TATA INDICOM

Project Report Of Summer Training In Tata Tele Services

Tata Tele Services

This is the project report of summer training in Tata Tele services in partial fulfillment of MBA programme. During the 45 days of tarining we tried to understand all the market strategies of telecom sector. We did a feed back market survey of exesting customer’s of Tata tele. In that way we came to know

that what are their need, complaints and expectation from company.

ACKNOWLEDGEMENT

Its a great pleasure to present this report of summer training in Tata Tele

Services (Jaipur)in partial fulfillment of MBA Programme under Poornima

School Of Management, affiliated to Rajasthan Technical University, Kota.

At the outset, I would like to express my immense gratitude to my training

guide guiding me right from the inception till the successful completion

of the training.

I am falling short of words for expressing my feelings of gratitude towards

him for extending their valuable guidance about market and support for

literature, critical reviews of project and the report and above all the moral

support he had provided me with all stages of this training.

I would also like to thank my friends and all my group members for their

help and cooperation throughout the training.

Table of Contents

1. Acknowledgement

2. Preface

3. Intorduction about the company

4. Board of directors

5. Corporate Sustainability of Tata tele

6. TATA Business Excellence Model

7. Products and services of Tata Indicom

8. Business plan

9. Feedback survey of exesting customer’s of Tata tele

a. Questionnaire

b. Output of survey

c. Conclusion

d. Suggestions

10.Final conclusion

11.Bibliography

PREFACE

Life is a long journey, wherein each one of us crosses number of

milestones. Every stoppage teaches us a lot. I, being the student of

management, learnt a plethora of things and was being bombarded with

lots of learning, events, projects, and seminar .

The two-year full time program of management course helped in lots of

learning. Such has been the presentations and projects which enhanced our

learning by adding on to our world of knowledge. And summer training is

one of the part to inhance our business skills.

It was a life time experience for which I thank to all the staff members of

Tata tele , my parents, faculty members, administration of the Poornima

School Of Management, affiliated to Rajasthan Technical University.

Introduction

Tata Teleservices Limited spearheads the Tata Group’s presence in the

telecom sector. The Tata Group had revenues of around US $62.5 bn in

Financial Year 2007-08, and includes over 90 companies, around 350,000

employees worldwide and more than 3.2 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x

technology platform in India. It has embarked on a growth path since the

acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices

(Maharashtra) Limited] by the Tata Group in 2002. It launched mobile

operations in January 2005 and today enjoys a pan-India presence through

existing operations in all of India’s 22 telecom Circles. The company is also

the market leader in the fixed wireless telephony market. The company’s

network has been rated as the ‘Least Congested’ in India for last four

consecutive quarters by the Telecom Regulatory Authority of India

through independent surveys.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra)

Ltd, serves over 36 million customers in more than 320,000 towns and

villages across the country, with a bouquet of telephony services

encompassing Mobile Services, Wireless Desktop Phones, Public Booth

Telephony and Wireline Services. Other services include value-added

services like Voice Portal, Roaming, Post-paid Internet Services, Three-way

Conferencing, Group Calling, Wi-Fi Internet, USB Modem, Data Cards,

Calling Card Services and Enterprise Services. Some of the other products

launched by the company include Pre-paid Wireless Desktop Phones,

Public Phone Booths, Mobile Handsets and Voice & Data Services such as

BREW Games, Voice Portal, Picture Messaging, Polyphonic Ring Tones,

and Interactive Applications like news, cricket, astrology, etc.

In December 2008, Tata Teleservices announced a unique reverse equity

swap strategic agreement between its fully-owned telecom tower

subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom

Infrastructure Limited—with the combined entity kicking off operations

with 18,000 towers, thereby becoming the largest independent entity in this

space. Tata Teleservices’ bouquet of telephony services includes mobile

services, wireless desktop phones, public booth telephony and wireline

services.

Board of Directors

Mr. Ratan N. Tata Designation : ChairmanCompany : Tata Teleservices Ltd.

Mr. K. A. Chaukar Designation : Managing DirectorCompany : Tata Industries Ltd.

Mr. Anil Kumar Sardana Designation : Managing DirectorCompany : Tata Teleservices Limited

Mr. I. Hussain Designation : DirectorCompany :Tata Sons Ltd.

Mr. N. S. RamachandranDesignation : Director,Company : Tata Teleservices Ltd.

Mr. N. SrinathDesignation : CEO & MDCompany : Tata Communications Ltd.

Dr. Mukund Govind RajanDesignation : MDCompany : Tata Teleservices Maharashtra Ltd.

Mr. Anuj MaheshwariDesignation : DirectorCompany : Temasek Holdings Advisors India Pvt Ltd., ("THAIPL")

Mr Toshinari KuniedaDesignation : Senior Vice PresidentManaging Director Global Business DivisionCompany : NTT Docomo, INC.

Mr. Kiyoshi TokuhiroDesignation : Senior Vice PresidentManaging Director of Network DepartmentCompany : NTT Docomo, INC.

Mr. Kazuto TsubouchiDesignation : Executive Vice PresidentChief Financial OfficerCompany : NTT Docomo, INC.

Corporate Sustainability of Tata tele

“Clay is molded to make a vessel, the utility of that vessel lies in ‘what is

not’. Thus by taking advantage of what is not, we develop ‘what is’” - Lao

Tse.

These words summarise our attempt to put together socially sustainable

programs at TTSL.

We engage with the CS space with the vision of a seer and the spirit of an

adventurer and executioner as we take up large scale and pan-India

capacity building projects.

“The world today is fired by the digit and has moved beyond the speed of

light.

The conventional business engagement verticals do not necessarily engage

entirely with the surface area of opportunity in our environment.

We look into the space to dimension, develop and deliver value in such

spaces and bring these to the realm of opportunity.

This is what will ensure sustainability, equanimity and capacity. This space

is beyond the radar of businesses but interestingly also makes for the

biggest space that is in serious need of being discovered. It’s about socio-

nomics.

That Christopher Columbus discovered Americas is perhaps not true, since

America existed much before Columbus set foot on that land. In the same

breath whilst it may be true that Einstein formulated, E = Mc 2, our

argument rests with the fact that all the three values existed much before

Einstein put these together.

By that analogy, we discover spaces in the markets and develop markets in

such spaces. That is the essence of sustainability.

To undertake that task we follow the following two empirical laws:

1. Leverage telephony through leveraging Access, Affordability and

Application( the 3 A’s)

2. Leverage employee engagement by de-oxidising their sensitivity and

human side.

TATA Business Excellence Model

Tata Business Excellence Model is a framework which helps companies to achieve excellence in their business performance. This is the chosen model by the TATA group to help in building globally competitive organizations across TATA Group companies. TBEM is based on the Malcolm Balridge National Quality Award Model of the U.S.

The Criteria have three important roles in strengthening competitiveness:

• To help improve organizational performance practices, capabilities, and results

• To facilitate communication and sharing of best practices information among all organisations within TATA Group.

• To help in guiding organizational planning and opportunities for learning

TBEM Criteria is designed to help organizations use an integrated approach to organisational performance management that results in

• Delivery of ever-improving value to customers and stakeholders, contributing to organizational sustainability

• Improvement of overall organisational effectiveness and capabilities

• Organisational and personal learning

The Criteria are built on the following set of 11 Interrelated Core Values and Concepts:

• Visionary Leadership

• Customer-driven Excellence

• Organisational and Personal Learning

• Valuing Employees and Partners

• Agility

• Focus on the Future

• Managing for Innovation

• Management by Fact

• Social Responsibility

• Focus on Results and Creating Value

• Systems Perspective

The Core Values and Concepts are embodied in seven Categories, as follows:

• Leadership

• Strategic Planning

• Customer and Market Focus

• Measurement, Analysis, and Knowledge Management

• Work force Focus

• Process Management

• Business Results

The TBEM criteria are the operational details of the Core Values, applied to the different facets of a Business organisation.

The 7 Criteria Categories are divided into 18 items and 32 Areas to AddressThe TBEM framework has the following characteristics

• Focus on Business results

• Non-prescriptive and Adaptable

• Maintains System Perspective

• Supports Goal based diagnosis

TBEM instills a process centric approach in an organisation as a means to achieve the chosen Business Goals

Tata Teleservices Limited as a part of the TATA Group has adopted the TATA Business Excellence model as an intricate part of its operation structure and uses it to grow from strength to strength, keeping Operational excellence and Business results in focus.

Products and services of Tata Indicom

Business Plan

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Questionnaire of

Feedback survey of exesting customer’s of Tata tele

Personal details:

Name :------------------------------------------------------------------------------------------

Address:------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Occupation:------------------------------------------------------------------------------------

Contact No.:-----------------------------------------------------------------------------------

1. Are you satisfy with your current service provider?(a) Yes (b) No

2. What is your monthly current phone bill?(a)0-200 (b) 200-500

(c)500-1000 (d)>1000

3. Which type of calls you make mostly ?(a)Local (b) Std

(c) Isd (d) All above

4. Do you interested in other Tata Indicom Products ? (a)Mobile (b) Photon (c)Photon+ (d)CUG Plan

Remarks & Suggestion (If Any) : ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Surveyor Name- Customer’s Name- Survey output :

1. Segment according to customer’s occupation

2. Segmant according to bill amount