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8/9/2019 1DC Course Outline
http://slidepdf.com/reader/full/1dc-course-outline 1/15
Med 7 - Fall 2005
Digital Culture
Course Outline
Welcome!
8/9/2019 1DC Course Outline
http://slidepdf.com/reader/full/1dc-course-outline 2/15
Luis Emilio [email protected]
My background:
Environmental Engineering
Communication Science and Semiotics
Interdisciplinarity: Natural and Social Sciences Art and Science CultureNature relations
!". #. Institute o$ %olecular Biology &'() A signt"eoretic approac" to biotec"nology Biosensing and signal transduction
8/9/2019 1DC Course Outline
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*b+ectives o$ t"e course
!rovide an understanding o$ t"e social implications and t"e culturalconte,t o$ t"e -ork o$ t"e medialogist.
Acuire a compre"ensive vie- o$ t"e advent o$ digital culture incontemporary society.
/evie- t"e ma+or disciplines t"at study cultural and cognitive p"enomena.
!rovide a "umanistic vie- to digital culture.
E,plore t"e conceptual relations bet-een cognitive processes0communication and be"aviour in biological and arti$icial systems.
8/9/2019 1DC Course Outline
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#ynamics o$ t"e course
1"e course "as t"e modality o$ a seminar0 -it" lectures0
readings0 presentation o$ articles0 discussions and class
e,ercises.
2ou are e,pected to participate actively in discussions and
to make presentations o$ selected reading materials and
-ork in progress o$ your semester pro+ects.
1"e course is related to t"e ot"er courses o$ t"e %ed 3
semester and to your semester pro+ects.
8/9/2019 1DC Course Outline
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!ro+ect analysis
Elaborate a case study in order to develop0 analyse and c"aracterise t"econte,t0 t"e cultural and t"e social implications o$ a case o$ your interest inrelation to your semester pro+ect.
Suc" analysis o$ t"e pro+ect s"ould cover t"e di$$erent aspects0 dimensions and points o$ vie- t"at -ill be addressed during t"e course.
1"e ob+ective is to make a presentation o$ your case to t"e rest o$ t"e class.1"ere -ill be time allocated to -ork on t"is analyses in class. In t"e lastsession you -ill present your case $or discussion in class.
2ou are $ree to c"oose t"e media you pre$er $or t"is presentation. Be ascreative as you -ant0 but remember t"at t"e analysis o$ t"e case and t"econceptual $rame-ork t"at you use are t"e most important issues o$ your presentations.
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4"at about you5
Background→ past e,periences
%edialogy interests
Current pro+ects→ semester pro+ect
Speciali6ation
7uture perspectives→ dreams
8/9/2019 1DC Course Outline
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1opics o$ t"e course
8. 1"e cybernetic 9revolution9.
. 4"at is culture5 4"at is digital culture5
;. 1"e -ork o$ t"e medialogist.
<. 1"e study o$ cognitive processes in biological andcultural systems.
=. #igital culture in t"e Semiosp"ere.
>. In$luence and impacts o$ digital culture in t"e di$$erent
aspects o$ li$e.3. ?lobali6ation0 Sustainability and t"e risk society.
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8) 1"e cybernetic revolution
1"e %yt" o$ t"e Computer /evolution.
1"e #e$ining %oments in #igital Culture.
In$ormation: bet-een nature and culture.
Introduccion to Cybernetics
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) 4"at is culture5
4"at is digital culture5
A tip $or understanding culture→ 1"e culturenature dic"otomy.
4"at is -esterns %odernity95
Culture as a mental process.
4"at is nondigital culture5
4"en did it become digital5→ 4"at is t"e di$$erence5
%aterial supports $or cultural products → t"e media0 t"e c"annel.
1"e $lo-9 o$ culture0 -"at is it t"at $lo-s95 → 1"e content→ 4"ere is itgenerated5
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;) 1"e -ork o$ t"e medialogist
%ultimedia.
1"e integration o$ tec"nology.
Crossmodal based media.
Creativity.
1o-ards a de$inition o$ medialogy.
8/9/2019 1DC Course Outline
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<) 1"e study o$ cognitive processes in
biological and cultural systems.
Sociology o$ media
Ant"ropology
Cultural studies
Cultural semiotics
Cognitive sciences→ cognitive processes and be"aviour in
natural and arti$icial systems.
Biosemiotics→
sensation0 perception and communicationin biological systems.
(m-elt t"eory→ building internal models about t"e -orld
and its o-n actions
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=) #igital culture in t"e Semiosp"ere
1"e Semiotic 1"eory o$ Culture.
?lobal communication.
Intercultural communication→ Cultural diversity→
Cultural "omogenisation.
?lobal media and entertainment corporations→ Cultural
$ranc"ising.
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>) In$luence and impacts o$ digital
culture in t"e di$$erent aspects o$ li$e
Art→ Aest"etics
Science
Economy→ 7inances→ %arketing
Education
Ne-s
'no-ledge vs. In$ormation
Crime
!olitics0 institutions0 democracy and citi6ens→ electronicdemocracy
/eligion
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3) ?lobali6ation0 Sustainability
and t"e risk society
Sustainable multimedia.
%ultimedia related social"ealt" "a66ards.
Et"ics→ Environmental and social responsibility.
!rivacy E,clusion.
Credibility and reliability o$ in$ormation sources.
In$ormation control→ in$ormation imperialism.
Energy consumption→ paper vs. electricity comsumption.#ependence on digital culture and electricity.
Attention de$icit disorder: uantity vs. uality.
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Date Contents Reading
Sept. 6 (am/pm) Introduction to the course.
The cybernetic revolution.
No reading to be done :-)
Sept. ! (am/pm)To"ards a de#inition o#culture.The in#ormation age.
$ppropriate chapter in thecompendium
Sept. %& (am/pm)In#ormation' semiotics andcognitive sciences.
$ppropriate chapter in thecompendium
Sept. % (am/pm)
Implications and impacts o#digital culture I.The "or o# the medialogist:applications o# digitaltechnology I.
Selected articles
*ct. + (am/pm) Implications and impacts o#digital culture II.The "or o# the medialogist:
applications o# digitaltechnology II.
Selected articles
*ct. (am),igital culture in theSemiosphere. $ppropriate chapter in the
compendium Nov. (am)
lobaliation' Sustainabilityand the ris society.
$ppropriate chapter in thecompendium
Nov. 0 (am)
1onclusions and
presentations.
yllabus