17.11.17 Community Co wins 5 categories in Product of the ... · Title: Microsoft Word - 17.11.17...
Transcript of 17.11.17 Community Co wins 5 categories in Product of the ... · Title: Microsoft Word - 17.11.17...
INDEPENDENT GROCERS for Australia
Media Release 17 November 2017
Community Co™ celebrates winning five prestigious consumer Product of the Year awards Over 1400 IGA stores around Australia are celebrating today after the new Community Co™ product range – exclusive to independents – was honoured in the 2018 Product of the Year awards winning five categories. Product of the Year is the world’s largest consumer voted award for product innovation. Mel Patel, General Manager of Private Label Metcash Supermarkets said, “Winning this award is unbelievable but true, just like the range. Community Co™ was launched just over a year ago, so winning five categories in the first year in market is a testament to independents providing innovative and competitive products to Australian shoppers.” Community Co™ was awarded Product of the Year in the following categories in the 2018 awards: Smallgoods (Prepacked) Category Community Co™ Rindless Short Cut Bacon 175g $4.70 each
Cooking Oil -‐ Sprays Category Community Co™ Extra Virgin Olive Oil Spray 225g $3.99 each
Chilled -‐ Cheese Category Community Co™ Shaved or Shredded Parmesan Cheese
125g
$2.50 each
International Food -‐ Mexican Category Community Co™ Tortilla 365g – various varieties – Wholegrain, Garlic and Original
$2.79 each
Nut and Snacking Category
Community Co™ Nibbles Honey Roasted Cashews 200g Community Co™ Nibbles Salted Pistachios 200g Community Co™ Nibbles Salted Cashews 200g Community Co™ Nibbles Salted Mixed Nuts 375g
$5.99 each $5.50 each $5.50 each $5.00 each
Jenny O’Regan, General Manager Marketing Metcash Supermarkets said, “This is an everyday brand that stands for quality and provides great value, but also gives back to Australian communities with every product purchased*. So for the community conscious and cost conscious consumer – this is good for your hip pocket and good for your community. That’s value with values!” “The award winning Community Co™ brand not only has unique packaging designs, cheeky descriptions and personality, but it has also been developed with responsible sourcing practices
INDEPENDENT GROCERS for Australia
in mind, using Australian produce wherever possible. For example, while the majority of bacon in Australian supermarkets is produced from overseas pork, the Community Co™ range offers bacon which is made from 100 per cent Australian pork. It also goes that extra step to ensure pigs are Sow Stall Free.” Community Co™ has over 100 products available at participating IGA and independent retailers across Australia. Upcoming launches to make entertaining easy this Christmas include four ready-‐made delicious pizzas, 4pack ice-‐cream cones and sticks in various flavours as well as, Double Brie and Camembert specialty cheeses. More information about the Community Co™ range is available at www.communityco.com.au.
-‐ENDS-‐
Join the conversation today at https://www.facebook.com/igaAustralia Media please contact: Robbie Purcell – [email protected] / 02 8303 6464 Notes to Editors
• *1-‐2 cents per Community Co™ product sold at an IGA store contributes to that store’s IGA Community Chest fund. The new Community Co™ mid-‐tier private label brand complements IGA’s successful Black & Gold range covering the basic essentials at great prices, to give customers great value every day.
• IGA retailers nationally have given over $80 million to date together with their local shoppers and give back to the community though sports and school groups, charities and other worthwhile causes.
• IGA Community Chest sees SUPA IGA and IGA storeowners across Australia collect funds through the sale of specially marked products including Community Co™ products and other fundraising initiatives.