1Contents Page Analysis
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Transcript of 1Contents Page Analysis
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I have chosen to analyse NMEs contents
page as this magazine is most
representative of the genre I am
attempting to emulate in my music
magazine. As expected, this contents page
maintains the same colour scheme that
encapsulates NMEs brand identity, with thewhite, red and black being the dominant
colours shown on this particular contents
page instantly expressing the familiarity
of the front cover to the reader and
prompting them to read on. Furthermore,
the banner shown here serves as a title to
the contents page, suggesting that the
target audience reading it will be
sufficiently intelligent and mature enough
to understand that it is a contents page
without a need for a title. Also, the title
and subheadings displayed here are all in
the sans serif font and are shown in block
capitals, representing the boldness and
masculinity of the target audience. As iscustomary with NME, only one central
image is used, with primary focus being on
the text and accessibility of the page
again highlighting how it is primarily
aimed at a slightly older audience with
significantly more interest in the music, as
opposed to the glamorisation of the artists
and the magazine itself.
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Again, the emphasis on
music is shown in the band
index, which essentially
lists all the bands that the
target audience will be
familiar with as they are
representative of the
genre, and this is
segregated from the rest
of the text in terms of font
colour and the gutter. The
language and mode of
address is informal, but
not oversimplified or
overly enthusiastic
showing that the magazine
is aimed for those with a
certain degree of maturity
yet still maintain a sense
of trendiness and
familiarity with the bands
being mentioned.
Moreover, the extra featurepromoting subscription
also stands out drastically
from the rest of the text
and serves as the most
eye-catching aspect of the
page, next to the dominant
banner, due to its changeof colour scheme and
rominent contrast.
This entices the reader
to pay the most attention
to it and consequently be
inclined to do as it says,
with its use of an
imperative consolidating
this point. Proceeding on
from this, the graphic
features and their
boldness prompt the
reader in the direction of
turning the page and
contrast the rough, text-
based appearance of the
page with bold, almostmodern aesthetics. The
articles on the main page
are also subdivided
under different
categories, in order to
promote accessibility and
break up the text, which
subsequently makes iteasier to read for the
target audience. These
are shown on the
furthermost right hand
side of the page, so the
main article has room to
be seen as the focalpoint of the contents
a e.
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his contents page differs
ignificantly from the previous
s it is extracted from a more up
o date issue of the magazine
ne that has been altered
ignificantly. The absence of the
asthead logo and banner is
vident, instead replaced by the
ormal looking INSIDE THISEEK title. Furthermore, this
n itself is an implication of the
lder, more sophisticated
udience that the magazine is
iming itself towards, as it more
eminiscent of the old newsprint
hat the magazine used to
ncapsulateconsequently
mplying that there will be moreocus on older, more classic
ands. In conjunction with this,
uotes such as bands are all
eally pussy these days
mphasise this point,
imultaneously showing focus on
he older bands as well as
uggesting that, despite the older
ge of the target audience, they
hould still have an interest in
he rebellious nature of the
usic.
Another significant change is the
colour schemeor rather, the
application of the colour scheme.
The recurring colours of red, white
and black are still present, which
allows the reader to understand that
it is NME by the formation of this
brand identity, but the boldness of
the red is only visible at one place.Ultimately, this demonstrates a huge
difference to the brighter, more bold
approach of the previous contents
page, again enforcing the older,
more educated new target audience
and indicating that the primary focus
of the magazine is the musicas
opposed to just attracting an
audience with colours andindications. Likewise, the
subheadings are also limited to a
small column surrounded by two
gutters, displaying that the overall
accessibility of the magazine has
been lessened in favour of the
promotion of the music itself.
Essentially, this is no a change to try
and attract an entirely new audience,
rather one to ensure that it is
dedicated to the older people of its
loyal fanbase.
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Despite the older target audience, the general
humorous/aggressive/laid-back mode of address is still maintained ,
corresponding with the brand identity of NME, and this can be seen
in the largest pull quote on the page I want to be like a boot
stamping on a human face forever. Consequently, this enforces the
idea that the magazine is still remaining loyal to its readership in
terms of general brand identity, while expanding to fit the needs of
the older members. Furthermore, the amount of feature articlephotographs has increased substantially from the previous contents
page, and all share music-related content. This puts further emphasis
on the artists which help define the genre, which is much more likely
to please fans both new and old, while also introducing a more
accessible element to the page in order to make up for the minimised
subheadings. Also, it is likely that the majority of these feature
articles have been seen on the front cover, and by allocating them
with page numbers and more pull quotes, the reader is even more
enticed to buy the magazine and find out the context in which thepull quotes were taken from. Proceeding on from this point, the
separation of the subscription text box from the rest of the page is
still present, and still manages to succeed in being the most bold and
eye-catching feature on the contents page, in order to show its
detachment from the music-based content and indicate that readers
should pay the most attention to it as it serves as the best financial
benefit for the magazine. Generally, however, this contents page is
largely different to the previous, in terms of layout, colours, and
general aesthetic. Despite this, it manages to illustrate that, if thebrand is established enough, then even significant alterations within
the magazine will still manage to be representative of the brand
identity, and readers will be able to instantly familiarise the content
with the fact that it is NME.