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181017 Challenges of an Autononmous Service Provider V3 · Q2/2016 Q4/2016 Q4/2017 Q2/2018...
Transcript of 181017 Challenges of an Autononmous Service Provider V3 · Q2/2016 Q4/2016 Q4/2017 Q2/2018...
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ABOUT MOIA01
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CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
AGENDA
QUESTIONS
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Volkswagen Group’s Mobility-as-a-Service company.
Founded in December 2016.
Diverse and growing team (currently 140+), main locations: Berlin (HQ),
Hamburg, Helsinki.
Not a disruptor, but an enabler for cities and key local stakeholders.
Strong target to become a global leader of autonomous shared mobility
services.
HI, WE ARE MOIA.
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WE HAVE INITIATED MULTIPLE LARGE-SCALE PRODUCTS & PROJECTS WITH STRONG PARTNERS ALREADY
ABOUT MOIA
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Q2/2016 Q4/2016 Q4/2017 Q2/2018
I N V E S T M E S TI N G E T T
M I C R O T R A N S I T I N G E R M A N Y
S P E C I A L P U R P O S E V E H I C L E S
P A R T N E R S H I P W I T H S C A N I A
A U T O N O M O U S D R I V I N G
• VW Group initiates large scale projects in order to obtain SDS capabilities through strategic partnerships
• Dedicated partners for global roll-outs and commercial scaling to be announced by end of 2018
Q1/2018
• MOIA (VW Group) invests €300m in ride-hailing company Gett
• Largest taxi dispatcher in Europe, with further businesses in Israel and United States
• MOIA launches ride-pooling service in the City of Hannover
• Service starts in October 2017, with a clear focus on learning and optimization
• Launch of full EV fleet with 200+ vehicles in Hamburg in early 2019
• MOIA and Scania form strategic alliance to jointly develop autonomous PT services
• Focus on seamless integration of fixed and dynamic services
• First pilots to be announced in 2019
• MOIA announces fully electric ride-pooling vehicle during TechCrunch Disrupt event in Berlin
• Special purpose vehicle to be launched in Hamburg for the first time ever in early 2019
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ABOUT MOIA01
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03
CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
AGENDA
QUESTIONS
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THE THREE MAIN PILLARS OF MOBILITY IN A NON-AD WORLDCHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
X TECHNOLOGY
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Design
Manufacturing
Drivetrain
Automation
Retrofitting
Financing
Insurance
Specifications
Telematics
…
Driver Management
Shift Planning
Control Center
Maintenance
EV Charging
Cleaning
Repairs
In-/ Out-Fleeting
EV Infrastructure
…
Pricing
Marketing
Passenger App
Routing/ Pooling
Ticketing
Payments
Data Analytics
Call Center
Supply/ Demand Match
…
VEHICLE OPERAT ION
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THE SHIFT OF THE MOBILITY VALUE CHAIN WITH THE INTRODUCTION OF AUTONOMOUS SERVICES
CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
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SDS SOFTWARE
SDS HARDWARE
MAP DATA
…
SDS
DRIVETRAIN
RETROFITTING
TELEMATICS
…
VEHICLE
FLEET INTELLIGENCE
MAINTENANCE
SAFETY DRIVERS
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OPS
FRONTEND
PAYMENTS
CUSTOMER SERVICE
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PLATFORM
ADVERTISEMENT
MEDIA PARTNERS
CROSS-SELLING
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CONTENT
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INTRODUCTION OF AD WILL BRING FURTHER COMPLEX CHALLENGES TO COMPETE SUCCESSFULLY
CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
§ Cities/ authorities will impose strong regulation to control safety and secure desired effects (less cars on the road)
§ Concession/ tender awards for autonomous systems will be based on proven system validity/ robustness through relevant pilot installations and system safety assessments
§ Until then, heterogenous regulatory framework (especially in Europe) will be a hurdle to scale AD projects
REGULATORY / LEGAL
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§ Special purpose vehicles will be needed to provide for the required customer experience and enable efficient operation
§ Vehicle design has to support a fully automated customer journey§ SPV very much dependent from the respective market. Public Transport driven market
has different needs then a TNC driven marketVEHICLE
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INTRODUCTION OF AD WILL BRING FURTHER COMPLEX CHALLENGES TO COMPETE SUCCESSFULLY
CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
§ Some cities are trying to solve a very specific problem without considering the scalability of their proposal (ie. “we need a shuttle service to bring people to the mall”)
§ Challenges and expected solutions of a city not accepted by a certain part of the population (ie. “AD Bus or pooled service in an upper class neighborhood”) à cultural and sociological challenges often not considered
§ Infrastructural changes (dedicated lanes for shared mobility) are often very political
§ The customer journey has to become fully automated providing for highest level of convenience, reliability and safety at a low price
§ ETA one of the most important factors for customers to switch mode of transport§ TCO for a privately owned car vs. cost per mile
§ All driver activities need to be entirely replaced by artificial intelligence/ automated activities to get to a crucial price point
PRODUCT OFFER & COST
ALIGNMENT WITH CITIES
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ABOUT MOIA01
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03
CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
AGENDA
QUESTIONS
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CHALLENGES OF AN AUTONOMOUS SERVICE PROVIDER
HAPPY TO ANSWER ANY FURTHER QUESTIONS YOU MAY HAVE