2 - La Jolla Concours d'Elegance: Luxury & Classic Car Show · 60% have income of $100k to $500k...

2 • Presented by La Jolla Historical Society April 12-14, 2019 • 3

Know Your AudienceL A J O L L A D E M O G R A P H I C I N F O R M A T I O N

SDTMD 2017 REPORT TOURISM ECONOMIC IMPACTSan Diego Tourism Marketing District

35 MILLIONTOTAL VISITORS

$10.4 BILLIONTOTAL VISITOR SPENDING

Average Household is over $205kOf Households over $205k per year,60% have income of $100k to $500k10% have income in excess of $500k/yr

Transport 73.83% - Personal Vehicle Number of Vehicles Per Household

2 Vehicles41.29%

3 Vehicles13.99%

30% travel +21 days/yr on business

45% travel +21 days/yr for pleasure

45% purchase +21 days/yr of hotel accommodations

Average net worth exceeds $2 million45% net worth of $1-$4 million15% net worth of $4-$10 million+

I N C O M E T R A V E L B U S I N E S S & V A C A T I O N T R A V E L S P E N D I N G

60% 45%10% 15% 73.83%


About UsL A J O L L A C O N C O U R S D ’ E L E G A N C E B I O G R A P H I E S

G. MICHAEL DORVILLIERCHAIRMAN, LA JOLLA CONCOURS D’ELEGANCE

NIGEL MATTHEWSCHIEF JUDGE

ED GILBERTSONHONORARY CHIEF JUDGE

ROBERT F. KERNER, JR.CHAIR OF CONCOURS CAR SELECTION COMMITTEE

TIFFANY BROMFIELDCHAIR OF OPERATIONS, LA JOLLA CONCOURS D’ELEGANCE

HEATH FOXEXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETY

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2019 La Jolla Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his professional career. He enjoys spending time with his two wonderful children, Madeline and Blake.

Originally from Oxfordshire, England. Nigel has enjoyed the past 42 years living in Vancouver, British Columbia where he worked as a red seal designation licensed automotive technician and member of the Guild of Master Craftsmen, repairing and restoring Rolls-Royce and Ferrari automobiles.

The past 22 years of his lifelong automotive career has been in the classic and exotic car insurance industry as a specialty vehicle damage appraiser, underwriter, and ten years as the Administrator of the British Columbia provincial government collector and vintage vehicle licensing and insurance programs. He is currently the Global Director of Client Services for Hagerty Insurance, the Historic Vehicle Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010.

He has judged at most of the major Concours throughout North America since 2005 and for the past 14 years has written a weekly classic car column in the Canadian press. He has also written for a number of magazines.

Ed Gilbertson is Chairman of the International Chief Judge Advisory Group (ICJAG). He is also Chief Judge Emeritus for the Pebble Beach Concours d’Elegance, Palm Beach Cavallino Classic, and the Ferrari Club of America. He continues to serve Pebble Beach as an honorary judge and member of the selection committee.

He is founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari Automobile (IAC/PFA). He is also a senior advisor and committee member for the Federation Internationale Vehicules Anciens (FIVA) technical commission and the Historic Vehicle Association (HVA), and a member of the SAE Historic Vehicle Technical Standards Committee.

Ed and Sherry Gilbertson have been married for 46 years and have owned many significant sports cars, hot rods and motorcycles. When not assisting with events, they can often be found enjoying their vehicles on the back roads of Calif ornia.

Bob Kerners’ practice at Lockton as an insurance risk manager to ultra-high net worth families has spanned the past 15 years, covering any type of insurance need a family may have, anywhere in the world. Bob speaks on a number of panels relative to topics of insuring high net worth families and has spoken most recently at The Lido Consulting Tenth Annual Family Office Investment Symposium and Deutsche Bank’s Conference on Best Practices for the high net worth. Bob is Lockton’s expert on collector car insurance and it’s his passion for the collector car hobby that began his involvement as a Board Member for the La Jolla Concours d’Elegance.

Bob’s work on the Board includes assisting Michael Dorvillier (Chairman) in generating sponsorship money for the event, managing the photography and videography vendors who provide all the amazing shots and footage of our great Concours and working on the sub-committee that engages automobile owners to register and exhibit their superb automotive examples, at the La Jolla Concours d’Elegance. Additionally, Bob has attended the Pebble Beach Car Week for the past 15 years, and experienced a great number of other car shows and auctions such as the Amelia Island Concours D’Elegance, the Quail, The McCall Motorworks Revival, the Colorado Grand, the COPPERSTATE 1000 vintage car rally, the Copper State Roadrunner car show, numerous auctions such as RM Auctions, Bonham’s, Barrett Jackson, Gooding & Company and Mecum.

With over a decade of experience with the Concours, Ms. Bromfield has served various roles in the history and planning of the premier car event of the year. Ms. Bromfield was part of the founding committee and for the first six years of the event led the group of local merchants and car enthusiasts that made the La Jolla Concours d’Elegance possible. Three years ago, she returned to the show as a volunteer, serving as the Judges Liaison. She now leads the operations for the La Jolla Concours d’Elegance.

Tiffany is currently the Team Lead for Urban Moxie Consulting, assisting nonprofits and small business owners with community, government, and public affairs engagement programs and projects. With a background in government, community development and non-profit management, Tiffany works with her clients to design successful community engagement and business coaching solutions. Tiffany previously has held positions with federal and local elected officials both in San Diego and Washington D.C and served as the Executive Director of two community development nonprofits supporting small business owners in San Diego. Born and raised in San Diego, CA, Tiffany lives in Point Loma with her two children, Cooper and Charlotte. She is an avid traveler, scuba diver, and underwater photographer.

Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School executive education programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.

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April 7 - 8, 2018 • 1 3

Winners Circle2 0 1 8 S P E C I A L T Y W I N N E R S

KEITH MARTINEMCEE

SCOTT JACOBSPOSTER ARTIST

Keith Martin has been involved with the collector car hobby for more than forty years. As a writer, publisher, television commentator and enthusiast, he is constantly on the go, meeting collectors and getting involved in their activities throughout the world. He is honored to return to the La Jolla Concours d’Elegance as emcee.

Noted for his onstage wit, warmth and deep knowledge of Italian cars, Martin has been an emcee at Pebble Beach, Concorso Italiano, the Meadow Brook Concours, the Kirkland Concours, the Concours of America, Keels and Wheels in Houston, Hilton Head Concours, the Atlanta Concours, the Boca Raton Concours and many other events.

Martin lives in Portland, Oregon with his budding-car-collector son, Bradley, aged ten. Bradley got his first car last year, a 1960 Bugeye Sprite. A video of him learning to drive a stick-shift with the Bugeye may be found on YouTube. His daughter, Alexandra, graduated from Oregon State University and is a support specialist at Daimler Trucks North America and blogs occasionally for SCM. She can often be seen driving her 2006 Lotus Elise.

With a career now spanning three decades and counting, artist Scott Jacobs has consistently reached and then surpassed new heights. First recognized by Harley-Davidson Motor Company for his artistic talent, he was signed by them to a long term contract. Since then, Scott has expanded into different genres entering himself into the mainstream of the fine art community. Included on that list is imagery of Marilyn Monroe, Elvis Presley, Corvette, Ford GT and Mustang, exotic cars, wine still life’s, flowers, and more. The common theme of his work; regardless of the subject is his hyper-photorealism. It is his mastery of that style that has enamored audiences worldwide. People from the west coast to Eastern Europe and beyond enjoy his work as it currently hangs in more than 90 countries and over 30 museums.

After years of achievement as an artist, Scott decided to get back into the retail business by opening a large gallery in Deadwood, SD called, Jacobs Gallery. This is a place where the public can view Scott’s originals, collection of vintage motorcycles, limited edition prints, and his very own apparel line. The gallery also includes a studio where Scott paints when he’s not traveling the world making appearances.

MOST OUTSTANDING PRE WAR AWARD1929 Rolls-Royce Phantom I Convertible CoupeAaron and Valerie Weiss

AUBREY TAYLOR AWARD OF EXCELLENCE FOR BEST UPHOLSTERY1955 Mercedes-Benz 300SL Gullwing CoupeMalloy Foundation Inc

About UsL A J O L L A C O N C O U R S D ’ E L E G A N C E B I O G R A P H I E S

BEST IN SHOW1939 Bugatti Type 57SC Aravis CabrioletPeter Mullin, Mullin Automotive Museum

MOST OUTSTANDING POST WAR AWARD1959 Ferrari 250 LWB California SpyderCharles Wegner

1 1 • Presented by La Jolla Historical Society

1 3 • Presented by La Jolla Historical Society April 12-14, 2019 • 1 4

L A J O L L A C O N C O U R ST O U R D ’ E L E G A N C E

E X C L U S I V E S A T U R D A YE V E N I N G V I P R E C E P T I O N


L A J O L L A C O N C O U R S D ’ E L E G A N C EW O R L D C L A S S E X P E R I E N C E

L A J O L L A C O N C O U R S D ’ E L E G A N C EW O R L D C L A S S C A R S


April 12 - 14, 2019 • 2 0

y 10’ x 10’ exhibit booth at premier location and space to display 3 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all

signage listing multiple sponsors

y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

DISPLAY/SIGNAGE y Banner ad/link on LaJollaConcours.com home page y Full page ad in the program on the back cover y Two TV spots promoting the La Jolla Concours, dates TBD y Present “Best in Show” award y Thirty, 15-second radio commercials y 3” x 3” ad on the click-and-print on-line ticket y Two email blasts with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but

not limited to: • Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe

Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

ADVERTISING

y Top tier logo placement y LED screen on main stage y Car placards y Tour and Concours ribbons y Event ticket y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

LOGO RECOGNITION

VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants

y 20 tickets to the exclusive Saturday evening VIP reception

• Additional tickets may be purchased at pre-event pricing of $75 each

y 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance


y Opportunity to address the crowd at the reception and Tour d’Elegance lunch

y Company logo incorporated on the window decals for each tour entrant

y 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry (Must receive participating names by March 1st to secure entries in Tour) y Feature promotional products or materials in goodie bags

y 10’ x 20’ Hospitality Lounge

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge • Lunch catering package for 40

y 4 staff credentials y First right of refusal for the 2020 La Jolla Concours d’Elegance Title Sponsorship

Title Sponsor

SATURDAY EVENING VIP RECEPTION SPONSORSHIP $30,000 HOSPITALITY AREA SPONSORSHIP $20,000FRIDAY NIGHT SOIREE $20,000TOUR D’ELEGANCE SPONSORSHIP $20,000RESTORER SPONSORSHIP $15,000MOTOR CAR CLASSIC SPONSORSHIP $15,000 DRIVE & RIDE SPONSORSHIP $15,000 AWARDS SPONSORSHIP $15,000SUNDAY VIP LOUNGE SPONSORSHIP $10,000SUNDAY ENTRANT LOUNGE SPONSORSHIP $10,000MAIN STAGE SPONSORSHIP $10,000JUDGES SPONSORSHIP $10,000TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000MOTORCYCLE CLASS SPONSORSHIP $5,000VALET SPONSORSHIP $5,000EMCEE SPONSORSHIP $5,000ON-LINE TICKET SPONSORSHIP $5,000TECHNOLOGY SPONSORSHIP $5,000HOSPITALITY SUITE $5,600 | 15 AVAILABLEPLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLEPHOTOGRAPHY SPONSORSHIP $2,500TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500CAR GIVE-AWAY SPONSORSHIP In-KindHOTEL PARTNERS In-Kind

TITLE SPONSORSHIP $100,000

PRESENTING SPONSORSHIP $45,000

PREMIER PLUS SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $20,000

PREMIER SPONSORSHIP (LIMITED TO CAR DEALERSHIPS ONLY) $15,000

See additional pages for the following sponsorships:

2 0 1 9 S P O N S O R S H I P M E N U

Sponsorship Menu

Logo available by separate arrangement, under license for use by major sponsors.

1 9 • Presented by La Jolla Historical Society

T I T L E S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $100,000

P R E S E N T I N G S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $ 45,000

DISPLAY/SIGNAGE y 10’ x 10’ exhibit booth at premier location and space to display 2 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

LOGO RECOGNITION

y First tier logo recognition y LED screen on main stage y Car placards y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants





y 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry (Must receive participating names by March 1st to secure entries in Tour) y Feature promotional products or materials in goodie bags

y 10’ x 20’ Hospitality Suite

• 40 Hospitality Suite passes - includes entrance to the Concours (Additional tickets at pre-event pricing may be added at $75 each) • Bottle service to include vodka, wine, beer and champagne in the hospitality lounge

• Lunch catering package for 40

y 4 staff credentials

y First right of refusal for the 2020 La Jolla Concours d’Elegance Presenting Sponsorship

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y One TV spot promoting the La Jolla Concours, dates TBD

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa

Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

P R E M I E R S P O N S O R S H I P | P R E M I E R P L U S S P O N S O R S H I PB R A N D I N G O P P O R T U N I T I E S – $15,000 | $20,000 (LIMITED TO CAR DEALERSHIPS ONLY)

DISPLAY/SIGNAGE

y 10’ x 20’ exhibit booth at premier location with a courtyard and space to display 4 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner y 1 only to receive Premier Plus spot on field

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho

Santa Fe Record, Carmel Valley Leader, Solana Beach Sun Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley News

LOGO RECOGNITION

y Second tier logo recognition

y LED screen on main stage

y Flyers and posters

y Confirmation and welcome emails to registrants

y Listing below title and presenting sponsors on pre-event press releases

VIP RECEPTIONS | CONCOURS

y Logo on the reception invitation to all sponsors, media, and car entrants





y Feature promotional products or materials in goodie bags

y 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage


y 4 staff credentials y First right of refusal for the 2020 La Jolla Concours d’Elegance Premier Sponsorship

Premier SponsorPresenting Sponsor


In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:Media Opportunities

TELEVISIONTelevision Spots Secured by McFarlane Promotions, Inc.• KUSI In Studio – April 3rd• CBS 8 Ellen Browning/Covo La Jolla – April 6th• The CW Ellen Browning/Covo La Jolla – April 6th• FOX 5 Ellen Browning/Covo La Jolla – April 6th• KUSI On Site – April 8th

TELEVISION SEGMENT DETAILSKUSI, April 3rd

• La Jolla Concours d’Elegance Weekend Events Preview • Featuring Porsche San Diego

CBS 8/The CW/Fox 5, April 6th• La Jolla Concours d’Elegance Weekend Events Preview• Featuring Michael Dorvillier and Robert Kerner (spokespersons),

Balvenie Scotch and Hendrick’s Gin cocktail showcase from the William Grant Portfolio, stunning classic Concours automobiles, contemporary vehicles from Rolls-Royce and Aston Martin, delicious offerings from Covo La Jolla and a showcase of elevated VIP bites from Farmer & the Seahorse, Fogo de Chao, Searsucker Del Mar and East Village Tavern + Bowl.

KUSI, April 5th• Features on site at the La Jolla Concours d’Elegance

RADIOKFMB AM 760

• (40) Recorded romotions for on-air contest promotion and ticket giveaway to air beginning Sunday, March 26th

• (5-:15 or 20) Second promotional mentions per day starting on Sunday, March 18th– Sunday, April 8th

• Event information listed on website• Minimum 10 live promotional mentions on-site at event • Feature Giveaway on The CW San Diego Morning Extra

KFMB FM 100.7 • (35) Recorded promotions and (20) Live recorded promotions

for on-air contest promotion and ticket giveaway to air Monday, March 19th– Friday, April 6th


• Event information listed on website • Minimum 6 Facebook and Twitter posts on station’s social media

accounts

RADIO (CONTINUED)KGB AM

• (15) Recorded promotions and (20) Live recorded promotions for on-air contest promotion and ticket giveaway to air Monday, March 19th– Friday, April 6th

• (2-:10 or 15) Second promotional mentions per day starting on Monday, March 26th– Sunday, April 8th

• Event information listed on websiteKOGO AM



• Event information listed on websiteMAX FM



• Event information listed on website• Minimum 6 Facebook and Twitter posts on station’s social media

accounts• Minimum 10 live promotional mentions on-site at event

Mighty 1090• (35) Recorded promotions and (20) Live recorded promotions




accounts• Minimum 10 live promotional mentions on-site at event

Radio Latina• (35) Recorded promotions and (20) Live recorded promotions




accounts • Email blast inclusion

RADIO (CONTINUED)Radio Latina



• Event information listed on website• Social Media Exposure

PRINT ADVERTISINGFinish Line Magazine

• Winter Issue, Fall Issue• (1) Full Page Ad

Highline Autos• January Issue, February Issue, March Issue, May Issue• (1) Full Page Ad• Editorial Feature• Post Event Editorial

Just My Ticket• Email Newsletter Sponsor• Inclusion in Fun Things to Do Eblast

La Jolla Light • (2) Half Page Ad• Editorial Feature

North County Sun • Calendar Feature

Ranch & Coast • March Issue• (1) Half Page Ad• Editorial Feature

San Diego Home & Garden • March Issue, April Issue• (1) Full Page Ad• 1,000 Mailbox Stuffer Inserts

San Diego Reader • Contest on website for 1 month• Facebook post with boost • Source Newsletter Spot with link

Sports Car Market • Concour Guide, April Issue• (1) Full Page Ad• (1) Half Page Ad• Write Up with Photo • Resource Directory Listing for 1 Year

Sports Car Market • (1) Full Page Ad in Online & Monthly Readership Papers

DIGITAL ADVERTISINGClassic & Sports Car Magazine

• Website Banner Ad• Calendar Listing

DoSD• Middle Listing Featured Event Ad• Arts Newsletter Content Block Inclusion• Featured Event Ad• Regular Newsletter Content Block • Dedicated Eblast to most active subscribers from primary list• Design Art Eblast• Top Picks Inclusion of Arts & Culture Newsletter• Unlimited Access to Contest and RSVP Platform• 10 Social Posts across DoSD’s Facebook, Instagram and Twitter

Hagerty• Website Banner Ad

Highline Autos• Dedicated Eblast

Hemmings Moter News• Website Banner Ad to run for 30 days geotargeted to Southern

California and Las Vegas • Online Calendar Listing

Just My Ticket• Dedicated Eblast• Dedicated Social Push to San Diego• Featured Item in Fun Things to Do Eblast

La Jolla Blue Book • Website Banner • 2 Articles on La Jolla Blue Book Blog• Event included in top of Eblast 2 weeks prior to event• Dedicated Profile under "Visit Info" category• Calendar Event Listing• Social Media support throughout channels

Ranch & Coast• Online Editorial Inclusion• Website Ad• (2) Dedicated Eblasts• Top Billing in Newsletter• Featured Cover in May Issue• Post-Event Editorial (Website & Print)• Featured Story on Website Homepage in May

Reader• 2 Source Spot Newsletter Inclusions

San Diego Magazine • Middle Event Listing in Best of San Diego This Week Newsletter


DIGITAL ADVERTISING (CONTINUED)SanDiegoVille

• Listing on Coming Events Page• Preview Article promoting event with embedded ticket raffle• Post sidebar ad with link on homepage 6 weeks prior to the event • Dedicated Eblast• Social Media Promotion and Link to Preview Article

Sports Car Market• Banner Inclusion in Weekly Tuesday Newsletter starting a month

prior to even• Dedicated Eblast• Social Media Exposure

Vintage MotorSport • Newsletter Banner Inclusion

Yelp • Featured as one of the three "Top Events to Attend This Week"

REGIONAL COVERAGE • CBS 8• Classic Showcase• The CW 6• Finish Line Magazine• FOX 5• The Gloria Gold Show• KUSI• La Jolla Blue Book• La Jolla Lifestyle• La Jolla Light• La Jolla Village News• Locale Magazine• MyCarQuest• NBC "Worth the Trip"• North County Sun• North County Times• Ranch and Coast - Cover Feature• San Diego CityBeat• San Diego Community Newspaper• San Diego Family Magazine• San Diego Home & Garden Magazine• San Diego Magazine• San Diego Reader• San Diego Union Tribune• SoCalPulse• Times of San Diego• There San Diego• The Vista Press• Thrillist

NATIONAL & INTERNATIONAL COVERAGE • AAA Magazine• The Ace Magazine• Airheads Beemer Club Magazine• Alaska Airlines Magazine• American Car Collector• Authentic Luxury Travel• Autobody News• CarsYeah• CnTraveler• Driven World Magazine• The Ferrari Market Letter• Finish Line Magazine• Grand Prix Classics• Grand Touring Magazine - Cover Feature• Hagerty• Hemmings Motor News• Highline Autos Magazine• OC Weekly• Sports Car Market• The Sunday Drive• USA Today• Superformance• Vintage Road & Racecar• Wealth Magazine

INFLUENCERSDiningOutSD

• Facebook and Instagram Coverage of Saturday Night PartyFashionista Momma

• Pre-event Twitter and Facebook• 2 Instagram Posts• Blog Post• Instagram Storie Coverin Friday and Saturday Night Party

Just a Car Guy• Post Event Blog Post on Best in Show• Calendar Listing

Nick's Car Blog• Twitter, Facebook, Instagram and Blog Post

Little Bits of Chic • Blog Post on Friday VIP Party

My Car Quest • Post Event Article

OldCarsWeekly• Pre-event Article on Website

PS Cest Lavie• 2 Pre-event Instagram Posts• Instagram Stories Covering the Saturday Night Party

INFLUENCERS (CONTINUED)Savvynista

• Pre-event Instagram Post• Instagram Stories Covering Friday and Saturday Night Parties

SavvySweets Life • Facebook and Instagram Post with 9 Photos• Instagram Stories Covering the Saturday Night Party• Event Featured in Spring Season Things to Do in San Diego Article

The Siren Confidential • Day of Social Posts• Instagram Stories Covering Friday Night

Vanessa Bali • Pre-event Instagram Story Promotions• Instagram Stories Covering Friday

Vanessa Campos - Book of Travels • 2 Pre-event Instagram Posts• Day of Instagram Post• Instagram Stories and Snapchat stories Covering Saturday VIP

Party and Sunday Concours• Website Link Included in Bio

PRESS RELEASES & NEWSLETTERS• Calendar Notice• Press Release featuring General Event Information and Lincoln as 2018 Honored Marque• Press Release featuring VIP Receptions and Offerings• Press Release featuring the Porsche San Diego Tour d’Elegance • Press Release featuring Updated Event Information and Ticket Price Increase• Post-Event Press Release featuring Event Recaps of each day and 2018 Winners• Media Alert• 5 Newsletter Inclusions by McFarlane Promotions, Inc.• 24 Dedicated Email Blasts by McFarlane Promotions, Inc.

DIRECT MARKETING/COLLATERAL• 2 Bridge Banners• 300 Posters• 10,000 Flyers• 1,000 Commemorative Posters• Event Invites • Event Tickets• Drink Tickets

SOCIAL MEDIAFacebook Overview of the La Jolla Concours d’Elegance, October-April:

• 1,891,490 Total Impressions• 40,086 Total Engagements• 17,451 Total Link Clicks

SOCIAL MEDIA (CONTINUED)• 568 New Fans Gained with a current total of 5,302 fans• 86.0K Video Views

Instagram Overview of the La Jolla Concours d’Elegance Campaign: • 380 New Followers with a total of 1,543 Instagram Followers• 5,581 Total Likes• 5,690 Total Engagements

Most Engaged Hashtags: • #sandiego – 3,584• #autoshow – 3,090• #visitsd – 2,977• #yelpsandiego – 2,817• #lajollaconcours – 2,696• #carlife – 2,685• #concours – 2,675 • #ilovesandiego – 2,558• #carshow – 2,510

WEBSITE REPORT• Users were up by 37.42% vs. last year• New Users were up by 36.02% vs. last year• Sessions were up by 32.54% vs. last year• Page views were up 11.87% vs. last year• Social Referral Traffic was up by 172.06% vs. last year• Organic Search was up by 9.71% vs. last year• Direct Traffic was up 15.78% vs. last year• Email Referral Traffic was up 33.42% vs. last year

CALENDAR LISTINGS SENT TO THE FOLLOWING PUBLICATIONS• Alaska Airlines Magazine• Alpine Sun• America West Magazine• American Way• Asian Journal• Associated Press• Beach And Bay Press• Better Home and Gardens• Californian• City News Service• Coast News• County News Service• Del Mar Times• Downtown News• GQ Magazine• Hemispheres• Imperial Beach Eagle & Times• La Jolla Light Newspaper• La Jolla Village News

Media Opportunities (cont.)


CALENDAR LISTINGS SENT TO THE FOLLOWING PUBLICATIONS (CONTINUED)• Downtown News• Living in Style Magazine• Los Angeles Times• Metropolitan News Company• Night & Day• North County Times• Northwest Airlines World Traveler• OC Weekly• Presidio Sentinel• Rage Monthly SD & O• Riviera Magazine • San Diego Boomer Advisor Magazine• San Diego Business Journal• San Diego City Beat• San Diego Community Newspaper Group• San Diego Daily Transcript• San Diego Family Magazine• San Diego Home/Garden Lifestyles• San Diego Magazine• San Diego Masterplanner• San Diego Metropolitan• San Diego Ranch Coast Newspaper • San Diego Reader• San Diego Union -Tribune• San Diego Voice and Viewpoint• San Francisco Bay Times• San Jose Mercury• SignOn San Diego• Smooth Jazz 98.1 Jefferson Pilot • Southwest Spirit• Spectrum• Star News • Where San Diego• Pacific Magazine• Sun Newspapers• Sunset Magazine• The Concierge Connection• The Daily Aztec• The Press-Enterprise• The Ranch & Club Magazine• The San Diegan• Time Warner Cable• U.S. Air Publishing• UCSD Guardian• Univision• VIA Magazine

MEDIA LINKS (21 OF 254)1. LaJolla.com Article • lajolla.com/article/ entertainment-article/la-jolla-concours-delegance/2. Thrillist Event Calendar • thrillist.com/entertainment/ san-diego/things-to-do-in-san-diego3. Highline Autos Event Posting • highline-autos. com/event-details/873/Auto-Show/La-Jolla-Concours- d%E2%80%99Elegance-20184. Fireball Publishing Group Event Listing • fireballtim. com/2018/04/06/this-weekends-events-brewery-art-walk-la-jolla- concours/5. Grand Touring Magazine Dedicated Article • grandtouringmag. com/grand-touring-life/la-jolla-concours-delegance-2018/6. AutoBody News Article • autobodynews.com/index.php/companies/ item/15374-la-jolla-concours-d-elegance-concludes-14th-year- of-showing-world-class-cars.html7. Grand Prix Classics Blog and Photos • grandprixclassics.com/ grand-prix-classics-at-la-jolla-concours-delegance/img_2219/8. Real Life Media Blog • photoblog.com/celebphoto/2018/04/28/ p3-14th-annual-la-jolla-concours-d-elegance-the-worlds-finest- international-classic-auto-show9. Lincoln and Continental Owner’s Club Post-Event Blog • lcocwestern.org/2018-la-jolla-concours/10. SD Jaguar Club Article • sdjag.com/images/Tracks_2018_05_ May.pdf11. Sports Car Market: Guide to Event • sportscarmarket.com/guides/ SCM2018ConcoursGuide.pdf12. Classic Showcase Winner • classicshowcase.com/ accomplishments/13. Dione Becker Blog Event Review • dionebecker.com/events/ dionemariecreative/blog/writeups14. Photographer Ian Wood Post • columnm.com/world-class-cars-la- jolla-concours/columnm-lajollaconcours-eanousa-23/ 15. JPS Motorsports Blog Post • jps-motorsports.com/single- post/2018/04/12/JPS-Speedsters-Make-You-Smile16. CBS 8 News Segment • cbs8.com/clip/14254791/fancy-la-jolla- car-show-to-run-through-the-weekend17. Peter Laurence YouTube Video of Event Pictures • youtube.com/ watch?v=fegjdf97kU818. Ranch & Coast Magazine May Issue Cover • ranchandcoast. uberflip.com/i/975237-may-2018/5519. Ranch & Coast Editorial • ranchandcoast.com/2018/04/30/ amazing-autos-aviation/20. Photojournalist Ron Morales Post-Event Blog • photoblog. com/celebphoto/2018/04/28/p3-14th-annual-la-jolla-concours- d-elegance-the-worlds-finest-international-classic-auto-show/21. The Auto Channel Thank You Post • theautochannel.com/ news/2018/04/16/545900-special-thanks-to-2018-la-jolla- concours-d-elegance-sponsors.html

Media Opportunities (cont.)• Event Listing

1. http://www.theacemagazine.com/weekend-events-ace-magazine-april-7-april-9-2017/

• Event Listing2. http://www.760kfmb.com/story/35066330/la-jolla-concours-delegance-luxury-classic-car-show

• Video from CBS 8, Event Listing3. http://jbaspeedshop.com/ce-12724-la-jolla-concours-delegance.html

• Event Listing4. https://www.rcgroups.com/forums/showthread.php?2869518-13th-annual-La-Jolla-Concours-d-Elegance

• Event Write-up with Photos5. http://www.austin-healey.org/content.aspx?page_id=87&club_id=961230&item_id=640881

• Event Listing6. http://classiccarpics.club/la-jolla-concours-delegance-luxury-classic-car-show/

• Event Listing7. http://www.lajolladreaming.net/happenings

• Event Listing8. http://www.sandiegouniontribune.com/cars/sd-ad-au-0324-ljconcours-20170321-story.html

• Event Write-up9. http://luxebeatmag.com/la-jolla-concours-delegance-april-7-9th/

• Event Write-up10. http://www.lajollalight.com/news/sd-concours-delegance-2017-story.html

• Event Write-up11. http://www.ranchandcoast.com/2017/03/27/la-jolla-concours-delegance-4/

• Event Listing

Benefiting

The mission of the La Jolla Historical Society is to inspire and empower the community to make La Jolla’s diverse past a relevant part of contemporary life. The Society serves as a thriving community resource and gathering place where residents and visitors explore history, art, ideas and culture. The Society proudly presents the La Jolla Concours d’Elegance & Motor Car Classic. The Concours is an important community event open for all to participate, an important source of economic activity for La Jolla’s small businesses before the traditional summer tourist season, and an important source of funding that allows the Society to present year-round rotating exhibitions and educational programs at no cost to the public. The Concours is also a juried exhibition and has an inherent dimension of history, both of which add aspects of educational value that align with the Society’s mission. The La Jolla Historical Society is a 501c3 nonprofit, public benefit corporation with seven hundred household and business members. Wisteria Cottage Galleries are open Thursday through Sunday, noon to 4:00pm or by appointment. Admission is free. The Public Research Center is open Monday through Friday 10:00am to 4:00pm or by appointment. Research access to the Society’s archives is free. For more information, please visit us at lajollahistory.org or at facebook.com/lajollahistory.

Additional charities La Jolla Concours d’Elegance has supported:

• La Jolla Parks and Beaches

• La Jolla Village Merchants Association

• La Jolla Rotary Club

• USS Midway Museum

• Seal-NSW Family Foundation

• San Diego Air & Space Museum

• San Diego Automotive Museum

LA JOLLA HISTORICAL SOCIETYWelcome To The Concours Presented By La Jolla Historical Society


Presenting SponsorMedia OpportunitiesContributing BrandsO F T H E L A J O L L A C O N C O U R S D ’ E L E G A N C E

Ace Private Risk ServicesAon Private Risk Management Insurance AgencyAscot Shop La JollaAston Martin San DiegoAudi San DiegoB.H. Gold Insurance AgencyBentley North AmericaBlanchard, Krasner & FrenchBMWBonhamsChubb Personal Risk ServicesCJ Charles JewelersCrowley Car Company Ferrari of San DiegoFraser Yachts CaliforniaHagerty Classic Car InsuranceHoehn MotorsJaguar San DiegoLand RoverLPL FinancialMarvin K. Brown Auto CenterMaserati of San DiegoMcLaren Newport BeachMercedes-Benz Classic CenterMullin Automotive MuseumOfficine PaneraiO’Gara Coach CompanyOnly Yesterday Automotive MuseumPassport TransportPetersen Automotive MuseumPorschePure InsurancePutnam InvestmentsRobert TalbottRolls-Royce Motor CarsSan Diego Private BankStella ArtoisSuperformanceSymbio Financial PartnersSymbolic InternationalTesla San DiegoWilliam Grant


Presenting SponsorMedia Opportunities

C E L E B R A T I N G C A D I L L A C

L A J O L L A C O N C O U R S D ’ E L E G A N C EA N D T H E L A J O L L A M O T O R C A R C L A S S I CA T T H E C O N C O U R SA p r i l 1 2 - 1 4 , 2 0 1 9l a j o l l a c o n c o u r s . c o m

3 1 • Presented by La Jolla Historical Society April 12 - 14, 2019 • 3 2

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2 - La Jolla Concours d'Elegance: Luxury & Classic Car Show · 60% have income of $100k to $500k...

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