2. Sensing our customer
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Transcript of 2. Sensing our customer
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Sensing of our current customers
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252 RESPONDENTS
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176 FEMALES76 MALES
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Your AIESEC XP?6-12 months: 143 3-6 months : 33
Up to 3 months : 76
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Personal development (self -awareness, soft skills improvement) -195 respondents
Leadership development – 164 respondents International Experience – 165 respondents
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Personal development : 196 Leadership development : 131 International Experience : 131
Practical experience: 106
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Average rating
TMP : 8,10 TLP : 8,07
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main reason of assessing it that way.
My tasks are not diversified.
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Average rating
TMP: 8,44 TLP: 8,40
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
My LC mostly put a big stress on organizational goals realization whether than on my personal experience and development
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Average rating
TMP: 8,40 TLP: 8,50
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
We do not work on personal goals setting and career paths in my LC
for members personal development
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Average rating
TMP: 7,50 TLP: 7,50
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
Lack of trainings that could deepen knowledge
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Average rating
TMP: 7,30 TLP: 7,50
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
There is no clear coaching or mentoring system in my LC
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Average rating
TMP: 8,10 TLP: 8,00
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
Diversified engagement of team members
Lack of appreciation culture Lack of team building
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Average rating
TMP: 8,30 TLP: 8,30
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If you decided to give the note that was lower than 5 in any element, please, choose what was the main
reason of assessing it that way.
Local conferences are not preparing me enough for experience and
challenges I am taking (content is not adjusted to my needs)
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Average rating
TMP: 8,50 TLP: 8,60
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Average rating
TMP: 6,90 TLP: 6,80
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What would be your biggest expectation in order to improve your AIESEC Experience?
Personal Development Professional Development
System of trainings and education
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• Lack of the recruitment in biggest operational peak
• Personal development as most important factor for our members (value)
• Leadership development, international experience, practical XP is appreciated
• We communicate „professional development” but we gain „personal development”
• We put really huge stress on organizational goals achievement
Conclusions
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• We see challenge of management of learning and development in growing entity
• Lack of usage of externals in learning&development
• Lack of L&D structures in the LC • Lack of appreciation culture • Systems of trainings to be reviewed and maybe
changed
Conclusions
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• Revise how we build entrepreneurial attitude in members
• Members do not value impact on society as much • Lack of customer orientation regarding TMP and
TLP • Lack of clear work on Personal Goals Setting in
AIESEC in Poland • We lack of communication of our „why” to members • We should put bigger stress on showing our
members personal value preposition of XP
Conclusions
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✓Diversify portfolio of experiences ✓ Dynamic environment ✓Short and intensive experiences in small teams ✓ Professional approach ✓Alot of additional opportunities ✓Learning by doing ✓Global network ✓ Run by students for students ✓Development of skills what matters for every successful people
✓We are not using all opportunities from Global Learning Environment ✓Lack of leadership development (we do not put emphasis) ✓ Lack of communication people after LCC doesn’t know everything about induction] ✓TMP is underestimated XP, ✓ Low retention rate ✓ Communication of personal value of experience for members-not right
Strengths Weakness
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✓Big potential of members in our stakeholders ✓ Use Employer of the Year data to address issues important for employers ✓- Transition process for leaders (whole education and development cycle) ✓More knowledge from alumni & external partners ✓ Reward system ✓ Communicate what we do clearly (why we do what we do) ✓ Showcasing experience of our members
✓ Poor attitude among youth ✓A lot of another organizations ✓Being as sect image ✓Bad structure and short time experience that do not support team building ✓AIESEC is organization with everything and nothing (huge product portfolio which we cannot communicate) ✓Allocation process is sometimes risk
Opportunities Threats
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*SKILLS we develop in TMP• presentation skills • time management, • goals setting, • self awareness, • usage of platform, • crisis management, • language skills, • creative,
• time pressure, • flexibility, • communication
skills, • hard skills- area
based knowledge • crisis management • teamwork