DETAILED TOPICS

DAY 1 – THURSDAY 21st March 2013

Schedule Detail

9.45am

SAMRO

Opening Address – Nick Motstate – CEO

SAMRO

An overview of the changing revenue landscape, the

various bodies that govern, control and protect you

as a musician. A specific look at needle-time and the

challenges facing collection of revenue

What can SAMRO do for you, how we plan to help

Cape based artists and our role in the collection of

Needletime Royalties

Nicholas Motsatse

Chief Executive Officer

SAMRO

10am to 10:45am

UNIVERSAL Music

Hosted by:

Randall Abrahams

(MD Universal Music South

Africa and Sub- Saharan Africa)

Keynote Address – South Africans who have

made it LARGE Internationally –Trevor Jones

This is not about blowing our collective trumpet.

You need to know how they did in the beginning. You

don’t want to know about the big concerts in front of

20,000 people with 3 tour bus’s hauling 5 tons of

equipment round the States. You want to hear about

the 1980’s VW Bus which slept two but had 5 in it.

The driver was the roadie, the tour manager, the

merchandise lady and the accountant

simultaneously.

That’s what we’ll tell you.

Trevor Jones

International Film and Television

Composer

“David Bowie, Sting, U2, Sinead

O'Connor, Charlotte Church,

Britney Spears and Elvis Costello

have all worked with him, Film and

television have also benefited from his

pioneering work with the fusion of

acoustic and electronic mastery over

the past four decades. From Excalibur,

The Dark Crystal, Runaway Train,

Angel Heart, Mississippi Burning,

Last of the Mohicans through to In

the Name of the Father and Notting

Hill, amongst many others – Jones’

scores are the stuff of legend.

10.45am

Break

11:00am to 11:40am

UNIVERSAL Music

Moderator

Randall Abrahams

(MD Universal Music South

Africa and Sub- Saharan Africa)

Q&A of Trevor Jones

You’ll get one chance to ask those questions you’ve

always wanted to know the answers to

Trevor Jones

International Film and Television

Composer

11:40am to 12:20pm

PRODUCERS PANEL

Panel Discussion – How to Make a Great Record

Artists, songwriters, producers and labels discuss

the process of making a record that stands above the

rest. From thoughts about knowing when a song is

good enough, to the philosophy on production and

the recording process, the panellists will discuss

their theories on why certain records resonate.

Learn from their mistakes and success stories.

RJ Benjamin

RJ has been instrumental in teaching singers such as

Lira and Toya Delazy / Clash of the Choirs Music

Director

“soulified” house tracks featured on ‘House Bound’

as well as popular house tracks RJ featured on with

Dr Duda, DJ Kent and DJ Fresh

Benjy Mudie

Instrumental in developing some of the most

successful artists in this country including the

Asylum Kids, Evoid, Lesley Rae Dowling, Squeal,

Mango Groove, Naked, Egyptian Nursery,

MarcAlex, Vicky Sampson, Coleske, Petit Cheval,

Baxtop, Little Sister and many more.

Pascal Righini

Pascal Righini is a 25 year old singer and song writer

from Cape Town, South Africa. Owner Clique

Entertainment / The Plastics

R J Benjamin

Benjy Mudie

CEO FRESH Music A&R

Consultant Universal records

Pascal Righini

Owner Clique Entertainment / The

Plastics

Tristan Keyte

FEATURE FILMS.

Phantom Of The Opera, working with Sir Andrew

Lloyd Webber, Joel

Schumacher (Batman, Falling Down, Phone Booth)

and Tommy Gormley, Mission Impossible 3, Star

Trek, Rome, 2012). LIVE PERFORMANCE.

Publishing with Extreme Music in London.

The Empororʼs Wife with Max Beesley( Take That

,Robbie Williams , Mariah

Carey) winning a Palme D'Or at the Berlin Film

Festival in 2001 for BEST

ORIGINAL SCORE.

MUSIC SUPERVISION

BLACK CADILLACS. SHORT FILM

CATEGORY CANNES FILM FESTIVAL 2011

CLIFTON SHORES (THE SHORES U.S) TV

NETWORK

STUDIO & TOUR SUPPORT

Robert Palmer, Jamiroquai , Boyzone , Westlife ,

Brand New Heavies , Incognito

, Tommy Blaize ,Roger Daltrey , Sophie Ellis

Bextor , Omar , Jerry Meehan,

Daisy, Kitty & Lewis, Howard Marks, Yellowire,

Daughtry & The Moscow RoyalBallet. LIVE

SESSIONS. OR DEMOS.

Gabi le Roux

Together with Kwaito star, Mandoza Danny K,

Ringo, TKZ’s Kabelo & Magesh (Tokollo), Brenda

Fassie, Yvonne Chaka Chaka, Lebo Mathoza,

Thembi Seete, Hip Hop Pantsula, Choppa, Busi

Mhlongo, Mapaputsi and Brown Dash, as well as

Coca Cola Pop Star Groups Afro Zee, Adilah and

Ghetto Lingo.

Brian O’Shea - Worked with Arno Carstens, Lloyd

Cele , Louise Carver and Jesse Clegg, Heinz

Winckler’s , Seether , Watershed , Sugardrive ,

Qcumba Zoo

Tristan Keyte

International Producer / Music

Supervisor / Film Scorer

Gabi Le Roux

Producer

Brian O Shea

Producer

Charles Webster

Charles has sold over 180,000 albums without ever

being considered ‘mainstream’ ,He has toured the

world with a full live band, DJ’d worldwide

regularly in every continent

And has produced/remixed luminaries such as Black

Coffee, Bucie, MiCasa, Tracy Thorn (Everything

But the Girl/Massive Attack), Groove Armada,

Vanessa Daou, Wendy and Lisa and Atjazz amongst

many others A true innovator in the electronic music

scene, Charles Webster is one of the few real mould

breakers in an increasingly stale & predictable dance

music world.

Lance Stehr

Ghetto Ruff/ Muthaland Entertainment alik, Jozi,

Pitch Black Afro, Ishmael, Gumshev, Da L.E.S

and UZ Ghetto Ruff Records came to be in the late

1980s when Lance Stehr (current Managing Director

of the label) formed the Cape Town based hip hop

group, “Prophets of Da City” (P.O.C). POC did

extremely well in South Africa as well as

internationally.

Charles Webster

International Producer

UK

Lance Stehr

Producer

12:20pm to 12:40pm

FRESH MUSIC

Lecture – “What’s the frequency Benjy? – an

overview of the A&R / Artist creative relationship

What happens with the A&R in studio, how to get the

best out of your time in studio, How does the A&R

work with the engineer, the producer and the

songwriter.

What is the role of the A&R in the song-writing and

studio phase?

Benjy Mudie – Owner Fresh Music / A&R

Consultant Universal Music

Benjy Mudie

CEO FRESH Music A&R

Consultant Universal records

12:40pm to 12:50pm

SAMRO

We unpack the intricacies of SAMRO

membership and what it entails to be a member.

Pfanani Lishivha - SAMRO

Pfanani Lishiva

Executive General Manager Rights

Holder Services

12:50pm to 2:00pm

Lunch

2:00pm to 2:45pm

ARTISTS PANEL

Panel Discussion and Multi Room Discussion –

The Song that Made us Famous

Was it a magical 15 minutes or did you slave away

for 3 weeks? Was it a collaborative effort or one

man's genius?

Mental Blocks and Inspiring moments, they hit us all

when we least expect it and maybe in the middle of

the recording process. How do we adjust our sites

in an ever changing creative world? We have some

of the best songwriters in the world talk about their

personal experiences and what they have done in an

attempt to

Write that perfect song. Come along for the ride.

Sipho Mabuse – Jazz

Arno Carstens – Pop Rock

Charles Webster – EDM

Chad Saaiman RnB

Sipho “Hotstix” Mabuse

Arno Carstens

Charles Webster

International Producer

Chad Saaiman

Jimmy Nevis RnB

Ready D / Lance Stehr – Hip Hop

Clint McKeon – Pop

Mark Haze – Rock

Dino Michael – EDM

Nic Gaud – Ska Rock.

Vicky Sampson – Soul RnB Jazz

Jimmy Nevis

Lance Stehr

Mark Haze

Dino Michael

Vicky Sampson

2:45pm to 3:05pm

MAMADANCE

Interactive Lecture - Making money from those

hits

Historically, a professional songwriter's most

reliable customer had been the major label

recording artist. Whether they landed an album

track, a b-side or a coveted single, songwriters

based in

Cape Town, Durban or Jozi could rely on a steady

stream of work.

Today, there are fewer major label releases selling

far less than ever before, yet, many would argue that

it's never been a better

Time to be a songwriter. From jingle-writing, to

scoring films, writing television themes and

collaborating with artists around the world, the

opportunities are endless. Industry professionals will

discuss the various ways songwriters are thriving in

the new music economy

Craig McGahey - Mamadance

Craig McGahey

Mamadance

3:05pm

Break

3:15pm to 4:05pm

ACADEMY OF SOUND

ENGINEERING

Negotiation – The right time to make a deal and

major areas of negotiation

We reveal the areas of greatest leverage and duke

out the most important deal points.

Controlled Composition Clause

What does the artist's recording agreement

say?? THIS affects the producer’s royalty,

Royalty accountings, mechanical royalties,

CD reductions, "fake" free goods and much

more!

Producer advance vs. recording fund. Did

you know it all comes out of the artist”

recording

Fund?

Producer royalty. Did you know it all

comes out of the artist's royalty?

Recoupment

Terms & Options

Nick Matzukis

Brian O’Shea

Gillian Ezra

Theo Crous

Andy McPherson

Nick Matzukis

CEO – Academy of Sound

Engineering

Advocate of the High Court of South

Africa

Brian O Shea

Producer

Gillian Ezra

COO SIMFY

Exact Mobile

Andrew Mac

4:05pm to 4:25pm

Break

4:25pm to 5pm

SIMFY

IRIS

Lecture – 20 Golden Tickets, you just have to find

them my Son. Music Income Revenue Streams

You hear time and again about mechanical rights,

synchronisation income, performance rights income,

gig revenue, record sales, merch income and digital

downloads. Sure, we’ll cover these for you if you

want, but there’s another 15 streams you have no

idea exist.

Nick Matzukis

Sipho Dlamini

Bojan Andrejvic – Record sales / international

Digital

Sean Wienand – gig revenue / merch income

Gillian Ezra – streaming / local digital

Nick Matzukis

CEO – Academy of Sound

Engineering

Advocate of the High Court of South

Africa

Sipho Dlamini

General Manager Marketing and

Business Development – SAMRO

Bojan Andrejvic

IRIS Record sales / international

Digital

Sean Wienand

CEO HEADLINE ARTISTS

Gillian Ezra

COO SIMFY

EXACT MOBILE

5pm to 5:05pm Break

5:05pm to 5:35pm

AFRICORI

Lecture: Music Business in Africa: Myth or

Reality?

Yoel Kenan CEO Africori

How much cash is really floating around the

continent and is it available to you? Who are the

people generating the revenue, what media are they

accessing and what artists and genres are

succeeding

We’ll uncover the questions above and delve into

Africori’s role in the market and their internal

infrastructure

Yoel Kenan

CEO AFRICORI

5:35pm to 6:00pm

ADMT

Live DJ Session Demonstration

Charles Webster

Introduced by Ivan Turanjanin

Charles Webster

International Producer

Charles has sold over 180,000 albums

without ever being considered

‘mainstream’ ,He has toured the world

with a full live band, DJ’d worldwide

regularly in every continent and

has produced/remixed luminaries such

as Black Coffee, Bucie, MiCasa,

Tracy Thorn (Everything But the

Girl/Massive Attack) , Groove

Armada, Vanessa Daou, Wendy and

Lisa and Atjazz amongst many others

A true innovator in the electronic

music scene, Charles Webster is one of

the few real mould breakers in an

increasingly stale & predictable dance

music world.

Ivan Turanjanin

Tastemaker and Musical purist It a testament to a man whose life long

passion has been constantly evolving

and tweaked to perfection all the while

keeping the singular headstrong vision

of his roots – a quality and historically

driven obsession with Techno

6:00pm to 9:00pm

Showcase Evening – Open to All at Music Exchange

Blue Room - Networking Room

DAY 2 – FRIDAY 22nd

March 2013

Schedule Detail

10am to 10:15am

MIDEM

Midem – A gateway to the World

Why is Midem so important

Presentation regarding band to be chosen to perform at Midem

2014

Antos Stella

Antos Stella

SA MIDEM representative

10:15am to 11:00am

BIG CONCERTS

CAPE TOWN

JAZZ FESTIVAL

Keynote and Panel Discussion- Touring for a Living /

Festivals / Managers / Booking Agents

Whether you are touring your own town, your region, possibly

national or across the continent there are always fundamentals

you need to have in place.

We’ll lead you through the process of setting up a tour to ensure it

is well structured, reach’s your fan base and is profitable.

Success for acts in all career phases and stages

Identifying target demographics

Reaching your acts' ideal audiences

Different career options for different types of artists

Leverage with venues and buyers: how to make the best

deal

Attie Van Wyk

Rashid Lombard

Sean Wienand

Dominique Gawlowski

Rashid Lombard

A Cape Town legend in his own right,

with some 20 year’s experience

managing music concerts and events.

Founder of the Cape Town

International Jazz Festival

Sean Wienand

CEO HEADLINE ARTISTS

Dominique Gawlowski

CEO – GRIET

11am to 11:30am

BIG ACTS ,

MANAGERS ,

PROMOTERS &

AGENTS Panel

Panel Discussion – Learn the tips and tricks from the big acts

, managers, promoters and agents

Learn the tips and tricks from the big acts, and get all the info

used by mid-line artists, newly signed artists, and indie artists

who are making the most of touring opportunities.

When and why to go on the road

Is Africa a market for your music

Who handles what on a tour

Touring with or without a record deal

Touring with or without a song on radio

Planning and budgeting tours

Shadowclub

DubMasta China

Mike Pocock

Juliet Harding

Benjy Mudie

Jeremy Moyle

Dubmasta China

One of South Africa’s leading

Reggae deejays and has also

produced several Dub and

Dancehall tracks. Artists whom he

has produced include Teba, EJ von

Lyrik, Gingacobra, Jitsvinger and Mr

Dmus, as well as collaborations with

Dub Vaults (South Africa), The

Roots Riders (Holland) and the

Rogue State Alliance

(Switzerland/South Africa).

Mike Pocock

Sponsorship & PR Manager for

One-eyed Jack

Benjy Mudie

CEO FRESH Music A&R

Consultant Universal record

11:30am

Break

11:40pm to 12:30pm

BRANDS ROCK

Lecture - Branding Without Bullshit: Building Social Media-

Proof Bands/Brands.

When corporate brands combine with music and the movies, the

results can be spectacular, both creatively and monetarily. While

major artists routinely extend their brand into clothing, perfumes

and other types of licensing arrangements, now emerging artists

may grow their own brands as they play an important role in

brand marketing campaigns. In addition, audio has become a

vital element of a company's brand identity, affording additional

opportunities for artists to participate one more business aspect of

the music business.

Consumers don’t believe marketing. We believe our experiences.

Our friends’ experiences. Even complete strangers’ experiences.

In an always-on, social media-enabled world, consumer

experiences

– And consumers’ willingness to share them in the moment – can

make or break a brand. For brands, it’s not what you say but

what you do. No longer can brands hide behind a façade of

artifice. A big

Idea and a break-through campaign may generate buzz, but is it a

big idea that could be slapped on to any other brand in the

category? If so, the rewards will be fleeting.

Cape Town is an incubator for the quirky and creative. It’s also

an epicentre for authenticity, with a culture not afraid to call

bullshit. We’ll explore what it takes to build a brand with the

authenticity to

Sustain and flourish in the cynical, exposed world of social

media-empowered consumers: the rewards, but also the risks, and

the challenges you can expect to confront along the way.

Can we make cash out of brands and how?

Bands have value, how do you monetise it?

What can you offer the brand as a band?

Are you well enough rehearsed?

How did Parlotones get so much exposure on SABC 3?

Mike Joubert

Thebe Ikalafeng

Mike Joubert

CEO and Strategist

(BrandsRock Marketing)

Mike has 20 years experience working

across various industries as Vice

President of Marketing Levi Strauss

and Co, Europe, Middle East and

Africa,

Managing Director of Levi Strauss

and Co. SA, Marketing Director of

Brandhouse, Strategic Marketing

Director at Ogilvy & Mather RSTM

and

Marketing Development director

for Computicket

Thebe Ikalafeng

Pioneering global African thought

leader, advisor, commentator

And author on branding. Founder of

Brand Africa, Public Sector

Excellence and Brand Leadership.

Director of Mercantile Bank,

Brand South Africa, WWF and

South African Tourism, and

vice-Chairman of Brand Council of

South Africa

12:30pm to 12:50pm

MUSICA

Musica – How / Why do I need to be in Retail

Moenieba Abrahams

Moenieba Abrahams

Marketing&HR Manager MUSICA

12:50pm – 2pm

Lunch

2:00pm to 2:25pm

SAMRO

Needletime – The Great debate or the Great Escape

We unpack the basic fundamentals behind the legal battle and

show you the numbers as they currently stand. You will finally

understand why there is so much fuss around this huge revenue

stream for artists.

Pfanani Lishivha

Pfanani Lishiva

Executive General Manager Rights

Holder Services

2:25pm to 3:45pm

ROLLING

STONE

MAGAZINE

CONTENT IS KING – Miles Keylock – Rolling Stone Magazine

1. ONLINE & DIGITAL

Traditional Press are using social media as an invaluable asset as

they build their stories. As such they are best placed to tell us what

they are looking for in the digital world.

Music Videos - Why is a music video important and how do I

get it out there

You Tube – The importance of a Channel and how do you set

it up

13 reasons you need a band website

Miles Keylock

Editor-In-Chief of ROLLING

STONE South Africa

An arts journalist for the past two

decades, his writing on music and art

has regularly appeared in such diverse

publications as the Mail & Guardian,

The Cape Times, the Black Business

Quarterly, Obrigado, SL

Magazine and GQ Magazine.

Bradley Shaw

Launching Managing Editor of

Africa Telecoms Magazine, Tech

Editor of Rolling Stone South

Africa, and Associate Publisher of

F1 Racing South Africa, all

published by the 3i Publishing stable

Discussions on the importance of (pros and cons) of

generating content (and stories) for (Anti) Social media

channels including Facebook, Twitter, Youtube, Soundcloud

and Simfy.

Speakers/panelists Bradley Shaw (Rolling Stone) on Nokia/iTunes and apps

Gillian Ezra (Simfy)

Evan Milton

2. PRINT

Why print content remains king: what are the available print

channels for artists/bands to generate content/stories?

What do artsist/bands need to do to excite press to write about

them

Speakers/panelists Miles Keylock

Gillian Ezra

COO SIMFY

EXACT MOBILE

Evan Milton

Music journalist since 1996, most

notably writing weekly columns and

interviews for the Cape Argus

newspaper, and as a writer for

Rolling Stone SA. He is also an event

MC, hosts a weekly radio show on

South African Music on Fine Music

Radio; and founded

ThreeThings.co.za, a digital strategy

conulstancy. His articles are collect at

evanmilton.wordpress.com, and he

has been published in Rolling Stone,

Argus Good Weekend, Business

Day ‘Wanted’, Obrigado, Red

Bulletin, ADA, Dazed & Confused

(UK), and others

3. RADIO

Radio - How do I get my song on radio

Panelists/speakers Brandon Leigh (Heart FM)

Steve Werner (Senior Producer 94.5 Kfm Breakfast Show

with Ryan O’Connor)

Ian Bredenkamp (Talk Radio 702, 94.5 Kfm, 567 Cape Talk)

4. PERFORMANCE Why generating content is so key to live performance.

What the hell is content generation in the performance space?

Which bands/artists are successful in generating content and why?

Anton Marshall (Rolling Stone)

Miles Keylock (Rolling Stone)

Anton Marshall

Is the Digital Content Editor Rolling Stone SA. He has also

worked as a music editor and writer for Channel24, Mweb, Tiscali

World Online and others. As a musician, he counts amongst his

band credits The Dollyrockers, Three More White Guys and Long

Time Citizen. As producer, he has produced 13 successful

editions of Countrybilly BBQ Breakout live show, and currently

runs Rolling Stone SA's live event schedule.

Steve Werner

Senior Producer – Kfm Breakfast

with Ryan O’Connor

Steve has modestly worked across

both talk and music radio as a

producer with some top names

including Aden Thomas, Alex Jay,

and of course, Ryan O'Connor.

Ian Bredenkamp

Has been part of the media

landscape for almost 15 years. He

began work in radio when CDs and

cassettes were still sold and

downloads were unheard of. He's a

familiar voice on the airwaves and has

been heard on Talk Radio 702, 94.5

Kfm, 567 Cape Talk, P4 Radio (now

Heart 104.9), Matie fm, Bush Radio,

Radio CFlat and Rhodes Music

Radio

3:45pm

Break

4:10pm to 4:45pm

TREE SHAKE

How do artists tap social media to drive awareness, buzz and

ticket sales throughout South Africa? What are the most effective

platforms artists should utilize to engage fans and market their

music and tours online? We will provide key pointers to which

cost-effective online applications to take advantage of and how to

keep up with social media trends.

How can bands market their tours online cost-effectively

using a limited budget and what are specific tools or

resources they can take advantage of?

How can bands increase ticket sales for their shows?

What exact social media sites, tools and applications are

the most effective for gaining new fans and marketing

music?

Should bands utilize non-music related, location-based

social media applications or just stick to music related

applications?

What examples are there of bands utilizing social media

to run successful marketing campaigns?

Promoting Music with Social Media

Artists, venues, managers and labels all have the same

question: How do I reach NEW fans and how can I get

heard on Facebook, Twitter, YouTube, or Google? Hear

how to do it, what it costs, and how to get the most out of

social media promotion. Find out what has worked, what

has failed and what might be next.

Artists, venues, managers and labels all have the same

question: How do I reach NEW fans and how can I get

heard on Facebook, Twitter, YouTube, or Google? Hear

how to do it, what it costs, and how to get the most out of

social media promotion. Find out what has worked, what

has failed and what might be next.

Product discovery via social media on Web and mobile

Demand generation using social platforms, features and tools

Customer acquisition and engagement on Facebook, Twitter,

Pinterest, Instagram and more

Customer retention and loyalty in the digital era of comparison

shopping and endless options

ROI: Ditching vanity metrics and understanding your impact

Dave Duarte

Dave Duarte

Founded the Ogilvy Digital

Marketing Academy which has

helped South Africa's largest agency

group become the county's most

awarded agency in digital and

interactive advertising. Dave

consults, talks, and facilitates

professionally through Treeshake,

where he is a partner.

4:45pm – 4:55pm

Break

4:55pm to 5:30pm

3 10 minute talks

1. The Wheel of Fortune

Doug Davenport

2. You gotta look good to get lucky – Fashion Insert

Derek Geddes

3. SUGARMAN.ORG

Brian Currin

Doug Davenport

International Music Promoter

USA

Derek Geddes

Head of Design at the Elizabeth

Galloway Academy of Fashion Design

Brian Currin

He is a sought-after speaker and has

spoken at many conferences and

workshops. Included among these are

Music Exchange, Moshito Music

Conference, Locksmith Association

Of South Africa, Campus Of

Performing Arts, Varsity Newspaper

Conference (UCT) and The Academy

Of Sound Engineering

5:30pm to 6:00pm Open Forum

Martin Myers - Moderator

Sipho Mabuse – Moderator

6:00pm to 8:00pm

Networking Session

Open to All at Music Exchange

Blue Room - Networking Room – Introduction to workshops planned for Saturday 23 March 2013

WORKSHOPS

DAY 3 (Workshops) SATURDAY 23rd

March 2013

Schedule Detail

Workshops

ADMT African Dance & Music

Technology

(DJ interactive workshop – full day session)

What is ADMT?

African Dance Music and Technology’ and, (in association

with The Music Exchange) ADMT 2013 aims to bring like-

minded people together under one roof and teach, discuss

and spread knowledge of;

dance music production and remixing techniques

using music software and hardware

use of plugins

basic mastering techniques

DJ’ing techniques and equipment

releasing your own music

digital distribution

most other aspects of working in the dance music

industry in 2013.

Also we will be running competitions over the next

month or so…stay tuned for competition details and

fantastic prize details!

all this information will be presented in an interactive day-

long session (as part of the 3 day Music Exchange

conference) by three highly experienced dj/producers;

Dino Michael

Da Capo

Charles Webster

Using state of the art equipment and projections each

section of the day will be followed by a Q&A session, so

attendees can ask direct questions and get the answers they

need to get themselves on the way to a successful music

business career.

The Music Exchange Conference runs on the 21st and

22nd of March 2013 covering all aspects of the music

business, not just the dance music area but everything a

musician, artist, manager, label etc would need to know to

run a successful label, band etc….anyone registering for

the Music Exchange 2013 will automatically get free entry

on the 23rd of March to the ADMT sessions.

See Music Exchange website for ticket details.

10h00 am

Charles Webster

International Producer

Charles has sold over 180,000 albums

without ever being considered

‘mainstream’ ,He has toured the world with

a full live band, DJ’d worldwide regularly

in every continent and

has produced/remixed luminaries such as

Black Coffee, Bucie, MiCasa,Tracy Thorn

(Everything But the Girl/Massive Attack) ,

Groove Armada, Vanessa Daou, Wendy

and Lisa and Atjazz amongst many others

A true innovator in the electronic music

scene, Charles Webster is one of the few

real mould breakers in an increasingly stale

& predictable dance music world.

Dino Michael

Dino Michael has been DJing for 25 years

all over the world and to very diverse

crowdsA fitting name for someone

regarded as one of the Godfathers of

House Music in South Africa.

He opened up South Africa’s premier

dance music store DJ Syndicate in 1991,

supplying Africa with the best 12” vinyl

records from all over the world for

almost 2 decades.DJ Syndicate become a

household name and synonymous with

upfront quality House Music. He has

worked on numerous productions, ranging

from music selection for radio working

closely with the likes of Bob

Mabena(Metro FM), Quincy

Kekana(Metro FM), Sydney B(Botswana

Radio), Mark Gillman(Goodhope FM&

5FM) to releasing several cds and

12”records domestically and internationally

and still produces today

THE SCORE Music database and Music Portal for Artists “How to use

this database to List Your Gig Guide” and other effective

tool

10h00 am

CONTRACTS

AND LEGAL

ADVISE

Ankia Pelser

Ankia have been very active in the music activities in Cape

Town and with many friends in the industry, she soon

realised the need for professional affordable legal advice to

musicians. Ankia have been extensively researching the

Entertainment Law of South Africa, especially the aspects of

Music Contracts. She hopes to share her knowledge with all

aspiring musicians at this conference.

10h00 am

Ankia Pelser

Ankia recently relocated to Cape Town,

upon which she was commissioned to open

and manage a branch office of Boshoff

Smuts Inc in Cape Town.

WEB

DEVELOPMENT

&

SUGARMAN.ORG

In 1997, Stephen "Sugar" Segerman set up a website, called

'The Great Rodriguez Hunt', with the intention of finding any

information about the mysterious US musician of 'Cold Fact'

fame. In the same year Brian Currin established 'Climb Up

On My Music', a tribute site to the life and works of

Rodriguez.

In 1998, when Rodriguez was discovered, alive and well and

living in Detroit, the search was over and those two websites

were combined into one central online repository for all

information about Rodriguez.

Brian Currin will be holding a one-hour workshop on the

various cost effective tools and platforms that musicians and

music-related businesses can and should be embracing for

online marketing and sales.

Brian Currin

He is a sought-after speaker and has spoken

at many conferences and workshops.

Included among these are Music

Exchange, Moshito Music

Conference, Locksmith Association Of

South Africa, Campus Of Performing Arts,

Varsity Newspaper Conference (UCT) and

The Academy Of Sound Engineering