AMITY GLOBAL BUSINESS SCHOOL MUMBAI

A PROJECT REPORT ON AMAZON VS FLIPKART

BY:

NEELI SHAH

A30201913044

UNDER THE GUIDANCE OF:

Prof. ROHAN MEHRA

A PROJECT SUBMITTED IN PARTIAL FULFILMENT OF

THE REQUIREMENTS FOR THE DEGREE OF

MBA

2013 - 2015

DECLARATION

I hereby declare that the work reported in this project on A PROJECT

REPORT ON AMAZON VS FLIPKART submitted for the degree of MBA

is original work and not copied from anywhere.

Name: NEELI SHAH

Enrollment No: A3020191044

ACKNOWLEDGEMENT

I am grateful for the inspiration and wisdom of many people for their insights and

encouragement. I cannot possibly mention the names of all those people who have

enriched and improved my thinking through their conversations. But without the

names of some people this project report would not be possible. This report has

been analysed and sharpened by their intellectual prowess.

First and foremost, thank my Faculty guide, Prof. ROHAN MEHRA, who let me

to initiate the project and provided valuable suggestions and guidance during the

whole project. HIS perspective has encouraged me to incorporate a different

dimension to the project.

Then I would like to express my sincere regards to all those people who

participated in filling the questionnaire. The valuable time that they shared with

me will always be a source of inspiration for me.

I would like to thank my family for all their support whenever I needed for

successful completion of my project report.

I also feel indebted to all those persons who have helped me directly or indirectly

in the successful completion of this study.

Lastly I would like to thank all my Friends who might have, unnoticeably, been of

some help to the project.

CERTIFICATE

This is to certify that the work incorporated in the project A PROJECT

REPORT ON AMAZON VS FLIPKART. Submitted by NEELI SHAH was

carried out by the candidate under my supervision. Such material as has been

obtained from other sources has been duly acknowledged in this report.

Name of the guide ROHAN MEHRA

Signature of the guide

Date: APRIL 2015

TABLE OF CONTENTS

Serial

Number

Particulars Page

Number

I] CHAPTER 1. INTRODUCTION 1 11

1 Aim of the Study 2

2 Objectives of the Study 4

3 Limitations of the Study 6

4 Company Profile 7

II] CHAPTER 2. LITERATURE REVIEW 12 - 16

1 About Topic 13

2 Hypothesis 16

III] CHAPTER 3. RESEARCH

METHODOLOGY

17 - 21

1 Sample 18

2 Tools Used 19

3 Research Design 20

IV] CHAPTER 4. DATA ANALYSIS &

INTERPRETATION

22 - 25

V] CHAPTER 5. RESULTS & DISCUSSIONS 26 - 43

VI] CHAPTER 6. RECOMMENDATION &

SUGGESTIONS

44 - 46

VII] CHAPTER 7. CONCLUSION 47 - 50

BIBLIOGRAPHY & REFERENCES 51 - 52

APPENDIX 53 - 59