7/25/2019 161491 MKT622

1/1

LOVELY PROFESSIONAL UNIVERSITY

AT-1

School of Business Depa!"en! of #ana$e"en!

Name of the faculty member: Mithilesh Pandey

%ouse No& #'T (1) %ouse Ti!le& Sales an* Dis!i+u!ion #ana$e"en!Class: MBA Semester: IV Section: Q2E!

Ma"# Mar$s: %& 'ate of Allotment: ()*&(*2&(+ 'ate of Submission: (2*&2* 2&(+

,b-ecti.es of Academic

Acti.ity /o0ic ,r1aniation Model

/o ma$e the

students a00ly the

sub-ecti.e conce0tsthat they ha.e

learned to a li.e

situation bein1

0resented to them#

Students 3ill be 1i.en a

0roduct*Brand #

4e has to choose the com0anieso0eratin1 in the these mar$ets

#/hey need to find the .arious

com0etitors of the brand in that

0articular mar$et5find mar$et0otential5sales 0otential#

/hey ha.e to analye the current

distribution strate1ies and

su11est the com0any toedit*rectify the same on the basis

of field

sur.ey#

/hey 3ill also use all the

conce0ts in sales and distributionmana1ement to brin1 economies

of scale in the com0any

o0erations#

6rou0 tas$s Analysis of currentsituation (& mar$s5

Identifyeffecti.eness of

current distribution

strate1ies (& mar$s5

Su11estions fordesi1nin1 an

im0ro.ed

distribution strate1y

for rural*urbanmar$ets 7 (& mar$s