#1IMPORTED #1 - Adult Beverage Solutionsadultbeveragesolutions.com/gallery/ABSOLUT_LIME... · A...
Transcript of #1IMPORTED #1 - Adult Beverage Solutionsadultbeveragesolutions.com/gallery/ABSOLUT_LIME... · A...
OFF-PREMISE LAUNCH
A superb vodka with
a taste of lime and
citrus twist. An
Absolut classic.
Crafted in the village
of Ahus, Sweden
since 1879.
#1 SELLING CITRUS
& ORANGE
FLAVORED VODKA
#1 IMPORTED
SUPER-PREMIUM
VODKA IN THE U.S.
Fresh and fruity with a distinct note of freshly pressed lime and a smooth, slightly sweet & fruity taste
CITRUS FLAVORED
VODKA IS GROWING
+11% OUTPACING THE GROWTH
OF TOTAL VODKA
+ 4.3%
LEMON/ LIME FLAVOR SEGMENT IS GROWING
+6%
Frosted Bottle like Citron
and Mandrin.
ABSOLUT LIME LAUNCH AT RETAIL PROGRAM ACTIVATION: We will launch Absolut Lime in February 2017 as we
kick-off a multi-season assault on the flavored vodka world
• February — Lime Launch • May — Citrus Summer with Lime Hero
THREE KEY ASSETS TO WIN WITH LIME AT
ALL TOUCHPOINTS OF THE SHOPPER JOURNEY
LAUNCHING LIME IN A BIG WAY
LIME 50ML HITCHHIKERS ON
750ML BOTTLES OF
ABSOLUT ORIGINAL TO
DRIVE TRIAL AND
INTRODUCTION
ABSOLUT LIME SMALL,
MEDIUM, AND LARGE DISPLAY
PIECES DRIVE AWARENESS
AND REINFORCE OUR FRESH
NEW FLAVOR
SHELF ILLUMINATORS
ENSURE THAT ABSOLUT LIME
STANDS OUT ON SHELF
OFF-PREMISE LAUNCH
ELEMENT
50ML HITCHHIKER (PACKED AT WESTERN)
3D DOUBLE WIDE CASE CARD
3 CASE LED DISPLAY WITH LIME PRE-LOADED
CASE CARD
MINI-CASE CARD
ONE CASE BIN W/ HEADER CARD
CASE TALKER
3 CASE CORRUGATE RACK
LIME SHELF ILLUMINATOR
SHELF VIOLATOR
SHELF CARD
DOOR DECAL
RECIPE NECKER
$3 MIR COUPON NECKER
$2 IRC COUPON NECKER
LIME SAMPLING KITS
LED DISPLAY
2X WIDE CASE CARD DISPLAY
COUPON NECKERS
AND SAMPLING KITS
OFF-PREMISE LAUNCH