1EMC CONFIDENTIAL—INTERNAL AND AUTHORIZED PARTNER USE ONLY Quick Selling Guide – VNXe and DD160...

1EMC CONFIDENTIAL—INTERNAL AND AUTHORIZED PARTNER USE ONLY

Quick Selling Guide – VNXe and DD160 for VMwareElevator PitchAs you virtualize your environment, you need to ensure your storage and backup don’t slow down the transformation from physical to virtual. EMC VNXe and EMC Data Domain DD160 help accelerate your transition to virtualization with the simplest and most efficient storage and backup systems optimized for VMware.

Pain Points

Virtualization adoption slowed due to traditional storage and backup constraints:• Poor performance of virtualized applications and slow backup and recovery • Complicated storage and backup management and lack of visibility• Inefficient to manage and backup (no deduplication)

Current Solution: Traditional Storage and BackupTraditional storage is inflexible and not designed to handle dynamic virtual environments – slowing apps. Direct-attached storage (DAS) cannot provide the flexibility and simplicity required for dynamic virtual environments. Similarly, customers struggle with traditional backup as they cannot contain and manage the backup data growth in a virtual environment. Traditional backup cannot support increasingly demanding virtual environments and has become the bottleneck for virtualization.

Benefits

Accelerate virtualization while gaining next-generation storage and backup benefits:• Simplicity: VMware-aware storage management, single step restores, and over 75

points of VMware integration; DD160 easily integrates with existing environment• Savings: Enterprise-class efficiency features for 50% less storage acquisition costs;

deduplication system for 40-60x less backup storage

Qualifying an Opportunity

EMC Solution: EMC VNXe and EMC Data Domain DD160VNXe simplifies storage operations with breakthrough ease of use for the IT generalist and saves up to 50% on up-front acquisition costs using thin provisioning and compression. Wizard-driven provisioning enables a 1 TB VMware datastore to be configured in less than 10 minutes.

Data Domain DD160 deduplication storage system delivers 40-60x reduction in backup storage required. The DD160 simplifies backup with easy integration into the existing physical or virtual environment. In addition, automated call home support simplifies management. Are you virtualizing your applications? Are you experiencing challenges?

VNXe is optimized for VMware with capacity efficiency and the industry’s simplest virtualization-aware storage management. Data Domain easily integrates into existing infrastructure to improve VMware backup and recovery.

How are you currently backing up your VMware environment?

Do you know if all your VMs are protected? Data Domain systems support VADP integrated backup applications – enabling customers to achieve new levels of efficiency without adding administrative complexity. The DD160 easily integrates into your environment, and helps reduce cost and management with 40-60x data reduction for virtual environments.

VNXe Key Benefits

CentralizedManagement

40-60x Data Reduction

Wizard-based Storage

Provisioning

50% Less Capacity Required

DD160 Key Benefits


Quick Selling Guide – VNXe and DD160 for VMware

Positioning the Solution Who: Discuss with IT Generalist / Infrastructure ownerWhere: Low mid-market accounts with new or existing VMware environmentsHow: VNXe and Data Domain DD160. VNXe speeds application performance,

simplifies management, and delivers guaranteed savings. Data Domain simplifies backup and recovery and delivers storage and bandwidth efficiencies.

Objection Handling

EMC storage is too expensive.Both the VNXe and DD160 help you realize a lower Total Cost of Ownership (TCO) through more efficient primary and backup storage. Thin provisioning and 10 -30x deduplication improve performance and capacity utilization.

I want to use a specialty backup program like Veeam or vRanger.Data Domain systems support all leading enterprise backup applications including Veeam, vRanger and others.

Data Domain systems are built for large enterprises and are too expensive.Data Domain systems include three new appliances designed for small to midsize enterprises and remote offices. These systems offer the same benefits as other Data Domain systems at a price mid-market customers can afford.

Deploying VNXe/Data Domain is complicated.VNXe simplifies storage operations with breakthrough ease of use for the IT Generalist. Storage for your virtualization requirements can be provisioned in minutes using a wizard. Data Domain systems easily integrate into existing environments. Data Domain Enterprise Manager simplifies management and configuration. The systems have automated call home support to ensure reliable recovery.

Vendor Solution Positioning

IBM, Exagrid, HP, Quantum

Backup hardware

No support for Data Domain Boost; Do not offer Data Domain Invulnerability Architecture, inline deduplication or flexible replication options; VTL-only systems cannot serve as a target for database dump utilities

NetApp, Dell NAS with snapshots

Snapshots are best suited for very short recovery windows when data needs to be recovered from within minutes or hours. VNXe provides full integration with VSS snaps. Snapshots should not be considered backup.

Various Standard disk/tape

Does not deliver storage reduction benefits that deduplication provides; Does not have enterprise-class features built into it; Tape and disk growth is directly tied to the growth of primary storage resulting in increased power, cooling, floor space and vaulting costs to store and protect.


Quick Selling Guide – VNXe and DD160 for Microsoft ApplicationsElevator PitchEMC VNXe and Data Domain offer an integrated solution to manage and protect your Microsoft applications with the simplest and most efficient storage and backup systems optimized for Microsoft applications. EMC VNXe has been engineered to make it simple to deploy physical and virtualized application workloads on shared storage. Data Domain DD160 simplifies backup and recovery with 10 to 30x data reduction and network-efficient replication.

Pain Points

• Difficult to maintain multiple copies of application databases• Poor performance for virtualized applications• Unreliable, inefficient, and costly backup and recovery• Unable to meet recovery SLAs

Current Solution: Traditional Storage and BackupMany low-end/mid-market customers are carefully considering DAS versus SAN for their Microsoft Applications. Direct-attached storage (DAS) cannot provide the flexibility and simplicity required for dynamic environments. Customers struggle with traditional tape-based backup processes that are inefficient, unreliable, and expensive.

Benefits

• Provision storage for hundreds of Exchange mailboxes in less than 10 clicks• Save up to 50% in up-front storage acquisition costs with enterprise-class efficiency

features• Reduce backup windows from hours to minutes• Simplify backup with 10 – 30x backup storage reduction


EMC Solution: EMC VNXe and EMC Data Domain DD160VNXe simplifies storage operations with breakthrough ease of use for the IT generalist, enabling the provision of hundreds of Exchange mailboxes in less than 10 clicks. Data Domain systems are simple to integrate with existing backup software and allow users to enjoy the benefits of inline deduplication, including 10 to 30x reduction in the storage required and network-efficient replication for fast time-to-DR readiness. In addition, Data Domain Boost software offers advanced integration with backup applications by distributing parts of the deduplication process to the backup server or application client. DD Boost further improves backup performance and simplifies management. Are you virtualizing Microsoft applications (Exchange, SQL and SharePoint)?

VNXe is optimized for virtualized applications. Simple wizards walk you through setup. Integrated backup solutions make it easy to manage and protect your applications. Data Domain systems provide next-generation backup for both physical and virtualized Microsoft applications.

What kind of storage and backup and recovery do you have for your Microsoft applications (Exchange, SharePoint, SQL)? What challenges are you experiencing?

VNXe provides built-in VSS snapshot support, enabling single Exchange and SharePoint item restores. By leveraging Data Domain systems, you can perform full backups of your applications within minutes and retain them onsite longer with less disk.

VNXe Key Benefits

Eliminate or reduce tape requirements

10 to 30x data reduction

Application-driven wizards

50% less capacity required

DD160 Key Benefits


Objection Handling

EMC storage is too expensive and complex.Both the VNXe and DD160 help you realize a lower Total Cost of Ownership (TCO) through more efficient primary and backup storage. Thin provisioning and 10 -30x deduplication improve performance and capacity utilization.

Provisioning shared storage for Microsoft Applications is complex and requires storage expertise.VNXe wizards enable the deployment of storage for your Microsoft applications. You can provision storage for 500 Microsoft Exchange mailboxes in under 10 minutes with no storage expertise required. Application and storage best practices are built in.

I need to tape-out daily and my native database dump utility cannot tape-out.With this solution, you can use Data Domain with EMC NetWorker or an existing backup application. Also, replicated Data Domain systems eliminate the need to ship and store tapes offsite for DR.

I am using native database dump utilities and don’t want to use my backup app.Data Domain supports both native DB dump utilities as well as backup applications – providing you the flexibility to choose the solution that works best for you.

Quick Selling Guide – VNXe and DD160 for Microsoft Applications



Backup hardware






Positioning the Solution Who: IT Manager/IT Generalist/Backup & Microsoft AdministratorsWhere: Low mid-market accounts with Microsoft applicationsHow: VNXe storage and DD160 deduplication storage system. VNXe

simplifies setup and management and delivers up to 50% storage acquisition savings. DD160 simplifies backup with easy integration, simple operation, and 10 to 30x backup storage reduction.


Quick Selling Guide – VNXe and DD160 for ConsolidationElevator PitchFor businesses of all sizes, data is growing at an exponential rate and is putting an increased burden on IT infrastructure and IT budgets. EMC VNXe and EMC Data Domain DD160 are designed with low mid-market customers in mind to address consolidation and protection concerns.

Pain Points

• Inefficient usage of data with multiple copies of user files• Complicated management; provisioning requires expertise• High costs of over-buying storage and administrative overhead

Current Solution: Traditional Storage and BackupTraditional storage and backup is costly and inefficient and difficult to provision, administer, and manage. Over-provisioning stresses budgets and adds waste and disk drives. Tape-based backup systems are unreliable and expensive to manage. They store redundant data multiple times over, which adds to storage inefficiencies.

Benefits

• VNXe systems align storage management with applications and embed storage and applications best practices into a simple interface

• Avoid upfront over-provisioning costs and realize saving with on-demand capacity management with thin provisioning

• Data Domain DD160 provides a 10 to 30x average data reduction and network-efficient replication for fast time-to-DR readiness


VNXe key benefits

EMC Solution: EMC VNXe and EMC Data Domain DD160EMC VNXe has been optimized for virtualized application workloads. It is guaranteed to be more efficient with built-in compression and thin provisioning, and allows for storage consolidation through tiering of different disk types, sizes, and speeds. The VNXe gives you automated, application-ready storage with solution-focused software that’s easy to manage, provision, and protect.

Data Domain systems are easily managed and configured by a web-based application called Data Domain Enterprise Manager. Data Domain systems optimize backups by providing 10 to 30x data reduction, which extends onsite retention. Data Domain systems allow for consolidation of remote sites and the elimination of tape for operational recovery.

Are you looking to consolidate your current storage and backup?

VNXe is optimized unified storage with tiering options and applications-based storage efficiency at its core. Data Domain systems greatly extend onsite retention with less disk and allow you to backup your entire environment to a single consolidated system.

Are you experiencing performance issues with your current systems?

An affordable and intuitive unified storage platform for smaller businesses, the VNXe gives you automated application-ready storage with solution-focused software that’s easy to manage, provision, and protect. Data Domain systems provide industry-leading performance and reliable backup and recovery.

Eliminate or reduce tape requirements

10 to 30x data reduction

Power on to provision in 30

minutes

50% less capacity required

DD160 key benefits


Quick Selling Guide – VNXe and DD160 for Consolidation

Positioning the Solution Who: IT Generalist Where: Accounts seeking consolidated storage and backupHow: VNXe unified storage is ideal for your primary storage needs. VNXe

enables automated, application-ready storage with solution-focused software that’s easy to manage, provision, and protect. Data Domain systems easily integrate into your environment, work for physical and virtual servers, and reduce backup storage requirements 10 -30x.

Objection Handling

EMC VNXe is not really unified storage.VNXe is indeed a unified platform, supporting iSCSI, and NAS protocols. VNXe offers a true single pane of glass for simple and easy management of file (NAS) and block (SAN) with Unisphere .

I don’t need tiering in my environment.Almost all businesses can realize value in tiering. VNXe allows for mixing disk types (including flash) within a single unit to allow you to optimize applications and take advantage of this flexibility to allow for the most efficient use of your storage investment.

EMC is too expensive.Both the VNXe and DD160 help you to realize a lower Total Cost of Ownership (TCO) through more efficient primary and backup storage . Thin provisioning and 10 -30x deduplication improve performance and capacity utilization.

Integrating a deduplication solution requires too much expertise.Data Domain systems easily integrate into existing environments. Data Domain Enterprise Manager simplifies management and configuration. Data Domain systems have automated call home support to ensure reliable recovery.



Backup hardware






1EMC CONFIDENTIAL—INTERNAL AND AUTHORIZED PARTNER USE ONLY Quick Selling Guide – VNXe and DD160...

Documents

Transcript of 1EMC CONFIDENTIAL—INTERNAL AND AUTHORIZED PARTNER USE ONLY Quick Selling Guide – VNXe and DD160...