1ST NORTHERN INTERNATIONAL PLACEMENT, INC.

GROUP 2

Brief Company Background• 1st Northern International Placement, Inc. is a POEA-licensed overseas

recruitment agency

• Specializes in the recruitment and deployment of nurses for the USA and household service workers for Dubai and Kuwait.

• Started out as a consultancy firm specializing in the document processing and visa assistance of nurses for the USA.

• Obtained its license from the POEA in 2005

• Recruited 452 nurses from 2005 to 2011, 180 household workers deployed in 2010

• The company currently has two offices – its main office in Mandaluyong City and a branch office in Naga City.

CUSTOMER VALUE PROPOSITION1st Northern Int’l Placement, Inc is an overseas recruitment agency offering superior recruitment solutions with the lowest cost in the industry. It employs the no-fee-collected-from-applicants scheme, a scheme that only few agencies employ. The backbone of 1st Northern is the relationship based on trust that it continues to build with its client applicants as well as its client employers. Close long-term relationship is important to ensure the continuous supply of workers as well as the continuous demand from client employers. 1st Northern will guarantee that the best match between employers and jobseekers is established. It will utilize the internet and the current e-recruitment trend for a more efficient recruitment process and to facilitate the recruitment of the right type of candidates that will match the required skills of current job vacancies. Job orders will only come from trusted client employers which come from countries that are accredited by the POEA.

DISSECTING THE 1ST NORTHERN’S VALUE PROPOSITION:Promise: What’s in it for me? • superior recruitment solutions• best match between employers and

jobseekers• job orders will only come from trusted client

employers which come from countries that are accredited by the POEA

Differentiation: Why is yours better?• relationship building that is based on trust• close-long term relationship is developed between

jobseekers and client employers• no fees collected

Pillars with support: Why should I believe you?• we have no records of illegal recruitment

DISSECTING THE 1ST NORTHERN’S VALUE PROPOSITION:

Price: What does it cost me?• no fee collected • lowest in the industry

Effort: What do I need to do to make it useful?• utilize the current e-recruitment trend to match right

candidate with the right job requirement

DISSECTING THE 1ST NORTHERN’S VALUE PROPOSITION:

THE REVENUE MODEL

The company’s revenues come from the payment of recruitment services in the hiring and deployment of workers.

-per head basis

KEY PROCESS- Business process which in a management’s view ,

is critical to customer service and satisfaction, competitive advantage, or success of the firm’s strategy.

For 1st Northern Recruitment process up to deployment

KEY RESOURCESBusiness resources are anything and everything that helps a company operate and do business. This can include the use of human capital, natural resources, tangible resources such as property or production machinery, intangible resources such as brand image and knowledge, financial resources and anything else a particular business may use to make a profit. Every business resource used to produce goods or to serve customers has an economic value.

The company is in the services industry therefore its key resources are its intangible resources namely the expertise of its marketing and recruitment team. This is very important for the generation of job orders from foreign workers and in attracting applicants to fill up vacancies.

KEY RESOURCES

Process Improvement

RECOMMENDED BUSINESS STRATEGIES• Service Improvement through value addition - free pre-employment psychological testing for applicants - a “surprise” feature that can set NIPI apart from

competitors. -> Unique selling point - to avoid OFW repatriation - Improved service will translate to customer satisfaction - More job order requests from foreign employers and more

applicants applying for vacancies

• Market Penetration - NIPI has existing HSW job orders in the Middle East

but there is an increasing demand for these workers in the region

- increase in the share of the market for this job category

- will be supported by an incentive scheme in terms of applicant referrals

- Employer accreditation starts with applicant pooling

Process Improvement

THANK YOU!!!