2- less traditional
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Transcript of 2- less traditional
philippe fass too
Olay self-tanHelicopter flying around a giant sun covered banner.A touch of sunshine on a winter’s day.
Direct Mail:Origami unopenable envelopes sent to human resources departments.Wasting the talent of HIV positive employees is a wasted opportunity for your company.
Visitor’s badge given to employees at their own workplaces.
Wasting the talent of HIV positive employees is a wastedopportunity for your company.
Direct Mail:Unopenable double-bound report sent to humanresources departments.Wasting the talent of HIV positive employeesis a wasted opportunity for your company.
Brief:Advertise the fact that T-Mobile has a very good coverage in Birmingham.
‘Big’ idea:Book every single poster in Birmingham for one day.
ArielPre-opening page on Google Earth makingthe world appear under water.
Turn down to 30 degrees and help stopour planet overheating.
National Society for the Prevention of Child CrueltyBlood stains on a row of clothes at baby shops
Direct Mail:Toyota MR2 Roadster 'Baby on Hold'
Olay - ultra slow motion adWhen you fast forward it on a systemlike Tivo, it plays at normal speed.
Man Up - Testicular Cancer
We get Dr. Von Hagens to perform a live dissection on TV of a man who died from testicular cancer.As he dramatically slices the testis to demonstrate what the tumor looks and feels like, he says:
“Touch yourself - if you don’t want me to.”
QUIT - charity to help smokers stopSee the state of your lungs online (with webcam)and on posters (with integrated camera)
thank you