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A PROJECT ON RESEARCH AT SPICE JET IN THE SUBJECT RESEARCH METHODOLOGY IN COMMERCE SUBMITTED BY POOJA MANDAL A025 M.Com Part-II (Business Management) UNDER THE GUIDANCE OF PROF. BHARAT PITHADIA TO UNIVERSITY OF MUMBAI For Master of Commerce Program (Semester-III) In Business Management Year 2015-2016

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A PROJECT ON

RESEARCH AT SPICE JET

IN THE SUBJECT

RESEARCH METHODOLOGY IN COMMERCE

SUBMITTED BY

POOJA MANDAL

A025

M.Com Part-II (Business Management)

UNDER THE GUIDANCE OF

PROF. BHARAT PITHADIA

TO

UNIVERSITY OF MUMBAI

For Master of Commerce Program (Semester-III)

In

Business Management

Year 2015-2016

SVKM’S

NARSEE MONJEE COLLEGE OF COMMERCE & ECONOMICSVILE PARLE (W), MUMBAI-400056

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DECLARATION BY THE STUDENT

I, Pooja Mandal, student of M.Com.-Part II (Semester-III) In Business Management, Roll No.-A030, hereby declare that the project titled “Research at Spice Jet” for the subject Research Methodology in Commerce submitted by me for Semester III of the academic year 2015-2016, is based on actual work carried out by me under the guidance and supervision of Prof. Bharat Pithadia. I further state that this work is original and not submitted elsewhere for any examination.

Place: Mumbai

Date:

Name & Sign. Of Student

Name- Pooja Mandal

Signature: _________________

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EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and evaluated the project on “Research at SPICE JET” submitted by Pooja Mandal student of M.Com.-Part II (Semester-III) In Business Management for the academic year 2015-2016. This project is original to the best of our knowledge and has been accepted for Internal Assessment.

Name & Signature of Internal Examiner: ______________________________________

______________________________________

Name & Signature of External Examiner: _______________________________________

_______________________________________

Principal

Shri Sunil B. Mantri

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ACKNOWLEDGEMENT

Projects have always been fun learning experience, but with growing age, at this Masters’ Level, it surely demands Corporate and Depth Approach.

I take this opportunity to acknowledge all those who gave me their invaluable guidance and inspiration provided to me during the course of this project by my guide.

Would like to thank Prof. Bharat Pithadia – Faculty.

I would also thank the M.Com Department of Narsee Monjee College of Commerce & Economics who gave me the opportunity to work on this project which provided me with a lot of insight and knowledge of my current curriculum and industry as well as practical knowledge.

Would sincerely thank our coordinator Mr. Harish Sharma for constant guidance over the projects and curriculum.

I would also hank the library staff of N. M. College of Commerce and Economics for equipping me with the books, journals and magazines for this project.

I would also like to thank my friends and fellow students who helped me in the cause of the project.

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Content

Topic Page No.

Declaration by Student I

Evaluation Certificate II

Acknowledgement III

Index

Topic Page No.

Chapter 1: Introduction 1

Chapter 2: Research Methodology 12

Chapter 3: Company Survey 21

Bibliography