8/10/2019 1st Sem Feb 2013

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90201

Iiilliltililtilltililtil|||lililtl

I

Semester

M.B.A. Examinationn

FebruarylMarch

A01g

(2011

Scheme)

Business Administration

Management

Concepts

and

Theories

Time

:

3 Hours

Max.

Ir/arks

:

75

Instruction

:

Answer

allthe

Sections.

SECTION

_

A

Answer

all

questions.

Each

question

carriessix

marks

:

(5x6=gg)

1.

What

is

the role

of

creativity

in

decision making

?

2. What

is

the

relationship

between

planning

and

control

?

3. What

are the

contributions

of

Peter Druckerto

management

?

4.

What

is

matrix

organisation

? lllustrate.

5.

Why

is it

important

for

managers

to

understand

the

process

of

organizational

control?

SECTION

_

B

Answeranythreequestions.

Each

question

carriesten

marks:

(3x10=30)

6.

Discuss

the

challenges

faced

by

today's managers.

7.

Compare

and

contrast Fayol's

and

Taylor's theories

of

management. Comment

of

the relevance

of

these

theories

in

today's

contefi.

8.

Discuss

the

modern

approaches

to

planning

with

relevant

examples.

9. Explain

why

delegation

and

decentralization

is

essential

in

today's

organizations.

10. Discuss

the various

types

of business

strategies with

examples

p.r.o.

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90201

ililflilililtfililtfililililfiilt|

SECTION

-

C

1

1.

Case

study

:

(1x15=15)

The

division

manager

had recently

heard

a

lecture

on management

by

objectives.

His

enthusiasm, kindled

at

that time,

tended

to grow

the

more

he thought

about

it.

He

finally

decided

to introduce

the

concept

and see

what

headway

he

could make

at

his

next

staff

meeting.

He recounted

the

theoretical

developments

in

this

technique,

cited the

advantages

to

the

division

of its

application

and

asked his subordinates

to think

about adopting

it.

It

was

not

as

easy

as

everyone

had thought. At

the

next

meeting,

several

questions

were

raised.

"Do

you

have

division

goals

assigned

by the

president

to

you

for next

year

?"The

Finance

Manager

wanted

to

know.

"No,

I

do not,"

the

division

manager

replied.

"l

have

been

waiting

for

the

president's

office to

tell

me

what

is

expected,

but they

act

as

if

they will

do nothing

about

the

matter."

"What

is

the

division

to

do, then ?"The

manager

of

production

asked, rather

hoping

that

no

action

would

be

indicated.

"l

intend

to list

my

expectations

for the

division,"

the

division

manager

said.

"There

is

not much

mystery

about

them.

I

expect

$

30

million

in

sales

;

a

profit

on

sales

before

taxes

of

8

percent

;

a

return

on

investment

of

15

percent

;

an

ongoing

program

in

effect

by

June 30,

with

specific characteristics

I

will

list

later,

to

develop our

own

future

managers

;

the

completion

of development

work

on

our XZ model

by the

end

of

the

year

;

and

stabilization

of employee

turnover

at 5

percent."

The

staff was

stunned

that their

superior had

thought

through

to these

verifiable

objectives

and

stated

them with

such

clarity

and assurance.

They were

also

surprised

about

his

sincerity

in

wanting

to

achieve them.

"During

the

next

month

I

want

each

of

you

to

translate

these

objectives

into

verifiable

goals

for

your

own

functions,

Naturally

they

will

be

different

for finance,

marketing,

production,

engineering,

and administration.

However you

state

them,

I

will expect

them

to

add

up to

the realization

of

the division

goals."

1

)

Can

a division

manager

develop

verifiable

goals,

or

objectives,

when

the

president

has

not

assigned

them

to him

or her ? How

?

What

kind

of information

or

help

do

you

believe

is

important

for

the division manager

to have

from headquarters

?

2)

Was

the

division

manager

setting

goals

in

the

best

way

?

What

would

you

have

done

?

8/10/2019 1st Sem Feb 2013

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90202

llffififfirumffim

I

Semester M.B.A. Examination,

February/lllarch 2013

:

(2011

Schente)

.

'

'

Business

Admiriistration

Organisational

Behaviour

Time :

3

Hours

Max. Marks':

75

Instruction

:

Answer

alt

theSectrbns.

SECTION-A

Answer

allthe

questions.

Each

question

carries six

marks.

(5x6=30)

1.

Explain

Sigmund

Freud's Intra-

psychic

theory

of

personaf

ity.

2.

Distinguish

between Glassical conditioning

and Operant conditioning.

3.

ldentifythefactors influencing

organizational

culture.

4.

Distinguish

between

interpersonaland

intra-

personalconflicts

with

a

suitable

example.

5. Examine the various

types of

teadership.

Answer

att

three

questions.

Each

.:":r,:l't"t:":-r.

(3x1G30)

6. Discuss the

reasons

for

resistance

to

change

in

an

organization.

7.

How

does Johari Window

and

Transactional Analysis

help

in improving

interpersonal

dynamics

?

8.

What

are

the factors influencing

perception

?

9.

Compare and contrast Maslow's

need hierarchy

theory with

Hezberg's

two

factor

theory

of

motivation.

10. Explain the

stages

of

group

formation

and

development.

SECTION_C

11.

Case

study

(compulsory):

Giridhar

had

come a

long

wayfrom

when he

joined

R.P.

Communications

(having

a

turnover

of

Rs.

20 lakhs)

as

a

trainee

artist

in

1995

and

today

he

had

come

to

occupy

the

position

of Creative

Head at

R.P.

Gommunications

(with

a

turnover

of

Rs.

15

crores).

As

a

young

trainee

(in

1995),

Giri

(as

Giridhar

is

address"O

OI.r.o.

8/10/2019 1st Sem Feb 2013

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90202

tutruru[

his cdleagues)

has been

an amicable

personaltty,

he had

always

displayed

keenness

to

gain

knowledge

-

learn more, many

-

visible

traits

of

creativity

-

in

the

sense

try

to make "unique"/

different

from

others

presentations,

willing to

share information

and so

on.

lt was

typically these qualities

of

Giri

which made

him

approachable to

others

and

appreciated by

one and all,

and

also saw him

rising

in

the

organization

structure.

Nicky Tanwar,

the

Creative Director

at

R.P.

Communications,

who had known

Giri right from

the

time he had

joined

R.P.

Communications

as

trainee,

was

surprised

and

recalling

the

contents of

the

just

concluded

meetipg

with

the

members

of

the

creative team

at

R.P. Communications.

Meena

(a

recent recruit

dt R.P. had

said

"Madam,

Giri sir, scares

the

hell

out of

us by

re-using

to

listen

to

our

point

to

vieu/'.

Raj

an

executive at

R.P.

Communications had revealed

"Madam,

Giri

withholds important

information

from

us,

and creates conflict

when

he has

to

interact

with

other

teams

at

R.P".

Mohan,

a

senior

creative manager

at

R.P.

had

said

Giri,

seems

to have

bhanged,

he

seems

to

prefer

to

adopt a

forcing

style,

like

a

controller,

and expects

all

the

assignments to

be

completed

before

time, and

doesn't

entertain any

questions

or

queries

about

any

of

the

creative

team members.

Nicky

has found

it

hard

to

believe that

a

likeable

person

such

as

Giri

could

cause conflict.

Nicky had

promised

the

creative team to look

into

the

matter

and

have

a talk

with

Giri

also.

After

an

informal

chat with Giri, Nicky

felt

that

one of

the

causes

of Giri's

behaviour

could

be

Role

Ambiguity. This she

had

concluded

from

one

statement

made

by

Giri

"

You know Nicky,

my team

is

good,

however, they

expect

me

to

behave

as

I

was

before.

I

am

trying

my best to

convince

them

that in

my new

role

I

am expected

to

perform

even betterthan

before". Nicky

decided

to

seek

the

help

of CEO

of

leam

&

Grow Leadership

Centre

(LSLG),

a

Training firm, who

regularly

holds

workshops meant for

helping

professionals

and

executives

of

firm-to

diagnose their

own behavior

patterns

as well

on

how to manage

stress

that

could cause

various

levels

of conflicts

for

the individual

as

well

as

the

organization.

Questions

for

Discussion

:

1.

What

do

you

think

is

the major

cause

of

the

problem

in the

above

case

?

2. Do

you

agree

with

Nicky

that Role Ambiguity

may

have

caused

a

change

in

Giri's

behavior

?

Why

?

3.

Can

you

suggest

ways in which

firms

such

as

R.P.

Communications

can

avoid such

occurrences in

future

?

8/10/2019 1st Sem Feb 2013

5/17

L\.O2_--

l)

90203

I

lllllt

ililt

ilIil flilt

ilil

ilil

till

I

Semester

M.B.A.

Examination,

Feb./March

2013

(2011

Scheme)

Business

Administration

Business

Environment

Time

:

3 Hours

Max.

Marks :

75

SECTION

-A

Answer

all

questions.

Each

question

carries

six

marks.

{sx6=ge)

1.

What

are

the

arguments

for

and

against multibrand

retailing

through

FDI

in

lndia

?

{

What

are the

CSR

issues

relevant

in

the

context

of

growing

environmentalism

?

3. Write

a note

as

India

as

an

emerging

power.

4.

Outline

the

recent

demographic

trends

in India.

5.

What

is

fiscal

deficit

? How

can

it

be brought

under

control

in lndia

?

.

i

SECTION

_

B

Answer

any

three

questions.

Each

question

carries

ten

marks.

(3x10=30)

,/I

f/

Outline

the

role

of MNC's

in

India.

Compare

MNC's

in

India

with

Indian

MNC's.

7.

Analyse

the

trends

in

India's

GDP

and

its

implication

for

gromh

with

justice.

8.

Evaluate

the

public

enterprise

reform

process

in

recenttime.

Why

has

it

became

difficult to

meet

disinvestment

targets

?

9.

Outline the

working

of NSE in

India.

; /

Analyse

the

impact

oi

major

social

problems

of

over

population,

caste

and

class

conflicts,

corruption

on

the

process

of modernization

of

lndian

society.

P.T"O.

8/10/2019 1st Sem Feb 2013

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8/10/2019 1st Sem Feb 2013

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90204

|ilililililtililtliltflilffiiltl

I

Semester

M.B.A.

Examination,

February/March

2013

(2011

Scheme)

Business Administration

Managerial

Gommunication

Time :

3 Hours

Max. Marks

: 75

SECTION

_

A

Answer

allthe

questions.

Each

question

carries six marks

: (Ex6=ge)

1.

Briefly

explain

the importance

of

communication

in

an organization.

2. what

are

the

objectives

of upward

and downward

communication

?

3.

How

does the

channet

of

communication

get

affected

by

the

situation ?

4.

Briefly

explain

the

features

of

written

communication.

5.

"Non-verbal

communication

speaks louderthan

words".

comment.

SECTION

_

B

Answer

any

three

questions.

Each

question

carries ten marks

:

(3x10=30)

6.

What

is

the

importance

of

body

language

in a

presentation

?

7.

Discuss

in

detail the

process

of

communication.

8.

Explain

the

different

formal

communication channels

in

an

organization.

9.

Howandwhydocommunicationbarriersoccur

in

the

organization

?

What

measures

can

be

taken

to

overcome

them

?

10.

A

Committee

consisting

of

the

Factory Manager, PersonnelManager,

andthe Chief

Engineer

has

been

asked to look

into

the

possibility

of

holding

regular refresher

courses

for

all

supervisors

of

the

factory workers.

Draft feasibility

report.

P.T.O.

8/10/2019 1st Sem Feb 2013

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90204

|ilililililtill||ililtililffi|||l

SECTION

-

C

Case study

-

Compulsory.

15

11.

The

president

of Goodwill Corporation

Ltd.,

Mr. Abhishek Mukherii,.wanted

to

facilitate upward

communication.

He

believed

an open-door

policy

was

a

good

option.

He

announced

that

his

own

doorwas

open

to

all

employees

and

encouraged

senior

managers

to

do

the same.

He

felt

this would

give

hirn a

way

to

get

early

warning signals

that would not

be

filtered

or

redirected

through the

formal chain of

command.

Mukherji

found that

many

employees

who

used

the

open-door

policy

had

been

with the

company

for

years

and

were

comfortable

talking

to

the

president.

Sometimes

messages

came

through about

inadequate

policies

and

procedures.

Mukherji

would

raise

these issues and

explain

any changes

at the

next

senior

managers' meeting.

The

most

difficult

complaints

to handle

were those

from

people

who

were not

getting

along

with

their bosses.

One employee,

Anand,

complained

bitterly

that his manager had over

committed

on behalf

of

the

department and

put

everyone

undertremendous

pressure.

Anand

argued

that

long

hours

and

low

morale

were

major

problems.

H6wever,

he

would

not

allow

Mukherjito

either

bring

the manager

into

the

discussion

or

seek

out other

employees

to

confirm

the

complaint.

Although

Mukherii

suspected

that

Anand

might

be

right, he could not letthe matter

lie

and

said,

'Have

you

considered

leaving

the

company

?'

This

made

Anand realizethat

a

meeting with his

immediate

boss

was

unavoidable.

Beforethethree-party meeting, Mukherjicontacted

Anand's managerand

explained

what

was

going

on.

He insisted

that

the

manager come

to the meeting

willing to

listen

and

without hostility towards

Anand.

During

the

meeting,

Anand's

manager

listened

attentively and displayed

no

illwill.

He

learned the

problem

from Anand's

perspective

and

realized

he was over

his

head in

his

new

job.

After

the

meeting,

the manager

said

he was relieved.

He

had been

promoted

into

the

job

from

a

technical

position

just

a

few months earlier

and

had no management

or

planning

experience.

He

welcomed Mukherji's

offerto

help him do a better

job

of

planning.

1

)

What techniques

i ncreased

M

u

kherj

i's comm

u nication effectiveness

?

2) Do

you

think that

an

open-door

policy

was

the

right way

to improve

upward

communication

? What

othertechniques

would

you

suggest

?

3)

What

problems

do

you

think an

open-door

policy

creates

?

Do

you

think many

employees

are reluctant

to use

it

?

Give

reasons for

your

answer.

8/10/2019 1st Sem Feb 2013

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90204

ilililillilililt ililililililt|

I

Semester

M.B.A. Examination,

February/March

2013

(2011

Scheme)

Business Administration

Managerial

Gommunication

Time :

3

Hours

Max. Marks

:

75

SECTION

_

A

Answer

altthe

questions.

Each

question

carries

six

marks

:

(5x6=30)

1. Briefly

explain

the

importance

of

communication

in

an

organization.

2.

What

are

the

objectives

of upward

and

downward

communication ?

3.

How

does

the

channel

of

communication

get

affected

by

the

situation

?

4.

Briefly

explain

the features

of

written

communication.

5.

"Non-verbal

communication

speaks

louderthan

words".

Comment.

SECTION

_

B

Answer

any three

questions.

Each

question

carries

ten marks

:

(3x10=30)

6.

What is the

importance

of

body

language

in a

presentation

?

7. Discuss

in

detail the

process

of communication.

8.

Explain

the

different formal

communication

channels

in

an organization.

9.

Howandwhydocommunicationbarriersoccur

in

the

organization

?

What

measures

can

be

taken

to

overcome

them

?

10.

A

Committee

consisting

of

the Factory Manager,

Personnel

Manager,

and

the

Chief

Engineer

has

been

asked

to look into

the

possibility

of

holding regular

refresher

courses for

all

supervisors of

the factory workers. Draft feasibility report.

P.T.O.

8/10/2019 1st Sem Feb 2013

10/17

8/10/2019 1st Sem Feb 2013

11/17

m:Itur

8.

Ajay

Company

reported

a

net

profit

atter

tax

of

Rs. 3,40,000

for

the

year

ended

S1-b-ZOOZ.

fne relevant

balance

sheet

accounts

on

31-3-2006

and

31-3-2007

are as

follows

:

31-+2fi17

31-?2(n6

Inventories

Rs. 59,0@

Rs.72,000

Debtors

94,000

61,000

Prepaid

ExPenses

14,000

3,000

-

Creditorc

82,000

78,000

Incometax

PaYable

13,000

19,000

Depreciation

expense

of

Rs.49,000

and

gain

on sale

of

investment

of Rs.

8,000

appeared

on

the

Profit

and

Loss

account

forthe

year

ended

31-3'2007.

Calculate

net cash

flow

from

operating

activities

using

the

indirect

method.

g.

The

following

information

relates

to

the

business

of

ABC company

as

atthe

end

of

March,2010.

a)

Gross

profit

ratio

%%

b)

Net

Profit

ratio

M"

G

c) Stocktumover

ratio

10

d)

Net

profiUcapital

1/5

e)

CapitaUTotalliabilities

112

f) Fixed

Assets/CaPital

g4

g)

Fixed

Assets/CurrentAssets

5f7

h) Fixed

Assets

Rs.

10,00,000

i)

Closing

Stock

Rs.

1,00,000

From

the above

information,

find out

1) Cost

of

sales

2) Gross

profit

3)

Net

profit

4) Value of CurrentAssets

5)

Amount of

Capital

6)

Amountof

liabilities.

8/10/2019 1st Sem Feb 2013

12/17

|f,tmnffi

gm(F

10.

Z

Company

limited

has

an

authodsed

capital of

Rs.

50,00,000

dMded

into

shares

of

Rs. 100

each. From

thefollowing

ledgerbalances

as on

31-3-2012,

prepare

a

Classified Balance Sheet

in

vertical

form as

per

the revised schedule

Vl

of

the

Companies

Act.

Share

Capital(Rs.

100

each)

Fixed

Assets

(Gross

Block)

Depreciation

GeneralReserve

Profit

and

Loss

A/c (Credit)

Loosetools

Sundry Debtors

Sundry

Creditors

Investments

Preliminary

expenses

Staff Provident Fund

9% Debentures

BankOverdraft

Unclaimed

dividend

Advance incometax

Cash

Inventory

Capital

work

in

progress

Unsecured

loan

Provisions

Rs.35,00,000

60,30,m

15,07,500

10,00,000

'

4,36,500

4,m,000

5,10,000

2,00,000

12,00,000

1,00,000

3,00,000

10,00,(m

3,75,000

25,000

2,50,000

1,40,000

1,00,0m

49,000

3,00,000

2,00,000

8/10/2019 1st Sem Feb 2013

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1 1

.

Case

study

(Gompulsory).

(1

x15=1

5)

A

Company

is

manufacturing

three

products,

details

of

which are

given

below :

Produst

Price

Marginal

Cost

Product Mix

per

unit

per

unit ratio

A

Rs. 20

Rs.

10

40

8?01535

cnP%

Total

fixed

cost per

annum

is

Rs, 1,10,000

and the

total sales

Rs.

5,00,ff)0.

Tlre

management

has

approved

a

proposalto

substiMe

Product

C by

Product D

in

the

next

year.

Product

D can be sold

at

a

price

of

Rs.

25

per

unit and

its

variable

cost

will

be

Rs.

12.50

per

unit.

Production

mix is

expected to

be

50

: 30

:

20.

It

is

also

expected

that

fixed

costs

would increase

by

Rs.

31,000

but

total

sales

would

remain

at

Rs.5,00,000.

What

is

your

comment

on

the

decision

of changing

the

production

mix

?

8/10/2019 1st Sem Feb 2013

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90206

llillilililllllllllfilllllllllllll

I

Semester

MBA

Examination,

February/March

2013

(2011

Scheme)

Business

Administration

Managerial Economics

Time

:

3

Hours

Max'

Marks

:

75

lnstruction :

Answer

all

the Sections.

SECTION

-

A

Answer

all

questions.

Each

question

carries

six

marks.

(5x6=30)

1.

Define

Managerial

Economics.

Explain

its

scope.

2.

Explain consumer's

equilibrium

under

ordinal

utility analysis.

3.

What

are

the

advantages

of

Harfindal

index

over concentration

ratios

?

4.

Define

Demand elasticity.

What are

its

types

?

5.

Discuss

on

the important concepts

of

National

Income.

SECTION:

B

Answer any

three

questions. Each question

carries

ten

marks

: -

(3x10=30)

6.

What

is

Oligopoly

?

Explain

its

distinguishing

features.

7.

Briefly explain

the

types

and

phases

of business

cycles.

8.

Estimate

the

demand

elasticity

of

Price

(Point

and

Arch

elasticity)

given

the

following

data.

20

Qd

=FiatP=3andP=5

Also,

mention the

relationships

between

MR

and demand

elasticity.

9.

Explain the

relevance

of

competition

policy

in a

globalized

world.

10.

What is

Market

equilibrium

? Determine

the

equilibrium

price

and

output

for

the

following

demand

and

supply

equations.

Qc=3-Pz

Q^=6P-4

"

P'T'o'

8/10/2019 1st Sem Feb 2013

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tlililffiffiltflnffistill

SECTION

-

C

Case

study

(comPulsory).

11.

The

Pay-off

matrix

for two

firms

A

and

B

oh

starting

a

new

campaign

is

given

as

follows: :

(1x15=15)

Firm

A

a)

What

is

a

dominant

strategy

?

b)

ldentify

the

dominant

strategy

for

firm

A

and

firm

B.

c)

What

will

be

the

equilibrium

situation

for

both

the firms

?

8/10/2019 1st Sem Feb 2013

16/17

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llffi

ffil

ltrffil

207

I

Semester

MBA

Examination,

February/March

2013

(2011

Scherne)

Business Administration

Statistics

For

Managernent

Time :

3 Hours Max. Marks

: 75

SECTION

-

A

Answer all

questions.

Each

question

carries

six marks

(5x6=30)

1

.

What

purpose

does

a

measure

of dispersion

serue ?

2.

Explain

Monte Carlo simulation

using an

example.

3.

Explain the

steps

in

generation

of

charts

using

MS-Excel.

4.

Suppose

the

probability

of

A's winning

a

prize

in

a

lottery is

20%.

Suppose

C,

who

speaks

truth

2

times

out of

3

informs

A

that

he has won

a

prize.

What

is

the

probability

that

A

has

actually

won a

prize

after

C's

information

?

5.

A

product

manufactured

by

a

firm has

2 defects

per

unit of

product

inspected.

Using Poisson's

distribution

calculate

the

probabilities

of

finding

a

product

without

any

defect, 3

defects

and

4

defects.

SECTION

-

B

Answer any

three

questions.

Each

one canies

ten

marks.

(3x10=30)

6.

Out

of

the

two regression

equations

given

below

which

one

is

the

equation

of

X

on

Y

and

which

one

is

the

equalof

Y

on

X

2X+4Y=19

4X+6Y=6.

Also find

the

mean

values

of

X

and

Y

series.

7.

The

life

time

of a

certain

type

of

battery has

a

mean life

of 400

hours

and

a

standard

deviation

of 50

hours.

Assuming

the normality

of

the

distribution of

life

time

find

i) The

percentage

of

batteries

which have

life

time

of more

than

350

hours.

ii)

The life

time

value

above

which

the best

25/o

of

the

batteries

will have

their

life time

and

iii)

the

proportion

of

batteries

which

have

life

time

between

300 and

500

hours.

P.T.O.

8/10/2019 1st Sem Feb 2013

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8.

Out

of

8000

graduates

in

a

town

800 are

females.

Out of

1000

graduate

employees

120

are

females.

Use

X,2

test

to

determine

if

any

distinction

is

made

in

appointment

on

the

basis

of

sex.

9.

A

sample

of

400

items

is

taken

from

a

population

whose

standard

deviation

is

1S.

The

mean

of the

sample

is

25.

Testwhetherthe

sample

has

come from

a

population

with

mean

26.8.

Also

calculate

the

98

percent

confidence

limits

of

the

population

mean.

10.

Find'the

coefficient

of

correlation

between

the

age

and

the

sum

assured

from

the

following

table

:

10,000

Sum assured (Rs,)

20,000

30,000

40,000

50,000

ge

Groups

20-30

30-40

40-50

50-60

1

1

2

7

7

o

6

I

I

4

A

I

J

I

3

15

12

2

SECTION

-

C

Case

study

(Compulsory)

:

(1xI5=15)

1

1.

A

Coffee Company appoints

4

salesmen

and

observer their sales

in

3

districts.

The

Figures

are

given

below

(in

lakhs

of

rupees).

Distriet

Salesmen

AR

District

totals

35

32

n

36

28

26

A

B

c

36

21

n31

28?p/

128

120

112

96

360

alesmen

total

s

0

Carry

out

an

analysis

of

Variance.