17 social media tools to help communicators save time and money

17 social media tools to help communicators save time and money

Social Media Summit Workshopby Pete Codella, APR

June 9, 2010

CodellaMarketing.com PeteCodella.com

My information

Pete Codella, APR (Accredited in Public Relations)

CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast

[email protected]

@codella

801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com


Hashtag

#ragancisco


Twitter publishing tools

• Tweet Deck• Social Oomph• Dynamic Tweets• CoTweet• TwitPic• Bitly• FeedBurner’s Socialize


Tweet Deck


Social Oomph


Dynamic Tweets


CoTweet


TwitPic


Bitly


FeedBurner’s Socialize


• Twitter Search• Tweet Deck• Tweet Beep• Topsy• Google Social Search• Bing

Twitter search tools


Twitter Search


TweetBeep


Topsy


Google Social Search


Bing

bing.com/twitter


Twitter network tools

• Twitter Find People• Twellow• TweepSearch


Twitter Find People


Twellow


TweepSearch


Username


Edit your page


Like Box


Notes & RSS


Involver plug-ins


YouTube


Posterous


HTML on a page tab


Custom page


Developers

developers.facebook.com/showcase


Listen

• Technorati• BlogPulse• Board Tracker• Google Alerts


Technorati


BlogPulse


Board Tracker


Google Alerts


After these messages . . .

. . . we’ll be right back!


Monitoring via RSS

• Google Reader• Google Blog Search• Google Social Search• Twitter Search• What the Hashtag?!


Google Reader


Google Blog Search


Google Social Search


Twitter Search


What the hashtag?!


Social networking


LinkedIn groups


LinkedIn polls


Facebook friend lists


Compare

• Alexa• Compete


Alexa


Compete


Measure

• Google Analytics• Website Grader– Blog– Facebook– Twitter– Press Release


Google Analytics


Website Grader


Grader.com


Aggregate

• Tumblr• FriendFeed


Tumblr


FriendFeed


Tagging

• Delicious• Digg


Delicious


Digg


Publish

• Posterous• Ping.fm


Posterous


Ping


Ping dashboard

BONUS!


Internet monitoring and measurement

Alexa alexa.comBackTweets backtweets.comBlogPulse blogpulse.comBoardTracker boardtracker.comCompete compete.comCustomScoop customscoop.comCyberAlert cyberalert.comDelicious delicious.comDigg digg.comFeedBurner feedburner.comFiltrbox filtrbox.com



Google Alerts google.com/alertsGoogle Analytics analytics.google.comGoogle Trends google.com/trendsIceRocket icerocket.comKlout klout.comSM2 by Techrigy techrigy.comSocial Mention socialmention.comSocial Oomph socialoomph.comSWiX swixhq.comTechnorati technorati.comTweetBeep tweetbeep.com



Website Grader websitegrader.comWikiscanner wikiscanner.virgil.grWordlewordle.netXinu xinureturns.comYouTube youtube.comZoomInfo zoominfo.com


Internet search

Bing Twitter bing.com/twitterGooglegoogle.comMSN msn.comWolframAlpha wolframalpha.comYahoo yahoo.com


7 steps to free Internet monitoring

1. Google Search — set the baseline for your keyword(s)2. Create a Gmail account3. Set-up Google Reader4. Do a Google Blog Search5. Do a Twitter search6. Add RSS feeds for your search results to your Reader7. Subscribe to Google Alerts


10 practical steps to business results using social media

1. Claim your name on as many platforms as possible2. Pick your poison — decide which tools you’ll use

and why3. Plan your publishing — both content and people

resources4. Build your online networks — this is the new

advertising ‘reach’5. Listen!


10 practical steps to business results using social media

6. Give VIP treatment to your social media friends7. Create fun, unique, engaging content8. Be consistent (stick to your plan, #3) and be

persistent9. Engage with your online network to build stronger

relationships10.Monitor, measure and track your involvement;

compare it to other initiatives (advertising, events, sales, etc.)


My information

Pete Codella, APR (Accredited in Public Relations)

CEO of Codella Marketing and NewsCactusCo-Host of the Online PR Podcast

[email protected]

@codella

801.448.7383 TXT prpete to 50500for my SMS business cardby Contxts.com

17 social media tools to help communicators save time and money

Business

Transcript of 17 social media tools to help communicators save time and money