19th & 20th Century Social Media Optimization
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Transcript of 19th & 20th Century Social Media Optimization
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19th & 20th Century Social Media Optimization
Using Twitter Cards and Facebook OpenGraph to make The New York Times Archive Sociable
Evan Sandhaus Director Search, Archives, Semantics
The New York Times @kansandhaus
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On Today’s Menu
• Preliminaries • Meet The Archive • Meet TimesMachine • Our Approach to Social Media
Optimization • Complexities
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(me)
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Meet The Archive
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≈59,000 Issues Published Since
September 18, 1851
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1851 1980
Deep Archive
1981 2014
Modern Archive
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0!
45000!
90000!
135000!
180000!
225000!Scanned Articles! Digital Articles! Blogs!
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0!
45000!
90000!
135000!
180000!
225000!Scanned Articles! Digital Articles! Blogs!
≈75% ≈25%
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46,592 Issues Published Since
September 18, 1851
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2,335,446 Unique Pages Printed Since
September 18, 1851
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11,298,320 Articles Published Since
September 18, 1851
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At 9, he settled a dispute with a pistol. At 13, he lit out for the Amazon jungle.
At 20, he attempted suicide-by-jaguar. Afterward he
was apprenticed to a pirate… …
Mr. Fairfax was among the last avatars of a centuries-old figure: the lone-wolf explorer, whose exploits are conceived to satisfy few but himself.
His was a solitary, contemplative art that has been all but lost amid the contrived derring-do of
adventure-based reality television.
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But here’s the thing… We don’t want TimesMachine Showing up in Search!
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<meta name="robots" content="noindex" />
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Traffic Sources
• nytimes.com • NYTimes.com site search
• Direct • Social Media • 3rd Party Content Sites
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The Magic
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The Magic
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What We Support
• Twitter • twitter:card • twitter:site • twitter:title • twitter:image • twitter:description • twitter:url
• Facebook • fb:app_id • og:title • og:type • og:image • og:description • og:url
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The Complexities • Creating preview images. • Facebook Recommends
• 1200 x 630 (preferred) • 600 x 315 (accepted) • >(600 x 315) small preview
• Twitter Recommends • >(120 x 120) • Cropped to 4:3 (120 x 90) on expanded tweet and
details page. • Kept at square resolution on embedded tweet
page.
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The Complexities • Twitter and Facebook don’t seem to
process JavaScript when generating previews.
• URLs often change without page reload.
• Your site must be smart enough to generate correct metadata based on url alone.
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Thank You! @NYTArchives