2-Wh Business (Domestic) - Bajaj AutoMotorcycle Industry – Month wise Forecast Domestic Motorcycle...
Transcript of 2-Wh Business (Domestic) - Bajaj AutoMotorcycle Industry – Month wise Forecast Domestic Motorcycle...
2-Wh Business (Domestic)
S. Sridhar
CEO – 2Wh
1st August 2009
Agenda
• Industry Trend
• Industry Insights
• Segment Trends
August 3, 2009 BAJAJ AUTO - 2 Wh 2
• Segment Trends
• BAL Performance
Industry TrendIndustry Trend
Industry Trend
Category Trends - Volumes - Domestic
3396409
3898751
4725996
57498675826678
6586443
5826793
6640000
6224000
4,000,000
5,000,000
6,000,000
7,000,000
August 3, 2009 BAJAJ AUTO - 2 Wh 4
2537061
3396409
1032809
378,690409,193 412,728 530,009
659,266 747,523 878829791676
1161356
1733147
1396895
0
1,000,000
2,000,000
3,000,000
99-00 00-01 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10
Mopeds Scooters (G) Scooters(UG) Motorcycles Step Thrus Series6
Motorcycle Industry – Month wise ForecastDomestic Motorcycle Industry - Monthwise
600000
750000
August 3, 2009 BAJAJ AUTO - 2 Wh 5
300000
450000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2006-07 Dom 2008-09 Dom Estimated 2010
Industry InsightsIndustry Insights
Industry Insights
• Vehicle Penetration
• Population Strata
• Age
August 3, 2009 BAJAJ AUTO - 2 Wh 7
• Occupation
• Household Income
• Repeat Vs First Time
All India Penetration
Overall Penetration
16.1
13Motorcycle
August 3, 2009 BAJAJ AUTO - 2 Wh 8
26.5
23.7
0 5 10 15 20 25 30
2-Wh
2008 2006
Penetration – Motorcycles – (Population Strata)
Motorcycle - Penetration
33.3
28.4
10.1
30.9
27.7
22.0
8.2
Other 1 million+ cities
1-10 lakh cities
Towns
Rural areas
August 3, 2009 BAJAJ AUTO - 2 Wh 9
16.1
22.9
36.8
13.0
18.8
30.9
0.0 10.0 20.0 30.0 40.0
All India
Top 7 metro cities
Other 1 million+ cities
2008 2006
% Contribution By Population Strata
25
30
35
40
1 million+
cities
1-10 lakh
cities
Rural areas
August 3, 2009 BAJAJ AUTO - 2 Wh 10
5
10
15
20
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
cities
Towns
BAL: Metro Vs. Rural M/C
Metro Vs. Rural MS% 2008 MS%
Metro Cities 31%
August 3, 2009 BAJAJ AUTO - 2 Wh 11
Rural 22%
Difference 9%
Discussion Rural Vs. Urban : BAL StrategyBAL Strategy
Penetration by Age
Penetration - By Age - M/C
13.7
15.8
18.5
20.5
17.9
12.0
12.6
14.8
15.6
15.6
31 - 35 years
36 - 40 years
41 - 45 years
46 - 50 years
50+ years
August 3, 2009 BAJAJ AUTO - 2 Wh 13
16.1
7.5
11.6
13.7
13.0
5.9
9.2
0.0 10.0 20.0 30.0
All India
Upto 25 years
26 - 30 years
31 - 35 years
2008 2006
Contribution By age
35
45Over 20 up to 30 years
Over 30 up to 40 years
August 3, 2009 BAJAJ AUTO - 2 Wh 14
5
15
25
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Up to 20 years
Over 40 years
BAL: Below 20 Vs. Above 40 – M/C
2008 MS%
Below 20 35%
Above 40 24%
August 3, 2009 BAJAJ AUTO - 2 Wh 15
Above 40 24%
Difference 11%
Penetration by Occupation
Penetration - By Occupation - M/C
9.2
13.9
28.7
4.0
3.0
6.9
10.5
24.3
4.5
1.9
Skilled Worker
Farmer
Retired
Not Mentioned
Others
August 3, 2009 BAJAJ AUTO - 2 Wh 16
16.1
36.0
36.2
9.2
13.0
29.8
28.4
0.0 10.0 20.0 30.0 40.0
All India
Self Employed/ Business/Trade
Employed Govt/Company/Firm
Skilled Worker
2008 2006
Contribution by Occupation
30
35
40
45
50
55
Govt./public/private
company
employees
Self employed
August 3, 2009 BAJAJ AUTO - 2 Wh 17
5
10
15
20
25
30
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Students
Farmers
Penetration By Income
Penetration - By Household Income - M/C
42.9
53.4
59.8
60.0
Rs.8001 to Rs.16000
Rs.16001 to Rs.25000
Rs.25001 to Rs.50000
Over Rs.50000
August 3, 2009 BAJAJ AUTO - 2 Wh 18
16.1
2.3
21.1
0 10 20 30 40 50 60 70
All India
Upto Rs.5000
Rs.5001 to Rs.8000
2008
50
60
70
80
90
Repeat Vs. New Buyer
First Time buyers
August 3, 2009 BAJAJ AUTO - 2 Wh 19
0
10
20
30
40
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Replacement
Buyers
Segment AnalysisSegment Analysis
Motorcycle Segments – Major Brands
• Entry (Commuter Standard)
• Mid
– Commuter Deluxe
August 3, 2009 BAJAJ AUTO - 2 Wh 21
– Light Sports
• Premium (Sports)
Segment Volumes
Segment Volumes
207173 206817200005
234721
286517271616
305284
373933
200000
300000
400000
August 3, 2009 BAJAJ AUTO - 2 Wh 22
172275
148655
118743
98030
200005
3516646041
58148 62800 60710
84702
0
100000
200000
04-05 05-06 06-07 07-08 08-09 09-10
Entry MID Premium
Segment Share
Segment Share
42% 42%
38%
49% 48%
52%
56%
63%
67%
40%
50%
60%
70%
80%
August 3, 2009 BAJAJ AUTO - 2 Wh 23
38%
31%
24%
18%
9% 9% 11%13% 13%
15%
0%
10%
20%
30%
04-05 05-06 06-07 07-08 08-09 09-10
Entry MID Premium
Entry Segment
PlatinaCD Deluxe
August 3, 2009 BAJAJ AUTO - 2 Wh 24
TVS Star
Entry Volume and MS%
BAL Entry
7469378135
81245
57065
4516939% 38%38%
38%
44%
45000
60000
75000
90000
40%
50%
August 3, 2009 BAJAJ AUTO - 2 Wh 25
39% 38%38%
0
15000
30000
04-05 05-06 06-07 07-08 08-09
30%
Volume BAL MS
MID Segment
XCD
135
Passion
August 3, 2009 BAJAJ AUTO - 2 Wh 26
Discover DTS-Si Splendor
Discover DTS-Si
• Long distance Bike (100
Km/day)
– Durability
– Comfort
– Mileage
August 3, 2009 BAJAJ AUTO - 2 Wh 27
– Mileage
• Discover, The Brand
• Rs. 40000 Ex-showroom
MID Volume and MS%
BAL Mid MS%
35969
56131
48148
32375
20%18%
15%45000
60000
75000
20%
30%
August 3, 2009 BAJAJ AUTO - 2 Wh 28
12868
32375
11%6%
0
15000
30000
04-05 05-06 06-07 07-08 08-09
0%
10%
Volume BAL MS
Premium SegmentPulsar FZ - S
August 3, 2009 BAJAJ AUTO - 2 Wh 29
HunkApache
Premium Volume and MS%
BAL Premium MS%
65%
47%
54%
72%71%
45000
60000
75000
90000
40%
60%
80%
August 3, 2009 BAJAJ AUTO - 2 Wh 30
23181
3146535865
3237328825
0
15000
30000
04-05 05-06 06-07 07-08 08-09
0%
20%
Volume BAL MS
Pulsar Performance Analysis
BRAND FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09
PULSAR 150 20736 28634 30528 21965 19602
PULSAR 180 745 1324 4064 6557 6049
PULSAR 220 0 0 5 791 499
PULSAR 200 0 0 225 2700 1912
TOTAL PULSARS 21480 29958 34822 32014 28061
August 3, 2009 BAJAJ AUTO - 2 Wh 31
TOTAL PULSARS 21480 29958 34822 32014 28061
Share of 180 and above
Volume of 180 cc + 745 1324 4294 10049 8459
Share 3.47% 4.42% 12.33% 31.39% 30.15%
Premium Industry 35166 43663 55568 59500 61541
Pulsar MS% 61% 69% 63% 54% 46%
Overall MS% Performance
BAL MS%
32%
22%
29%30%30%
25%
20%
30%
40%
August 3, 2009 BAJAJ AUTO - 2 Wh 32
0%
10%
20%
04-05 05-06 06-07 07-08 08-09 09-10
Performance Summary
Scenario - 1 08-09 09-10 Growth
BAL Volume 106369 140633 32.2%
Industry 485568 556665 14.6%
MS% 21.9% 25.3%
August 3, 2009 BAJAJ AUTO - 2 Wh 33
Scenario - 2 08-09 09-10 Growth
BAL Volume 106369 130000 22.2%
Industry 485568 519558 7.0%
MS% 21.9% 25.0%
Thank YouThank You