Supported by: Held in:

17 - 19 October 2018, Singapore itb-asia.com

Official Partner Hotel: Organised by:

Introducing

ITB Asia 2018 - 17 - 19 October 2018

ITB ASIA 2017 SHOW STATISTICS

Quality Buyers

940Exhibitors 22,000

BusinessAppointments

More than attendees

11,000951

6,140Minutes of conference

ITB Asia, Asia’s Leading Travel Trade Show, is an annual three days B2B trade show and convention

designed to bring together the key travel industry leaders in the region. It convenes international exhibitors

and buyers from the MICE, Leisure and Corporate.

Today, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and

strengthening existing business relationships with the most important players in the region.

On its eleventh year, ITB Asia will be held in Marina Bay Sands in Singapore on October 17 - 19, 2018. The

show is organized by Messe Berlin (Singapore) Pte Ltd.

Accommodation

Travel Agent/Tour Operator

Travel Technology

37.0

24.3

12.3

15.4

3.08.0

EXHIBITOR GEOGRAPHIC BREAKDOWN

Asia PacificEuropeMiddle EastAfricaNorth & South America

64.3 %24.6 %2.1 %3.8 %5.2 %

EXHIBITOR PROFILES

98%of exhibitors say that ITB Asia is the highestquality travel trade show in Asia Pacific

Africa

North & South America

Middle East

Asia Pacific

Europe

Business Travel/MICE

NTO/CVB

Transport

EXHIBITOR

123Asia’s Largest &

Only Hybrid Show

Bringing 11,000 show attendees from MICE, Corporate, Leisure sectors

Optimal Buyer &

Exhibitor Ratio

Guaranteed 1:1 ratio between buyers and exhibitors

Most International

Travel Trade Show

Over 113 countries represented; ITB Asiais the most international travel trade show in the region

BUYER

PROFILE OF BUYERS

BUYER PURCHASING POWER (USD)

43%

7%13%

USD 500,001 - USD 1,000,000

More than USD 1,000,000

More than USD 2,000,000

BUYERS GEOGRAPHIC BREAKDOWN

Asia Pacific

Europe

Middle East

Africa

North & South America

79.5 %

10.5 %

2.7 %

1.0 %

6.3 %

Middle EastAfrica

Asia PacificNorth & South America

MICE

Corporate

Leisure 40%

35%

25%

Coming from Asia Pacific

STRONGESTBUYERPARTICIPATION

79.5%

Outside of Asia Pacific

Europe

We encourage our exhibitors to join us as a Buyers’ Program Partner. As a Buyers’ Program Partner, you will be given priority meetings with your approved recommended buyers.

2017 Buyers’ Program Partners:

C

M

Y

CM

MY

CY

CMY

K

To join us as a Buyers’ Program Partner, email us at buyer@itb-asia.com to express your interest

Benefits of being a Buyers’ Program Partner

BUYER PROGRAM

c. Logo to be included in our show catalogue and on-site branding

a. Priority meetings with your recommended buyers during our business matchingb. Your recommended and approved buyers’ accommodation and flight reimbursements will be handled by ITB Asia team

Who can I recommend in the Buyers’ Program?

• These buyers can either be your existing clients or buyers whom you wish to meet at ITB Asia

• You may recommend MICE, Leisure and Corporate buyers

VISITOR

Hotel / Accommodation

Travel Agent / Tour Operator

Business Travel / MICE

Travel Technology

Airlines / Transport

Tourist Attractions

DMCs

Others

7.7%

7.2%

6.7%

5.8%

9.1%

4.3%

NATURE OF BUSINESS OF ATTENDING VISITORS

PERCENTAGE OF VISITORS BY REGION

Asia

72.9%

Oceania

4.2%

MiddleEast

2.3%

13.8%

Africa

2.7%

America

4.1%

Europe

36.5%

22.6%

PURPOSE OF VISITING

Travel Technology

NTO

Hotels/Accommodation

Travel Agent/Tour Operator

DMCs

Airlines/Transport

23.6%

9.8%

18.5%

23.4%

12.9%

9.4%

VISITOR PRODUCT INTERESTS

32.4%

28.2%

17.7%

15.5%

6.2%

NetworkingInformation GatheringBuyingConferenceSelling

22.6%

36.5%

17.7%28.2%

15.5%

6.2%

32.4%

23.6%

9.8%

18.5%

23.4%

12.9%

9.4%

Themes to be covered in our yet be released agenda include:

SharingEconomy

Cruise

Online TravelTravel Distribution

Mobile Technology

Payments

Meetings & Incentives

DestinationMarketing

RevenueOptimisation

Corporate Travel

TravelTechnology

Muslim Travel

For any enquiries, please contact us at exhibitor@itb-asia.comTel: +65 6635 1188 | Visit www.itb-asia.com

The ITB Asia Conference Programme features over 90 sessions and over 200 speakers within three days, delivering around 6,140 minutes of thought provoking and inspiring content from a diverse range of MICE, Leisure and Corporate topics. These conferences and seminars are where serious travel and tourism trade professionals debate, interact and discuss business.

2017 SPEAKERS

Jane SunCEO

Ctrip.com International

Mitchell YoungGeneral Manager,

ASEANIBM

Rob TorresManaging Director of

Advertising and MarketingGoogle

Rudolf SommerVice President

UNICEO

Farriek TawfikDirector, Southeast Asia

Princess Cruises

José MurtaGlobal Head of

Hospitalitytrivago

Andy TanVice President, Sales

Asia PacificHotelbeds

Felix ChanVice President of Sales Asia

Norwegian CruiseLine Holdings

Matthew HulenIndustry Manager

– TravelFacebook

Yiping Shu CMO

Meituan Platform

Aileen LondonSenior Manager,

Global Meeting Services – JAPACOracle

Kevin HoongBusiness Development

Lead, APACAirbnb

Eugene TanGeneral ManagerCorporate Travel

Management

Erica HegartyRegional VP

ICESAP

Christina SiawCEO

Singapore Cruises Centre

Stefano ZeniHead of Destination Services & Commercial Management

GTA

Gabriel Garcia Senior Director, Head of Marketing & Channel

Strategy APACExpedia

Charlie LiCEO

TravelDaily

Scott DuaneSenior Director – APACeNett International

Graeme HamVice President Talent &

Culture –Malaysia, Indonesia & Singapore

AccorHotels

Glenn AndrewsManaging Director, Asia

SiteMinder

Nadine VienneHead of Events –

Nissan Europe Development Director

UNICEO

Matthew FestoSingapore

Country ManagerSavioke

Ike AnandVice President, Strategy &

Business DevelopmentExpedia group

Fabian BartnickVice President of Asia Pacific

& International BusinessLodgIQ

2017 SPEAKERS

Jenna QianHead of Destination

MarketingCtrip.com

International

Ken MishimaVice President,

E-commerce Strategyi.JTB

Lim Shoo LingDirector, Brand

Marketing GroupSingapore Tourism

Board

Philip SchaetzVice President,

Sales & MarketingWharf Hotels

Limin ChengDirector of Revenue and Distribution Management

Marina Bay Sands

Nigel GauntPresidentICESAP

Jaime RoseburghMarket Leader

Singapore & ASEANAmerican Express

Meetings and Events

Hilda OgadaAssistant Regional Marketing Manager

Kenya Tourism Board

Heli MendeDirector, Head of

Global Sales PromotionVisit Finland

Fazal BahardeenCEO and FounderCrescentRating

Frank YanVP of Sales

SkySea Cruise Line

Rom E. HendlerFounder and

Managing PartnerInnoVel

Thorleifur Thor JonssonSenior Manager Trade DelegationsPromote Iceland

Susan Maria OngMICE Director,

Asia PacificJapan National

Tourism Organisation

Robin ChiangSenior Country Manager, APAC

KAYAK

Mohd Hizzat Mohd Shah Vice President

Research & TechnologyMATTA

Faeez FadhlillahCEO and Co-founder

Tripfez

Jessie States, CMMManager of

Professional Development MPI

Paul WhitewayAPAC Lead

Skyscanner

Rajeev KohliPresident 2016 – 2017

SITE

Kim StengertDirector

World Wide Fund for Nature (WWF)

Jackie DouglasPresident

HSMAI Asia Pacific

Claire OllivierSenior Director, APAC

Advito

Nathania Christy Insights & Community

Lead, APACTrendWatching

Sean TreacyManaging Director,

Asia PacificRoyal Caribbean

Cruises

3

12

2. MUSLIM TRAVEL SHOWCASE

Topics to be discussed:

• How to market your destination as Muslim friendly• Female Muslim Travellers• Introducing Muslim Travel• Muslim family friendly• Business travel for Muslims

3. MICE PAVILION

• Ace:Daytons• etouches• FOMO Pay• UOB Travel

Past Participating Exhibitors include:

WHAT’S NEW FOR 2018?1. HOTEL XPERIENCE SHOWCASE

• Future of guest experiences• Boosting production and efficiency• Adopting and integrating the right technology• Providing seamless guest experiences

Topics to be discussed include:

Interested in participating in our showcases and pavilions,

Contact the Exhibition Team at exhibitor@itb-asia.com

With the growing requests from our MICEbuyers for more MICE technology products, a dedicated MICE pavilion will allow exhibitors to feature the latest offerings and services to MICE industry players.

Hotel Xperience will be a dedicated half-day session that focuses on hoteliers and elevating the hotel guest experience through new innovations and technologies.

The Muslim Travel Showcase will be a 3 half-days program that allows participating companies to showcase their Muslim Travel friendly products. Attendees can also expect to gain insights on how to attract this growing market. 5

6

4WHAT’S NEW FOR 2018?

5. ASSOCIATION HAPPY HOUR

4. MICE BUYERS’ SPEED NETWORKING LUNCHEON

• American Express Meetings & Events• Cox & Kings• CTS MICE Service• Gainwell Travel and Leisure• H.I.S

Leading MICE Buyers:

6. CORPORATE BUYERS’ SPEEDNETWORKING LUNCHEON

Interested in participating in our speed networking and luncheons,

Contact the Exhibition Team at exhibitor@itb-asia.com

• Helloworld Travel• Nu Skin Enterprises• Upjet Travel Group• World Federation of Consuls – FICAC• World Psychiatric Association

Leading Corporate Buyers:• Abbott• Bank of America Merrill Lynch• Credit Suisse• Dell Global Business Centre• eBay

• Goldman Sachs• Huawei Technologies• Kerry Asia Pacific• L’Oreal• Mapletree Investments• Nissan Europe

Benefits:

• Network with at least 10 -15 leading association buyers/representatives• 5 minute introductory session per buyer• Networking drinks & canapes with prospective buyers

Looking for the perfect platform to secure new con-tacts at ITB Asia? Participate in our exclusive 60 minute speed dating session and meet over 30 lead-ing MICE Buyers.

Meet and network with leading association buyers in an intimate setting for 60 minutes, exclusively for participating exhibitors.

Participate and gain leads in this exclusive 60 minute speed dating session and meet over 30 leading Corporate Buyers at ITB Asia.

Interested in joining us as a partner for either MICE /Corporate Day, contact us at buyer@itb-asia.com

• Incentive Travel Management• Agencies & suppliers: Meeting the technical requirements for small and big accounts• Importance of building relationships with clients, suppliers, resources and staff• Creating a WOW experience in all events scale• Finding the right destination and venue fit for your incentive trip or meetings

Meet the Top MICE Buyers in Asia

Meet Asia’s Top Corporate Travel Managers2017 Corporate Partners:

• Incorporating data metrics into the decision making process for travel managers• Sharing economy supporting business travel• Identifying the key requirements of multinational and local company on TMC’s / airlines & hotels• Implementing travel risk mitigation strategies

CORPORATE DAY 2ND

EDITION

MICE DAY3RD

EDITION

2017 MICE Partners:

FOR BUSINESS EVENT PROFESSIONALS

WHAT TO EXPECT FOR 2018

A dedicated 1-day MICE program covering the most extensive topics on MICE. The full day program will feature key MICE buyers and suppliers sharing their most up-to-date case studies and learnings.

Topics that will be covered:

Join the 2nd edition of Corporate Day where global and Asian buyers from top companies share company strategies, real life case studies and opportunities in the industry.

Topics that will be covered are:

WHAT TO EXPECT FOR 2018

Destination Marketing Showcase

Dedicated half-day session that brings together National Tourism Organizations (NTOs),attractions and suppliers.

• Key strategies in increasing visitors• Producing unique marketing campaigns• Maximizing marketing platforms • Creating unique guest experiences

Topics to be discussed include:

DAY 3MICE Destination Showcase

DAY 2DAY 1Leisure Destination Showcase

Dedicated half-day session targeted at convention bureaus,visitor bureaus and suppliers for the promotion of destinations to MICE planners.

Dedicated half-day session curated for DestinationManagement Companies (DMC)and Destination ManagementOrganisations (DMO) topromote their destinations.

Past Participating Destinations include:

Past Participating Destinations include:

• Discover Tunisia• Promote Iceland • Singapore Tourism Board• Visit Finland and more...

• Fukuoka Convention & Visitors Bureau• Japan National Tourism Organisation• Kenya Tourism Board• Rio Convention & Visitors Bureau and more...

Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com

DESTINATION SHOWCASE

NEW

2018 PRELIMINARY CONFERENCE AGENDA

Join us in our Destination Showcase, designed to give buyers the opportunity to uncover new desti-nations and delve deeper into familiar destinations to gain inspiration for their meetings, incen-tives and leisure trips. Learn from the best and discover new marketing strategies to promote your destination.

Capture the attention of our buyers to unlock the potential of your destination by participating in our dedicated 20 minute speaking slots today!

WHAT TO EXPECT FOR 2018

Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com

KEY THEMES FOR ITB ASIA 2018

Business Intelligence & Analytics

Big Data, ArtificialIntelligence & Cloud

E-commerce, Sales& Marketing

Travel Aggregator &Metasearch Engines

Internet of Things in Hospitality

PaymentSolutions

Booking, Reservation& Distribution

Revenue Management& Optimisation

TransportationTechnologies

2017 ITB Asia Travel & Technology Exhibitors:Facebook “f ” Logo CMYK / .ai Facebook “f ” Logo CMYK / .ai

TRAVEL & TECH SHOWCASEThe Travel Technology Segment at ITB Asia has increased over 150% across the past year with a constant flow of returning and new exhibitors.

Leverage on our sell-out travel and technology showcase to share your products and services. Book your 20 minute speaking slot now!

WHAT TO EXPECT FOR 2018

MUSLIM TRAVEL PAVILION

Limited slots available, To book, please contact the Exhibition Team at exhibitor@itb-asia.com

With the growing demand from the Muslim travellers, this market is currently worth US$145 billion and it is forecasted to be worth US$220 billion by 2020.

*Statistic by CrescentRating

Capture this market by participating in our Muslim Travel Pavilion and meet-up with outbound travel agents to widen your horizon!

• Anta Express Tour & Travel• Bayu Buana Travel• Beyond Wahhaja Tours• Golden Rama Tour & Travel• Halijah Travel• ISMA Holidays

EXHIBIT AT OUR MUSLIM TRAVEL PAVILION

• Hotels & Accommodations• MICE Agencies• Tour Agencies/ Tour Operators• National Tourism Organisations (NTOs)• Tourist Attractions• Cruise Lines

Who should be part of it?

• Corporate Travel Manager• Haj and Umrah Organiser• Meeting and Incentive Planner• Special Interest Travel Agent• Travel Agents specialising in Muslim Travel

Who will you meet?

2017 Muslim Travel Agents:

• Jauhar Asia Vacations• Lily Tours• Madinah Iman Wisata• Malaysian Harmony Tour & Travel• Mitra Kembara• Nusantara Tour

• Nusa Tour & Travel• Panorama JTB Tours Indonesia• Rajawali Tour• Sedona Holidays Travel• Sri Sutra Travel• TM Fouzy Travel & Tours

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