18 IN-STORE MATERIAL GUIDELINE - Bestseller IN-STORE MATERIAL GUIDELINE LIMITED CONCEPT 2016 JJ...
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18 IN-STORE MATERIAL GUIDELINE LIMITED CONCEPT 2016
Transcript of 18 IN-STORE MATERIAL GUIDELINE - Bestseller IN-STORE MATERIAL GUIDELINE LIMITED CONCEPT 2016 JJ...
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IN-STOREMATERIALGUIDELINELIMITEDCONCEPT 2016
JJINSTORE
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ELEMENTS
ORIGINALS
B C A
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A 12090714 JJ K14 Barrels
B 12082019 JJ Clamps
C 12091615 JJ K14 Belt Strap
D 12081728 ORIGINALS Logo sign
E 12091616 Hanno Gorilla
D
JJ D
ELIVERY
E
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STEPS
ORIGINALS
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4 5
Lay the three barrels on the floor, with the opening facing upwards.The medium and large barrels form the bottom when upright.
Attach the belt strap when you have placed the barrels. Make sure the buckle is visible on top. Don’t tighten the buckle too much.
Attach two JJ clamps on the top edge of the large barrel. Place them next to each other and 5 cm apart.
Attach the gorilla with its left arm between the two clamps, so it won’t slide down.
Turn the right arm so the hand grabs the opposite edge of the barrel.
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Correct the gorilla’s head and leg posture.- Head turned towards the centre of the arrange-ment. - One leg turned to the side for a dynamic look.
GUIDELINE
NB:Make sure the buckle on the belt strap is visible. The belt strap has to be as tight as possible.
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ORIGINALS
GUIDELINE
SOLUTION 1: ORIGINALS BY JACK & JONESThis solution is prefered if you have a lot of accessories in your store. If you don’t have any bags, then use the logo sign as shown on the next page.
When you create the area:
1. Always place the in-store material on the two middle shelves.
2. Move the in-store material about 10-15 cm in on the shelf from the left hand side.
2. Use small and medium sized accesso-ries. Find a cap and two products to fill out the empty barrels. Fold the clothes.
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ORIGINALS
GUIDELINE
SOLUTION 2: ORIGINALS BY JACK & JONESThe logo sign is a good way of showing the brand. Always place the sign one of the brand wall shelves.
When you create the area:
1. Preferably, place the decoration element in the left side and the logo on the right. The tallest part of the decoration ele-ment should border up to the middle of the shelf.
2. Turn the barrels to rest on the small and medium barrels to make room for the logo sign. It’s also a good way to vary the deco if the store has more wall sec-tions.
3. Adjust the gorilla after the element is placed correctly. Add accessories in the barrels. Here’s an example with two fol-ded shirts in one barrel and a cap in the small barrel.
Make sure you change the accessories at regular intervals, to change the look and keep it updated according to what acces-sories are sold in the store at that period in time.
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ORIGINALS
GUIDELINE
SOLUTION 3: ORIGINALS BY JACK & JONESWhen you create the area:
1. Place the decoration element on the shelf.
2. Turn the barrels to rest on the small and medium barrels. It’s a good way to vary the decoration if there a more wall sec-tions.
3. Adjust the gorilla after the element is placed properly. Add accessories in the barrels. Here’s an example with two fol-ded shirts in one barrel and a cap in the other.
Make sure you change the accessories at regular intervals, to change the look and keep it updated according to what acces-sories are sold in the store at that period in time.
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ELEMENTS
CORE
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A 12090721 JJ Plumen bulbs with cord
B 12108768 CORE rack small
C 12108769 CORE rack large
D 12082254 CORE logo sign
NB:If the bulb is somehow damaged, imme-diately order a new one without a cord by e-mailing the following number to the e-mail mentioned above:
12110455 JJ Plumen bulb
A BA C D
JJ D
ELIVERY
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CORE
GUIDELINE
SOLUTION 1: CORE BY JACK & JONESWe always use one of the two middle shel-ves for CORE in-store material.
2. CORE Rack Large is used for this instal-lation.
3. Place the rack with the high arc in the front. The smaller arc should be placed to the left.
4. Place the white cord on the tall part of the element. Twist the cord tight around the pipe several times, for a graphic expression. Place the adaptor in the lighting track.
5. Finish the decoration by adding the bulb. The cord should fall in a small and direct arc from ceiling to decoration. Do not let cord hang down in front of the decora-tion.
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CORE
GUIDELINE
SOLUTION 2: CORE BY JACK & JONESWe always use one of the two middle shel-ves for CORE in-store material.
1. CORE Rack Small is used for this instal-lation. Place the elements in the middle of the shelf.
2. Place the rack with the high arc in the front. The smaller arc should be placed to the left.
3. Place the white cord on the tall part of the element. Twist the cord tight around the pipe several times, for a graphic expression. Place the adaptor in the lighting track.
4. Finish the decoration by adding the bulb. The cord should fall in a small and direct arc from ceiling to decoration. Do not let cord hang down in front of the decora-tion.
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CORE
GUIDELINE
SOLUTION 3: CORE BY JACK & JONESThe logo sign is a great way of sho-wing the brand. If you have two sec-tions or more, use the sign on the shelf.
We always use one of the two middle shel-ves for CORE in-store material.
When you create the area:
1. Place the sign in the middle of the shelf facing forward.
2. Make sure the sign is lit. Hide the cord behind the board.
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ELEMENTS
VINTAGE
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A 12106175 Metal box small
B 12106176 Metal box large
C 12108153 Deco jeans
D 12090276 Cotton
E 12082261 VINTAGE logo sign
NB:The four pairs of jeans are STRICTLY for decoration - and must under no circumstan-ces be sold. Remove any sales labels and discard them.
B C
E
D
JJ D
ELIVERY
A
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VINTAGE
GUIDELINE
SOLUTION 1: JACK & JONES VINTAGE CLOTHING1. One large metal box and two small metal
boxes are needed.
2. Place the large metal box upright in the middle of the shelf.
3. Place a small metal box upright inside the large metal box. Turn it a little to the right.
4. Place the other small metal box on a shelf to the left of the others. Make sure it’s facing the front.
5. Divide and place the cotton in the two small metal boxes, so it is visible.
6. Place the logo sign in the front, on the right side. It’s important that the feet of the sign are placed on the shelf. Place the left foot of the sign under the two boxes placed together.
7. Style the four decoration jeans in the boxes. Try to mix the colours of jeans as shown. Fold two jeans nicely and place them in between the small and large me-tal box. Male roll-ups on the two other styles and place them in the last box. Let the roll-ups drop out over the edge of the box.
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VINTAGE
GUIDELINE
SOLUTION 2: JACK & JONES VINTAGE CLOTHING1. One large metal box and two small metal
boxes are needed.
2. Place the large metal box upright in the middle of the shelf.
3. Place a small metal box on the shelf, with the handle to the front. Turn it a little to the right.
4. Place the other small metal box on the shelf underneath. Make sure to have it facing to the front.
5. Divide the cotton in the two small metal boxes, so it is visible.
6. Style the four decoration jeans in the metal boxes. Place three jeans on the top shelf. Roll up two of the jeans and place them in the small metal box. Let the roll-ups drop out over the edge of the box. Place the third pair of jeans in the edge of the large metal box, so the legs fall into the last small metal box. Use the fourth pair as filling in the small metal box on the bottom shelf.
7. Place accessories on the bottom shelf next to the small metal box.
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VINTAGE
GUIDELINE
SOLUTION 3: JACK & JONES VINTAGE CLOTHING1. One large metal box and two small metal
boxes are needed.
2. Place the large metal box on the left shelf – place it upright on the right side of the shelf. Let the bottom rest on the back edge of the wall.
3. Place the two small metal boxes on the top shelf at the right. Stuff the two boxes with cotton and place them on top of each other. Turn the bottom box to the right and let the top box turn to the front.
4. Put the rest of the cotton in the large metal box, to create volume in the bot-tom – the cotton should be visible.
5. Place the logo sign under the two small metal boxes on the right side. It’s impor-tant that the feet of the sign are placed on the shelf, but still to the front of the shelf.
6. Style the four decoration jeans in the metal boxes. Fold one pair of jeans and place them in the top metal box – let some of the jeans drop over the edge of the box. The two other jeans are styled with roll-ups and put into the large metal box. Let the roll-ups drop out over the edge of the box.
7. Place a pair of shoes or boots to the left on the shelf to complete the look.
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ELEMENTS
PREMIUM
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A 12079704 Wooden hand
B 12104338 Wooden boxes
C 12109330 Cactus item
D 12077649 Clips
E 12108678 Gentleman’s Guide
F 12106174 Medicine glass
G 12076035 Shirt holder
H 12081686 PREMIUM logo sign
A BA C D
E F G H
JJ D
ELIVERY
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PREMIUM
GUIDELINE
SOLUTION 1: PREMIUM BY JACK & JONESThis solution is for the BLACK collection.
We always use one of the two middle shel-ves for PREMIUM in-store material.
1. Use the large wooden box on the right side of the top shelf.
2. Use The Gentleman’s Guide – look up page 128. Always use a picture for the deco. You can change the picture over time. Place the open book in the box and use clips to keep the book open.
3. Place the wooden hand in front of the open page of the book – and in front of the text and not the picture. Place a bow tie and tie on the hand. Display it ele-gantly and remove the labels and tags.
4. Place the four medicine glass. Place the large, transparent one at the back of the small box. Place the smallest, brown one at the front. Place the two middle one as a pair on top of the box, to the right.
5. Use the logo sign on the shelf under the decoration. Remember to plug in the sign.
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PREMIUM
GUIDELINE
SOLUTION 2: PREMIUM BY JACK & JONES This solution is for the BLACK collection.
We always use one of the two middle shel-ves for PREMIUM in-store material.
1. Put both wooden boxes on the shelf. Place the small one on top, offset on the left side by approximately 10 cm.
2. Use The Gentleman’s Guide – look up page 128. Always use a picture for the deco. You can change the picture over time. Place the open book in the box and use clips to keep the book open.
3. Place the wooden hand in front of the open page of the book; in front of the text and not the picture. Place a bow tie and tie on the hand. Display it elegantly and remove all labels and tags.
4. Place the four medicine glass. Put the large, transparent one at the back of the small box. Place the smallest, brown bottle at the front. Place the two midd-le ones as a pair to the left of the box. Place the brown one in the back and the transparent one at the front.
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PREMIUM
GUIDELINE
SOLUTION 3: PREMIUM BY JACK & JONES
This solution is for the BLACK collection.
We always use one of the two middle shel-ves for PREMIUM in-store material.
1. Place the small box on top of the larger one, offset on the right side by approxi-mately 10 cm.
2. Use the shirt holder in the large box and style it with a shirt. Remove only the outer wrapping plastic and plastic sup-port in the collar. Use the magnets to make sure the shirt stays in place nicely. Hide the four magnets under the first layer and place the magnets in every corner, so they are not visible. Place the shirt holder in the middle of the box.
3. Use accessories in the small box. This picture shows a pair of shoes that lean on the side of the box. Change the ac-cessories at regular intervals, depen-ding on the availability in the store.
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PREMIUM
GUIDELINE
SOLUTION 4: PREMIUM BY JACK & JONES This solution is for the BLACK collection.
We always use one of the two middle shel-ves for PREMIUM in-store material.
1. Use the large wooden box in the middle of the top shelf.
2. Use the shirt holder in the box and style it with a shirt. Use the magnets to make sure the shirt stays in place nicely. Place the display in the middle of the box.
3. Place the logo sign on the shelf under the decoration. Make sure that it’s at the very front of the shelf. Light up the logo sign. Hide the cord behind the clothes.
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PREMIUM
GUIDELINE
SOLUTION 5: PREMIUM BY JACK & JONES
This solution is for the BLUE collection.
We always use one of the two middle shel-ves for PREMIUM in-store material.
1. Use the large wooden box on the top shelf.
2. Place the two cactus items in the box. Place the largest one at the back and the smallest one at the front. Place both so they’re in front of the box.
3. Use the logo sign on the shelf under the decoration. Remember to plug in the sign.
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PREMIUM
GUIDELINE
SOLUTION 6: PREMIUM BY JACK & JONES
This solution is for the BLUE collection.
We always use one of the two middle shelves for PREMIUM in-store material.
1. Use the cactus items on the first shelf and place them next to each other.
2. Place the logo sign on the shelf under the decoration. Make sure that it’s at the very front of the shelf. Light up the logo sign. Make sure to hide the cord behind the clo-thes.
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ELEMENTS
SEASON
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A BA C D
E F
A BA C D
E F
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SEASON
GUIDELINE
SOLUTION 1: SEASON AREA The season area is flexible. In some peri-ods there’s room for decoration, in others you can take it out.
The decoration signals production and is an expression for all JACK & JONES brands.
NB:
The pictures focus on how you create the actual decoration, since the decoration of this wall can vary a lot from season to sea-son. In your monthly TO DO VM & Styling, you can see the chosen set up’s and place the in-store materials according to those solutions.
1. Use all 3 baskets and start by putting cotton into all of them.
2. Place the largest basket in the middle of the shelf. Use the denim roll and unroll some of the denim into the bottom of the basket. Place the roll upright so it leans somewhat to the left. Place the ruler in the basket, aligned with the denim roll. Style a pair of jeans with roll-ups and let the legs hang over the edge.
3. Place the middle basket to the right. It should lie flat and be placed at an angle towards the right. Use two pairs of jeans as filling and make roll-ups on both pairs.
4. Place the small basket to the left. Put it down so the contents become visible. Use the last pair of jeans as filling.
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SEASON
GUIDELINE
SOLUTION 2: SEASON AREA The second option is with a different place-ment of the shelves.
NB:
The pictures focus on how you create the actual decoration, since the decoration of this wall can vary a lot from season to sea-son. In your monthly TO DO VM & Styling, you can see the chosen set up’s and place the in-store materials according to those solutions.
1. Use all 3 baskets and start by putting cotton into all of them.
2. Place the largest basket on the lower shelf, to the left. Use the denim roll and unroll some of the denim into the bottom of the basket. Place the roll upright so it leans somewhat to the left. Place the ru-ler in the basket, aligned with the denim roll. Style two pairs of jeans with roll-ups and let the legs hang over the edge.
3. Place the middle basket on the other shelf on the right, and place it a bit to the left on that shelf. Use a pair of rol-led up jeans as filling. Let the third pair of jeans hang out over the edge. The legs should be inside the basket and the waits should be visible.
4. Then place the last small basket lying down to the right of the medium size basket. Turn the basket so the front is slightly turned to the right. Roll up a pair of jeans and place it in the small basket. Start with the legs so that the waist ends up being visible.
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SEASON
GUIDELINE
SOLUTION 3: SEASON AREA This is a solution for when you only have one shelf at your disposal.
NB:
The pictures focus on how you create the actual decoration, since the decoration of this wall can vary a lot from season to sea-son. In your monthly TO DO VM & Styling, you can see the chosen set up’s and place the in-store materials according to those solutions.
1. Only use the two small size baskets for this solution.
2. Place the medium sized basket on the shelf and place it to the left. Place a pair of rolled up jeans on the bottom as fil-ling. Let the other pair of jeans hang out over one of the sides. The legs should be inside the basket while the waist should be visible.
3. Place the ruler in the middle basket. Try to make it take up as much space as possible. Fasten it using the holes in the basket.
4. Place the smallest basket to the right and place it lying flat so the handle is visible at the top. Roll up the last pair of jeans and let the legs be visible this time. Place the jeans so that the cotton is still visible.
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SEASON
GUIDELINE
SOLUTION 4: SEASON AREA
This is a solution for when you only have one shelf at your disposal.
Use this in-store material when there are no jeans, shorts or other denim products in the wall.
NB:
The pictures focus on how you create the actual decoration, since the decoration of this wall can vary a lot from season to sea-son. In your monthly TO DO VM & Styling, you can see the chosen set up’s and place the in-store materials according to those solutions.
1. Only use the large wooden box for this solution.
2. Center the box on the shelf.
3. Use seasonal accessories to decorate the box.
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ELEMENTS
FITTING ROOM
GUIDELINE
LIST OF MATERIALSMake sure you have received the full de-coration package before you start the re-decoration. If anything is missing, please contact:
A 12077865 Flowerpot
B 12078221 Plants
C 12078548 The Burning House
D 12078543 The Selby
E 12079419 Velo
A BA C D
E
A BA C D
E
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FITTING ROOM
GUIDELINE
SOLUTION 1: FITTING ROOM This solution is for when you have a small system in the fitting room area.
NB:
The pictures focus on how you create the actual decoration in the grid above the ta-ble.
1. Put all plants into the flowerpots. Use an uneven amount in a small area as shown in the picture.
2. Start by placing all the plants asymme- trically in the grid. Leave some of the spaces empty.
3. Adjust the leaves, so it all looks natural.
4. Place the three books. Place two of them flat with the spine towards the front. See the bottom left corner. Leave a book open and standing. Use two clips to keep it open. See page 16 for how to do it.
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FITTING ROOM
GUIDELINE
SOLUTION 2: FITTING ROOM This solution is for when you have a large system in the fitting room area.
NB:
The pictures focus on how you create the actual decoration in the grid above the ta-ble.
1. Put all plants into the flowerpots. Use an uneven amount in a small area as shown in the picture.
2. Start by placing the plants asymmetri cally in the grid. Leave some of the spaces empty.
3. Adjust the leaves, so it all looks natural.
4. Place the three books. Place two of them flat with the spine towards the front. See the bottom left corner. Leave a book open and standing. Use two clips to keep it open. See page 16 for how to do it.
