1d2. Digital Industry and Sharing Economy 3h (IED)

ABOUT THIS PRESENTATION(released: June 10th, 2015)

PART I: DIGITAL INDUSTRY: LAWS AND RULES SUPPORTING THE SHARING ECONOMY

PART II: SHARING ECONOMY: SOCIAL ROOTS AND PERSONAL MOTIVATIONS

PART III: SHARING ECONOMY: STRUCTURE AND LEADING INITIATIVES AND COMPANIES

PART IV: SHARING ECONOMY: MOVING FORWARD

1

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ownership

this document has been created by Carlos Goga. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

if this document came into your hands and your would like to contact the author, please e-mail at [email protected] orphone to (+34) 639 054 485

contextthis document introduces the sharing economy and serves as a support for discussion so as validating opportunities and identifying risks

audiencethis document is intented for individuals evaluating professionallythe sharing economy

updatethis document updates any other document of similar nature, but dated previously

PART I: DIGITAL INDUSTRY:

LAWS AND RULES SUPPORTING THE SHARING ECONOMY

[1h30min]

< El hombre que sabe y sabe lo que sabe, es un sabio sguelo!.El hombre que no sabe y sabe que no sabe, es simple ensale!El hombre que sabe y no sabe que sabe, est dormido despirtalo!.El hombre que no sabe y no sabe que no sabe, es un necio huye de l! >

Proverbio rabe

Carlos GogaENTRENADOR EMPRESARIOS

[email protected](+34) 639 054 485

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corporations start-ups

education other remarkable experiences

+25 years devoted to digital technology,

innovation, and business

WELCOME TO THE SHARING ECONOMY!

4

https://youtu.be/Jl6dAVVhMXI

5LA TECNOLOGA Y EL JUEGO DE SILICON VALLEYLA CONDICIN DE INDIVIDUO INNOVADOR

DIGITAL TECHNOLOGY: SILICON VALLEY GAME

DIGITAL TECHNOLOGY: CHANGE ENGINE

IMPROVEMENT

AUTOMATIC

FAST

WORSE

DEHUMANIZES

SLOW

TECHNOLOGY

CHANGE

?

1 > SELF2 > PROFESSIONAL

3 > BUSINESS4 > SOCIETY

1PUSH

2DRAG

3BLOCK

innovation

CHAIR

SHOES

SOFA

CLOUD

INDIVIDUAL

The only importantthing is the PARTY

SILICON VALLEY: THE GAME

internet of things

internet of things

internet of things

8CHAIR

9SHOES

10

SOFA

CHAIR

SHOES

SOFA

CLOUD

INDIVIDUAL


SILICON VALLEY GAME

internet of things

internet of things

internet of things



CHANGE

?

12 3

ANY TIME,ANY PLACE,ANY DEVICE, ANY PERSON,

ANY HAPPENINGCOMUNICATIONINFORMATION

12

IT IS ABOUT COMUNICATION!

13

any time

14

any place

15

any device

16

any person

17

any happening

CHAIR

SHOES

SOFA

CLOUD

INDIVIDUAL


SILICON VALLEY GAME

internet of things

internet of things

internet of things



CHANGE

?

12 3

ANY TIME,ANY PLACE,ANY DEVICE, ANY PERSON,

ANY HAPPENINGCOMUNICATIONINFORMATION

19

PRIZE? become BILLIONAIRE plus create for a BILLION others

DO NOT CONFUSE GEOGRAPHIES!


BASIC RULES

Rule #1.Moores Law

Rule #2.Economies of scale

Rule #3.Network Economies

Rule #4.First-to-market

Rule #5Amaras Law

Rule #6.Complementary

Goods Law

Other rules

RECENT FLASHES

Flash #1. smart-phones

Flash #2.social networks

Flash #3.big data

Flash #4.sharing economy

apps

TECH GENERATIONS

Gen #1. MS-DOS

Gen #2.WINDOWS

Gen #3.FACEBOOK /

APPLE

TECHNOLOGICALZEITGEIST

Axis #1. Omnipresence of

technology

Axis #2. Individual at the center

Axis #3. Exponentialacceleration

SOCIETY AND SELFZEITGEIST

23 DIGITAL INDUSTRY: BASIC RULES

DIGITAL INDUSTRY: BASIC RULES

#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

All this rules apply almost purely to the sharing economy

24


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

Over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years

Gordon Moore

25

[En la historia del hardware informtico, el nmero de transistores en los circuitos integrados se duplica aproximadamente cada dos aos]

ANY SMART-PHONE IS A SUPERCOMPUTER AT OUR POCKET!

26

Ao

Precio

Pantalla

Resolucin

Microprocesador

RAM

Memoria

Sistema Operativo

Medidas

Peso

Conectividad

Otros

1999

2700 euros

15 pulgadas

768x1024

650 Mhz Pentium III

128 Mb

18,1 Gb

Windows 98 SE

325 mm x 267 mm x 54 mm

3492,66

Ethernet

micro, altavoces

lector DVD

2012

483 euros

4,8 pulgadas

720x1280

1,4 Ghz Quad Core

1 Gb

64 Gb

Android 4.0

136,6 mm x 70,6 mm x 8,6 mm

133 gramos

HSPA, WiFi, Bluetooth, NFC, DLNA

micro, altavoces

cmara 8 Mpx, cmara 1,9 Mpx

GPS

barmetro

acelermetro, giroscopio

sensor de proximidad

6

3

2

8

4

2 x 4 x 8

26


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

27

Companies obtain cost advantages due to size, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output

[Las empresas obtienen ventajas debido a su tamao, con el coste unitario generalmente decreciendo con el aumento de la produccin ya que los costes fijos se reparten entre ms unidades de producto]


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

28

The value of a telecommunications network is proportional to the square of the number of connected users of the system (n2)

Robert Metcalfe

[El valor de una red de telecomunicaciones es proporcional al cuadrado del numero de usuarios conectados al sistema (n2)]

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VALUE GROWTHS AS CONNECTIONS GROWTHS!

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VALUE GROWTHS AS CONNECTIONS GROWTHS!


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

31

In digital markets, being first to market and getting leadership becomes a self fulfilling prophecy; early markets are a land grab

[En los mercados digitales, ser el primer en llegar al mercado y conseguir el liderazgo se convierte en una profeca que se retroalimenta; los mercados nacientes son tierra de nadie]

when we create something that is x10 better, or x100 better, then it will no longer be better but NEW

32

TECHNOLOGY ADOPTION CURVE IS THE ONLY STRATEGY TO FOLLOW!

EARNED MEDIA

PAIDMEDIA

UNDERSTAND THE BOW AND MAKE IT A WINDMILL!

33

1.000.000 100.000 10.000 1000 10.000 100.000 1.000.000


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

34

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run

Roy Amara

[Tendemos a sobrestimar los efectos de la tecnologa en el corto plazo y a infra estimarlos en el largo plazo]


#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

35

Demand for the major product increases when the price of complementary products decreases

[La demanda del producto principal aumenta cuando el precio del complementario disminuye]

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36

COMPLEMENTARY GOODS LAW APPLIES TO MULTIPLE INDUSTRIES

red cerrada

http://www.slideshare.net/andreasc/101-myths-about-the-mobile-economy

Google lleva la economa de los complementos a lmites(por supuesto, tambin lo hacen otros como Microsoft y Apple)

37

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#1.Moores

Law

#2.Economies of

scale

#3.Network

economies

#4First-to-market

#5.Amaras

Law

#6.Complements

Law

38

Oth

er. H

ofs

tad

ter'

sla

w It always takes

longer than you

expect, even

when you take

into account

Hofstadter's Law

Oth

er. Mu

rph

y'slaw

If anything can

go wrong,

it will

39

TECHNOLOGY GENERATIONS (EASY THINKING)


BASIC RULES

Rule #1.Moores Law




Rule #5Amaras Law


Goods Law

Other rules

RECENT FLASHES



Flash #3.big data


apps

TECH GENERATIONS

Gen #1. MS-DOS

Gen #2.WINDOWS

Gen #3.FACEBOOK /

APPLE



technology

Axis #2. Individual at the center



41

functionality user group

STARTING 3rd. GEN IS ALL ABOUT COMUNICATION!

1 2 3

former colleagues

partners

neighbor

clubs

schoolmates

family

friends

couple

colleagues

COMMUNICATIONS HIERARCHY

WE PLAY THE GAME BY REDEFINING HOW AND WHOM WE COMMUNICATE WITH!

financial

shopping

media

travel and leisure maintenance

school

security

health

government

me in themiddle

family

friends

couple

colleagues



insurance

shopping

travel and leisure maintenance

security

health

government

happening in the middle


0 Zone

1 Zone

2 Zone

3 Zone

Me We, daily We, eventually

Allothers

- intimacy / trust +




1:11:few

1:manyfew:few

few:many many:many

46

THE SHARING ECONOMY IS ABOUT WIDE-OPEN MANY:MANY COMMUNICATION!

accomodation

transport

meals

activities

47

functionality usergroup

of common interest

STARTING 3rd. GEN IS ALL ABOUT COMUNICATION!

1 2 3

48TECHNOLOGY ZEITGEIST


BASIC RULES

Rule #1.Moores Law




Rule #5Amaras Law


Goods Law

Other rules

RECENT FLASHES



Flash #3.big data


apps

TECH GENERATIONS

Gen #1. MS-DOS

Gen #2.WINDOWS

Gen #3.FACEBOOK /

APPLE



technology


Axis #3.Individual at the center


50

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AS THE GAME MOVES FORWARD

51

CHANGE ENGINES ADD-UP

Sou

rce:

Fo

ra

fu

ture

fri

end

ly w

eb

by

@b

rad

_fro

st

DIGITAL TSUNAMI

Sympton #1. Digital wave

Sympton #2. Digital swirl

Sympton #3. Centripetal force

53

DIGITAL MANIFESTS ITSELF BY WAVES

54

IT ENTREPRENEURS TRY TO RIDE THE NEXT BIG ONE!

55

A SWIRL KEEPS SWALLOWING INDUSTRIES AND OBJECTS!

56

CENTRIPETAL FORCE CONCENTRATES WHERE INNOVATION STARTS!

57

EXPONENTIAL ACCELERATION

58

EXPONENTIAL ACCELERATION

WELCOME TO THE AGE OF THE CUSTOMER!

59

NOT DUMB CUSTOMERS ANYMORE

60

BUT SAVVY, SMART-CUSTOMERS!

61

SMART-PHONES OPENED OUR BEING AS SMART-HOMOSAPIENS!

62

LETS LISTEN A LIVE STORY ABOUT ALL THIS!

63

https://youtu.be/8K4TqUcojqg

LA PIRMIDEEL ARTE DE LIDERAR Y DIRIGIR EN EL SIGLO XXI

LA PIRMIDEEL ARTE DE LIDERAR Y DIRIGIR EN EL SIGLO XXISOCIETY AND THE SELF

65

SOCIETY IS CHANGING IN REAL-TIME AS DIGITAL MOVES FORWARD

GLOBALIZATION & LOCALIZATION

VIRTUALIZATION & AUTOMATIZATION

TRANSPARENCY & CONTROL

SOCIETY(ECONOMICS AND POLITICS)

DIGITAL TSUNAMI

GLOBALIZATION AND DESLOCALIZATION

VIRTUALIZATION AND AUTOMATIZATION

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TRANSPARENCY AND CONTROL

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THE INDIVIDUAL IS CHANGING IN REAL-TIME AS DIGITAL MOVES FORWARD

PARTICIPATION & OURSOURCING

24X7 COMMUNICATION

EXPANDED CONSCIOUSNESS

SELF(INDIVIDUALS)

TSUNAMI DIGITAL

70

PARTICIPATION AND OURSOURCING

71

24X7 WIDE-OPEN COMMUNICATION

73

SOCIETY(ECONOMICS AND

POLITICS)

DIGITAL TSUNAMI

PAST(CONCENTRATION

INSTITUTIONS)

EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)

DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE





24X7 COMMUNICATION


SELF(INDIVIDUALS)

hyper-capitalism or a sustainable alternative?

74

https://youtu.be/-Qq7GyF3smc

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SOCIETY(ECONOMICS AND

POLITICS)

DIGITAL TSUNAMI

PAST(CONCENTRATION

INSTITUTIONS)

EMERGING FUTURE(DISTRIBUTION INDIVIDUALS)

DIGITAL IS STRESSING SOCIETY, BUSINESS, AND THE SELFWHILE OPENING FOR A FUTURE THAT WANTS TO EMERGE





24X7 COMMUNICATION


SELF(INDIVIDUALS)

SHARING ECONOMY

FINthxs ;)

76

Carlos GogaENTRENADOR EMPRESARIOS

[email protected](+34) 639 054 485

1d2. Digital Industry and Sharing Economy 3h (IED)

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