16634_GSHS_Brand_Standards_sm

| 1

BRAND STYLE GUIDEv1.0

| 3

Contents pg. 4 Our Purpose

pg. 6 The Grand Strand Health Logo

pg. 16 Graphic Elements

pg. 19 Typography

pg. 21 Color Palette

pg. 23 Signage

This book defines how our brand looks, speaks and feels. Please take care to adhere to the guidelines that follow for all Grand Strand Health communications.

4 |

Our Purpose1

| 5

Our Purpose

care The provision of what is necessary for the health, welfare, maintenance, and protection of someone or something.

“the care of the elderly”

synonyms: safekeeping, supervision, custody, charge, protection, control, responsibility

The care provided by Grand Strand Health goes beyond the medicine, beyond the clinical, beyond our training. This is a big, all-encompassing concept that we are committed to embracing daily. From the superior technology that provides best-in-class medical treatment to the thousands of little touch points that matter throughout the day, we are all driven by the desire to provide better care. This care understands detail and is empathetic to the human condition. It is connecting on an emotional level with not only the patients but the families who worry and care for them. Providing the best care is our motive. Our patients are our motivation.

6 |

Grand Strand Health Logo Usage2

| 7

The Grand Strand Health logo is a symbol of our unwavering commitment to care.

8 |

The Grand Strand Health brand logo is strong but approachable. It has two parts: the Caring Star and the Grand Strand Health wordmark.

FONTSThe Grand Strand Health logo is outlined art. No fonts are required.

COLORS • Grand Strand Health Dark Blue PMS 541 C, C100 M78 Y32 K21, R0 G59 B113, HEX# 003B70

• Grand Strand Health Orange PMS 1495 C, C0 M54 Y95 K0, R255 G144 B18, HEX# FF8F12

• Grand Strand Health Ocean Blue PMS 7460 C, C100 M32 Y14 K0, R0 G131 B193, HEX# 003B70

Brand LogoThe Grand Strand Health LogoThis logo is our most significant element and how we are recognized by the world. It should not be altered in any way. Please use the approved logo artwork at all times. Approved logo artwork can be found at branding.grandstrandhealth.org.

| 9

Grand Stand Health Brand Logo OptionsThe primary Grand Strand Health brand logo should be used over white or light backgrounds. A reversed out version exists for dark backgrounds. For grayscale publications, the logo can be featured in white or black. Be mindful when placing the logo over imagery.

Clear Space and Size RequirementsThe appropriate logo size varies depending on the channel, but it should never be smaller than 1.5” wide. The logo must be legible and should not be recreated or distorted in any way. The required clear space around the logo is equal to the space inside the letter “d” in “Grand.”

Minimum Clear Space

Minimum Size—1.5” Wide

Do: • Use the logo lockup art as provided

• Ensurethereissufficientcontrastwhen placing the logo over imagery

Don’t: • Alterthelogoinanyway

• Invadetheclearspaceofthelogowith type or any other graphic elements

10 |

Hospital Location LockupsEach Grand Strand Health hospital has its own dedicated logo lockup. No communication except for signage should feature the brand logo and a secondary logo together on the same page.





Secondary Grand Strand Health Logos

Hospital Location Lockups

| 11

Each Grand Strand Health hospital has its own dedicated logo lockup. No communication except for signage should feature the brand logo and a secondary logo together on the same page.





HCAPP Lockups


HCAPP Lockups

12 |


Primary Service Lockups

These are the primary service lines that have their own dedicated logo lockup. No sign or communication should feature more than one logo. The Grand Strand Health brand logo will always be under-neath the service line wordmark.





Primary Service Lockups

| 13


Secondary Service Lockups

Secondary Service LockupsThese Grand Strand Health multi-specialty locations have their own dedicated logo lockup. No sign or communication should feature more than one logo. The Grand Strand Health brand logo will always be underneath the service line wordmark.





14 |

Please refer to these examples for guidance on when and how to use the Grand Strand Health brand logo and our secondary logo lockups.

Sample Logo Usage

South Strand Cardiology207Chartwell Court | Myrtle Beach, SC 29588 grandstrandmed.com | 843.293.2700

Grand Strand Heart & Vascular Specialists8210 Devon Court | Myrtle Beach, SC 29572grandstrandmed.com | 843.497.7772

Grand Strand Heart & Vascular Specialists933 Medical Circle | Myrtle Beach, SC 29572grandstrandmed.com | 843.497.7772

Sample Brochure

Sample Web Banner

Sample I.D. Badge

Laura Smith-BakerRSN

GSH# 045713Grand StrandMedical Center

Issued08/14/08

Expires01/14/16

Care you can feel.click to find out more

| 15

Grand Strand Health logos should not be distorted or altered in any way. Each is purposely designed for maximum legibility and recognition. Please do not create a new version of any of our logos. When using one of our logos on a color background or over imagery, please ensure the logo is clearly legible.

Do:

• Use the logo as is

• Use the reversed out logo on dark backgrounds

Don’t: • Compress,stretchorskewthelogo

• Alter the size or placement of the Caring Star

• Change colors in the logo

• Stack or alter the text placement

• Use the brand logo on a dark background or the reversed out logo on a light background

• Place the logo over imagery that makes thelogodifficulttoread

Logo Guidelines Grand Strand Health

Grand Strand Health Grand Strand Health Grand Strand Health

GrandStrandHealthGrand Strand Health

Grand Strand HealthGrand Strand Health

16 |

Graphic Elements3

| 17

Grand Strand Health is represented by a mark, an icon that is a symbol of our purpose. It is called The Caring Star and defines our true north, a reminder of our purpose. It also serves as a beacon of comfort to the community and our many visitors. The four-sided star is a visual symbol of how we view our role in the lives we touch. The four sides represent the physicians, the medical and support staff, the patients themselves, and the community.

The two dark blue arcs of the star symbolize us: the physicians and the medical and support staff of Grand Strand Health. We should be, at all times, the personification of acts of care great and small. The two dark blue arcs symbolize our outstretched arms that extend care to our patients and the community. The ocean blue is the sea of patients that we treat as individuals. Each one unique. Each one requiring us to care in new and specific ways. Lastly, the orange represents the sun and our differentiating sense of place—the greater Myrtle Beach community that is like no other.

The points of the star shape represent outreach. At these points, the Grand Strand Health dark blue touches the ocean blue and orange, symbolizing our presence in the lives of our patients and community, from a routine physical to after-surgery follow-up.

Physicians

Patients

Community

Medical and Support Staff

The Caring Star

18 |

Each of the colors in our palette has a Caring Star background texture that can be used when appropriate. If type is placed over the background texture, please ensure it remains legible.

Caring Star Color Backgrounds

PMS 541: background 100%, graphic element 85%




| 19

Typography4

20 |

The primary Grand Strand font, Aller, is approachable, modern and flexible. When possible, Aller should be used for Grand Strand Health communications. It can be used in its regular, light, bold or italic form.

EXCEPTIONSAller is not a Web font. In the occasion that Aller cannot be used, such as in an email or other digital communications, please use Verdana.

Do: • Use the Aller font family for headlines, subheads, body copy, callouts, etc.

• Only use Verdana in email or on the WebwhenAllerisnotavailable

Don’t: • Use any unapproved fonts

• Usefontsinawaythat affectsreadability

Typography

Alternate Web Font

AllerABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890%&@*(.,#!?)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890%&@*(.,#!?)






VerdanaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890%&@*(.,#!?)

Grand Strand Health Typeface

Aller/Light Aller/Light Italic

Aller/Regular Aller/Italic

Aller/Bold Aller/Bold Italic

| 21

Color Palette5

22 |

The Grand Strand Health color palette defines who we are and helps us stand out in the healthcare market. Our logo colors will play a prominent role in our communications.

PRINTINGWhen spot-color printing is available, please use the listed Pantone colors for maximum impact.

PERCENTAGESUsing percentages of most of our colors is permitted and can be especially useful in situations such as presentations and projections. However, it is preferred that GSH Orange stay at 100%.

Do: • Use only the approved colors

• Usepercentageswhenappropriate

Don’t: • Add colors to the palette

• Allowcolorstoimpairtypelegibility

• Use a percentage of GSH Orange

Color PaletteGSH Dark Blue PMS 541 C C100 M78 Y32 K21, R0 G59 B113 HEX# 003B70

GSH Grey PMS 445 C C68 M54 Y55 K30, R79 G88 B88 HEX# 4E5758

80% of color

60% of color

40% of color

GSH Orange PMS 1495 C C0 M54 Y95 K0, R255 G144 B18 HEX# FF8F12

GSH Ocean Blue PMS 7460 C C100 M32Y14 K0, R0 G131 B193 HEX# 0083C1

Brand Logo Colors Color Tints (created using percent of colors in palette)

With the exception of GSH Orange, tints or percentages of the colors can be used to extend the palette.

Secondary Color(subheads & body copy)

| 23

Signage6

24 |

Please refer to this example for guidance on how to use the Grand Strand Health hospital location lockups on signage. The approved logo artwork should be used at all times. Approved logo artwork can be found at branding.grandstrandhealth.org.

Hospital Signage

Grand Strand Health Dark Blue 100%

Grand Strand Health Brand Logo

Names set in Aller RegularGrand Strand Health

Dark Blue 100%

Grand Strand Health Orange 100%

Sample Hospital Monument Sign

| 25

Please refer to this example for guidance on how to use the Grand Strand Health HCAPP location lockups on signage. The approved logo artwork should be used at all times. Approved logo artwork can be found at branding.grandstrandhealth.org.

HCAPP Signage

Grand Strand Health Dark Blue 100%

Grand Strand Health Brand Logo

Names set in Aller RegularGrand Strand Health

Dark Blue 100%

Grand Strand Health Orange 100%

Sample HCAPP Monument Sign

26 |

Please refer to this example for guidance on how to use the Grand Strand Health service lockups on signage. The approved logo artwork should be used at all times. Approved logo artwork can be found at branding.grandstrandhealth.org.

Service Signage

Minimum Clear Space

Sample Primary Service Signs

Sample Secondary Service Signs

16634_GSHS_Brand_Standards_sm

Documents

Transcript of 16634_GSHS_Brand_Standards_sm