19 Oct-1400 Chairman and CEO presentation AGM 2017 · BrandStrength Quality&& 2012 2013 2014 2015...
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Global update
Transcript of 19 Oct-1400 Chairman and CEO presentation AGM 2017 · BrandStrength Quality&& 2012 2013 2014 2015...
Global update
How we got here: our strategy
Brand Strength Quality
2014 2017 2016 2015 2013 2012 2018
Value to members
Quality of members
Agree strategy Implement Deliver
Exper>se Communica>on Reputa>on Business
1st firms selected
for review
Hybrid opCon agreed
90% join network
Our structure
2014 2017 2016 2015
Debate on the network Review systems designed
31 firms Jul ‘17 to Jun ‘18
QA systems implemented
On-‐site review
Building the new brands
What we have done: strengthening the brand
compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment rate of return stakeholder saCsfacCon long term objecCves real value compeCCve advantage market share sustainability product development innovaCon market penetraCon technological advantage brand compeCCve strategy added value return on investment customer saCsfacCon member quality global ranking worldwide coverage recruitment internal rate of re
brand value
Consistent brand usage
Membersmore
engaged
More business exchange
Champion experCse
Thought leadership
Communicate values to clients
Brand Value
+
Consistent brand usage
BeZer brand use on members’ websites
BeZer global website
mgiworld.com mobile responsive website
Higher profile for members’ experCse
Exchanging experCse
Gaining experCse
M&A Martketplace
What we have done: reputaCon for quality
Self assessment goes online
And tells firms how to improve
On site QA review
• 27 member networks including Big 4
• CriCcal part of IFAC • Nominates members of standards boards
• Promotes ISA, IFRS, ISQC1
WHAT IS IT?
• MGI Worldwide will be Affiliate member 1 July • Cannot menCon Affiliate status publicly
• Preparatory status during evaluaCon • Our QA systems “best they have seen in an applicant network”
• Expect to be full members end 2018.
OUR MEMBERSHIP STATUS
• PresCge – adds value to members’ brands
• Access to regulators and standard seZers • Dialogue with biggest networks • Status for important transnaConal business • Quality assured alternaCve to big firms • Global insCtuCons such as IMF, European Commission, World Bank, UN • Large financial insCtuCons • MulCnaConals for complementary services
THE ADVANTAGES
What’s next?
Membership enhancement project 2018
The benefits of membership
You get out of MGI Worldwide and Mint.alliance what you put in
And we will help you
Membership enhancement project 2018
Goal To help members get the
most benefit out of membership of
MGI Worldwide or Mint Alliance
Membership enhancement project 2018
How to market the firm’s membership • In the market • In the firm • With other members
Advice and pracCcal support • BeZer use of websites • Design support • Membership related texts • Contacts in MGI
1. New member inducCon Support over a full year
Membership enhancement project 2018
Review of member’s membership engagement • Website • MeeCngs • Marketplace • With other members • Business exchange
Advice and pracCcal support • Website improvements • Branding • Internal and external communicaCon • MeeCngs • Reaching out to other members
2. ExisCng member markeCng review Each firm contacted once every 3 years
Gelng young talent involved
ADract Mo>vate Retain
Membership enhancement project 2018
Membership enhancement project 2018
Making membership part of your firm’s DNA
Thank you
