#1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
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Transcript of #1NLab16 - Design Health: Adopting a Digital "Lifestyle Change"
NOV 2-4, 2016
Design HealthAdopting a Digital “Lifestyle Change”
NOV 2-4, 2016
Michael Correy@michaelcorrey
Alexa Tuskey@LaserTuskey
NOV 2-4, 2016
How many of you have had a check-up
with your doctor this year?
NOV 2-4, 2016
How many of your websites have had a
check-up this year?
NOV 2-4, 2016
Stats
§ Given 15 minutes to consume content, two-thirds of peoplewould rather read something beautifully designed thansomething plain. (Source: Adobe)
§ 39% of people will stop engaging with a website if imageswon’t load or take too long to load. (Source: Adobe)
§ 38% of people will stop engaging with a website if thecontent/layout is unattractive. (Source: KoMarketing)
NOV 2-4, 2016
Even More Stats
§ 47% of people expect a web page to load in 2 secondsor less (Source: Econsultancy)
§ You have 10 seconds to leave an impression and tell themwhat they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave(Source: NN Group)
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The Two Types of Patients
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Scenario 1
NOV 2-4, 2016
“I am here for my yearly checkup. What am I
doing well and what do I need to improve upon
with my health?”
NOV 2-4, 2016
“My site was recently built/redesigned within the
last three years. What can I do to keep it fresh
and make it better?”
NOV 2-4, 2016
Examples
§ Already responsive, but would like to add more current and up-to-date technology
§ Content/Photography needs refreshing
§ Brand has evolved and needs to be reflected
§ Load speeds are slow and need to be increased
§ Cosmetic/aesthetic updates
NOV 2-4, 2016
Scenario 2
NOV 2-4, 2016
“I am severely sick/out of shape. I need to change
my life. How do I begin again, the right way?”
NOV 2-4, 2016
“I can’t remember the last time I redesigned my
site/have never even touched it. How do I rebuild
it the right way?”
NOV 2-4, 2016
Examples
§ Site isn’t responsive
§ Current grid structure no longer works with the content
§ Using outdated code/technology
§ Site is unattractive, contrast is bad, imagery is dated
§ Too many to list!
NOV 2-4, 2016
A Solid Foundation
NOV 2-4, 2016
“Designers of the future should be like architects. We need to aspire to design and build beautiful
things that last.”
–CHRISTIAN MILLER, OWNER/CURATOR OF ATTACKTHEFRONT.IO
NOV 2-4, 2016
The Healthcare Cycle
NOV 2-4, 2016
Check-ups & Audits
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“Digital web design is like painting, except the paint never dries.”
–NEVILLE BRODY, FOUNDER OF BRODY ASSOCIATES
NOV 2-4, 2016
Why Get a Website Audit?
§ Digital design is never permanent
§ Web trends are cyclical
§ Up-to-date content is imperative
§ Websites should look good from the inside out (clean code, keywords, no Flash)
§ Technologies are always advancing
NOV 2-4, 2016
Prevention
§ Most important reason to give your website a yearly auditis PREVENTION, even if the site is new and healthy
§ Aids in determining risk factors for your site
§ Saves you money in the long run
§ Advice for moving forward
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“When you’re finished changing,you’re finished.”–BENJAMIN FRANKLIN
NOV 2-4, 2016
Routines & Innovation
NOV 2-4, 2016
“Innovation means taking risks, exploring new avenues,
and making the most of opportunities. It does not mean
doing things just because you can. There needs to be a
focus on what matters, and what matters is not technology,
but the people who use the technology.”
–CHRIS LAKE, CEO AT EMPIRICALPROOF
NOV 2-4, 2016
How Do We Build a Solid Foundation?
§ Striking a balance between best practices and trends
§ It’s good to take risks to push ourselves to stay creative
§ Innovation for the sake of the user is key
§ There’s a big difference between taking risks in major functionality decisions versus small enhancements that don’t affect usability
NOV 2-4, 2016
Foundations or Ace Bandages?
§ False foundations: diets are not blueprints for the future
§ You must make a lifestyle change
§ Are you cherry-picking elements because you like the way they look, or are you thinking about how they’re going tolook down the road?
§ Will you have to drop these features eventually because they’re depriving your users of a real experience?
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Real World Examples
2008 2015 2016
2008 2014 2016
2008 2012 2016
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In Conclusion…
§ Preventative audits are key for your site’s health
§ Stay current with technology, but implement trends wisely
§ If your site is up to date, measure and maintain with self-checkups
§ If it’s time for an overhaul, lay down a solid foundation
§ Iterative updating over time is the best way to save yourcompany time and money
NOV 2-4, 2016
Questions?
NOV 2-4, 2016
Design HealthAdopting a Digital “Lifestyle Change”