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Tip 1: Keep your mobile site simple, easy to navigate.

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Tip 2: Create a Mobile-friendly Version of Your Website.

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Tip 3: Use responsive design for all webpages.

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Tip 4: Take advantage of mobile social media.

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Tip 5: Target new mobile devices for advertising and marketing purpose.

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Tip 6: Optimize your customer’s mobile web experiences by adding “click to call” and

“click for directions” features.

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Tip 7: Spread your special offers on social

media such as discounts, coupons, seasonal offers and reminders about your industry.

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Tip 8: Text messages work better for local mobile marketing.

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Tip 9: Integrate your mobile marketing plan, along with e-mail, direct mail, and other

online advertising.

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Tip 10: Mobile applications are great user engagement tools for your industry.

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Tip 11: Use In-Ad Engagement to Lower CPAs.

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Tip 12: Make sure your ad is interactive, and encourage in-ad sign-ups for email or offer

claiming.

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Tip 13: Know Your Audience First. understand your mobile customers, which

ones use your app the most, why they do so and who they are.

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Tip 14: Make sure to time your campaign according to when you want a user to take

an action.

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Tip 15: Location based advertising- It's important to know where the best place to

put an ad is.

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Tip 16: Use a Powerful Call to Action.

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Tip 17: Include a Phone Number.

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Tip 18: Use Geo-targeting. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher

engagement and follow through.

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Tip 19: Use the Right Analytics.