brother, friend, student, citizen and Christian for the greater glory of God.


To Become a Triple Crown Champion I must continue fulfilling my role as:

• Blossoming Entrepreneur

• Perpetual Student

• Loving Son and Brother

• Trusted and Faithful Friend and Partner

• Energetic Young Man


Blossoming Entrepreneur

My first business“This is where it begins”


Perpetual Student

Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning.

-Albert Einstein


Loving Son and Brother

Families are the compass that guide us. They are the inspiration to reach great heights, and our comfort when we occasionally falter.

-- Brad Henry


Trusted and Faithful Friend and Partner

"It is one of the blessings of old friends that you can afford to be stupid with them." - Ralph Waldo Emerson


Energetic Young Man

“The World is My Playground!


My Personal Brand: The PRODIGY BJ Garcia

The ProDIGY – Proactive, Driven

Individual w/ Glaring YouthGarciaBJ (Blue Jay)

Korean Embassy

Korean Embassy


Avoiding the Wipeout by keeping an eye on…

• Relationships formed, strengthened or renewed– Did I gain a new friend? Salvaged a damaged

relationship? Or solidified an existing bond?

• Daily journal– Experiences that I went through– Lessons that I have learned



• Being Physically fit– Not compromising my exercise regimen even

with busy schedule– Body Fat Measurement

• Financial Stability– Monitor my income, savings and expenditure– Am I able to invest in a new business or

expand an existing one?



• Myself /Attitude– By asking myself everyday

• What am I right now?• Where I am right now?• Am I better person compared yesterday?


Things to Remember During the Ride

• Success is the sum of small efforts, repeated day in and day out (Robert Collier)– I must find the consistency in my outlook, attitude and in my

effort aligned with my goals in life. What differentiates an ordinary man and an extraordinary man is that little extra. So even my little effort won’t be put to waste

• Do not follow where the path may lead. Go instead where there is no path and leave a trail (Harold R. McAlindon)– I have always been a good student a good follower but the day

must also come that I will become the trailblazer leading the way in school, at home and at work


Things to Remember During the Ride

• Our greatest glory consist not in never falling, but in rising every time we fall (Oliver Goldsmith)– There are instances that I want to take a leap of faith but I fail to

do so because of the fear of failure. I must accept the fact this is an important part of life and the critical part is to get back up, learn my lesson and continue moving forward.

• Happiness resides not in possessions and not in gold; the feeling of happiness dwells in the soul (Democritus)– In our materialistic culture, I must be able to veer away from

happiness only brought by material things. I must find true happiness with the friendship and family that I have.


Now and in the near future…

NOW• 24 years old• Single• MBA Student• Employee• An entrepreneur• Somehow still dependent to

parents

IN 20 YEARS• 44 years old• Happily married and have kids• Be the best husband, son,

friend and brother• Own several corporations• Financially stable• Expand my network of friends

and still have my old friends• To be independent• To be able to take care of my

parents


Be a Triple Crown Champion, Getting Stoked and Sharing it

• In such an early stage of my life even with a little effort I try to make a difference with the talent God has given me. Learning and expanding my knowledge as each day passes by would be a milestone. I must be able to use this to enrich others’ lives and share it with the people I interact with in school, at work and at home.


Be a Triple Crown Champion, Getting Stoked and Sharing it

• I also consider failure as a necessary checkpoint in my life. If I have failed it means I reached my temporary limit. Then from there I will definitely learn my lesson, use it to expand my knowledge and skills and then strive to go beyond my previous limit. Growth is inevitable


VANS TRIPLE CROWN OF SURFINGMarketing Plan for the PRODIGY BJ Garcia

Brian Joseph Garcia

December 2010

the ProDIGY

20 Year marketing Plan - BJ Garcia

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