18 Surprisingly Easy Ways to Collect B2B Software User Reviews

Customer reviews are incredibly important, especially for software buyers.

66% of software buyers say that reviews significantly impacted their final purchase

decision.

If you don’t have any user reviews, how can those buyers make

the right decision for their business?

There just isn’t a master list of reviews collection ideas or strategies out there to inspire your marketing team…

Until now!

1. Email Blast

1. Email Blast

• Send your customers a simple email asking for a review• Include the direct link to

your reviews form• Try sending it to your

happiest or longest customers, who are most likely to respond to your request

2. Email Newsletter

2. Email Newsletter

• Consider adding a reviews call-to-action in your customer newsletter• This can provide customers

with a constant reminder that you appreciate their feedback and want to share it!

3. New Customer Nurture

3. New Customer Nurture

• Use your marketing automation software to make an email nurture campaign • Alternatively, send a one-off

email to new customers after a while to see if they are interested in writing a review• Wait at least 3-6 months

before asking for a review to make sure they fully understand the product’s strengths and flaws

4. Within Your Software System

4. Within Your Software System

• Put a CTA on the login page• If your product has a main

dashboard, place it on that page- just don’t interfere too much with the usability of the system• Maybe even put up a

temporary pop-up every few months

5. Twitter

5. Twitter

• Use Twitter to promote the current reviews of your product • Tweet direct links to write a

new review• Share quotes from reviews

and tag the reviewer

6. Facebook

6. Facebook

• Post a link to your reviews page on Capterra and ask people to review• Since they already “like” you

they’ll be more likely to want to leave a review• Include some type of image

with your post so it will stand out more

7. LinkedIn

7. LinkedIn

• Best place to reach your customers when they’re actually in a business mindset• Post updates about the

reviews you’re receiving and encourage others to review

8. Other Social Media Channels

8. Other Social Media Channels

• If the majority of your users are on Instagram or Pinterest, post your reviews promotions there• However, don’t just start a

new user account to collect reviews- don’t waste effort if the audience isn’t there

9. User Events and Conferences

9. User Events and Conferences

• Hosting a user conference is the best way to get a lot of reviews in a short amount of time• Set up kiosks around the

expo floor specifically for collecting Capterra reviews• Have employees with new

reviews forms loaded on their iPads• Include a CTA in follow-up

emails after the event

10. Incentivize Reviewers

10. Incentivize Reviewers

• 43% of users will leave a review in exchange for some type of gift or reward• Offer customers a gift card

to their favorite store or a fast casual Mexican restaurant, company swag, or discount on their current software subscription

11. Incentivize Employees

11. Incentivize Employees

• Encourage loyal workers, especially customer-facing ones, to collect reviews from the customers they interact with• Give out prizes and rewards

based on company and team goals

12. Run a Contest

12. Run a Contest

• Consider holding a contest solely focused on collecting reviews of your software on Capterra, like a March Madness-themed contest• In the slow months of

summer, consider asking customers to leave reviews in a summer-themed contest• Get in the holiday spirit by

offering to donate an amount to charity for every review collected

13. Customer Phone Call

13. Customer Phone Call

• If you’ve had a productive call with a lot of great feedback, ask them to leave a review• Send a follow-up email with

the link for a review to remind them of the positive interaction and help them actually leave the review you discussed

14. Product Support Interaction

14. Product Support Interaction

• Your support team also has a lot of customer interaction- consider asking them to have the customer leave a review after a positive interaction as well

15. Email Signature

15. Email Signature

• At some point in every customers’ lifetime with your company, they’ve received an email from someone within your company• Always include a link in your

signature to the reviews page on Capterra to keep reviews in mind

16. Write a Blog Post

16. Write a Blog Post

• We’ve written a lot of blog posts about user reviews• Highlight some of your best

customers by featuring their reviews and noting how they’ve used their software to achieve their goals• You can promote your

product and customers at the same time!

17. Promote Reviews on Your Website

17. Promote Reviews on Your Website

• Trust elements are key, since 70% of web visitors look for product reviews before making a purchase• Repurpose some of the best

reviews as testimonials on your webiste

18. Add the Capterra Reviews Badge

18. Add the Capterra Reviews Badge

• Embedding the custom Capterra reviews badge on your website links right to the list of your product’s reviews• This way potential reviewers

can see exactly what people think about your software• Login to your vendor portal

now to access your product’s custom badge

Originally written by Caroline Malamut,the full post can be found here