Ad hoc Open-Ended Working Group on Access and Benefit Sharing
20 000+ - Addreality · 2019. 4. 25. · Demand-Side Platform Advertiser Consumer Publisher Agency...
Transcript of 20 000+ - Addreality · 2019. 4. 25. · Demand-Side Platform Advertiser Consumer Publisher Agency...
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Us
dg
w
Культурно-образовательные
учреждения Банки и финансовые учреждения
Бренды и розничная торговля
Торговые центры и кинотеатры
Отели, рестораныи кафе
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20 000+Инсталляций по всему миру с 2015 года.
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Повышение конверсии на местах продаж
Понимание эффективности рекламы на местах продаж
Реализация стратегии omni-канальности
Новое способы продажи рекламы
Сокращение расходов на обновление контента
90%o a
d e
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15%Департамент ИнформационныхТехнологий
5%Кадровая служба
80%Департаментмаркетинга
m a e
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Анализ аудитории и контента в реальном времени
Распознавание аудитории и таргетирование
Централизованноеуправление контентом
Ретаргетингв Интернет
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Republic of South Africa
China
Kazakhstan
Estonia
Russian Federation
United Arab Emirates
LatviaLithuania
Belarus
Uzbekistan
PolandCzech Republic
RomaniaHungary
Serbia
Italy
Egypt
Tunisia
MaltaAzerbaijan
UkraineSlovakia
SloveniaCroatia
GreeceBulgaria
Bosnia and Herzegovina
Cyprus
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Россия
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Китай
“Мы получили DigitalSignage и аналитику из облака. Для нас это не имиджевый проект, а рабочий инструмент повышения эффективности работы и прибыли"
Streetunion, Бен Альмагор.
Fastfish 6000 магазинов
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Узбекистан
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Европа
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2015 2016 2017
Product BETA v.1.0v.4.0 + Face,
WiFi
Revenue 100% 400% 600%
Revenue (SaaS)
- 5% 40%
Revenue (China,Europe)
- 2% 30%
Team 10 15 37
Динамика
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2015 2016 2017
Product BETA v.1.0v.4.0 + Face,
WiFi
Revenue 100% 400% 600%
Revenue (SaaS)
- 5% 40%
Revenue (China,Europe)
- 2% 30%
Team 10 15 37
Динамика
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2015 2016 2017
Product BETA v.1.0v.4.0 + Face,
WiFi
Revenue 100% 400% 600%
Revenue (SaaS)
- 5% 40%
Revenue (China,Europe)
- 2% 30%
Team 10 15 37
Динамика
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2015 2016 2017
Product BETA v.1.0v.4.0 + Face,
WiFi
Revenue 100% 400% 600%
Revenue (SaaS)
- 5% 40%
Revenue (China,Europe)
- 2% 30%
Team 10 15 37
Динамика
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2015 2016 2017
Product BETA v.1.0v.4.0 + Face,
WiFi
Revenue 100% 400% 600%
Revenue (SaaS)
- 5% 40%
Revenue (China,Europe)
- 2% 30%
Team 10 15 37
Динамика
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2017 2018
Product v.4.0 + Face, WiFiv.7.0 + Face ID,
Admin Panel, SSP, VAST, DMP
Revenue 100% 250%
Revenue (SaaS) 30% 50%
Revenue (China,Europe)
30% 50%
Team 37 70
Прогноз
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Peer-to-peer (P2P)
Поддержка новых ОС
Увеличение производительности
Гибкий медиаплан
Сложные иерархии пользователей и отделов
Релиз аналитики аудитории
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2020
Новые рынки рекламных площадей
Real Time Bidding
Искусственный Интеллект
Возможности онлайн-рекламы
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Новые рынки рекламных площадейРитейлеры – это владельцы потенциально огромного количества
рекламных мест.
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Возможности онлайн-рекламыРекламодатели захотели получать такую же точность измерений
эффективности в офлайне.
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Искусственный интеллектВ сочетании с распознаванием лиц и клиентской аналитикой.
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Real Time BiddingЗакупка рекламы в режиме реального времени по принципу аукциона.
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Demand-Side Platform
ConsumerAdvertiser
PublisherAgency Trading
Desk or In-house Team
Ad Network (working for a
pub)
Ad Network (working for a
buyer)
Publisher Ad Server
Advertiser Ad Server
Sell-Side Platform (or Exchange)
Data Management
Platform
Data Broker
Buy-Side Sell-Side
Bidder ServiceAuction Service
OpenRTB ClientOpenRTB
Server
Addreality SSP/DSP
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Data for retail and analytical use
Online Out of home Indoor Point of sale
Content
Addreality работает в точках продаж.
Каждый день 20M человек взаимодействуют с нашим
Digital Signage на пути к покупке.
Digital Ad
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WL LicenseSaas
License (Sphere)
On-Premise License (Enterp.)
Sell-Side Platform
(RTB)
d
VAST Integration
Data MngmntPlatform
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