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INTRODUCTION TO NOKIA

Nokia Corporation (NYSE: NOK) is one of the world's largest

telecommunications equipment manufacturers. With headquarters in

Keilaniemi of Espoo, Finland, this Finnish telecommunications company

is best known today for its leading range of mobile phones. Nokia also

produces mobile phone infrastructure and other telecommunications

equipment for applications such as traditional voice telephony, ISDN,

broadband access, professional mobile radio, voice over IP, wireless LAN

and a line of satellite receivers.

Nokia provides mobile communication equipment for every major market

and protocol, including GSM, CDMA, and WCDMA.

Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on

the banks of Nokia rapids. Finnish Rubber Works established its factories

in the beginning of 20th century nearby and began using Nokia as its

brand. Shortly after World War I Finnish Rubber Works acquired Nokia

wood mills as well as Finnish Cable Works, a producer of telephone and

telegraph cables. All three companies were merged as Nokia Corporation

in 1967. The name Nokia originated from the river which flowed through

the town of the same name (Nokia).

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In the 1970s Nokia became more involved in the telecommunications

industry by developing the Nokia DX 200, a digital switch for telephone

exchanges. In the 1980s, Nokia offered a series of personal computerscalled MikroMikko [1], however, these operations were sold to

International Computers, Ltd. (ICL), which was later merged with Fujitsu-

Siemens AG. Nokia also began developing mobile phones for the NMT

network; unfortunately, the company ran afoul of serious financial

problems in the 1990s and streamlined its manufacturing of mobile

phones, mobile phone infrastructure, and other telecommunications areas,

divesting itself of other items, such as televisions and personal computers.

In 2004, Nokia resorted to similar streamlining practices with layoffs and

organizational restructuring, although on a significantly smaller scale.

This, however, diminished Nokia's public image in Finland, and produced

a number of court cases along with, at least, one television show critical of

Nokia.

Recently, Nokia joined other mobile phone manufacturers to embrace

Taiwanese Original Device Manufacturers. Nokia signed a contract with

BenQ, a Taiwanese Original Device Manufacturer, to develop three high-

end mobile phones, which are scheduled to retail by the end of 2005.

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Nokia in the Region of Asia Pacific

A leading player in mobile communications in the Asia Pacific, Nokia first

started operations in the region in the early 1980s. It has since established

a leading brand presence in many local markets, and business has

expanded considerably in all areas to support customer needs and the

growth of the telecommunications industry in the region.

Nokia's regional corporate headquarters is located at Alexandra

Technopark in Singapore. As the regional hub for Nokia, it is a base from

which over 700 staff provide leading-edge technology, product and

solutions support to the 20 diverse markets and Nokia offices in the Asia

Pacific.

Nokia's regional treasury center - Nokia Treasury Asia - operates out of

Singapore as an in-house bank for Nokia subsidiaries in the Asia Pacific

region, while Nokia Research Centre - the corporate research unit - has

offices in Japan and China. Nokia also manufactures products out of three

major facilities in Masan, Korea, and Beijing and Dongguan in China.

As of January 2004, Nokia streamlined its global organizational structure

to strengthen its focus on convergence, new mobility markets and growth.

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To address emerging new business areas in the Mobility era while

continuing to grow its leadership in mobile voice

communications, Nokia has four business groups to best meet the uniquedynamics of each business.

Mobile Phones offers a global range of highly competitive mobile phones

for large consumer segments, and develops mobile phones for all major

standards and customer segments in over 130 countries. It is responsible

for Nokia's core mobile phones business, based mainly on WCDMA,

GSM, CDMA and TDMA technologies. Mobile Phones focuses on

bringing feature-rich, segmented mobile phones to the global market.

Multimedia brings mobile multimedia to consumers in the form of

advanced mobile devices and applications. Its products have features and

functionality such as imaging, games, music, media and a range of other

attractive content, as well as innovative mobile enhancements and

solutions.

Networks continues to offer leading-edge network infrastructure,

technology and related services, based on major wireless standards to

mobile operators and service providers. Focusing on the GSM family of

technologies, the group aims at leadership in GSM, EDGE and WCDMA

radio networks. Our networks have been installed in all major global

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markets that have adopted these standards. Networks is also a leading

provider of broadband access and TETRA networks for professional users

in the public safety and security sector.

Enterprise Solutions provides a range of terminals and seamless mobile

connectivity solutions based on end-to-end mobility architecture,

dedicated to helping businesses and institutions worldwide improve their

performance through extended mobility. Its end-to-end solution offerings

range from business optimized mobile devices on the front end, to a robust

portfolio of mobile business optimized gateways in the back end

including: wireless email and internet, application mobility, message

protection, virtual private networks, firewalls, and intrusion protection.

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Company Profile

Nokia Corporation manufactures mobile devices principally based on

global system for mobile communications, code division multiple access

(CDMA), and wideband CDMA (WCDMA) technologies. The company

operates in three divisions: Multimedia, Enterprise Solutions, and

Networks. The Multimedia division focuses on bringing connected

mobile multimedia to consumers in the form of advanced mobile

devices, including 3G WCDMA mobile devices and solutions. The

Enterprise Solutions division enables businesses and institutions extend

their use of mobility from mobile devices for voice and basic data tosecure mobile access, content, and applications. Its solutions include

business-optimized mobile devices for end users, a portfolio of Internet

portfolio network perimeter security gateways, and mobile connectivity

offerings. The Networks division provides network infrastructure,

communications, and networks service platforms and professional

services to operators and service providers. Nokia connects people to

each other and the information that matters to them with mobile devices

and solutions for voice, data, imaging, games, multimedia, and business

applications. The company also provides equipment, solutions, and

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services for its operator and enterprise customers. It sells its mobile

devices primarily to operators, distributors, independent retailers, and

enterprise customers worldwide. Nokia Corporation is based in Espoo,Finland.

Product Profile

Historically, the thinking was: a good product will sell itself. However

there are no bad products anymore in today's highly competitive markets.

Plus there are many laws giving customers the right to send back

products that he perceives as bad. Therefore the question on product has

become: does the organization create what its intended customers want?

Define the characteristics of your product or service that meets the needs

of your customers.

Functionality:

Quality

Appearance

Packaging

Brand

Service

Support

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Warranty

Some of the Products that Nokia offers to

Customers are:

Nokia N90

Nokia 9300

Nokia 8800

Nokia 7710

Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681

Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6260

http://www.nokia.co.in/nokia/0,,74107,00.htmlhttp://www.nokia.co.in/nokia/0,,67684,00.htmlhttp://www.nokia.co.in/nokia/0,,72862,00.htmlhttp://www.nokia.co.in/nokia/0,,66118,00.htmlhttp://www.nokia.co.in/nokia/0,,62952,00.htmlhttp://www.nokia.co.in/nokia/0,,62940,00.htmlhttp://www.nokia.co.in/nokia/0,,71601,00.htmlhttp://www.nokia.co.in/nokia/0,,70665,00.htmlhttp://www.nokia.co.in/nokia/0,,70590,00.htmlhttp://www.nokia.co.in/nokia/0,,63895,00.htmlhttp://www.nokia.co.in/nokia/0,,59031,00.htmlhttp://www.nokia.co.in/nokia/0,,59030,00.htmlhttp://www.nokia.co.in/nokia/0,,74107,00.htmlhttp://www.nokia.co.in/nokia/0,,67684,00.htmlhttp://www.nokia.co.in/nokia/0,,72862,00.htmlhttp://www.nokia.co.in/nokia/0,,66118,00.htmlhttp://www.nokia.co.in/nokia/0,,62952,00.htmlhttp://www.nokia.co.in/nokia/0,,62940,00.htmlhttp://www.nokia.co.in/nokia/0,,71601,00.htmlhttp://www.nokia.co.in/nokia/0,,70665,00.htmlhttp://www.nokia.co.in/nokia/0,,70590,00.htmlhttp://www.nokia.co.in/nokia/0,,63895,00.htmlhttp://www.nokia.co.in/nokia/0,,59031,00.htmlhttp://www.nokia.co.in/nokia/0,,59030,00.html

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Nokia 6255 Nokia 6235

Nokia 6230i Nokia 3230

New Products Launching & Operating Highlights

The Mobile Phones business group increased its consumer offering

during the quarter with the introduction of new models in a range of

form factors and designs. Highlights include:

- Nine new GSM models, including the Nokia 6280, our first mid-

range WCDMA/3G phone.

- Four new CDMA models, growing our mid-range offering in

CDMA.

- Premium category devices: the Nokia 8800 and Nokia 8801

stainless steel slide phones.- The Nokia 6270 slide phone: one of two new models with 2 mega

pixel cameras.

- The Nokia 5140i camera phone: Nokia's first mobile device to

http://www.nokia.co.in/nokia/0,,56183,00.htmlhttp://www.nokia.co.in/nokia/0,,66687,00.htmlhttp://www.nokia.co.in/nokia/0,,71397,00.htmlhttp://www.nokia.co.in/nokia/0,,56183,00.htmlhttp://www.nokia.co.in/nokia/0,,66687,00.htmlhttp://www.nokia.co.in/nokia/0,,71397,00.html

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comply with upcoming EU environmental legislation.

- Two entry-level mobile phones, the Nokia 1110 and Nokia 1600,

each offering technological features designed to reduce the total costof ownership for users.

Price

How much are the intended customers willing to pay? Here we decide

on a pricing strategy - do not let it just happen! Even if you decide not

to ask (enough) money for a product or service, you must realize that

this is a conscious decision and forms part of the pricing strategy.

Although competing on price is as old as mankind, the consumer isoften still sensitive for price discounts and special offers. Price has also

an irrational side: something that is expensive must be good.

Permanently competing on price is for many companies not a very

sensible approach.

List Price:

Discounts

Financing

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Leasing Options

Allowances.

Price of the Most Selling Mobile Phones of

Nokia In the Market

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Place

Model Price Approx in Rs

Nokia 5800 Rs.14,000

Nokia 7610 Rs.16,000

Nokia 6230 Rs.12,000

Nokia 6630 Rs.22,000

Nokia 9300 Rs.28,000

Nokia 3660 Rs.11,000

Nokia 1100 Rs.3500

Nokia 6610 Rs.6000

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Available at the right place, at the right time, in the right quantities?

Some of the recent major changes in business have come about by

changing Place. Think of the Internet and mobile telephones

Locations:

Logistics

Channel members

Channel Motivation

Market Coverage

Service Levels

Internet

Accessibility

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Promotion

How are the chosen target groups informed or educated about the

organization and its products? This includes all the weapons in the

marketing armory - advertising, selling, sales promotions, Public

Relations, etc. While the other three P's have lost much of their

meanings in today's markets, Promotion has become the most important

P to focus on.

Advertising:

Front Line Service

Public Relations

Message

Direct Sales

Sales

Media

Budget

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People

All people directly or indirectly involved in the consumption of a service are

an important part of the extended marketing mix. Knowledge Workers,

Employees, Management and other Consumers often add significant value to

the total product or service offering.

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Process

Procedure, mechanisms and flow of activities by which services are consumed

(customer management processes) are an essential element of the marketing

strategy.

Nokia has rapidly moved from functionally oriented organisation to a

business process oriented mode, and our information systems have not

followed the change as fast as they should. To fill the gap, IM

organisation must learn and implement working methods which enable

the creation of business process oriented information systems. To satisfy

these business needs, Nokia has introduced a new development approach

for information systems development. These processes have been created

and tested during the SPI.

In 1996, the starting point of software engineering practices in Nokia

Mobile Phones/Information Management was that there were no clearly

defined processes to guide the software development according to the

business needs. Requirement analysis was usually done with an ad-hoc

style without a pre-defined process. For the technical design and

implementation, there was a first version of project manual to follow.

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Technical environment from IT point of view at Nokia is great.

Markets leading brands are utilized in every part of the company and

personnels skill level is high in technical issues. In the SPI project, ICLltd was selected as the vendor to provide a consulting point of view and to

deliver their skills for business analysis and requirements specification

areas.

Business environment in telecommunication industry is fast moving

and quite young, which means big challenges for information

management: timing is crucial. Because of the changing environment, also

organisation is changing rapidly. Change is an every day phenomenon at

Nokia, which helps a lot when changing working practices as a part the

SPI. Skill set needed for the business and requirements analysis and other

parts of the SPI is different from the technical expertise so common at

Nokia. In order to succeed, some time for training was reserved during the

SPI.

The technical target environment for the SPI included a R/3 based

standard package as the baseline project environment, a CASE tool to

support the IM Process and an intranet environment where the results were

shared.

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Pay Packages of the Company

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Key Executives In The Company

Pay Exercis

Mr. Jorma Ollila , 54Chairman, Chief Exec. Officer and Chairman of the Group Exec.Board

$ 4.64M $ 6.00K

Mr. Pekka Ala-Pietil, 48Pres, Head of Customer and Market Operations and Member ofGroup Exec. Board

$ 1.63M $ 0

Mr. Olli-Pekka Kallasvuo , 52Exec. VP, Pres of Mobile Phones, Gen. Mang. of Mobile Phonesand Group Exec. Board Member

$ 1.41M $ 0

Mr. Rick Simonson, 47Chief Financial Officer, Sr. VP and Member of Group Exec.

Board

N/A $ 0

Mr. Pertti Korhonen , 44Chief Technology Officer, Sr. VP and Group Exec. Boardmember

N/A $ 38.00K

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SWOT Analysis of the Company: Nokia

Strengths:

Nokia has largest network of distribution and selling as

compared to other mobile phone company in the world. It is backed

with the high quality and professional team in the HRD Dept. The

financial aspect is very strong in case of Nokia as it has many more

profitable business. The product being user friendly and have all theaccessories one want that is why is in great demand making it No-1

selling mobile phones in the world. Wide range of products for all

class. The re-sell value of Nokia phones are high compared to other

companys product.

Weakness:

Nokia has many strengths and some weakness. Some of the

weakness includes the price of the product offered by the company.

Some of the products are not user friendly. Not concern about the

lower class f the society people. Not targeting promotion toward them.

The price of the product is the main issue. The service centers in India

are very few and scare. So after sales service is not good.

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Opportunity:

Nokia has ample of opportunity to expand its business. With the wide

range in products, features and different price range for different

people, it has an advantage over the competitors around. With the

opportunity like Telecom penetration in India being at the peak time,

Nokia has an opportunity to increase its sales as well as the market

share. As the standard of living in India has increased the purchasing

power of the people as increased as well, so Nokia has to target right

customer at right time to gain the most out of the situation.

Threats:

Nokia has many threats to tackle to maintain its position as market

leader. The threats like emerging of other mobile companies in the

market. The companies like Motorola, Sony Eriksson, Cingular (U.S)

etc. these companies have come to the stand of tough competition

with Nokia in the field of Mobile Phones. Threats can be likeproviding cheap phones, new features, new style and type, good after

sales service etc. So, Nokia has to keep in mind the growing

competition around. Nokia has to make strategies to tackle problems

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in the present and the near future. The growing demand of WLL

network can cause drop in sales for Nokia, as Nokia provides many

less CDMA phones to the customer.

Index

1. About the Company2. Nokia in the region of Asia- Pacific3. Companys Profile4. Product5. Products that Nokia offers6. New Products & Operating Highlights

7.Price8. Price of Some Most Selling Mobile Phones9.Place10.Promotion11.People12.Process13.Pay Package14.SWOT Analysis

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Topic of the Project on:

Efforts for This Project is made by: ASHRITH

Submission on: 25th March 2010

Submitted to: Mr.Guruprasad

This Idea of Connecting People by Nokia provides Service

to people with the help of the Products

SRI SIDDHARTHA INSTITUTE OF BUSINESS

BUSINESS MANAGEMENT