2 lesser known roles of social media in a content marketing strategy
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Transcript of 2 lesser known roles of social media in a content marketing strategy
www.contentmarketingblueprint.com
CMB Partner Office Hours
“Using social trends for content strategy and execution”
Every Tuesday & Thursday @3pm Easternwww.contentmarketingblueprint.com
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What is the CMB Community?
A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.
Join the Conversation@CMBlueprint
or +ContentMarketersBlueprint
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Today’s Schedule15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A
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After the Webinar
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• Webinar recording
• Slides
• Blog article
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Today’s QuestionHow are these blog titles created?
How is the content going to get found?
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What your prospects think about social.
Get followers
Post content
New advertising platforms
Social 1.0
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What your prospects think about content strategy.
Keyword research
Paid website traffic
More traffic = more customers
Strategy 1.0
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You need to educate them!
Strategy : How to attract people
Social : Data on what people like
Social Data Plan and execute a content marketing strategy
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Using social to create a content
strategyTrends and Trend Setters
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Step 1: Interview
Persona
Triggers
Questions
AnswersWhat if your prospect doesn’t know how to attract buyers?
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Step 2: Social Trend Analysis
What topics are trending?
Who is setting the trends?
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Buyer persona question + Expert answer + What’s HOT = Killer Content Topic
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How social trends and trend setters are
identified in your CMB.CMB Version 5.5
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Step 1: Topics extracted from blueprint Q&A
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Step 2: Identify the trend setters
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Step 3: Identify the trending topics
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Step 4: Identify trending content within each topic.
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Content Strategy: “attract”
Questions + Answer + Hot topics =………..
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= Content TopicsRemember! Planning is half the battle.
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Using trends and trend setters for
content distribution.Most of the work is already done in the planning stage.
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Reference trending material in your content.
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Participate in their conversations
Social comments & thank you messages
Blog comments
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Take the first step to building a content
relationship
Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max
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Next Session: Tuesday February 11th @3pm
“Link building rocket fuel”Geary LSF | Digital Marketing Agency
Signup at: www.contentmarketingblueprint.com/webinars