1Kg Postcasd Introduction
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爱聚(北京)咨询有限公司 / www.1KG.org 2009.5 公益贺卡的故事
Transcript of 1Kg Postcasd Introduction
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爱聚(北京)咨询有限公司/ www.1KG.org 2009.5
公益贺卡的故事
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缘起 :: 四川
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帐篷图书室
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板房图书室
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阅读教育培训
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志愿者培训
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志愿者参与图书室建设
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学生自我管理
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2008.5 - 2008.12
• 帐篷图书室 3 个
• 板房图书室 50 个
• 图书 67916 册
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问题 :: 如何可持续?
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可持续服务 + 可持续运营
• 贴近日常生活
• 人人皆可参与
• 自我造血
公益融入生活
社会企业方法
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机缘 :: 公益贺卡设计
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参与者的公益需求
具体它变成了什么
?
透明它去了什么地方
?
联系他们是谁?
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贺卡的公益设计( 1 )
1 张贺卡 1 本图书
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贺卡的公益设计( 2 )
50 本图书 1 个班级图书角
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挑战
• 如何自我造血?
• 如何为用户提供优秀的公益体验?
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自我造血
• 市场化运作:销售而非捐赠
• 每张贺卡获得 1 元收入
• 利益相关方:从基金会到公众
2.4 1 6.5
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公益体验
• 公益权益
– 决定受助学校
– 了解和跟踪全过程
– 联系
• 参与感
– 人人皆可参与
– 互动、连结
消费者
志愿者
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消费者体验分享
把爱心密码刮开,输入后,选择要捐赠的学校……我选了北川陈家坝小学,还给小朋友们写了寄语,确定后捐赠成功!再回到捐赠的页面,看到捐赠数量由 59 变成了 60 ,寄语也更新成我写的了。
可以自如选择捐赠的学校,时时跟进捐赠情况,这是之前我参加过的公益捐赠所没能体会到的。希望有更多的朋友能参与进来,一起让爱继续~~
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公益体验
• 公益权益
– 决定受助学校
– 了解和跟踪全过程
– 联系
• 参与感
– 人人皆可参与
– 互动、连结
消费者
志愿者
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目标 :: 100-300 所学校
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谢谢!