16–17 October 2018 caffecultureshow.com

New Team, New Venue, New Dates, New Rates

216–17 October 2018

Caffè Culture has been acquired by Living Media Events which has re-united the show with the original award-winning team, who established Caffè Culture as the leading trade event for the Café and Coffee Bar industry.

With decades of experience running successful events, the team is passionate about representing this thriving market and taking the show to new heights.

We also have a new date in the calendar. After a period of consultation with the industry, we have taken the popular decision to move the show to 16–17 October 2018.

After 11 years at Olympia, the event is moving to the Business Design Centre in Islington, which is in the heart of one of London’s most vibrant café communities.

Our new home the Business Design Centre, Islington

Who Will Visit?

Single outlet independents Established and profitable independents will attend to find avenues to increase profits through extending their trading hours and growing their customer base whilst actively considering a second site.

Small multiples The most important visitor group facing the most exciting challenges. Businesses with 2-30 outlets looking at opportunities for further growth.

Larger multiples Café operations with in excess of 30 sites will visit the event to source new suppliers who can help them increase margins, capitalise on trends and build their brands.

Leisure industry professionals Caffè Culture will actively target other businesses looking to extend their operation with a quality tea and coffee offering. This will include buyers from pub chains, hotels, cinema groups and restaurateurs.

Caffè Culture 2018 is all about helping established businesses reach the next level. We have identified four types of businesses at different stages of development who share an aspiration to accelerate their growth.

Registration to attend will this year be focused on professionals with an established business and a direct role in the purchasing process.

316–17 October 2018

Key Visitor Information

416–17 October 2018

In 2017, Caffè Culture had 3,537 visitors attend the show over two days. We expect this figure to exceed 4,000 for 2018. A breakdown of who attended is on this page:

58% Coffee50% Coffee Equipment 40% Food39% Catering Equipment38% Bakery33% Barista Demonstrations /Competitions32% Coffee Roasting21% Tea21% Packaging20% Dairy20% Business Seminars & Training17% Soft Drinks16% Food Demonstrations16% Epos 15% Green Coffee14% Technology13% Associations13% Furniture12% Tableware

What the 2017 Visitors Wanted to See

Visitor Breakdown by Company

Bakery + Deli 3%

Interior Design + Architecture 2%

Industry Body & Association + Education & Training 2%

Consultancy 6%

Epos & Technology 6%

Media 5%

Contract / Cost-Sector Caterer 3%

Leisure Facility + Garden Centre + Retail Outlet + Fast Food

6%

Café/Coffee Shop + Sandwich Shop + Tea Room

41%

Wholesale + Distributor + Supplier 19%

Hotel + Bar + Restaurant 7%

19% 14%Company Status

Group Head Office + Franchise

41%Decision Makers

Were either an AMD/CEO/Chairman or Owner Partner

26%Purchasing Power

Visitors that had more than £100,000 to spend

Visitors that had more than £50,000 to spend

73%Independent

Why They Will Visit?

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From recruiting and retaining the best staff to building a consistent brand, we understand the key steps to building a profitable business in a highly competitive market. Our visitors will be looking to expand their café operations and will have the budget and motivation to place orders with suppliers who can help them reach their goals.

While opportunities exist to meet coffee enthusiasts and aspiring café owners at other events, Caffè Culture exists purely to bring established owners, operators and buyers together with the brands that can help fuel their growth plans.

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We know that a successful café enterprise is about much more than making a great flat white.

16–17 October 2018

Caffè Feature Programme

As well as the opportunity to meet thousands of café professionals, Caffè Culture will provide a full programme of talks, demonstrations, masterclasses, a roasting village and a hosted buyers programme to help drive visitors to the show. Details of the full programme will be released in the coming months

616–17 October 2018

Steering Committee

Steve Penk Steve Penk is a successful business owner and has held some very prestigious positions within the coffee industry.

A former Board Member and Vice President of the SCAE, a Board Member and Chairman of the WBC, Steve is also the exclusive UK distributor of Loring, Fetco, PuqPress, Mahlkoenig, Ditting, Anfim and La Spaziale.

To ensure the show is focused and relevant, we will be working with a select group of industry experts to steer the direction of the show and design a programme to educate and entertain our visitors. Drawing on their own experiences, our experts will provide the key ingredients to build a successful business, whatever your scale.

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Maxwell Colonna-Dashwood Maxwell is a 3-time winner of the UKBC, serial finalist of the WBC, author, academic, co-founder of Colonna Coffee and Coffee Roaster. Maxwell’s goal is to think big and achieve innovative ways in which we experience coffee. At the heart of it is a passion to find out how good coffee can be. Maxwell is also well known for collaborating with the scientific world and co-authoring published academic papers; exploring topics such as freezing coffee beans and the effect water has on the flavour of a cup of coffee.

John Richardson John Richardson is an author, coach and consultant to the hospitality industry where he specialises in helping coffee shop owners increase profits and make their businesses run more efficiently. As well as authoring the UK’s top 3 books on running successful coffee shops, John regularly appears in the media sharing his industry expertise. He has advised the NHS, Gordon Ramsay and Simon Rimmer and writes a regular blog for Caffè Culture.

16–17 October 2018

Stand Rates8

To ensure our exhibitors get maximum return on investment, the stand rates have been reduced by up to 16% compared to 2017. We have also negotiated favourable power rates with the venue, saving you up to 30% when compared to the 2017 prices.

16–17 October 2018

Shell scheme £365 + VAT per sqm Includes: Walling, name board, fascia, carpet, show guide and online profile

Space only £335 + VAT per sqmIncludes: Carpet, show guide and online profile

To discuss exhibiting at Caffè Culture 2018, please contact the sales team today: Elliot Gard (Event Director)+44 (0)207 688 5201+44 (0)7900 567 684 elliotg@livingmediaevents.co.uk

Dan Holmes (Director)+44 (0)207 688 5201+44 (0)7957 605 978 danielh@livingmediaevents.co.uk

Roaster Zone

£1050 total priceIncludes counter top, machine, grinder and power

Artisan Food Market £800 total priceIncludes counter top stand and nameboard

Floor Plan916–17 October 2018

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AM34

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Feature: See

Stage: Compete

Theatre: Learn

Press Lounge Gallery Suites

Roasting Village

Gallery BaysGallery Bays

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Contact Us1016–17 October 2018

To discuss exhibiting at Caffè Culture 2018, please contact the sales team today: Elliot GardEvent Director+44 (0)207 688 5201+44 (0)7900 567 684 elliotg@livingmediaevents.co.uk

Dan HolmesDirector+44 (0)207 688 5201+44 (0)7957 605 978 danielh@livingmediaevents.co.uk