19 - 21 SEPTEMBER 2016 GETTING TACTICAL WITH DIGITAL 16... · GETTING TACTICAL WITH DIGITAL: ......

GETTING TACTICAL WITH DIGITAL:THE LATEST PRACTICAL SKILLS FOR CHINA’S EVOLVING DIGITAL ECOSYSTEM

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CLICKZLIVE.COM/ SHANGHAI

19 - 21 SEPTEMBER 2016

P L AT I N U M S P O N S O R

E X H I B I T O R

O F F I C I A L N E W S W I R E PA R T N E R

O F F I C I A L L I N K E D I N M A R K E T I N G PA R T N E R

M E D I A PA R T N E R

G O L D PA R T N E R

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clickzlive.com/shanghai Email : [email protected] TEL : +852 3411 4844


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Introduction to ClickZ Live Shanghai:

ClickZ Live is back in Shanghai for its 6th year, bringing together some of the most creative and inspirational minds to examine the latest marketing strategies within China’s rapidly changing digital marketing space.

Join the crème de la crème of over 300 marketing practitioners across China for a knowledge sharing and networking experience. Hear from over 50 expert speakers on delivering the latest innovative campaigns, providing key actionable takeaways to enhance your digital marketing strategies and return on investment (ROI). Their interactive presentations and case studies will offer you practical tips and tactics in analytics, content marketing, ecommerce, mcommerce, mobile marketing, mobile video, programmatic buying, search, social, virtual reality and much more.

Hosted by ClickZ Live, this two-day conference with a separately bookable intensive one-day bootcamp, will focus on bringing you the most up-to-date skills, training and case studies to enable you to maximize on all your digital opportunities.

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Hear from our delegates

“Very practical and informative. I have learnt a lot and got new ideas for our business from the conference.”- Yangyapeng, Huawei

“This event has been organized very successfully. It covered incredibly interesting topics whilst connecting insider professionals. ”- Yaoyi Wang, Marketing Specialist, U.S. Consulate General in Shanghai

“I found the conference to be extremely informative and a real worthwhile forum for networking. In fact, I got many business cards and contacts.”- Chris Maier, Head of Research and Analytics, China, ZenithOptimedia Group

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“A fantastic platform for digital marketing enthusiasts to share the latest market trends.”- Stella Lam, Corporate Marketing Manager, Bank of China“

Speakers5



Speakers 6



Alvin Wang GraylinK E Y N O T E S P E A K E RChina Regional President of

VR, HTC

Deepender Rana

CEO, Millward Brown Greater China

Rasheed Zhao

Digital Director, Kellogg Company

Christine Wang

General Manager, E-Commerce, Saatchi & Saatchi

Stephanie Kao

Associate Director, Marketing, ANTA Sports

Paul Chen

APAC CEO, Beintoo

Chris J Reed

Global CEO & Founder, Black Marketing

Philip Beck

Chairman and Co-Founder, DianYue

Ronald Vining

Chief Brandaffeine, BrandInflux

Rohan Lightfoot

Managing Director, Isobar

Louise Au

Co-founder and Partner, Axis Business Consulting

Kenneth Jarrett

President, The American Chamber of Commerce in Shanghai

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Agenda

While China’s slowdown still makes daily headlines, sales of affordable products and services in China continue to grow at an accelerated rate. China’s digital sector is also on fire with the number of Internet users now exceeding double the population of the U.S. Social media users in China are more that the U.S. and Europe combined with mobile leapfrogging desktop especially in rural areas. How do you get tactical with digital to reach and engage with this new discerning mobile-first Chinese consumer? ClickZ Live Shanghai will equip you with the very latest practical tools, tips and tactics to be aware, adaptive and ready to make your impact.This year’s program brings together international and local best practices with case studies from leading experts, brands, agencies and technology providers covering the hottest topics and digital trends for 2016.Through focused tracks, we’ll be covering smarter data, how to stand out from the competition and what you need to know about the mobile-first consumer. We will also be taking a close look at virtual reality, tips for leveraging mobile video and how brands are developing winning digital teams. Buckle up for one of our intensive 101 bootcamps on ecommerce (conducted in Chinese) and content marketing (conducted in English).Plus with our new track specifically designed for Chinese companies going global, we will look at adapting your message for different audiences and identifying the right time to move into the global marketplace.

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DAY ONE

09:00Chairman’s Opening Remarks: Louise Au, Co-founder and Partner, Axis Business Consulting

09:10 Keynote Address: Building Emotional Connections with your Audience, in China & around the WorldLars Silberbauer, Global Director of Social Media & Search, LEGO Group

09:50

Keynote Panel: China’s Evolving Digital Ecosystem

With the expanding ecommerce industry in China, combined with rapid adoption of mobile and digital, how can you capitalize on the opportunities available? What impact (if any) will a push to create a virtual ‘Digital Silk Road’ make?

• How can you become part of the journey?• Which sectors will benefit most from the changes?• See how to become digitally ready for changeKenneth Jarrett, President, The American Chamber of Commerce in ShanghaiNancy Yuan, Digital Marketing Director, Asia Pacific, MeliaModerator: Eddie Choi, Executive Director, Milton Exhibits Group

10:30

ClickZ Presents: Digital trends

ClickZ Intelligence reports provide a comprehensive guide to the 2016 digital marketing and ecommerce trends that matter. This session will explore global changes, how this is playing out across Asia and the similarities and differences within China.

• How will advertising evolve in 2016?• Content is still king, but 2016 puts the focus on quality, process & ROI• How are major trends shaping the sector?Ronald Vining, Chief Brandaffeine, BrandInflux

11:00 Morning Break

11:30 Keynote presentation: Tencent

12:10 Plenary: The Future of Programmatic

12:45 Lunch

Conference Program - 20 September 2016, ShanghaiGETTING TACTICAL WITH DIGITAL : THE LATEST PRACTICAL SKILLS FOR CHINA’S EVOLVING DIGITAL ECOSYSTEM


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Conference Program - 20 September 2016, Shanghai


Track 1: Smarter Data Track 2: Standing Out & Making an Impact

13:45

Faster & Smarter DataThe key focus for 2016 should be faster and smarter data not only big data. The winners will be able to provide up-to-date, relevant personalization.

• What technology can support this acquisition?• How do you know what your consumer really wants?• What qualifies as fast and smart – who is doing this well?

The Attention EconomyYou have created your outstanding campaign and content, but now what? With ever increasing digital traffic and noise, is your message reaching your target audience?

• How do you stand out from the competition?• Strategies for building your audience• What are the right platforms/channels for your business?Philip Beck, Chairman and Co-Founder, DianYue

14:25 Change Over

14:30

The Challenge of Analytics in ChinaBeyond purely collecting data, how can you use this same data to leverage and choose the correct attribution model? What resources are available and how do you choose the right one?

• How brands can identify clear goals and actionable insights?• Move to become proactive rather than reactive• Drive efficiency and enhance ROI

Top 10 Tips for How to Use LinkedIn (and some for what not to do)Learn from an Official LinkedIn Power Profile on how to use LinkedIn for any business purpose...

• How to enhance your personal brand on LinkedIn• How to blog and become a thought leader on LinkedIn• How to enhance your employer branding and employee engagement on LinkedIn• How to create a content marketing plan on LinkedIn• How to message to find investors / clients / partners / employees on LinkedInChris J Reed, Global CEO & Founder, Black Marketing

15:10 Afternoon Break

15:30

Preparing your Paid, Owned & Earned Search StrategyWith China leading the world in online retail, getting your product in front of the right people can have a fantastic impact in both awareness and increasing sales.

• What is the right combination for you?• Tailoring offers accordingly• Benefit from this proven technique to increase returns

Case Study: Getting Ready for Singles’ DaySingles’ Day is the biggest online shopping day in the world; in 2015 91.2bn Yuan was spent with Alibaba alone.

• Understand the true power and size of ecommerce in China• How can you create targeted campaigns that really work?• Who are the key consumer demographics making the largest purchases?

16:10 Change Over

16:15

Programmatic & Real Time BiddingIs programmatic the accepted and dominant solution for advertising buying? Do you receive greater or lesser control?

• Learn about fraud & trust in RTB• What are the right questions you need to be asking?• How compatible is RTB for your mobile strategy?

Digital Storytelling & VisualizationData Visualization when done well is proven as a user experience that works. Are you creating memorable and digestible content that your audience loves?

• What forms are best for your brand:o Pictureso Infographicso Interactive web content

16:45

Ask the Experts @ ClickZ hotspotHear from five experts sharing their favorite campaigns, the impacts and successes they have had and what exactly made each campaign special. Then take your time to quiz our presenters in a relaxed environment while enjoying networking drinks.

• Five Industry Experts• Five Outstanding Campaigns• Five Minutes each, to share their storyMaurizio Barbieri, Head of Sports and Strategic Video Services, Samsung Asia

18:30 Day 1 Close

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Conference Program - 21 September 2016, ShanghaiGETTING TACTICAL WITH DIGITAL : THE LATEST PRACTICAL SKILLS FOR CHINA’S EVOLVING DIGITAL ECOSYSTEM

DAY TWO

08:15 Morning Refreshments and Registration

09:00Welcome Back:Louise Au, Co-founder and Partner, Axis Business Consulting

09:10Keynote Presentation: The Coming Virtual Reality RevolutionAlvin Wang Graylin, China Regional President of VR, HTC

09:50

Keynote Panel: Staffed for Success

How do you build and structure your team to lead in the fast changing digital world. Recently we have begun to see the introduction of CMTOs (chief marketing technology officer) and data scientists to businesses. But just how ready are they –do they hold the necessary skills and are they empowered to meet the potential of the role.

• How do you manage and motivate the ‘Post ‘90s Generation’• The growing role for data analysts and data scientists• Are chief marketing technology officers (CMTO) ready to storm the boardroom?• Should you be setting up your own content studio?Paul Chen, APAC CEO, BeintooStephanie Kao, Associate Director, Marketing ANTA SportsRasheed Zhao, Digital Director, Kellogg Company

10:30 Plenary: Millward BrownDeepender Rana, CEO, Millward Brown Greater China

11:00 Track 1: Mobile First Track 2: China Disruptors

11:30

WeChat Masterclass – The Omni-Chanel ApproachWith China leading the world in online retail, getting your product in front of the right people can have a fantastic impact in both awareness and increasing sales.

• Clear and practical advice for getting the most out of WeChat for your brand.• Going beyond a mere presence, to building a unified experience.Curiosity China

The Right Time & Right PlaceWhen do you know the best time to make a move into the global market? Is there a requirement to dominate in the China market first or can you be more targeted with your approach?

• When is the best time for you as a company?• Where should you look to target first• Who has succeeded and why?

12:10 Change Over

12:15

Geo Targeting, Wifi & NFCMobile phones and near field communication offer a way or understanding your consumers habits and preferences, becoming a bridge between the offline and the online.

• Enable personalization that the consumer really wants• How targeted can you actually go?• Who is implementing this well in China and what lessons can you learn?

Case Study – Changing the GameHow do you find the next big idea and bring it to market? With success requiring great ideas, agility, timing and luck, what tips can you learn from those who have succeeded?

• What was the biggest challenge?• What would you do differently if you could do it all again?• Key tips for anyone looking to follow your success

13:00 Networking Lunch

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Conference Program - 21 September 2016, Shanghai

14:00

The Value of Mobile VideoWith video growing in popularity as a marketing tool, are you catering to your audiences’ needs? Over three-quarters of China’s online video viewers watched video on smartphones in 2015, how can you enhance your effectiveness?

• How do you create short form and mobile friendly video?• Will investing in live video give you an edge over your competitors?Maurizio Barbieri, Head Of Sports and Strategic Video Services, Samsung Asia

Digital Disruption in ChinaKeeping you ahead of the game, seeing which changes to embrace, which to watch and which to ignore!

• How to make insightful choices?• Who is leading the change?• How did you build your strategy?

14:45 Change Over

14:50 Unilever Case Study - The Taste of Reunion Is Not Complete Without You Unilever / Isobar / Tencent

15:20 Afternoon Networking Break

15:45 Keynote presentation

16:15

ClickZ Presents – Ask the AudienceDuring the conference we will poll the audience on 10 core questions and showcase these responses live. Our panel will then discuss the key findings, seeing where the answers were as expected or surprising and suggesting possible explanations.

Moderated by: Sophie Loras, Asia Editor, ClickZ

16:45 Closing remarks and end of conference

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Sponsorship Opportunities

As one of our official Partners, you and your company can help lead the discussion in front of 300+ senior level marketers, including CMOs, CDOs, SVPs, VPs, Heads and Directors of Marketing. As well as speaking, you are also invited to exhibit, sponsor a track or one of our infamous networking events.

Sponsoring ClickZ Live provides a unique opportunity to generate leads, build brand awareness and an excellent platform to demonstrate your thought-leadership and expertise. You can be positioned alongside leading global companies and recognized brands and be seen as a supporter of educating the digital community! We have multiple opportunities to fit your goals and business strategy.

To take advantage of sponsorship and exhibition opportunities please contact:

Genie Cheng, Business Development Manager,

T: +852 3411 4812 or E: [email protected]

Add her wechat QR code

Lead the discussion in front of 300+ senior level marketers13



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Easy ways to book

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MAIL Complete and return this form to:

Clickz Group Asia Unit 1401-03 Devon House, Taikoo Place 979 King’s Road, Quarry Bay Hong Kong

CALL OUR ACCOUNT MANAGER Polly Hochio [email protected] Tel: + 852 3411 4823

Derby Caja [email protected] Tel: + 852 3411 4814

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Warning: ClickZ Live 2016 Jakarta is a registered trademark, and the titles, contents and style of this brochure are the copyright of ClickZ Group Asia Limited. We will act on any infringement of our rights anywhere in the world. © ClickZ Group Asia Limited. Cancellations and Substitutions: A cancellation charge of US$100 is applicable to written cancellations received on or before 21 working days from the start of the conference. No refund will be made for cancellations after the date due to our advance guaranty obligations and administration costs. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up.Disclaimer: The program may change due to unforeseen circumstances, and ClickZ Group Asia Limited reserves the right to alter the venue , speakers and dates. ClickZ Group Asia Limited accepts no responsibility for any loss or damage to property belonging to, nor for any personal injury incurred by, attendees at our conferences, whether within the conference venue or otherwise. Data Protection: By registering for the ClickZ Live, ClickZ Group Asia Limited will send you further information relating to this event. In addition we will send you information about our other relevant products and services which we believe will be of interest to you. If you do not wish to receive other relevant information from ClickZ Group Asia Limited via a particular medium please tick the following relevant boxes: mail ; phone ; fax ; email . ClickZ Group Asia Limited will also allow carefully selected third parties to contact you about their products and services. If you do not wish to receive information from third parties via any of the following media please tick the relevant boxes: mail ; phone.

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Super Early Bird Rate Standard Rate

All Access Pass 19-21Sept Conference Day · Training · Networking USD 850 USD 1,000

Platinum Pass 20-21Sept Conference Day · Networking* USD 500 USD 600

Training 19Sept Training · Networking* USD 600 USD 700

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(Book before 31 May 2016)

19 - 21 SEPTEMBER 2016 GETTING TACTICAL WITH DIGITAL 16... · GETTING TACTICAL WITH DIGITAL: ......

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