1journal Business Plan (Mahesh)

8/8/2019 1journal Business Plan (Mahesh)

1/12

NATIONAL INSTITUTE OF

MANAGEMENT EXCELLENCE

BUSINESS PLAN(MANAGEMENT JOURNAL)

SUBMITTED BY:

MAHESH.S

2ND SEM MBA


2/12

2

Business Plan Outline

1.0Executive Summary1.1 Objectives

1.2 Mission statement

1.3 Vision statement

1.4 Keys to Success

1.5 Value statement

2.0 Institute summary3.0 Journal Ownership

4.0 Journal office location and facility

5.0 Product

6.0 Market Analysis Summary

7.0 Strategy and Implementation Summary

7.1 Marketing Strategy7.2 Distribution Strategy

7.3 Promotion Strategy

7.4 Pricing Strategy

7.5 Sales Strategy

8.0 Competitors

9.0 Financial Plan


3/12

3

1.0 Executive summary:National institute of management excellence is the

publisher of management journal,. The management is

planning to publish in July 2010, this journal mainly

concerning management students and businesses to CEOs,

and business owners. Beginning launching in Bangalore

city, with in one year plan to extend main cities in

Karnataka and even main cities in south India. This journal

publishing once in three months. In first edition plan tocirculate 1000 copies in Bangalore, increase to 1500 copies

by the end of the year.

In addition, Group Publishing will market books via

direct marketing and through established distribution

channels. The direct marketing of marketing team will sell

to college students, corporate employee.

Publishing is a high profit and high margin business.

The key to success is successful marketing. The Group hasa highly focused multi-dimensional sales and marketing

plan to build its total circulation base quickly. The same

channels and methods were utilized to establish a

circulation of 7500 in the first year.

Successful execution of The Group's plan will produce

sales revenues of 225000 in year one and 240000 in year

two. Net profit will increase steadily over the next twoyears.


4/12

4

1.1 ObjectivesThe initial objectives of The Group are as follows:To have 1500 subscribers by the end of year one

through direct sampling, marketing, supply through

channels of distribution.

To publish two 30 page issues initially with 50

promotional copies each.

To have subscriber 2000 more with in two-year, in

future we will increases 25 to 35/38 pages.

1.2 Mission statement:Management journal consistently provides its readers

with quality information; quality means its including

clarity, authority and substance. Each article must be

understandable in design and content. We cover the finest it

has to offer in the worlds of new management culture,

management related information for management students,innovation ideas for management world, entertainment,

business, and sports.

1.3 Vision statementOur management journal vision is to build total brand

value by giving a quality articles to deliver reader. We havethe strength of clever students who can put spanking new

idea and pioneering thoughts in management

Attaining our vision requires contentious improving

performance in every part in journal


5/12

5

1.4 Keys to SuccessThe keys to success are:

Attaining targeted circulation levels.

Controlling costs while spending the maximum onsubscription marketing in year one.

Having quality editorial content in each issue.Having attractive journal cover pages, inside pages.Making all production and distribution dates in a

timely fashion for each issue.Making our journal available in major books stores.Try to get more revenue from advertises.

1.5 Value statementWe value our institute reputation, and we are proud of

the honesty, sincerity and transparency our students.Together, we are learning, always listening to our students

and each other.

We enjoy working side-by-side with our studies,

participating in their enthusiasm and delivering them

quality articles. We enjoy working together as a team,

helping each other and the journal grow.


6/12

6

2.0 Institute summaryNIME is a Non-commercial B-School with Research-

driven and Entrepreneurship focus. NIME has been voted

one of India's most contemporary business schools.

The National Institute of Management Excellence is a

contribution to national empowerment through education.

NIME's purpose is to produce quality human resource with

the ability to innovate and meet the needs of national

development.

3.0 Journal OwnershipNational institute of management excellence is the

founder ofManagement journal, a newly started institute

in Bangalore. It currently owns all its journal rights, and

NIME institute students will also be having partnership in

this journal.

4.0 Journal office location and facilityThe management journal has currently office at

National institute of management excellence, R.T.Nagar,

Bangalore. All business, management and editorial

functions will be performed there. All printing, mailing,warehousing, and fulfillment are outsourced.


7/12

7

5.0 ProductNime management journal will publish management

articles in management. The journal is high quality articles,

25 pages, and contemporary in look. A quality article is

constant goal. The journal will be news worthy and

knowledge enhance and thought-provoking.

6.0 Market Analysis SummaryThe target market is b schools, organizations, and

business people.

In beginning we concentrate in Bangalore b schools,

currently more than 260 B schools is there in

Bangalore, in that more than 200 colleges

offering MBA(source SKISHA.COM)At begging we target only 50 colleges

(approx) in Bangalore. Like acharya institute

of technology, MP birla college, BMS

college, dayananda sagar college of

management studies.

And even we are 20-25(approx) target

organizations in Bangalore.


8/12

8

7.0 Strategy and Implementation SummaryOur strategy is based on serving a clearly defined

niche market well. By having an identifiable market, we

can exceed publishing market standards for conversion ofpotential subscribers. Committed students will write

passionate articles. The strategy is to combination of

sampling, direct marketing, marketing through distributor,

retailer. All are different level of margin.

7.1 Marketing StrategyIn first edition include both sampling and sales; we are

already having several database information about B

schools in Bangalore. 50 copies will use as sampling in first

edition.

All sales through different distribution channel and fix

different margins.

7.2 Distribution StrategyDistribution of journal through retail channels are

projected at retail less 40%.

And 55% we will sell through direct marketing.

Remain 5% promotional copies.

For retailer we give 15% margin (4.5Rs/copy)

All direct sales are full revenue.

For distributor profit margin would be 10%

(3Rs/copy).Future sales plan will according to response of first

edition sales.


9/12

9

7.3Promotion StrategyPromotional Strategies can be classified

1. Pull Strategy2. Push Strategy

Pull strategy:In pull strategy, advertise is most important, in

begging give advertise in media is very difficult in financial

aspect, so we have to give publicity through wall post or

banner near colleges and retailer shops. From this we can

create demand, customer will ask retailer for our journal.

An advertisement and publicity for effective

circulation of journal, so for this also we have to give

important like content of articles.

Even small poster and banner and all will help in

direct marketing in colleges.

Push strategy:

In push strategy we will give better margin (profit) to

retailer and distributor. So they will push our journal toconsumer.

7.4 Pricing StrategyThe management journal will sell Rs30 per copy (MRP).

In MRP its included Rs 16 printing charges per copy

and promotional expanses.In first three edition plan to publish 1000 copies, from

fourth edition plan to increase 1500 copies.


10/12

10

7.5 Sales StrategyOur combined sales strategy of sampling, direct sales,

and distribution channel will result in the following first

year sales goals:Plan to sell 7500 copies in first year.

1000 copies in first edition.

50 copies issue as promotional in first edition.

Rs 30 price per copy.

Rs 3 margin for distributer per copy.

Rs 4.5 margin for retailer per copy.

In first edition we try to achieve our BEP that is

Rs17000. other than that we consider as profit.

1000 copies

Sales revenue 30000(Rs)

Cost publishing 16000(Rs)

Other expenses 1000(Rs)

Expected profit from first edition:PLAN A

1000s copy Sales revenue profit

Retailer (40%) 12000 2600

Direct sales (55%) 16500 7700

Promotional sales

(05%)

1500 NIL

Grand total 30000 10300


11/12

11

PLAN B

1000s copy Sales revenue profit

Retailer (30%) 9000 1950

Direct sales (65%) 19500 9100

Promotional sales

(05%)

1500 NIL

Grand total 30000 11050

8.0 CompetitorsIn market so many journals already in there, so we

will publish best quality of article than other competitors.

Some of the competitors would be 4ps, management next,human factor.


12/12

12

9.0 Financial PlanIn begging we need Rs17000 cash require for journal

come out, in that 16000 for printing cost another Rs1000

for other expenses.

DATE: 25/05/2010 Submitted By:PLACE: BANGALORE MAHESH.S

1journal Business Plan (Mahesh)

Documents

Transcript of 1journal Business Plan (Mahesh)